MozPod with Chima Mmeje – Details, episodes & analysis

Creating a personal brand can feel daunting, especially when imposter syndrome keeps telling you you're not enough. But if you put in the work, a recognizable brand unlocks opportunities for career growth. In this episode, you’ll get actionable advice on finding your unique voice, maintaining consistency, and turning your story into a powerful asset. 

Rejoice Ojiaku, an award-winning SEO expert and public speaker. She has worked with companies like Incubeta, Starcom, and Nelson Bostock UNLIMITED. This episode is excellent for anyone trying to build a personal brand from the ground up.

See behind-the-scenes images and our full transcription on our show page.

Thank you to our guest, Rejoice Ojiaku

LinkedIn: https://www.linkedin.com/in/rejoiceojiaku

This episode is brought to you by Moz’s Keyword Explorer. Try it for free: http://mz.cm/KeywordExplorer

Get access to our full suite of tools with a Moz Pro free trial: https://mz.cm/3WYFh28

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Additional Moz Resources: 

30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3  

Check out Moz Local  ► https://mz.cm/36Pbz7h

Learn about STAT ► https://mz.cm/2IiqTzf

Watch Moz Webinar ► https://mz.cm/3TgJgGK

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STAY IN TOUCH:

Moz ► https://mz.cm/30QvHCm

Facebook ► https://www.facebook.com/moz

X/Twitter ►

How do you compete with industry giants on a limited budget? John Burton shares how Staffology went from barely ranking for their own brand terms to outranking Sage Pay and becoming IRIS's go-to growth product in just 2 years.

Thank you to our guest, John Burton!

https://www.linkedin.com/in/jburtonuk/

This episode is brought to you by Moz’s Keyword Explorer. Try it for free: http://mz.cm/KeywordExplorer

Get access to our full suite of tools with a Moz Pro free trial: https://mz.cm/3WYFh28

Key takeaways:

• How they achieved 400% ROI and ranked 4th for "payroll software" in 18 months
• Smart content repurposing: turning 2 monthly pieces into 6 using existing resources
• Leveraging founder stories for digital PR (featuring Duane Jackson's unique background)
• Building topic clusters around fundamental industry questions
• How they recovered and improved rankings after an unexpected website relaunch
• Dominating branded search in the SaaS space

Whether you're competing against industry leaders or maximizing SEO on a budget, this episode shows you how to punch above your weight class with practical, proven strategies.

Timestamps:

0:18 - Introduction & Background

1:03 - Leveraging Founder's Reputation for SEO

3:56 - Pre-Campaign SEO Status

4:40 - Campaign Results and Achievements

5:43 - Key SEO Strategies (Topic Clusters)

12:21 - Brand Recognition Growth

13:02 - Technical SEO Challenges

15:31 - Content Strategy and Repurposing

18:56 - ROI and Metrics Discussion

19:45 - Handling Website Relaunch Challenges

23:13 - Key Learnings for SaaS Companies

#MozPod #SEOStrategy #SaaSSEO #ContentMarketing #DigitalPR #ROI

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Additional Moz Resources: 

30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3  

Check out Moz Local  ► https://mz.cm/36Pbz7h

Learn about STAT ► https://mz.cm/2IiqTzf

Watch Moz Webinar ► https://mz.cm/3TgJgGK

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STAY IN TOUCH:

Moz ►

Are you looking to earn quality backlinks? Join our host, Chima Mmeje, as she chats with Amanda Walls, director of Cedarwood Digital. Discover how Amanda transformed a supermarket roast dinner price comparison into a link-building triumph.

In this episode, you'll learn Amanda's strategies for using data-driven storytelling to capture media attention and secure 100 high-quality backlinks for a financial services brand. Whether you're a digital PR professional or an SEO specialist, you'll gain valuable insights to enhance your link-building efforts.

A very special thank you to our guest, Amanda Walls!

https://x.com/amandajwalls

https://www.linkedin.com/in/amandajwalls/

https://cedarwood.digital/

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This episode is brought to you by Moz’s Domain Overview.

Quickly discover key SEO metrics to better assess a site's online authority, performance, and health.

Start your free trial now https://moz.com/moz-pro-free-trial

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Additional Moz Resources: 

30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3  

Check out Moz Local  ► https://mz.cm/36Pbz7h

Learn about STAT ► https://mz.cm/2IiqTzf

Watch Moz Webinar ► https://mz.cm/3TgJgGK

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STAY IN TOUCH:

Moz ► https://mz.cm/30QvHCm

Facebook ► https://www.facebook.com/moz

X/Twitter ► https://twitter.com/Moz

LinkedIn ► https://www.linkedin.com/company/moz

Instagram ► https://www.instagram.com/moz_hq/

Join James Hayward-Browne, Marketing Director and co-founder of Bottled Imagination, and our host Chima Mmeje as we explore the strategies behind the Dead NFT PR campaign. 

Learn how James and his team used data storytelling to achieve over 150 million social media likes, 1,000 backlinks, and coverage from CNN and Rolling Stone. If you're interested in impactful, data-driven campaigns, this episode is packed with valuable insights into successful Digital PR strategies.

From scraping data on 73,000 NFT collections to capturing the attention of major media outlets, uncover the strategies and challenges behind this viral success. This episode is brimming with insights on crafting campaigns that resonate. Tune in now to get inspired and learn from one of the best in the business.

A very special thank you to our guest, James Hayward-Browne!

https://www.linkedin.com/in/jjhb92

https://bottledimagination.com/

If you want to bop along to Busted with James

https://www.youtube.com/channel/UCueKqV4BVrjwZAqjPmGw72w

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This episode is brought to you by Moz’s Keyword Explorer

Try it for free https://moz.com/explorer

Streamline your SEO strategy with Moz's updated Keyword Explorer. Our AI-powered tool effortlessly identifies and adapts to changing search intents, ensuring you always target the most valuable keywords.

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Additional Moz Resources: 

30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3  

Check out Moz Local  ► https://mz.cm/36Pbz7h

Learn about STAT ► https://mz.cm/2IiqTzf

Watch Moz Webinar ► https://mz.cm/3TgJgGK

STAY IN TOUCH:
Moz ► https://mz.cm/30QvHCm
Facebook ► https://www.facebook.com/moz
X/Twitter ► https://twitter.com/Moz
LinkedIn ► https://www.linkedin.com/company/moz
Instagram ► https://www.instagram.com/moz_hq/

A 30-second Super Bowl ad costs millions, and the pressure to show ROI is intense. What would you do with that ad space? Could you create something that captures the world's attention and generates a massive buzz? This MozPod episode uncovers how Tourism Australia took a $36 million gamble and turned it into a viral sensation by disguising a commercial as a Crocodile Dundee movie trailer.

Join Catherine Lux and your host, Chima Mmeje, as they discuss the strategies and technical insights that drove the campaign's success. Discover how an SEO expert played a critical role from the planning stages through execution, contributing to the campaign’s success and driving organic media coverage valued at $90 million. This MozPod episode shows how SEO and high-impact advertising can work together to make a highly successful PR and marketing campaign.

*************************************** 

This episode is brought to you by Moz’s Keyword Explorer

Try it for free https://moz.com/explorer

Streamline your SEO strategy with Moz's updated Keyword Explorer. Our AI-powered tool effortlessly identifies and adapts to changing search intents, ensuring you always target the most valuable keywords.

*************************************** 

Additional Moz Resources: 

30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3  

Check out Moz Local  ► https://mz.cm/36Pbz7h

Learn about STAT ► https://mz.cm/2IiqTzf

Watch Moz Webinar ► https://mz.cm/3TgJgGK

STAY IN TOUCH:

Moz ► https://mz.cm/30QvHCm

Facebook ► https://www.facebook.com/moz

X/Twitter ► https://twitter.com/Moz

LinkedIn ► https://www.linkedin.com/company/moz

Instagram ► https://www.instagram.com/moz_hq/

In this episode of MozPod, discover how you can transform your agency from marketing generalist to specialist! Dive into a conversation between Aaron Rudman-Hawkins of Evergreen Agency and your host, Chima Mmeje, as they discuss managing risks, strategic decision-making, and attracting new clients with creative content solutions.

This episode is sponsored by MozCon, the leading SEO conference where you’ll learn how to become a better search marketer. 

Grab a ticket at https://mz.cm/podcast to secure your spot now!

************************************** A very special thank you to our guest Aaron Rudman-Hawkins! https://www.linkedin.com/in/aaronrudmanhawkins https://theevergreenagency.co.uk

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ADDITIONAL MOZ RESOURCES:

30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3

Check out Moz Local ► https://mz.cm/36Pbz7h

Learn about STAT ► https://mz.cm/2IiqTzf

Watch Moz Webinar ► https://mz.cm/3TgJgGK

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STAY IN TOUCH:

Moz ► https://mz.cm/30QvHCm

Facebook ► https://www.facebook.com/moz

X/Twitter ► https://twitter.com/Moz

LinkedIn ► https://www.linkedin.com/company/moz

Instagram ► https://www.instagram.com/moz_hq/

Paul David, co-founder and CEO of Literal Humans, joins MozPod to discuss what led them to implementing compressed hours over a four-day workweek. Diving into the initial challenges, and how they addressed them and adjusted course along the way. If you're wondering if a four-day workweek could benefit your agency, this episode is packed with advice to guide your journey.

Agencies are fast-paced, with employees juggling multiple roles, so a four-day workweek sounds risky when there's already too much to do. Will productivity suffer? How will it affect employee retention and client satisfaction? This episode of MozPod explores these critical questions, revealing how a London-based digital marketing agency embraced a four-day workweek and the resulting impact. This episode is sponsored by MozCon, the leading SEO conference where you’ll learn how to become a better search marketer. Grab a ticket at https://mz.cm/podcast to secure your spot now!

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More about employee wellbeing on the Moz Blog: https://moz.com/blog/employee-wellbeing More on our guest Paul David https://www.linkedin.com/in/pauldavid-lh https://literalhumans.com/ Additional Moz Resources: 30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3 Check out Moz Local ► https://mz.cm/36Pbz7h Learn about STAT ► https://mz.cm/2IiqTzf Watch Moz Webinar ► https://mz.cm/3TgJgGK

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STAY IN TOUCH: Moz ► https://mz.cm/30QvHCm

Scaling a startup is a tough challenge. As a founder, you may need help with cash flow issues, team burnout, and finding your customer base. But could a marketer's touch be the secret to taking your startup from zero to £1m MRR? In this episode of MozPod, we discuss how a marketer can make all the difference in helping you find product-market fit, acquire your first 100 customers, and reach your first million in revenue.

Rod Richmond is a serial entrepreneur and CMO with a unique approach to startup growth. If you're a startup founder or growth-focused entrepreneur, this episode will give you actionable advice on tackling your scaling problems and reaching your business goals.

Find out more about the next MozPod episodes https://moz.com/mozpod

Get to know out guest, Rod Richmond:

https://www.linkedin.com/in/rod-richmond

This episode is sponsored by MozCon, the leading SEO conference where you’ll learn how to become a better search marketer. 

Grab a ticket at https://mz.cm/podcast to secure your spot now!

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Additional Moz Resources: 

30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3  

Check out Moz Local  ► https://mz.cm/36Pbz7h

Learn about STAT ► https://mz.cm/2IiqTzf

Watch Moz Webinar ► https://mz.cm/3TgJgGK

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STAY IN TOUCH: 

Moz ► https://mz.cm/30QvHCm

ClickSlice's founder, Joshua George, shares his inspiring journey from earning just £7 an hour to building a seven-figure SEO agency. He discusses signing his first agency client, scaling his business to 7 figures during challenging times of COVID-19. Don't miss out on Joshua's wisdom and experience as he navigates the world of SEO with passion, authenticity, and a commitment to continuous growth. This episode is a must-listen for anyone trying to scale an agency and achieve extraordinary success. This episode is sponsored by MozCon, the leading SEO conference where you’ll learn how to become a better search marketer. Grab a ticket at https://mz.cm/podcast to secure your spot now! *************************************** Additional Moz Resources: 30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3 Check out Moz Local ► https://mz.cm/36Pbz7h Learn about STAT ► https://mz.cm/2IiqTzf Watch Moz Webinar ► https://mz.cm/3TgJgGK *************************************** STAY IN TOUCH: Moz ► https://mz.cm/30QvHCm Facebook ► https://www.facebook.com/moz X/Twitter ► https://twitter.com/Moz LinkedIn ► https://www.linkedin.com/company/moz Instagram ► https://www.instagram.com/moz_hq/

Neuromarketer and ice skater Giulia Panozzo shares her journey from psychobiology to SEO and how ice skating complements her marketing skills. Dive into how neuromarketing can enhance customer engagement and discover insights from her experience balancing dual careers.

Tune in if you're curious about applying neuromarketing principles, navigating a multi-faceted career path, or seeking inspiration on integrating personal interests with professional growth.

This episode is sponsored by MozCon, the leading SEO conference where you’ll learn how to become a better search marketer. 

Grab a ticket at https://mz.cm/podcast to secure your spot now!

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Additional Moz Resources: 

30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3  

Check out Moz Local  ► https://mz.cm/36Pbz7h

Learn about STAT ► https://mz.cm/2IiqTzf

Watch Moz Webinar ► https://mz.cm/3TgJgGK

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STAY IN TOUCH: 

Moz ► https://mz.cm/30QvHCm

Facebook ► https://www.facebook.com/moz X/Twitter ► https://twitter.com/Moz LinkedIn ► https://www.linkedin.com/company/moz Instagram ► https://www.instagram.com/moz_hq/