Mindset, Marketing, & Money with Dean Seddon – Details, episodes & analysis

you’ve probably felt the pain of the feast-and-famine cycle.

One month you’re slammed, the next you’re scrambling, panicking about where your next client is coming from. I’ve been there, and trust me - it’s brutal.

Years ago, I found myself needing £13k in a single week or my business was finished.

Bank account empty. Bills stacking up. Panic setting in.

I was out of options.

In that moment, I realised most of what I’d been taught about marketing was too vague, too slow, and too complicated for a crisis.

In this deeply personal episode, I’m sharing exactly how I turned desperation into action.

You’ll learn how I created an irresistible, crystal-clear offer, priced it boldly, and aggressively marketed it to go from broke to fully booked in just days.

I’ll also show you how to permanently break free from the feast-and-famine cycle - by simplifying your offer, clarifying your message, and building systems that reliably bring clients your way, month after month.

If you’re ready to hear what really works (and stop repeating my mistakes), hit play.

You know your stuff.

You’ve got the experience, the results, the credibility—but online, it’s like no one sees it.

Meanwhile, people with half your expertise are getting all the attention, landing the clients, and owning the conversation.

Frustrating, right?

You’re careful with your words because you don’t want to sound arrogant.

You try to share value, but it gets lost in the noise. And every time you see someone less qualified blowing up online, you wonder - what are they doing that I’m not?

In this episode, I’ll show you exactly why this happens - and how to flip the script. Small shifts in how you communicate can take you from overlooked to undeniable.

If you’re ready to be seen as the authority you actually are, listen in.

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✍️ Sign up for my weekly email newsletter: https://signalnewsletter.deanseddon.io/

✅️ Ready to act? DM me 🆆🅸🅽 on LinkedIn to get started.

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This week, I’m sitting down with Holly Hayes.

She’s been at the top of her game, managing social media for Steven Bartlett, and now she’s making waves at Deer Media, one of the biggest podcast networks out there.

Holly knows what it takes to build influence and stay ahead in a fast-changing world.

We dig into how podcasting is shaking up the media landscape and why it’s become the go-to platform for real, unfiltered conversations.

Holly’s insights are straight from the trenches of two of the most competitive industries out there.

If you want to hear what’s really working in content right now or just need a bit of inspiration from someone who’s been there and done it, this is the episode for you. Don’t miss it.

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➕ Hit subscribe so you never miss another episode.

✍️ Sign up for my weekly email newsletter: https://www.deanseddon.io/signal

✅️ Ready to act? DM me 🆆🅸🅽 on LinkedIn to get started.

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What if everything is built on confidence? Might surprise you...but it is. 

In this episode we look at the problem of an Ads-first mentality to marketing. PPC is great but when you look at it, it doesn't replace organic success, it extends it. Many are using Ad's at the cost of organic, which in the long run as ad platforms changes, could leave you up the river without a paddle.

In this Episode we look at the mistakes lots of marketers make on social media. I've done these, you've done these and some people are still doing these! But don't worry, you'll be forgiven as these are common mistakes which are easily fixed....

In this episode we look at how to get inbound leads from content and how do you systemise it so you can repeat the process. We discuss the big reason people struggle to get leads and why your value proposition is key to unlocking inbound leads.

What do you need to do to convince people to pay more for your services?

I'm going to walk you through the hacks on LinkedIn to get organic reach and the potential pitfalls. I'll also share with you to the long term wins to build an audience using content on Linkedin.

Why do coaches and consultants, or even subject matter experts struggle to master marketing? There is one big reason why many coaches and consultants find themselves exhausting their referrals and network and then stumbling around for clients.