Martial Arts Media™ Business Podcast – Details, episodes & analysis

Breaking down the price barrier: Are your martial arts tuition fees simply too cheap? Are you undervaluing your classes? There’s poison in the pricing, and it might not be what you think.

IN THIS EPISODE:

• The stigma surrounding martial arts schools that charge premium prices
• The Myth of the "McDojo" label often given to successful martial arts schools 
• Overcoming the mindset blocks around martial arts tuition fees
• How to charge your worth and price your martial arts classes to represent it’s true value
• And more

*Need help growing your martial arts school? Start Here.

TRANSCRIPTION

Hey, it's George Fourie. Welcome to another Martial Arts Media™ Business Podcast. But today I want to talk about the poison in pricing for martial arts classes, for martial arts tuition.

Are martial arts classes just way too cheap? Are martial arts school owners charging way too much for their classes and tuition? Are they just ripping people off? Are people getting the value for what they are paying? Or are they the dreaded controversial McDojo if they charge too much? 

All right! Lots to unpack here. I will dive deep into this, probably ruffling a few feathers in my take on this, but it needs to be said and unpacked. So, let's do this.

For show notes, for the transcript of this episode, and all links mentioned, go to martialartsmedia.com/151. Let's jump in. 

If you've listened to my podcast for a while, okay if you haven't, but we talk a lot about marketing, lead generation, and getting and attracting new students for martial arts schools. That is the primary conversation because I guess in a way, I'm a little bit known for it.

People always come to me for that. But here's what's interesting: the first conversation that I had when we onboard martial arts schools into our Partners program was not about any marketing. We're always talking about offers and we're always talking about pricing.

It's probably the conversation that's valued the least, but it makes the biggest impact because when we fix this in a strategic way that's without selling your soul and all these limited negative beliefs that come up, providing good value and charging a premium, good premium rate for what your classes are worth.

It makes a huge impact because martial arts school owners come up with the idea that they need all these hundreds of students to hit their income goal to have a decent life and be able to provide their martial arts services without having to have a job, a side job to keep the dream alive, etc. 

You know, for martial arts school owners that want to do this full-time. They have this idea of all these students they need and all of a sudden, we half that by just tweaking the numbers, changing the terms, changing how we go about all this.

Now I want to address a few things that come up with us. First up, I probably want to say that there is no wrong and no judgment in any martial arts school owner who provides a great service, and loves what they do. They serve the art of what they do and they want to share that and maybe they just want to do it part time and maybe they just want to keep it as a hobby...

The tables turn as the interviewer becomes the interviewee: George Fourie shares his life experiences and journey through marketing and martial arts on the Kyl Reber Podcast.

IN THIS EPISODE:

• George's journey from studying computer programming to selling computers, working on a cruise ship, and eventually starting Martial Arts Media™
• The story behind George's most impactful $37 sale
• George's near-death experience as a pivotal wake-up call that transformed his outlook on life and career
• How George discovered a passion for martial arts and saw potential in combining this with his marketing expertise
• How Martial Arts Media™ was founded, focusing on supporting school owners to grow their businesses through digital marketing
• And more

*Need help growing your martial arts school? Start Here.

TRANSCRIPTION

Hey, it's George Fourie. Welcome to the Martial Arts Media™ Business Podcast. Today, I am going to feature an episode, an interview that I had on the Kyl Reber Podcast. Kyl, a good friend of mine, interviewed me. You can look him up on kylreber.com.au. Also, martialartsmedia.com/145.

I had the pleasure of having Kyl on our podcast. By the way, I was looking at it. In episode 145, we were talking about him having 370 students. I know that number's almost up to 500 now. They are booming, to put it mildly. Anyway, go have a listen to that if you haven't yet.

For this episode, I really wanted to feature it because I got to tell you. I've been trying to record a podcast where I tell a bit of my story and just background where I came from, how this all got together, and I've given the pieces and inside of this over the years. I just had a look. We had episode 150, and I actually started this podcast in 2016, July of 2016.

I'm probably in the race for the longest-going podcast with the least amount of episodes, but 150 awesome episodes it has been, and I'm going to continue to do this for a while. Anyway, I've really wanted to have an in-depth– about my story, and I tried to record it a couple of times solo by myself, and I've got to say, it felt weird.

I did it about three times, and I deleted it every time. Then, I got on Kyl’s podcast, and Kyl gave me 10 questions just to prepare for the podcast. I did that, and I thought it was going to be enough, but Kyl's questioning technique was really solid and in-depth. Every time I answered, he dug a little deeper and dug a little deeper.

I’ve got to be honest. I probably spoke about things that I maybe just haven't shared over the years. Nothing too serious, but just things that I've buried in my past and let go. But Kyl did a really good job of unpacking all the details about me and asking a lot of questions. So, this podcast is going to be a bit longer.

I highly recommend you check out Kyl Reber’s podcast. I will have all the links for that at martialartsmedia.com/150. That's it for me. I hope you enjoy this. I would love to know your feedback afterward. Let's dig in...

Other than running epic martial arts classes, which goes without saying, these 3 strategies when done well will simplify your martial arts business growth.

IN THIS EPISODE:

• Is it necessary to build a fancy website to promote your martial arts school?
• The number one mistake martial arts school owners make when creating their trial offer
• The important factors that make an irresistible martial arts offer
• How to use the AIDA formula or ‘The Ultimate Facebook Martial Arts Formula’ to make your martial arts ads work
• How to use The Messenger Student Signup Method to follow up on martial arts prospects
• And more

*Need help growing your martial arts school? Apply Here.

TRANSCRIPTION

Hey, it's George Fourie. Welcome to the Martial Arts Media™ business podcast. Today I'm going to talk about three things that'll get you to 300 students plus, and if you're ready at 300 students, it'll get you to 300 students and beyond. 

And if you're ready there without these three things, it's a great opportunity for you to go back and dial them in and get better results for yourself. How do I know this? Well, dozens of our clients have dialed in these three things and it's skyrocketed their results.

Some are 300 students plus, and they are still just dialed into these three things and instead of adding all the bells and whistles and fancy things and all the noise that you see on the internet, they're just going layers deep on these three things and getting great results.

So I'm going to share with you what these three things are and stick around to the end because I'll share with you a resource and a formula that you can use real quick, will help you implement and optimize your first strategy, which I'll share in a minute, and help you skyrocket your results way quicker. All right, let's jump into the details.

So three things that you need to get to 300 students and beyond. So am I oversimplifying this? You might be thinking, George, you're just oversimplifying this. Well, I probably am, right? Because it's a given. You can't do any of these things if you don't run epic classes. I think we've covered that.

If this is your first time listening to me on this podcast, yep, obviously you need some epic classes because otherwise, no marketing in the world is going to fix that, right?

But let's say you got that, and I assume you do, right? Because all great martial artists have run epic classes. Then there are three things that you can focus on to skyrocket your results. Now, before I go too deep into that, I want to tell you a little story... 

Grant Bannister recent inducted to Martial Arts Hall of Fame shares his 40+ year martial arts journey.

IN THIS EPISODE, YOU WILL LEARN:

• The improvements in the martial arts industry in the last 40+ years
• How to become an awardee of the Australasian Martial Arts Hall of Fame
• The motivating factors that made Grant stay in the industry for a long time
• Why martial arts is more than just about self-defence
• And more

*Need help growing your martial arts school? Learn More Here.

TRANSCRIPTION

People say to me, oh it was really good back in those days. I wouldn't change it. The progression is fantastic.

George: Hi, this is George Fourie, and welcome to another Martial Arts Media Business Podcast. Today I am speaking with Shidoshi Grant Bannister. Now, Shidoshi Grant Bannister has been in the martial arts industry for a very long time, so we're going to have a great chat just about where he's come from, and he's also just recently got inducted into the Australian Martial Arts Hall of Fame. So we're just going to have a bit of a chat about that. Welcome to the show, Grant.

Grant: Thank you, George, and thank you for having me, it's great. I've watched, loved your podcast, and they're really great so I feel honoured to be part of it.

George: That's fantastic, awesome. Let's start right from the beginning, Grant. Who is Grant Bannister?

Grant: I've been a working guy all my life. I was a TV technician. We've got a family of three kids and four grandchildren. I started my martial arts journey way back in 1959 under a guy called Wally Strauss. I wasn’t interested in football and this guy said, “Oh, we're gonna do Judo.” And I said, “Oh, I don't know what it is but I'll do it.” I trained for a whole year with Wally Strauss. I left my martial arts go until I was 29, I think I was when I got back into it. My journey started then and been enjoying ever since.

George: Fantastic. So, 29, and then when did you start on the path of instructing?

Grant: I started with a guy called, with San Chi Kai and Mal Lomax. Mal was very big into once you've got the knowledge, now you start teaching, which is great, I think that happens a lot nowadays. Probably less than two years after I started I was teaching, and Mal asked me to open up my own club, which I did down in Blackburn, and we went from there. Unfortunately, Mal passed away a few years ago. He moved to Queensland in 1996.

I didn't stay with San Chi Kai. Another chap and myself just started training in the garage. After a while we got more and more people coming in and all of a sudden the garage was full and we had to start looking for a hall. Then I thought, well we'll have to start putting something together, make it our own style. We called it Bukido Karate, that was in 1986. We've grown slowly from then, not in a large amount, but in that time I've probably taught thousands and thousands of students. It's been a great journey, I've had some amazing people by my side and that makes you want to keep going. People say to me, “Oh, you're 74 now, it's about time to retire, move around Australia.” But I still get a big buzz out of seeing the kids starting to show respect towards their parents and us. So it's still a journey.

George: For sure. So, 74 years old, wow, that's good going. I want to calculate the years back. So you've been doing martial arts then for the last …

Grant: Forty-plus.

George: Forty-plus? Fantastic. So, forty years, that's my lifetime right now. In comparison from where you started to where things are now, what's sort of the biggest changes and adjustments that you've had to make along the way?

Grant: Back then was crazy, everyone used to belt the hell out of each other and it was really, really, dangerous. People lost kidneys and all sorts of things. Of course, O.H and S would start to come in people realized that they could get sued so it all changed. But it was a good time, I had a great time with security and all that sort of stuff with Mal Lomax had contacts and we spent a week with Olivia Newton-John when Xanadu was opened. We had the Boomtown Rats and quite a few other celebrities. It was a good time. A lot of those people liked the martial arts and they wanted to become a little more involved in it. I think Bob Jones had Fleetwood Mac at the time, Richard Norton was bodyguard with Fleetwood Mac. They were good, fun times. It wasn't a lot of animosity amongst the crowds. Although we did have problems, but, it was just a really, really, good, fun time for me...

ClickFunnels and Page Builders can be great, but is that what you really need instead of your martial arts website? Here's my take.

IN THIS EPISODE, YOU WILL LEARN: Do you need a hole or a drill (and a driller)?

• The myth about what you need to create a sales funnel
• Doing the ‘Richard Branson Test’ for your martial arts business
• What a basic martial arts business sales funnel looks like
• The difference between an internet marketing funnel and martial arts school funnel
• The important factors that influence customers’ buying behaviour
• And more

*Need help growing your martial arts school? Learn More Here.

TRANSCRIPTION

Hey, this is George Fourie from Martial Arts Media, and in this video, I'm going to give you my take on websites versus ClickFunnels, or what I'm going to refer to is real martial arts websites, I'll explain why in a minute, versus ClickFunnels, Leadpages, and other page builders. I think there's a bit of confusion in the marketplace about what a funnel actually is, what part of a funnel you actually need, and for what type of business? Do you need the same type of intricate sales funnel structure for a martial arts business versus if you're selling digital products, or you got an e-commerce store or something like that?

There's a bit of confusion, and I was on a webinar yesterday where the guy I was referring to doing a comparison between a website versus a funnel, a sales funnel, and kind of saying, “Look, the website model is dead. You need sales funnel.” But I think that creates confusion because why does it need to be different? It doesn't need to be different. It's the same thing, it just means one website model was developed with an old mindset, with the sales funnel was not. It doesn't have to be different.

Do you need sales funnel? Absolutely. Does it need to be separate to your website? Definitely not. There's a bit of confusion with that, so I'm going to be as diplomatic as possible here, and want to give you my perspective on the difference between ClickFunnels, websites, martial arts websites, really crappy websites, good websites, and other types of page builders. And look, we've used them all, and I'll give full disclosure, martialartsmedia.com, my company, we develop martial arts websites, we help martial arts school owners with online lead generation. That's our focus.

We've used a bit of some page builder tools for some clients, but the majority, we build out our websites on Wordpress, because it's a platform that you own, we don't have to keep your login details, you don't have to pay a monthly fee for it. That's our preferred way but I want to give you both, all the facts, and you can make the decision for yourself because maybe a tool like ClickFunnels is for you, but maybe it's not.

The first thing I want to really look at here is to look at the old situation. Do you need a drill or hole? Well, you need the hole, right? How are you going to get the hole through a drill? Now, what type of drill you need? Maybe you need a certain type of drill? Different brand? Do you need to actually be the driller, or can you actually hire a person that's an expert at drilling the hole, and get that person into drill the hole for you?...

Jack Leung is capturing attention with his martial arts training videos. We discuss frameworks to create your own.

IN THIS EPISODE, YOU WILL LEARN:

• How video marketing can help boost your martial arts business.
• Step by step framework for making engaging martial arts videos.
• How to grab attention in the first 30 seconds.
• Why Jack Leung ended his career in graphic design and pursued martial arts instructing.
• How to overcome the one thing that stops martial arts school owners from creating videos.
• And more

*Need help growing your martial arts school? Learn More Here.

TRANSCRIPTION

George: Hi, this is George Fourie, and welcome to another Martial Arts Media business podcast. Today, I have another great guest with me, Sifu Jack Leung. And Sifu Jack Leung has, I'll guess I'll start off with the video side of things, has an awesome YouTube channel. You've got to see the videos to appreciate it, and we'll link to it in the show notes. And look, a video marketing, doing video in general, is something that, it's a big component. We're always talking about it in the Martial Arts Media Academy with our students, of really leveraging it. And Jack claims he's not an expert, but I'm sure you're going to disagree when you watch his videos. So, first and foremost, welcome to the show, Jack.

Jack: Thank you for having me, thank you.

George: Awesome. So, let's start just in the beginning, to give people a bit of an idea, who is Jack Leung?

Jack: Hi everyone, my name is Jack Leung, and I teach Wing Chun in Queensland. I currently run two full-time clubs, and four different small clubs at different locations, at school halls and community centres.

George: Alright, cool. So, going a bit further back, how did your whole martial arts journey evolve?

Jack: I started out training in Hong Kong, and I'm from Hong Kong. I started out training with Karate first in high school. And I went to, let's just say a rough high school, and we get to test a lot of things before there were videophones and that kind of stuff. So sometimes, a lot of instructors don't say … they only tell you the good stories. Sometimes you win, sometimes you lose, sometimes you lose badly, and that's when I started looking into martial arts.

In the beginning, I like to tell people, and this is what I tell parents, I want to be stronger, to be able to protect myself, but that wasn't the case. I just wanted to be very good, to protect myself and beat up other kids. But that's very different 20 years later, that's very different 20 years later. So, that's how I started. And I started training Goju Karate first, for five or six years, and in between, I trained some different types of Kung Fu. Some Southern Praying Mantis, different lineages of Praying Mantis, and then I met my Sifu in 1996 when I walk past on the way to school. And then, I started, I just walk in and say, “Oh, what is Wing Chun?”. And that got me interested in training Wing Chun...

Martial Arts Media Academy founding member shares his successful growth while getting ready for the next benchmark.

IN THIS EPISODE, YOU WILL LEARN:

• The greatest impact the Martial Arts Media Academy has contributed to Dave Richardson’s martial arts school growth
• Why you should invest in hiring a marketing expert
• The benefits of email marketing and why you should not neglect it
• What is ‘superhero syndrome’ and why you should avoid it
• How you can get marketing help through the Martial Arts Media Academy
• And more

*Need help growing your martial arts school? Learn More Here.

TRANSCRIPTION

Yeah, the other thing that was really helpful was the coaching calls, and going through the websites and what not, and how to tweak this and change that, and work together in the Academy to make the pieces fit.

George: Hey this is George Fourie from Martial Arts Media, and I'm joined today with Dave Richardson. Now Dave is based in Brisbane from Kung Fu Southside, and Dave is also one of our first members of the Martial Arts Media Academy. So we're going to have just a bit of a chat about his experience and his journey. So welcome to the call, Dave.

Dave: Good day George, thank you mate for having me on your podcast.

George: Awesome, so let's just go back to the beginning, before you got started with the Martial Arts Media Academy, so what is it that made you join? Was it a problem that you were trying to solve or something? Or what sort of vision did you have in mind in the beginning?

Dave: Funnily enough, in the beginning, it just started off over a cup of coffee with a mate of mine, Jack Leung from Practical Wing Chun, he pointed out your Martial Arts Media Facebook page I think it was. I looked into it and then yeah you had the academy there and it sort of went from there, because I was really wanting to make my school go full time. At that stage it wasn't, so I was just hungry for information and help to get into an industry that I'd been a part of but only on the outskirts.

George: Okay, so give us a bit of a background, so 'cause you currently got the school, you're transitioning into full time, and you're still working a business during the day, right?

Dave: Yes, correct, correct. The school started in a shed in my backyard and we outgrew that and we ended up moving into a commercial premises, it was just traveling under its own steam. Then I realized that this is my calling, and I'd rather be teaching people Kung Fu than killing bugs in my pest control business. So the transition is still being made, but definitely now Kung Fu is taking up more and more time and generating more income.

George: Cool, so how are you juggling the two at this point in time? You've got the pest control business, right?

Dave: Yes.

George: Cool, so how's the juggle going between the transitioning between that and the Kung Fu school?

Dave: You've hit the nail on the head, juggle is the right word. Time management was one of the skills that I've really had to learn. So trying to portion time where I can focus on the school, not just the teaching side of it, but the actual building of the business side of it as well. So that's what I've done, I've set aside two days a week where my focus is on building the business side of the school...

Martin Nguyen caused an upset winning the One Championship World Featherweight title. Fari Salievski shares behind the scenes insights training the world champion.

IN THIS EPISODE, YOU WILL LEARN:

• The difference between martial arts training and becoming a professional fighter
• What it takes to become the One Championship World Featherweight Champion
• The martial arts success values that left clues for Martin Nguyen’s One FC World Featherweight Championship
• How did Martin Nguyen’s national and international exposure benefited KMA Champion Martial Arts
• Martin Nguyen’s sole inspiration for working hard in order to take home the belt
• And more

*Need help growing your martial arts school? Learn More Here.

TRANSCRIPTION

GEORGE: Hey this is George Fourie and welcome to another Martial Arts Media Business podcast we’re on episode number 46. I have a repeat guest again for something a little different, Master Fari Salievski. How are you doing there Fari?

FARI: Always well, thank you.

GEORGE: Awesome. So today we’re going to talk about a bit of a different topic. One of Master Fari’s top students Martin Nguyen, he recently won the World Featherweight Championship in Asia and we’re going to talk about training a champion and how the whole journey evolved and what the next steps are. So let’s get started. So welcome Fari. I guess take us back to the beginning of all this, where Martin started training, etc.

FARI: Ok, first and foremost, I just like the fact that we’re a martial arts school, not a fight gym. So yes, we have fighter, we have a cage out the back. But at the front, we have little preschoolers and moms and dads and within all of that, we still manage to do a little bit of fighting. I look at that as fun, as a chance to test out our training. So it’s a martial arts school that has a martial arts culture. People bow on and off the mats and have the discipline of the martial arts. That's what Martin knew and joined for and he joined in doing our Brazilian jiu jitsu program and obviously, when he started, he did not plan to fight, but then we had some opportunities. To this day, I still run the ISKA, back then we used to have combat grappling, which is basically modified MMA. He got into that, liked it, and then some fight opportunities came up.

GEORGE: Ok, so how long has Martin then been training with you?

FARI: Look, that fight in the ISKA was in 2010. He was competing in some grappling tournaments back then, so it’s been at least 8 years. it’s been a long journey. 8 years flies, but here he is, The World Champion...

Getting your martial arts business name is one thing, but making sure that you have the right domain names and social media handles is another. George Fourie shares how.

IN THIS EPISODE, YOU WILL LEARN:

• Why you should avoid complicated domain name and social media handles
• The importance of having congruent domain name and social media handles
• How extensions can cost your credibility
• How incorrect extensions can lead your competitors to a land grab and profit off your brand name
• And more

*Need help growing your martial arts school? Learn More Here.

TRANSCRIPTION

Hi, this is George Fourie from Martial Arts Media and today, I want to talk about how to protect your martial arts business name through domain names and through social media handles. So this is a question I get often, so let me give you the idea scenario.

Now, specifically, it came up yesterday, I was talking to one of our Martial Arts Media Academy members about building them a new website. But it’s not just about the new website, it’s about building a new website with a bit of a brand name change, so there's this bit of a shuffle happening, where they need to make a name change, which obviously means they need to make a domain name change.

So here's the ideal scenario: when you look at a domain name, you want to try and get something that's really going to match your brand name. But sometimes that is going to be hard, because if your brand name is super long, 4 or 5 words, it can get a bit tricky. Now, things that can also throw domain name off is things like hyphens, and numbers, OK? Because let's say you've got numbers, 6-0 for example in your domain name: every time you mention your domain name to someone, you're going to have to say 6-0 or 60, or is it the numbers, or is it spelt out as 60? So you're always going to have that additional explanation that you're going to need to clarify what's going on with your domain name.

The other is hyphens. Now, if you go and get a hyphen in your domain name, so let’s say martialarts-yourarea, then I want to ask why do you need the dash? Is it because somebody else already has martialartsyourarea in one word, or are you just trying to split it up in words? At the end of the day, if you don’t have both, it’s not a good idea, because if somebody else has martialartsyourarea, then that means when somebody types it in, they forget the hyphen, which is going to happen, that means that they're going to your competitors website, OK? Try and avoid anything hyphened, any type of – well, that's about the only character that you can add, because that creates confusion in the mind.

Now, let's look a bit further. Let’s look at what's the ideal domain to get and what's the ideal name for your area. So in the old days of search engine optimization, where you want to rank in Google, it was very popular to get domain name your area, or you want to get the keyword to rank in the search engines. So you'd have, let's say, martialartsyourarea, for example. So the logic in that was great, in the old days, we'd search to optimize and to be at the top in Google, but it’s not really relevant today anymore. So although it can have a nice catch to it and it could be good to have a domain name like that, it’s better to just stick with your brand and build an authority website.

So put a lot of content on it that it ranks naturally and you can still rank for those keywords if you just put them together in the titles and things. And by the way, if you are interested in a SEO training, I am busy preparing a SEO, just a basic SEO training for our Academy members and I was thinking about making it available to this group. So if it’s something that you are interested in, just leave me a comment below this video where you see it and we'll put that together and possibly share it in this group as well...

Martial Arts marketing doesn't need to be complicated. All you need is to 'sell' the next step...

IN THIS EPISODE, YOU WILL LEARN:

• The ultimate content leverage experiment
• Where the original 9 word email came from
• The 10 words that can transform your martial arts marketing
• How conversions actually work

*Need help growing your martial arts school? Learn More Here.

TRANSCRIPTION

Hey, this is George Fourie from Martial Arts Media and I'm doing a quick podcast experiment. I'm broadcasting this in the Martial Arts Media Group and hopefully, simultaneously it's being broadcasted on the Martial Arts Media page and also, to our YouTube channel and then also to Dropbox, which means we'll transcribe this for an actual podcast episode. So, let's see how this goes.

Now, the actual podcast, what I do want to discuss with you today is ten words that can completely transform the way you go about your business. And this concept, I shared this at the main event in Sydney, when I spoke at the main event, and it basically comes in the email format. Now, I want to give full credit where credit is due and this ten words, it's actually nine words, all right?

It's nine words and they come from a gentleman called Dean Jackson and Dean Jackson actually invented the squeeze page. Now, what we know in internet terms as a landing page, a page where you basically have a sales message or an offer or collect details, or whatever it is that you do, but one dedicated page to deliver a message.

So, Dean Jackson was the gentleman that actually invented this system and he also created what's called the nine-word email. Now, we've transformed it, the nine-word email, it's ten words now. And we call it in the Martial Arts Media Academy, we call it the “Boomerang Bullet.” And the reason we call it the Boomerang Bullet is because we expect a return and it's a bullet! It has an impact. So I'm going to share what the ten words are.

Now, as I mentioned, we use this within a campaign, so we use it as in a six part campaign. Every time we've done this for martial arts schools, for martial arts schools owners, we've had tremendous success. It's always baffled everybody when we do it, everybody tries and complicates it, but it works every single time and when you do it when you just simplify the message and you do it, you get a lot of responses.

So the way you can use it, you can use it to revive old students, you can use it to engage conversation with prospects who have not replied or have kind of just fallen off the radar, right? So if you're trying to revive old prospects, or revive old students, then these ten words can be used.

Now, the way we do it, we use this within an email sequence, so you would need some kind of an email tool, preferably to do it, if you are going to do it on a mass scale, but even if you’re using this with Facebook messages, or even in a text message, the concept of it will change the way you go about your marketing...