Markigy: The Science of Marketing Strategy – Details, episodes &amp; analysis

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Shifting AI perspectives in Marketing

Season 4 · Episode 11

vendredi 1 novembre 2024 • Duration 57:04

Join Host, Leanne Dow-Weimer and special Guest VIncent Koc futurist and AI expert. During the livestream Vincent shares his groundbreaking insights on using AI as a transformative resource, shifting perspectives for future-proof strategies, and building a marketing powerhouse from the ground up.

Together, we'll uncover how to bring bold ideas to life and create a resilient, agile marketing department prepared for what lies ahead based on an accurate and expert understanding of AI touching on the following takeaways:

The Shift to Hyper-Personalization: Evolving from basic personalization to hyper-personalization, where artificial intelligence (AI) and machine learning enable brands to deliver genuinely one-on-one experiences. This includes adapting product recommendations and interactions based on individual preferences and behaviors, offering a deeper level of engagement than traditional segmented marketing
Privacy and Data Usage Concerns: Privacy issues associated with hyper-personalized marketing are highlighted, especially the tension between consumers' expectations for convenience and the protection of their data. Marketers must recognize the importance of balancing personalization with consent and privacy regulations, as well as the challenges of data hoarding by companies
The Role of Cultural Differences: Cultural variations in the perception of data usage and privacy are examined, noting that attitudes toward privacy and data sharing vary widely across regions. The speakers discuss how these differences impact marketing strategies and consumer trust in various global markets

Connect with Vincent:

https://x.com/vincent_koc

Connect with Leanne:

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Solving B2B Marketing Misalignment w/ Stefan Gladbach

Season 4 · Episode 2

mercredi 26 juin 2024 • Duration 35:07

Leanne and Stefan Gladbach try to solve a major problem in B2B marketing- misalignment. Listen as they investigate how using a product marketing lens to shape their strategies internally and externally can create meaningful solutions. Hint: It involves collaboration, communication and being genuine.

The episode kicks off with Stefan sharing his journey from sales to product marketing. They talk through the importance of customer journeys from all sides.

Key Points:

Career Journey:
- Stefan's transition from sales to product marketing.
- Importance of sales experience in understanding customer journeys.
Marketing Misalignment:
- Common issues causing poor B2B marketing.
- Solutions for better alignment between marketing and sales.
Cross-Department Collaboration:
- Strategies for building trust and effective communication between teams.
- Enhancing marketing efforts through seamless collaboration.

Connect with Stefan:

LinkedIn: /www.linkedin.com/in/stefan-gladbach/
YouTube: Product Marketing Chronicles

Connect with Leanne:

LinkedIn: www.linkedin.com/in/leannedow/
Website: www.Markigy.com

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https://www.linkedin.com/in/brandencobb

Advertising Elasticity and Strategic Timing w/ Branden Cobb

Season 3 · Episode 20

mercredi 12 juin 2024 • Duration 40:53

Advertising Elasticity and Strategic Timing

Joining us is Branden Cobb. With over 17 years in the field, he offers insights into marketing trends to help international companies thrive in the US. Branden take a scholarly and applied approach to marketing, and translates those learnings into actionable insights and advice for listeners.

Key Takeaways:

Understanding Advertising Elasticity: While most marketers are familiar with ROAS, this other way of measuring marketing costs can be a powerful lever apply when looking at marketing spend, forecasting and costs.
Strategic Timing for Advertising: Gain insights into why certain times of year can be more cost-effective than others beyond seasonality.
Personalization and Data-Driven Marketing: We continue to look into best practices for attribution, hyper-personalization and shared learnings from attending a recent conference where these were the focus.

Today's conversation with Branden highlights there are more nuanced metrics that impact our strategies and their effectiveness to consider. He emphasizes the importance of continuous learning and dedication to help stay adaptive, creating value for businesses and their customers.

Stay Connected:

Branden Cobb:

www.marketingexec.us

Leanne:

Leanne Dow-Weimer

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Strategic SEO with Sam Dunning

Season 3 · Episode 19

lundi 27 mai 2024 • Duration 41:55

Join Leanne Dow-Weimer to delve into effective SEO strategies with Sam Dunning, founder of Breaking B2B and an SEO expert renowned for prioritizing business impact over traffic metrics.

Episode Highlights:

Journey from Retail to SEO: Discover how Sam's career transition influenced his approach to SEO, focusing on customer needs and business outcomes.

Debunking SEO Myths: Sam discusses common SEO misconceptions and why businesses should focus on revenue-generating activities rather than vanity metrics.

Content Quality vs. Quantity: Explore why targeted, high-quality content is crucial for successful SEO and how it translates to business value.

Competing in Saturated Markets: Learn strategies for smaller businesses to stand out against industry giants through tailored SEO tactics.

Key Takeaways:

Prioritize SEO strategies that directly contribute to revenue.

Invest in high-quality content that addresses specific customer pain points.

Target niche markets to attract highly qualified leads.

Conclusion:

Sam Dunning shares invaluable SEO strategies that focus on tangible business results. This episode is packed with actionable advice for businesses aiming to enhance their online presence and achieve sustainable growth.

Connect with Sam:

LinkedIn: www.linkedin.com/in/samdunning/

Podcast: Breaking B2B Podcast

Website: www.BreakingB2B.com

Connect with Leanne:

www.Markigy.com

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Driving Strategy Through Content w/ Robyn Showers

Season 3 · Episode 18

lundi 13 mai 2024 • Duration 57:30

Tune in as Robyn Showers, Director of Content at Apollo, unveils the pivotal role of content marketing within the organizational hierarchy. In this episode, Robyn delves into her extensive background in the marketing sector, sharing transformative insights from her experiences at HubSpot to her fresh endeavors at Apollo. She discusses the strategic importance of integrating content marketing directly into the core business strategy rather than relegating it to a supporting role. Listeners will gain a deeper understanding of how to leverage content not just for engagement, but as a driving force behind corporate goals and customer satisfaction.

Key Points:

Explore Robyn's career trajectory and her strategic moves in the marketing world.
Understand the integration of content marketing as a central, strategic function.
Learn why content should lead business strategies to enhance customer relations and drive growth.
Hear Robyn’s thoughts on the future interplay of AI and human creativity in content creation.

Marketing professionals, business leaders, and anyone interested in enhancing their organization’s impact through strategic content deployment should listen to this episode.

Perfect for those looking to transform their content approach into a robust strategic asset, instead of order takers and survival asset makers.

Robyn Showers: https://www.linkedin.com/in/robynshowers/

Leanne Dow-Weimer: https://www.linkedin.com/in/leannedow/

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Claim Your Space: Overcoming Market Leaders w/ Trevor van Woerden

Season 3 · Episode 17

mercredi 24 avril 2024 • Duration 56:02

Join host Leanne Dow-Weimer and veteran online media expert Trevor van Woerden as they delve into conquering your share of the market, even when it is wrought with competitors. Trevor shares his journey from the early days of internet advertising to his current role at Infuse, highlighting key shifts in digital marketing strategies and the impact of technological advancements on advertising.

This episode offers an in-depth look at:

Trevor's unique experiences with startups and major corporations.
Insightful discussion on competitor displacement and the importance of naming names in marketing to stand out in today's saturated tech landscape.
Practical advice for marketers on crafting impactful, fearless competitive strategies, including who your competitors are
A candid conversation on the intersection of sales and marketing, exploring how each can enhance the other in a symbiotic relationship.

Whether you're a marketing professional, a business owner, or just fascinated by the evolution of digital media, this podcast provides valuable insights and real-world examples to help you navigate the complexities of online marketing and gain a competitive edge.

Connect with Trevor on LinkedIn:

https://www.linkedin.com/in/trevorjvw/

Be sure to catch his countdown to RSA Livestreams on LinkedIn!

Connect with Leanne

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Resilience: Entrepreneurism, Community & Growth

Season 3 · Episode 16

mercredi 10 avril 2024 • Duration 57:17

In this episode of our podcast, Leanne sits down with Zach Carlin, co-founder of Summit Chasers Network, who takes us through his remarkable journey from the fields of professional martial arts to the peaks of entrepreneurship. Zach’s story is not just one of personal triumph but also a masterclass in leveraging life's lessons to build and scale successful business ventures. Below are the key takeaways and highlights from our conversation:

From Martial Arts to Entrepreneurship: Discover how Zach transitioned from being a professional martial artist to embracing the world of entrepreneurship, and the lessons learned along the way.

The Power of Authenticity and Adaptability: Zach emphasizes the critical importance of authenticity in building relationships with customers and adaptability in navigating the ever-changing business landscape.

Resilience Through Adversity: Zach shares his experiences of overcoming significant setbacks, including a failed business during COVID, and how these challenges fueled his drive for success.

Continuous Learning and Passion: Learn why continuous improvement and a passion for what you do are indispensable ingredients for long-term success in any field.

Future Trends in Marketing: Zach and Leanne delve into the future of marketing, focusing on the shift towards relationship-focused strategies and the importance of creating genuine community connections around your brand.

Episode Highlights:

The transition from athlete to entrepreneur
Embracing authenticity in business
Overcoming failure and learning from setbacks
The significance of passion and continuous learning
Predictions on the future of marketing

Whether you're an aspiring entrepreneur, a marketing professional, or simply someone interested in personal growth and business strategy, this episode offers valuable insights into the power of resilience, the art of marketing, and the importance of staying true to one’s values and passions.

Connect with Zach Carlin:

LinkedIn: Zach Carlin
Summit Chasers Network: Website
Instagram: @SummitChasersNetwork

Leanne Dow-Weimer

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https://www.linkedin.com/in/melissammoody/

The Who & Why Behind Effective Marketing w/ Melissa Moody

Season 3 · Episode 15

mercredi 27 mars 2024 • Duration 45:51

Joining us is Melissa Moody, General Manager at Matcha, Podcast host, and self-describes as a builder who happens to do marketing. Mellissa brings a refreshing point of view built on what she’s learned from working in Startups and Tech. Listeners will feel enabled and inspired to find the who and why behind effective marketing.

We explore:

The Importance of Fundamentals in Marketing and Entrepreneurship: Melissa emphasizes building solutions that serve humanity, showcasing the power of fundamental values in marketing and entrepreneurship.
The Role of Marketing in Creating Value: We investigate marketing's critical role in not just promoting but genuinely adding value to products and services for the
world
Human-Centric Approach to Business and Marketing: Focusing on the importance of establishing meaningful connections in marketing strategies
Cutting Through the Noise with Simplification: How simplifying efforts to what truly resonates, aligning closer with core business objectives work
Future of Marketing: Customer Focus and Business Goals

Tune into our discussion around the importance of fundamental values in marketing, the significance of a human-centric approach, and the necessity for marketers to constantly question the 'why' behind their actions to create genuine value.

Stay Connected:

Leave Us a Review: Enjoyed the episode? A quick review wherever you listen to podcasts, but especially Apple, helps more marketing enthusiasts find us and grow our community.

Find out more about Mellissa:

Leanne Dow-Weimer

Resources mentioned:

https://nuttr.ee/

Unfair Mindshare: A CMO's guide to community-led marketing in a product-led world By Derek Weeks

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https://www.linkedin.com/in/almontas/

Flourishing in 2024: Budget-Smart Strategies w/ Alex Montas

Season 3 · Episode 14

mercredi 13 mars 2024 • Duration 47:44

We’re talking about the topic on everyone’s minds- how is the market impacting our marketing? In this episode, Leanne Dow-Weimer and guest Alex Montas get candid and deeply investigate marketing today & this year. Alex's stellar insights come from being a talented marketing executive with gargantuan results, over $200M in Incremental Revenue 📈

We'll talk about the year ahead in marketing for 2024, the importance of emotional intelligence and managing up, and the value of innovation and risk-taking in practice.

During our conversation, we explore:

Budget cuts and returning to fundamentals: Companies need to figure out how to differentiate, and they need the right foundation to get there
Navigating marketing challenges internal to your team: Emotional intelligence isn’t a fluffy nice-to-have, it’s the backbone of a high-performing internal team, upwards and downwards.
Innovation and Risk-taking in Marketing: Pay-to-play is getting more expensive, how can you be bold? How can you cut through the clutter? Alex shares where the opportunities are.

We wrap up the episode with amazing takeaways and advice when Alex answers the big questions.

Tune in to this episode and supercharge your startup marketing strategies with Markigy, the Science of Strategic Marketing.

Reach out to Alex Montas:

www.alexmontas.com

To Leanne Dow-Weimer:

www.markigy.com

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