Marketing Freaks – Details, episodes & analysis

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Welcome back to episode 161 of the Marketing Freaks Podcast and the 4th episode in the Scale Up Season.

In this episode, Jon is joined by Arafa Heneghan, Director of Brand at AO to discuss the impact of brand investment and strategy in AO's growth. From creating a unified customer experience across all touchpoints to finding the perfect balance between brand building and performance marketing, Arafa shares insights into the tactics that senior marketers need to stay ahead. 

Discover how AO stays relevant with even the most functional products and learn why simplicity in messaging and internal brand alignment are critical for scaling success. If you're a senior marketer looking for actionable strategies to elevate your brand, this is a must-listen!

Key Takeaways:

• Gain insight into how AO uses a unified brand strategy across every customer touchpoint to build a consistent and memorable experience.
• Understand the distinction between brand building and performance marketing and how both are essential for driving long-term business success.
• Learn how to leverage simple, clear messaging to communicate the value of functional products without overwhelming customers with technical details.
• Discover how to measure success.
• Understand how to put the customers needs first to make even functional products seem more appealing. 
• The value in understanding the "so what"?

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Welcome to episode 160 of the Marketing Freaks Podcast and episode 3 in the Scale Up Season! 

In this episode, Abi is back! Jon and Abi talk about the key "gotcha" moments that often impact the ability to scale, and how to tackle them. 

Key Takeaways:

• Why scaling up isn't just about increasing spend and the importance of having the appropriate structure across the business.
• The elements to consider that are potentially hinder your scaling efforts.
• How to set realistic expectations and align goals across departments.
• The importance of deciding when and where to scale.
• The common pitfalls which can limit scaling 
• The importance of being realistic about goals and maintaining flexibility to adapt strategies as needed

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Welcome to this week's bitesized episode!

I'm joined by my good friend Geoff Griffiths and this week we are talking through the topic of dealing with professional rejection. 

From pitching new business, applying for jobs and many other career related scenarios - we all have to be in a good place to handle it, but no one ever teaches anything on the topic?

Enjoy!

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Welcome back to part two of our analytics mini series with good friend of Overdrive Digital and all round analytics legend Barbara Pezzi.

In this episode we talk about how to approach analytics with the right mindset, and how to interpret the wealth of data presented to dig out insights that will make a true difference to your business. 

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Unless you’ve been hiding under a rock, you’ve probably heard about the forthcoming retirement of Universal analytics and the move to Google Analytics 4. 

Although the news has spread far and wide, there is a lot of confusion as to what this means for digital marketers and what you need to do about it.

In this, the first part of a three episode series on Analytics, I sit down with Barbara Pezzi to get an overview of GA4.

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Moving slightly away from our usual discussion points on paid media strategies & tactics, in this episode we explore the topic of how to land your first job!

Joining me for this episode is Louisa McNally, who joined our paid social team a couple of months ago. Very bravely, she agreed to have a chat and share some advice from her recent experience of job hunting.

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If your line of day to day work involves Google Ads, you’ve probably heard of Performance Max campaigns. 

Performance Max campaigns are Google’s latest move into fully automated campaign types, allowing (in theory!) advertisers to set up quickly and start generating results. 

In this episode I talk to Chris from our PPC team to give you the lowdown on what they are all about, how to get started and a view on what we’ve seen from our initial testing.

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Back in February we ran a webinar discussing social media marketing trends for the year ahead, with the excellent Rochana Shrestha from Monzo and Lisa Prattfrom Girl Guiding making up a brilliant panel.

As part of the session there were a number of questions for Lisa and Rochana on the topic of careers. What this turned into was a super informative part of the session with some amazing and honest advice from both Lisa and Rochana!

This episode features that specific part of the Q&A, so if you are looking to get started in the world of digital marketing or are looking for new opportunities, definitely give this one a listen!

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What this episode covers:

• Why getting to know GTM is so important
• How to get started
• How to implement and debug your tracking
• Dan’s tip of the week!

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This episode covers:

• Key learnings in paid social from last year
• Our predictions for 2022
• What we are seeing work well right now
• Ellie's tip of the week