Marketing for Health &amp; Wellness Professionals: Elevate Your Practice – Details, episodes &amp; analysis

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Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Optimize for AI Search: Does Your Practice Show Up on ChatGPT?

jeudi 5 mars 2026 • Duration 14:35

[Episode 255] AI search is changing how people find health practitioners—but that doesn’t mean you need to start over. In this episode, I walk you through three simple prompts you can run in ChatGPT or Claude to see if your practice is showing up, what information AI is pulling, and where you may need to tighten your SEO and messaging.

In this episode, you'll learn:

Why SEO is still the foundation of AI visibility
Three prompts to test how AI sees your business
What it means if you don’t show up (and how to fix it)

If you run these prompts and realize your visibility or messaging needs work, my 90-Minute Refresh is designed exactly for this. Check the show notes to request a free website review and see what your next best step is.

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ai search optimization, chatgpt visibility, website seo, chiropractor website, naturopath website, local business marketing, aeo strategy, private practice growth, holistic health marketing, how to optimize for ai search

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Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

My Healthcare Website Predictions for 2026

jeudi 11 décembre 2025 • Duration 13:32

[Episode 246] As we head into 2026, website design is shifting fast. In this episode, I share my predictions for what will actually matter for health and wellness websites—from niching and SEO to blogging, simplicity, and accessibility.

In this episode, you'll learn:

Why clear niches and one-on-one services will outperform courses
How SEO and blogging support AI search (not compete with it)
What simpler, more accessible websites need to prioritize in 2026

Is your website ready for how people will search, choose, and book care in 2026? Come connect with me on Instagram @lemonandthesea or check out the full show notes to see what needs updating.

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website design trends, wellness website design, therapist website design, chiropractor website design, naturopath website design, nutritionist website design, functional medicine website, holistic practice marketing, seo for wellness, healthcare blogging strategy, accessible website design, private practice growth

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Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Taking a Subtractive Approach to Business with Ashley Gartland

jeudi 24 février 2022 • Duration 34:55

As a business owner, it’s easy to get overwhelmed thinking that you have to keep doing more and more in order to keep up with everyone you see online. But as a business owner, wife, and mom, I’ve found that constantly adding more isn’t effective for me or my business, which is why I’m so excited to have Ashley Gartland back on the show to talk about taking a subtractive approach to business. We talk about why so many of us have the tendency to keep adding more and why the subtractive approach is different. Ashley shares the key areas where you can apply this to your business and what it can make possible for you as a business owner. We also talk about how to know if this is the right approach for you and your business.

Topics Discussed:

Why business owners have a tendency to focus on adding more and more to their businesses
The subtractive approach to business and what it looks like
The key areas where you can apply the subtractive approach in your business
What taking a subtractive approach makes possible for you as the business owner
How to know if this approach is right for your business

Connect with Ashley:

Ashley Gartland helps small business owners set a time freedom goal for their business and identify the shifts and solutions that will help them achieve it so they can make time for what's most important. She's all about taking a subtractive approach to business, and finding ways to do less, better - and not so her clients can grow faster and be more productive but rather so they can live more rich, fulfilling lives.

Ashley is also the host of the Better Than Big podcast, where she talks with small business owners about the strategies, shifts and solutions that have helped them create more time freedom and flexibility in their own businesses. Ashley runs her sustainable coaching practice in 25 hours (or less) a week, leaving her plenty of time to enjoy what's most important to her including long trail runs, good books and lots of family time.

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Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Using LinkedIn to Generate Leads and Sales with Alia Khatib

jeudi 17 février 2022 • Duration 39:43

LinkedIn is growing in popularity in the online entrepreneurial space because it can make a huge impact on your business, but it still isn’t as understood as other social media platforms. Alia joins me today to talk about using LinkedIn for business, including how it compares to other platforms, what you need to start generating leads and creating a sales funnel and building genuine relationships with potential clients. She also shares the common mistakes that she sees business owners making when using LinkedIn to grow their business and generate sales.

Topics Discussed:

The types of businesses that can benefit from using LinkedIn
How LinkedIn is similar and different from other social media platforms
What you need in order to start generating leads and creating a sales funnel
Using LinkedIn to build genuine relationships with potential clients
Mistakes business owners make on LinkedIn

Connect with Alia:

Alia Khatib is a LinkedIn and Marketing Consultant for high-achieving online coaches and service providers passionate about transforming lives and making an impact. She’s spent over 12 years in the business and marketing world and now applies that expertise to help her clients create tailored action plans and systems so they can make giant strides forward from the simplest steps. She’s with them every step of the way because nothing excites her more than seeing their businesses flow with clients that light them up.

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Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Growing Your Audience Organically with Pinterest

jeudi 10 février 2022 • Duration 33:03

Pinterest can be frustrating for many entrepreneurs because we know that it can lead to traffic and sales, but it’s very different from other social media platforms. Today Mackenzie Armstrong joins me today to talk about growing your audience organically with Pinterest. We talk about using Pinterest for business, setting up your profile, and what you should be pinning. We also talk about the difference in how brick and mortar stores and online stores should use Pinterest strategically, as well as the best tools available.

Topics Discussed:

How entrepreneurs can use Pinterest for their business
Setting up your Pinterest profile up to attract dream clients
The types of things businesses should be pinning
How Pinterest different for brick and mortar stores and online stores
The best tools for using Pinterest effectively
The mistakes people make when using Pinterest for business

Resources Discussed:

Connect with Mackenzie:

Mackenzie Armstrong is the owner of Armstrong Virtual Solutions where she empowers podcasters to populate their courses using Pinterest.

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Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Automating and Systematizing Your Business with Rebecca Kay

jeudi 3 février 2022 • Duration 35:56

Effective businesses have effective systems in place to help them grow, but how do you know where to start? Today I’m joined by Rebecca Kay to talk all about automating and systematizing your business. We start by talking about letting go of trying to do everything yourself and then Rebecca shares where you should start when creating systems and automations. She shares her favorite tools, the difference between automating and delegating (and when to do each), and common mistakes she sees business owners making.

Topics Discussed:

Letting go of doing everything for yourselves in your business
Where a business should start when systemizing and automating
Tools and apps to help
Automating and delegating
Mistakes entrepreneurs make it comes to the backend of their business

Resources Discussed:

Connect with Rebecca:

Rebecca is a Systems & Automations expert who is passionate about helping other female entrepreneurs scale their revenues and burnout-proof their businesses. Rebecca has helped women around the world organize & automate their businesses, enabling them to be ahead of their growth curve, focus on CEO-level activities and create more white space for them to thrive without sacrificing the things that matter the most to them.

Rebecca, a mom of 3 including twins, runs her online business alongside her high-pressure corporate job in the largest global audit firm. Rebecca leverages off her corporate experience in the systems she uses to manage her client portfolios and the team she leans on to get things done effectively.

Rebecca has built two online businesses while working full-time and attributes these achievements to the systems and team that have helped her run her businesses on a limited time schedule. She is a self-proclaimed spreadsheet nerd and loves any tech tool that will give her one less manual thing to do.

With everything you will learn from Rebecca’s methods, you'll finally be able to say goodbye to burnout for good, take guilt-free weekends off your business, and step into the CEO role that is rightfully yours!

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Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Scaling Your Offer & Building Relationships with Human Connection with Sara Vartanian

jeudi 27 janvier 2022 • Duration 36:11

In an online space where so much is automated, it’s important not to forget the importance of human connection and relationships as you scale your offer. Today I’m joined by Sara Vartanian to talk about what human connection means and how we can use it as online business owners. We also discuss how you can automate without losing connection by weaving it through our businesses. Sara also shares opportunities to connect with our dream clients or customers that many entrepreneurs miss.

Topics Discussed:

What human connection means and how can we use it with an online offer
Why does human connection matter?
How do connection and automation work together?
Weaving human connection throughout our business
Missed opportunities to connect with our dream clients or customers

Resources Discussed:

Videoask

Connect with Sara:

Sara Vartanian is a launch copywriter and strategist who helps people-focused business owners tune into the words that make the people they love to serve, feel seen, and heard so they can foster genuine connections and make more sales.

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Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Writing Your Course Launch Copy with Kim DeGracia

jeudi 20 janvier 2022 • Duration 28:40

Launching a course is a huge task filled with to-do list items, including writing copy for all the pieces, which can be really intimidating for business owners. Kim is here to help us focus on what’s important when writing your launch copy, including the process she leads clients through and specific tips for writing your sales page and email sequence. We also talk about when you should consider hiring a copywriter to help you and mistakes business owners frequently make when it comes to launching.

Topics Discussed:

Why copy is such an important part of a launch
Advice for your first launch
The process for launching a course/program
The important copywriting pieces of a launch strategy
Tips for writing a course sales pages and sales email sequence
When you should hire a copywriter for help
Mistakes business owners make when it comes to launching

Connect with Kim:

Kim is a launch copywriter and strategist who loves sharing copy and strategy tips to help coaches and experts build authentic connections with their audience and have feel-good, profitable launches. Before founding Copy with Kim, she was a PhD scientist working in corporate. Her science background gave her the tools she needs to ask questions and gather data to craft custom strategies for her clients that turn their leads into paid customers. You'll find Kim with her hair pulled back when it's "go time" writing and strategizing. She's fueled by bubble tea and plant-based foods, a firecracker at her CrossFit classes, and a strong believer that education is a basic human right for all.

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Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Juggling Entrepreneurship and Motherhood

jeudi 13 janvier 2022 • Duration 22:44

When you’re a parent and an entrepreneur, it can feel like you’re constantly juggling everything and just trying to prevent anything from falling through the cracks. Today I’m talking with Lanisha about her journey to start a business while also being a mom and working a full-time job. She shares how her business has evolved with her life, why she decided to offer a VIP Day service instead of retainers, and her best advice for busy moms who want to start their own business.

Topics Discussed:

Why Lanisha started a VA business
Finding time to run a business, work a 9-5, and manage a household
How business and life evolves in different seasons
Choosing the right type of service for your business and your life
The number one piece of advice for busy moms who want to start their own business

Resources Discussed:

Dubsado

Canva

Creator Studio

Anxious for Nothing by John MacArthur

Connect with Lanisha:

Lanisha is the Founder of B.E. Crowned, Virtual Assistant support Services. Lanisha is a registered nurse of over 10 years, a virtual assistant, and a certified Dubsado Specialist. In her free time, she spends time with her 3 girls and her husband. Lanisha is passionate about providing expert support to the entrepreneurs who inspire her: those who are working hard and passionate about their business.

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