Explore every episode of the podcast Marketing for Health & Wellness Professionals: Elevate Your Practice
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Optimize for AI Search: Other Ways to Show Up on AI | 26 mars 2026 | 00:19:11 | |
[Episode 258] You’ve strengthened your SEO foundation. You’ve cleaned up your messaging and structure. Now it’s time to build authority. In this episode, I’m breaking down why blogging still matters (yes, even now), how Google Reviews and directories impact AI visibility, and how to actually track whether AI is sending traffic to your website. Because showing up isn’t just about keywords. It’s about credibility. In this episode, you'll learn:
If you want help strengthening your SEO, cleaning up authority signals, or improving conversions from AI traffic, my 90-Minute Refresh or Refresh Day are designed for exactly that. Check the show notes to see which option fits your next step. --------------------------------------- how to optimize for ai search, ai optimization, seo optimization, blogging, Google Business Profile, how to show up on ChatGPT, book more patients, grow your private practice --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Optimize for AI Search: How To Optimize Content for AI | 19 mars 2026 | 00:18:14 | |
[Episode 257] If your SEO foundations are set but your website still feels cluttered or confusing, this episode is for you. Today we’re talking about how website structure, navigation, FAQs, and internal links all work together to help both AI tools and real humans understand your practice. Because showing up in AI search isn’t just about keywords. It’s about clarity, organization, and making it easy to skim. In this episode, you'll learn:
If your navigation feels messy, your headings are inconsistent, or your FAQs are scattered, that’s exactly what a Refresh Day is for. Check the show notes to learn more about updating your structure so your website works harder for you. --------------------------------------- how to optimize for ai search, how to optimize content for ai, website strategy, ai optimization, seo optimization, website copywriting, website navigation, wellness website, internal linking, private practice websites, holistic health marketing --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Optimize for AI Search: You Still Need SEO in 2026 | 12 mars 2026 | 00:13:21 | |
[Episode 256] If you ran last week’s AI prompts and didn’t love what you saw, this episode explains why. AI isn’t replacing SEO—it’s built on it. And if your website messaging is vague, AI (and potential clients) won’t understand who you help, what you do, or when to recommend you. In this episode, I walk through the foundational SEO elements that help both search engines and AI tools categorize and recommend your practice. In this episode, you'll learn:
If you want help tightening your messaging and making sure your SEO foundations are solid, my 90-Minute Refresh is designed for exactly this. Check the show notes to request a free website review and see what needs updating. --------------------------------------- ai website optimization, website messaging, website seo, homepage seo tips, private practice marketing, holistic health marketing, how to optimize for ai search, how to show up on chatgpt, ai optimization --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Optimize for AI Search: Does Your Practice Show Up on ChatGPT? | 05 mars 2026 | 00:14:35 | |
[Episode 255] AI search is changing how people find health practitioners—but that doesn’t mean you need to start over. In this episode, I walk you through three simple prompts you can run in ChatGPT or Claude to see if your practice is showing up, what information AI is pulling, and where you may need to tighten your SEO and messaging. In this episode, you'll learn:
If you run these prompts and realize your visibility or messaging needs work, my 90-Minute Refresh is designed exactly for this. Check the show notes to request a free website review and see what your next best step is. --------------------------------------- ai search optimization, chatgpt visibility, website seo, chiropractor website, naturopath website, local business marketing, aeo strategy, private practice growth, holistic health marketing, how to optimize for ai search --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Why I Recommend Squarespace for Wellness Practitioners | 12 févr. 2026 | 00:18:41 | |
[Episode 254] After talking about website designer red flags, the next question is usually: what should I be looking for instead? In this episode, I explain why Squarespace is the platform I recommend most often for holistic health practitioners and local service-based businesses—and when it’s not the right fit. In this episode, you'll learnP
If you’re not sure whether your current website platform is helping or holding you back, check the show notes to request a free website review and get clarity on your next step. --------------------------------------- squarespace for wellness, squarespace website design, holistic health websites, therapist website platform, chiropractor website design, naturopath website design, healthcare website platforms, seo friendly platforms, accessible website design, mobile friendly websites, service based websites, website platform choice --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Red Flags to Watch for When Hiring a Website Designer | 05 févr. 2026 | 00:16:05 | |
[Episode 253] If you feel stuck with your website or unable to make simple updates, this episode is for you. I’m walking through five common red flags I see when practitioners hire website designers—and why your website should always feel like something you own, not rent. In this episode, you'll learn:
If you’re not sure whether you actually own your website—or you’re worried you’re stuck on the wrong platform—check the show notes to request a free website video review and get clarity on your next steps. --------------------------------------- website designer red flags, hiring website designer, wellness website design, therapist website design, chiropractor website design, naturopath website design, healthcare website ownership, website hosting fees, accessible website design, seo friendly websites, private practice websites, squarespace website design --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Why You Shouldn’t Trust ChatGPT for SEO or Website Advice | 22 janv. 2026 | 00:12:51 | |
[Episode 252] If your website is getting traffic but not bookings, the problem may not be your design or SEO — it’s your call to action. In this episode, I break down the single most effective way to convert website visitors into clients by simplifying how people get onto your calendar. In this episode, you'll learn:
If you want your website to convert more clients without a full redesign, start here. Check the show notes to see how to simplify your booking process and make it easier for the right people to say yes. ----- website call to action, discovery call booking, wellness website conversions, therapist website strategy, chiropractor website bookings, naturopath website design, healthcare website strategy, booking more clients, website conversion tips, private practice marketing, online scheduling systems, health practice websites --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| The #1 Way to Improve Website Conversions & Book More Clients | 15 janv. 2026 | 00:13:02 | |
[Episode 251] If your website is getting traffic but not bookings, the problem may not be your design or SEO — it’s your call to action. In this episode, I break down the single most effective way to convert website visitors into clients by simplifying how people get onto your calendar. In this episode, you'll learn:
If you want your website to convert more clients without a full redesign, start here. Check the show notes to see how to simplify your booking process and make it easier for the right people to say yes. ——— convert more clients, book more clients, grow your private practice, website design, acupuncture marketing, chiropractic marketing, website strategy, EMR, EHR, wellness website, website designer --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| How to Convert More Clients on Discovery Calls w/ Joanna Sapir | 08 janv. 2026 | 00:43:20 | |
[Episode 250] Discovery calls don’t have to feel awkward or salesy. In this episode, Joanna Sapir and I talk about how to use discovery calls as connection tools—so you can filter for right-fit clients, improve results, and create a smoother client journey for your practice. In this episode, you'll learn:
If discovery calls feel uncomfortable—or your calendar is filling with the wrong people—this episode will help you rethink your process. Come connect with me on Instagram @lemonandthesea or check out the full show notes for Joanna’s resources. ----- discovery calls, sales calls, holistic sales process, therapist discovery calls, chiropractor consultations, wellness business systems, client filtering process, ethical sales, private practice growth, holistic marketing strategy --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Why I Created the One-Week Custom Website Design Process | 01 janv. 2026 | 00:12:57 | |
[Episode 249] One-week website design doesn’t mean rushed or sloppy. In this episode, I break down why I created my One-Week Website Design process and how it helps wellness practitioners launch strategic, SEO-friendly sites—fast. In this episode, you'll learn:
If you’ve been stuck waiting on a website (or dreading another redesign), what would change if it were done in just one focused week? Come connect with me on Instagram @lemonandthesea or book a call to talk through your site. ----- one week website design, wellness website design, therapist seo, chiropractor website, naturopath website, nutritionist marketing, functional medicine website, holistic practitioner marketing, healthcare website design, seo for wellness, accessibility web design, squarespace website design --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Does Your Website Feel Like Working With You? | 25 déc. 2025 | 00:10:55 | |
[Episode 248] Does your website actually reflect what it feels like to work with you? In this episode, we talk about brand alignment, first impressions, and how your website design builds trust before someone ever books. In this episode, you'll learn:
If someone landed on your website today, would it feel like the same person they’d meet in session? If you’re not sure, come find me on Instagram @lemonandthesea or grab a free website review. ----- website brand alignment, wellness website design, therapist website design, chiropractor website design, naturopath website design, nutritionist website design, pediatric practice website, holistic marketing strategy, first impression website, patient trust online, healthcare website design, website personality --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Outsourcing Marketing for Health Practices w/ Deanna Martin | 18 déc. 2025 | 00:28:37 | |
[Episode 247] Thinking about outsourcing your marketing but not sure where to start? In this episode, Deanna Martin and I break down how to prepare your practice for outsourcing, avoid common mistakes, and choose the right support. In this episode, you'll learn:
Are you trying to do all your marketing yourself — or worried about hiring the wrong help? Come connect with me on Instagram @lemonandthesea or grab the full show notes to map your next step. ----- outsourcing marketing, wellness business marketing, therapist marketing support, chiropractor marketing help, naturopath marketing strategy, nutritionist marketing support, healthcare virtual assistant, social media outsourcing, marketing strategist wellness, practice growth strategy, sustainable marketing, marketing systems setup --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| My Healthcare Website Predictions for 2026 | 11 déc. 2025 | 00:13:32 | |
[Episode 246] As we head into 2026, website design is shifting fast. In this episode, I share my predictions for what will actually matter for health and wellness websites—from niching and SEO to blogging, simplicity, and accessibility. In this episode, you'll learn:
Is your website ready for how people will search, choose, and book care in 2026? Come connect with me on Instagram @lemonandthesea or check out the full show notes to see what needs updating. ----- website design trends, wellness website design, therapist website design, chiropractor website design, naturopath website design, nutritionist website design, functional medicine website, holistic practice marketing, seo for wellness, healthcare blogging strategy, accessible website design, private practice growth --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Optimizing Your Google Business Profile for Local SEO w/ Jona Hysa | 04 déc. 2025 | 00:25:01 | |
[Episode 245] Your Google Business Profile is one of the most overlooked SEO tools for local practices. In this episode, Jona Hysa and I break down how to optimize your profile so the right people can actually find you—and trust you. In this episode, you'll learn:
When was the last time you checked your Google Business Profile? If you’re not sure it’s helping—or it’s been sitting untouched—come connect with me on Instagram @lemonandthesea or review the full show notes. ----- google business profile, local seo strategy, wellness local seo, therapist local seo, chiropractor local seo, naturopath local seo, acupuncturist local seo, healthcare local marketing, seo for practices, google maps visibility, ai search seo, private practice seo --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| How Website Design Impacts SEO for Health Practices | 27 nov. 2025 | 00:18:09 | |
[Episode 244] SEO isn’t just about keywords — your website design plays a huge role in how (and if) you show up on Google. In this episode, I break down how design choices impact SEO and what your website should be doing behind the scenes. In this episode, you'll learn:
Does your website look good but struggle to bring in traffic or clients? Come connect with me on Instagram @lemonandthesea or check out the full show notes to see what might be missing. ----- website design seo, wellness website seo, therapist website seo, chiropractor website seo, naturopath website seo, healthcare website design, seo friendly websites, private practice seo, accessibility web design, local seo basics, google search optimization, one week website design --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Using ChatGPT to Sound Like You Faster w/ Sarah Cook | 20 nov. 2025 | 00:32:43 | |
[Episode 243] AI doesn’t have to make your content sound generic. In this episode, Sarah Cook and I talk about how to use ChatGPT as a tool—not a replacement—to create content that sounds like you and connects with the right clients. In this episode, you'll learn:
Are you using ChatGPT but still editing everything to death—or avoiding it altogether? Come connect with me on Instagram @lemonandthesea or check out the full show notes for tools and resources Sarah shared. ----- chatgpt for wellness, ai content marketing, therapist content writing, chiropractor content marketing, naturopath marketing tools, healthcare copywriting, brand voice ai, ethical ai marketing, small practice marketing, ai writing strategy, content creation tools, wellness business growth --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| 5 Website Design Changes to Book More Patients | 13 nov. 2025 | 00:12:11 | |
[Episode 242] If your website looks good but isn’t converting, a few small design changes can make a big difference. In this episode, I share five simple website tweaks that help the right patients choose you—and book. In this episode, you'll learn:
When someone lands on your website, is it clear what to do next? If not, come connect with me on Instagram @lemonandthesea or check out the full show notes to start fixing the gaps. Register for my Website Co-Working Day on Nov. 18th. ----- website design tips, wellness website design, therapist website design, chiropractor website design, naturopath website design, patient booking websites, healthcare website strategy, conversion focused design, website calls to action, private practice websites, user friendly websites, website coworking day --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Local Facebook & Instagram Ads That Actually Work w/ Nicole Eldridge | 06 nov. 2025 | 00:37:56 | |
[Episode 241] Running ads for a local health practice is very different from online marketing. In this episode, Nicole Eldridge and I break down how Facebook and Instagram ads actually work for local businesses—and how to stop wasting money on the wrong strategies. In this episode, you'll learn:
Are ads feeling confusing, expensive, or ineffective for your practice? Come connect with me on Instagram @lemonandthesea or check out the full show notes for Nicole’s resources and next steps. ----- local facebook ads, instagram ads local, wellness practice ads, therapist local ads, chiropractor advertising, naturopath marketing ads, healthcare local marketing, facebook ads strategy, book more patients, local business growth, ads for practices, hometown advantage --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| How to Optimize Your Website for AI Search | 30 oct. 2025 | 00:17:12 | |
[Episode 240] AI search isn’t replacing SEO — it’s built on it. In this episode, I break down what AI actually looks for on your website and how a strong SEO foundation helps both people and tools like ChatGPT trust and recommend your site. In this episode, you'll learn:
Is your website clear enough for both people and AI to understand? Come connect with me on Instagram @lemonandthesea or check out the full show notes to see what might need updating. ----- ai website optimization, seo for ai, wellness website seo, therapist website seo, chiropractor website seo, naturopath website seo, healthcare ai search, accessible website design, search engine basics, website seo strategy, ai search visibility, refresh vip day --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Marketing Strategies That Actually Work w/ Michelle Grassic | 23 oct. 2025 | 00:26:46 | |
[Episode 239] Marketing doesn’t have to feel pushy to work. In this episode, Michelle Grassic and I talk about what’s actually helping holistic health practices attract new patients—without doing more or following every trend online. In this episode, you'll learn:
Does your marketing feel scattered—or like it’s not reaching the right people? Come connect with me on Instagram @lemonandthesea or check out the full show notes for Michelle’s resources. ----- holistic practice marketing, acupuncture marketing tips, wellness business marketing, therapist marketing strategy, chiropractor marketing tips, naturopath marketing help, local practice marketing, google business profile, niche marketing strategy, patient attraction marketing, ethical marketing wellness, healthcare visibility --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| The Questions Your Wellness Website Must Answer to Book Clients | 16 oct. 2025 | 00:12:37 | |
[Episode 238] If visitors land on your website and feel confused, they won’t stick around. In this episode, I break down the key questions every wellness website needs to answer so the right clients feel confident taking the next step. This episode, you'll learn:
If you’re not sure your website answers these questions clearly, I’ve got you. Grab a free website review and I’ll walk through your site with you, showing exactly what to tweak to book more clients. ----- wellness website clarity, therapist website design, chiropractor website design, naturopath website design, nutritionist website design, acupuncturist website design, healthcare website strategy, book more clients, website conversion tips, private practice websites, website messaging clarity, free website review --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| 3 Things to Check If Your Website Isn’t Booking Clients | 09 oct. 2025 | 00:12:26 | |
[Episode 237] If your website used to bring in clients—and now it’s quiet—don’t panic. In this episode, I walk through three simple checks to help you figure out whether the issue is technical, mobile-related, or tied to your messaging and marketing. In this episode, you'll learn:
Not sure what’s causing the drop? Grab a free website review and I’ll walk through your site, test the booking flow, and show you exactly what to fix to get things moving again. ----- website not converting, wellness website issues, therapist website troubleshooting, chiropractor website help, naturopath website audit, broken website links, mobile website design, private practice marketing, website booking problems, website site audit, free website review, healthcare website fixes --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Introducing Elevate Your Practice: Business Tips for Holistic Health Practitioners | 02 oct. 2025 | 00:02:59 | |
Welcome to Elevate Your Practice, the podcast dedicated to helping holistic health professionals simplify and grow their businesses! I’m Samantha Mabe, your host and founder of Lemon and the Sea. In this season intro, I share the show’s evolution from Process to Profitability to our new focus on practical strategies for website, SEO, and marketing—all tailored to practitioners like you. Tune in each week for actionable tips and expert insights designed to attract the right clients and support your thriving practice. Be sure to subscribe to the show and leave a review. Let’s elevate your practice together! --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| How to fix your funnel and increase conversions | 19 oct. 2023 | 00:45:52 | |
In this episode of "Process to Profitability," I have the pleasure of interviewing the amazing Katy Widrick, a funnel expert. We dive deep into the world of sales funnels and discuss how to fix them to improve conversions. Katy shares her insights on bringing more people into the funnel, creating compelling offers, and maximizing the average order value and lifetime value of customers. We also touch on the importance of personalizing the sales funnel and the onboarding process to increase customer satisfaction and retention. Whether you're a seasoned business owner or just starting out, this episode is packed with valuable strategies to take your sales funnels to the next level. Timestamps:
Key Topics:
Resources: --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| 4 things to remove from your website right now (and 1 to add) | 16 oct. 2023 | 00:18:05 | |
In this episode, I delve into practical strategies to optimize your website for attracting the right-fit clients. We emphasize the importance of viewing your website as a strategic journey, simplifying the user experience, and providing quick solutions to your clients' needs. We discuss four crucial elements to remove from your website: unnecessary equipment images, standalone pricing pages, complex dropdowns in the About section, and separate FAQ pages. Instead, I suggest integrating this information where it makes the most sense, such as services and contact pages. Additionally, I stress the significance of prominently displaying your location to help potential clients easily find you, even if your business is primarily online. By implementing these changes, you can create a website that efficiently guides visitors toward booking your services. Timestamps:
Key Takeaways:
--------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Ethical launching: building trust & long-term relationships with customers | 12 oct. 2023 | 00:32:38 | |
Welcome back to another episode of Process to Profitability! Get ready to dive into the world of ethical launching in online businesses with the incredible Nikki Traylor. We'll be discussing the importance of building sustainable businesses, the pitfalls of unethical practices, and how to align our values with our audience when it comes to launching. From understanding the principles and emotions involved in a launch to standing out in a saturated space, we'll cover it all. So grab your favorite beverage, sit back, and get ready to learn how to build a business that not only brings in profit but also respects and nurtures your audience. Let's jump in! Timestamps:
Key Topics:
Resources: --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Generating more leads through optimized landing pages | 09 oct. 2023 | 00:15:44 | |
In this episode of Process to Profitability, I delve into the importance of landing pages in lead generation. I explain how landing pages differ from full websites, focusing on their ability to convert visitors into action-takers. I share strategies for optimizing landing pages, including clear headlines, compelling visuals, persuasive copy, and focused calls to action. Additionally, I discuss the common mistake of using industry jargon that doesn't resonate with the target audience and the significance of mobile responsiveness and fast loading times. Tune in to learn how to create high-converting landing pages and boost your lead generation results. Timestamps: [00:00:22] What is a landing page? [00:00:57] Why landing pages are crucial for lead generation [00:03:06] What makes a high-converting landing page? [00:05:08] How you can evaluate and improve your landing page design [00:07:21] The importance of mobile design for landing pages [00:09:47] Test your landing page design and continue to optimize [00:11:54] Create landing pages that are consistent with your overall brand Key Takeaways:
--------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| How to use offsite SEO to get people back to your website | 05 oct. 2023 | 00:41:57 | |
Welcome to another exciting episode of "Process to Profitability." Today, I am thrilled to have Erin Ollila, an SEO website copywriter and the host of the "Top Copy to Me" podcast, joining me. In this episode, we dive deep into the fascinating world of offsite SEO and how it goes beyond just backlinks. Erin shares her insights on leveraging different platforms such as podcasts, YouTube, and more to drive traffic to your website. We also tackle the challenges of self-promotion and crafting an engaging about page. So grab your headphones, get ready to learn, and let's dive into the episode with Erin Ollila right now! Timestamps:
Key Topics:
Resources: --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Optimizing your website's on-page SEO and improving your search engine rankings | 02 oct. 2023 | 00:17:29 | |
In this episode of "Process to Profitability," we're diving deep into the world of on-page SEO and how it can skyrocket your website's search engine rankings. We all know that being found on Google is crucial for attracting the right clients, and I’m going to share my strategies on optimizing your website's SEO to increase visibility and drive organic traffic. Plus, I'll be discussing the long-term benefits of SEO and how it can help establish you as an authority in your industry. Get ready to take your online presence to the next level. Timestamps:
Key Takeaways:
--------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| The soft sales strategy for LinkedIn success and business growth | 28 sept. 2023 | 00:30:18 | |
Welcome back to "Process to Profitability." In this episode, I had the pleasure of chatting with Ivana Brutenic, a renowned LinkedIn architect and soft sales expert. We tackled the common challenge of using LinkedIn for sales without being perceived as spammy or irrelevant. Ivana shared her unique approach to using this powerful platform for connecting with the right people, building relationships, and ultimately converting them into clients. Whether you're a creative CEO looking to grow your service-based business or simply interested in optimizing your LinkedIn profile, this episode is packed with valuable insights and practical tips. So grab your coffee, tune in, and let's dive into the process of turning LinkedIn into a profitability powerhouse. Timestamps:
Key Topics:
Resources: --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| The Importance of Your Website in Converting Leads into Clients | 25 sept. 2023 | 00:09:02 | |
In today's episode, we're diving into the importance of websites in your marketing funnel and how they can convert your ideal clients into loyal customers. No matter where you do most of your marketing, whether it's on social media, through webinars, or even through referrals, your website acts as the central hub where potential clients go to learn more about you, your services, and how they can work with you. I'll be sharing why your website plays a crucial role in attracting and converting the right fit leads, and how you can optimize your site to maximize your business's growth. Join me as we uncover the strategies and processes that can help you turn your website into a powerful tool for profitability. Timestamps: [00:00:47] Why your website is key to converting new clients, no matter where you focus your marketing efforts [00:03:13] Your website gets you found by right-fit leads [00:03:52] Your website is the first impression you make to potential clients [00:04:48] Your website is where people move forward with getting on your client calendar [00:06:20] Your marketing budget needs to include a strategic, welcoming website Key Takeaways:
--------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| How the art of conversation leads to opportunities, collabs & referrals | 21 sept. 2023 | 00:34:42 | |
In today's episode of Process to Profitability, I had the pleasure of talking with Rachael Cumberland-Dodd about the power of conversations and how they can lead to incredible opportunities, collaborations, and referrals. Rachael emphasizes the significance of actively scheduling time for marketing activities and making meaningful connections. We discuss the importance of being genuine, treating online interactions the same as offline relationships, and having both instinct and strategy in networking. Rachael shares her insights on developing a unique point of view, identifying like-minded individuals, and reaching out to people every day. We also explore the value of clarifying our intentions and creating connections with those who share our philosophy and values. Listen in as we dive into the art of conversation and how it can transform the way we approach marketing and business growth. Timestamps:
Key Topics:
Resources: --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Building Trust through Content: Content Marketing for Lead Generation | 18 sept. 2023 | 00:18:58 | |
In this episode of Process to Profitability, I dive into the topic of building trust and generating leads through content marketing. I discuss why businesses may be resistant to content marketing, emphasizing that it is a long-term strategy with lasting impact. I highlight the importance of bringing people to your website through content marketing, where you have control over what you present and cover. I also explore how content marketing builds relationships, educates your audience, and positions you as an authority. I dispel the myth that content marketing has to be lengthy and provide tips on creating compelling and valuable content. Overall, this episode provides insights and strategies to leverage content marketing for lead generation and business growth. Timestamps: [00:00:22] Why many business owners are resistant to Content Marketing [00:01:51] The benefits of Content Marketing for lead generation [00:04:08] How to use Content Marketing in your own business [00:05:09] Choosing your Content Marketing platform [00:07:52] Choose the content you want to create [00:08:54] Using AI to help with content research [00:11:03] Nurturing leads through your content [00:13:32] Showcase your work and social proof Key Takeaways:
--------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| How to use guest podcasting to attract more clients | 14 sept. 2023 | 00:35:47 | |
Welcome back to Process to Profitability! In today's episode, we have a very special guest joining us. Natalie Koussa, a visibility coach and podcast guesting strategist, will be sharing her expertise on a different approach to using podcasts to bring in clients. Natalie's journey started by helping clients get booked on podcasts and it quickly became her main focus. Natalie believes that building trust between the host and listeners is vital, and she'll be diving into strategies for effective pitching, finding the right podcasts, and utilizing podcasts to generate leads and attract high-ticket clients. You won't want to miss this insightful conversation on leveraging the power of podcasts for business success. Let's get started! Timestamps: [00:02:04] Meet Natalie [00:05:23] Why podcasting is great for lead generation, but not list building [00:09:44] Is podcast guesting right for generating leads in your business? [00:12:11] What you need to have in place before podcast guesting [00:13:53] Podcast pitching mistakes to avoid [00:18:11] Podcast guesting is a conversation with the host and the audience [00:20:21] The results you can expect to see from podcast guesting [00:23:08] Where to send people to connect at the end of the episode [00:26:47] How to find the right podcasts to pitch [00:31:53] Connect with Natalie Key Topics:
Resources: --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Crafting irresistible calls-to-action that drive conversions | 11 sept. 2023 | 00:13:13 | |
On today's episode of Process to Profitability, I am thrilled to kick off our new mini-series focused on lead generation strategies. As business owners, we all know how crucial it is to generate leads in order to grow and thrive. In this series, we will dive deep into crafting irresistible calls to action and leveraging our websites to drive conversions and attract potential clients. Join me as we explore the psychology behind effective CTAs, the importance of clear and action-oriented language, and practical tips for designing eye-catching buttons. Get ready to take your lead generation game to the next level and see increased conversion rates on your website. Let's get started! Timestamps: [00:00:57] Start by setting the goal for your website [00:01:51] The role of calls-to-action in lead generation [00:03:12] The psychology of an effective call-to-action [00:05:46] How to get website visitors to click on your CTA [00:09:08] Testing the effectiveness of your CTA Key Takeaways:
--------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Preparing your business to scale & build a team | 07 sept. 2023 | 00:35:04 | |
In this episode of "Process to Profitability," I had the pleasure of speaking with the incredible Liz Strong. Liz shared her journey from being a website designer to becoming an Online Business Manager (OBM). We delved into the importance of figuring out what you truly want to do in your business and how it can help you delegate tasks and prioritize your responsibilities. Liz emphasized the significance of documenting processes and avoiding the pitfalls of linking accounts when setting up new accounts or logging in via third-party platforms like Gmail or Facebook. We also discussed the benefits of hiring a team and the importance of providing an exceptional client experience. If you're looking to prepare your business for future hiring and maximize your return on investment in team members, this episode is for you. Timestamps: [00:01:52] Meet Liz Strong [00:03:42] How niching can make your business more successful [00:07:50] Laying the groundwork in your business before you're ready to hire [00:11:27] Figure out what tasks you want to do in your business [00:16:23] Look at your life and business to decide how to move forward with hiring [00:19:45] Innovating what tasks you outsource [00:23:02] Hiring people who are better at than you at tasks [00:24:16] How to figure out who to hire first in your business [00:31:24] Connect with Liz Key Topics:
Resources: --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Nurturing client relationships through intentional communication & service | 04 sept. 2023 | 00:17:46 | |
In this episode of Process to Profitability, I dive into maintaining strong client relationships. I share how scheduling templated emails, personalized a bit, at set intervals after working together is an effective way to follow up. Offering ongoing support for clients who need and want it is also beneficial, such as making updates or scheduling tasks for them as needed. I emphasize the importance of building trust with clients for long-term business success, as well as the value of referrals and the experience of working with a business. I discuss the importance of intentional and personalized communication and highlight the goal of offering exceptional service to retain clients and receive referrals. Finally, I touch on the significance of personalizing communication and show understanding for clients' personal lives to build meaningful relationships. Timestamps: [00:01:40] Why client relationships are important in your business [00:03:09] How to build and nurture meaningful client relationships [00:10:48] Follow-up and support for existing clients [00:13:04] Take action to create a intentional client experience in your business Key Takeaways:
--------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Elevating your business with Human to Human marketing | 31 août 2023 | 00:27:36 | |
Welcome back to "Process to Profitability." If you're looking to make your mark in the business world while staying true to yourself, you're in for a treat. In today's episode, I'm joined by the incredible Angela Henderson, and we're diving deep into the realm of Human to Human marketing. In an era where AI and automation are on the rise, Angela and I explore the power of connecting authentically with your audience, making them feel seen and heard. We discuss strategies to stand out, build trust, and foster genuine connections that lead to profitability. So, if you're ready to unlock the secrets of creating remarkable human experiences in your business, this episode is a must-listen. Timestamps:
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Resources: --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Thinking Beyond Pretty Design: UX Principles for Your Website | 28 août 2023 | 00:12:48 | |
In this episode of Process to Profitability, I'm talking about the importance of understanding UX principles beyond pretty design for websites in the health and wellness industry and other service providers. UX (User Experience) is all about how users interact with a website, and it plays a vital role in converting visitors into clients. Key principles like usability, accessibility, clarity, consistency, and responsiveness are essential to consider. I discuss common UX issues, such as slow loading times and unclear navigation, and provide three quick steps to improve your website's UX: streamline navigation, optimize for mobile, and use clear call-to-action buttons strategically. Prioritizing UX over aesthetics helps businesses create strategic websites that resonate with their audience and drive better results. Timestamps: [00:00:46] The importance of prioritizing your wellbeing [00:02:47] Choose to run your business outside of the traditional model [00:03:47] How to create and maintain work-life harmony [00:06:09] Creating a business with intention as a parent or caregiver [00:08:13] How I am creating a business with intention Key Takeaways:
--------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Navigating Sticky Situations with Intention | 24 août 2023 | 00:33:32 | |
In this episode of "Process to Profitability," I had the pleasure of speaking with Michelle Whyte, an expert in business etiquette and building authentic connections. Michelle shared valuable insights on how entrepreneurs can navigate challenging collaborations and maintain their brand reputation. We discussed the importance of addressing behavior rather than blaming the person involved, separating facts from feelings, and finding win-win solutions. Michelle emphasized the need to protect and advocate for our businesses while maintaining calmness and consideration in difficult conversations. She offered practical tips on handling sticky situations, such as taking a moment to honor our feelings before responding and addressing issues privately. It was a thought-provoking conversation that left us empowered to handle difficult collaborations with grace and professionalism. Timestamps: [00:01:31]Meet Michelle [00:03:51] Michelle's transition from wedding planning to working with entrepreneurs [00:04:23] Doing business is social [00:07:06] Navigating sticky situations in your business [00:08:39] Why challenging situations in business so hard to navigate [00:10:38] Separating fact from feelings in dealing with challenging situations [00:15:16] Your response will cement your business reputation [00:16:06] How to craft a response to a challenging situation [00:22:37] Composing your response [00:26:49] Don't make assumptions about someone else [00:29:23] Connect with Michelle Key Topics:
Resources: --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Building a Profitable Business with Intention Beyond Work-Life Balance | 21 août 2023 | 00:16:02 | |
Welcome to the latest episode of Process to Profitability where I'm delving into the topic of creating a business with intention. As small business owners, we know there are challenges to maintaining work-life balance and personal well-being. In today's episode, I'll explore the significance of choosing why and how you want to run your business so you can prioritize what's most important for you while building sustainable business success. Timestamps: [00:00:46] The importance of prioritizing your wellbeing [00:02:47] Choose to run your business outside of the traditional model [00:03:47] How to create and maintain work-life harmony [00:06:09] Creating a business with intention as a parent or caregiver [00:08:13] How I am creating a business with intention Key Takeaways:
--------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Website Review: Boosting your business impact with website optimization | 17 août 2023 | 00:27:21 | |
On this episode of Process to Profitability, I had the pleasure of reviewing a Squarespace 7.0 website with my friend Mikki Wilson, founder of Dot Connector Consulting. We delved into the details of her consulting business and discussed ways to improve her website for better client conversions. From enhancing the about page with an extended bio and showcasing credibility to optimizing the contact page with customized forms, we covered a wide range of strategies. We also explored the importance of a strong personal brand identity and a targeted marketing plan in achieving peaceful prosperity as a CEO. Overall, it was an insightful conversation, filled with valuable tips and insights for anyone looking to boost their online presence and make a positive impact in their business. Timestamps: [00:01:25] Mikki's target client [00:05:38] How Mikki is currently finding clients [00:06:19] Overview of search results for the website [00:07:07] Homepage design [00:09:02] Footer and opt-in design [00:09:27] About page design [00:13:06] Services page design [00:15:37] Contact page design [00:19:43] Opt-in page design [00:21:29] Make a plan for moving forward with a website redesign Key Points:
Resources: --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| How I use data to make decisions about my podcast | 14 août 2023 | 00:13:23 | |
In this episode of "Process to Profitability," I’m delve into the importance of analyzing podcast data to make informed business decisions. As the host of a podcast that may not be top-charting, I value the education and connections gained through my show. By evaluating factors such as download numbers, client referrals, and collaborations, I am able to assess the profitability and value of my podcast. I discuss how understanding download patterns and popular content helps shape future episodes, whether it's diving deeper into certain topics or featuring guests that resonate with my audience. By treating my podcast as an asset that drives clients and revenue, I am able to leverage its potential in growing my business. Tune in today to see how I’m using data to make decisions about the future of Process to Profitability. Timestamps: [00:00:44] How to use podcast data to make business decisions [00:01:49] Podcasting is an investment that should have an ROI [00:03:13] Looking at your download numbers [00:05:15] Looking at the most popular content [00:07:19] Looking at other ways you might see an ROI [00:09:58] Take action to evaluate your marketing data Key Takeaways:
--------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Metrics that matter: discovering the KPIs for your social media strategy | 10 août 2023 | 00:37:19 | |
Are you ready to unlock the secrets to turning your social media presence into a profitable powerhouse? Join me on this episode of Process to Profitability as I dive deep into the world of social media metrics and strategies with the brilliant Andréa Jones, a renowned social media strategist. Together, we'll explore the five key performance indicators you need to look at, uncover the algorithm's secrets, and learn how to effectively engage with your audience. Plus, Andréa shares invaluable tips and real-life examples that will have you re-evaluating your social media game. If you're ready to take your business to the next level, don't miss this episode of Process to Profitability! Timestamps:
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Resources: --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Data-Driven Website Design: Using Heat Maps and Click Analysis to Optimize User Experience | 07 août 2023 | 00:16:52 | |
In this episode of Process to Profitability, I dive into the world of heat mapping software and how it can help you optimize your websites for better user experience and business results. I discuss the how you can gather and use data from heat maps, click maps, and website recordings to make decisions about your website design. Whether you're looking to improve navigation, rearrange important information, or optimize call to action buttons, heat mapping software can provide the data-driven solutions you need. Tune in to learn how to leverage heat maps to improve user experience and drive conversions for your business. Timestamps: [00:00:28] What a heatmap is [00:01:58] Other types of data you can gather using heat mapping software [00:03:42] What you can learn from heat maps [00:10:05] Make decisions based on the accumulation of data [00:11:02] Heat mapping resources [00:12:36] Access my new Homepage Writer today Key Takeaways:
Resources: --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| How tax strategy can maximize profitability in your business | 03 août 2023 | 00:38:15 | |
Welcome to Process to Profitability. In today's episode, we have a special guest joining us, Kimberly Tara, a certified tax coach and business growth advisor. Kimberly is here to share her expertise on tax strategy and how it can save you money and make your business more profitable. As a mom of four young children, Kimberly has successfully built her own business while balancing her family life. She believes in empowering female service providers by educating them about proactive tax strategies. Today, we'll be delving into the world of tax strategy, discussing everything from entity selection to deductible business expenses and beyond. So, let's get started on the path to maximizing your profits and minimizing your taxes. Timestamps:
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Resources: --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Tracking the effectiveness of your marketing efforts: using UTMs to make data-driven decisions | 31 juil. 2023 | 00:15:54 | |
In this episode of Process to Profitability, I dive deep into the world of UTMs (Urchin Tracking Modules) and how they can revolutionize your marketing efforts. I share the step-by-step process of creating a UTM, explain why it's crucial for tracking the effectiveness of your marketing efforts, and reveal the key components to include in your tracking links. Through my own experience, I demonstrate how UTMs can provide valuable data for analyzing the success of specific promotions or events. Join me as I unravel the mystery of UTMs and empower you to make informed decisions for your business. Timestamps: [00:00:35] What is a UTM? [00:01:49] How to use create UTMs [00:02:43] The information to include when creating your UTM [00:07:10] UTMs are the simplest way to gather data on how people are finding your website [00:08:41] How you can use UTMs to make decisions in your business [00:11:59] Connect with me and learn more about transforming your website with a VIP Day Key Takeaways:
--------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Using dashboards to visualize information and make data-driven decisions | 27 juil. 2023 | 00:27:19 | |
Welcome back to "Process to Profitability." I am beyond excited to dive into today's episode with our incredible guest, Carolyn O'Brien. In this episode, Carolyn shares her expertise on the importance of using visual dashboards to track data in your business. We all know that the ultimate goal is to turn visitors into loyal customers, but how do we make that happen? Carolyn walks us through the process of distilling the overwhelming world of numbers and data into something meaningful and actionable. She shares how she uses dashboards to track metrics, and how they can be a game-changer for making informed decisions in your business. So grab your pen and paper, because this episode is packed with practical tips and strategies to help you optimize your funnel and turn your process into profitability. Let's get started! Timestamps:
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Resources: --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Data-driven decisions: 3 pillars for gathering, analyzing, and acting on business data | 24 juil. 2023 | 00:09:00 | |
Welcome back to another exciting episode of "Process to Profitability." Today, I’m diving into the world of data-driven decisions and how they can transform your business. In this episode, I'll explore how to leverage your existing website traffic, analyze return on investments, and make informed decisions by utilizing valuable data. Get ready to discover how data can supercharge your business growth and take you from good to great. So, grab your notepads and get ready to uncover the secrets of making data-driven decisions on this episode of "Process to Profitability"! Timestamps: [00:01:15] Why data is important in making decisions and how you can start using it [00:01:40] Your values are going to drive the data you consider important [00:02:13] The data I'm looking at and how it has impacted my business [00:05:10] How to start gathering and using data to make decisions in your business Key Takeaways:
--------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Converting visitors into clients with the power of UX copywriting | 20 juil. 2023 | 00:30:01 | |
In this episode of "Process to Profitability," I sit down with Susan Reoch, a UX copywriter, to discuss the importance of writing a website based on user experience. We delve into the principles of UX copywriting and how they can enhance a website's effectiveness in converting clients. We explore topics such as creating a clear and concise message, utilizing effective micro copy, and understanding user flow. Join us as we break down the steps to improve website UX and discover the power of collaboration between designers and writers. If you're looking to enhance your digital strategy and optimize your website's user experience, this episode is a must-listen. Timestamps:
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Resources: --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||