Marketing Dribble Podcast – Details, episodes & analysis

In this episode of the Marketing Dribble Podcast, Jonny and Rob chat with PR consultant Saffron Sumner about her journey from marketing into PR. She breaks down the power of storytelling, strategic media placements, and how to get businesses to see the real value of PR.

We dive into the balance between personal and professional branding, the realities of freelancing, and the common PR scams to watch out for. Saffron also shares practical advice for anyone thinking about going freelance, the essential tools every PR pro should have, and some clever pitching techniques that actually work.

On top of that, she talks about her passion for charity work, the lessons she’s learned from self-employment—like building confidence and managing money—and where AI fits into the future of PR. If you're in marketing, PR, or just curious about the industry, this one’s packed with insights you won’t want to miss.

Connect with Saffron linkedin.com/in/saffron-sumner

In this episode of the Marketing Dribble podcast, hosts Rob Boyle and Jonny Kenyon welcome Tom Schwab, a pioneer in podcast interview marketing. Tom shares his unique journey from running nuclear power plants to becoming a leader in podcast marketing. He discusses the importance of understanding your audience, the power of podcast guesting, and how to effectively measure the impact of podcast appearances.

The conversation also delves into common mistakes to avoid, the significance of personal branding, and empowering employees to represent the brand. Tom concludes with insights on the future of podcasting and the value of sharing knowledge.

Connect with Tom:

https://interviewvalet.com/

https://www.linkedin.com/in/iamtomschwab/

Ever wondered what it’s like to start a magazine from scratch while cruising the freelance life? Meet Sophie Cross, the brains (and bold personality) behind Freelancer Magazine, the go-to publication for freelancers everywhere. Sophie, who cheekily calls herself the "White Van Woman" of the freelance world, has created a vibrant community and resource for freelancers. In this episode, we dive deep into her journey: from her inspiration to launch Freelancer Magazine to the challenges she’s faced keeping it fresh and relevant for her audience.

Sophie shares insights into the highs and lows of freelancing, why she thinks it’s different from working with agencies, and the unique set of pros and cons that come with each. We also talk about her top courses like “Grow Your Own Newsletter” and “LinkedIn for Humans,” designed to help freelancers find their voice and up their game. Whether it’s tips for landing clients, advice for freelancers feeling isolated, or a few golden nuggets to kickstart your freelance career, Sophie’s got you covered.

Listen in as we wrap up with Sophie’s #1 tip for anyone looking to go freelance and find out how you can connect with her and join the Freelancer Magazine community. If you’re already freelancing, thinking about it, or just curious about the freelance world, this episode is packed with practical tips, inspiration, and a whole lot of heart.

https://freelancermagazine.co.uk/

linkedin.com/in/sophcross

Today's episode is sponsored by Leadfeeder, by Dealfront. This tool is perfect for B2B businesses who want to find out which companies are checking out your website.

Because you’re a listener of the show we can offer you an extended 21 day free trial, so you can check out the software for yourself all you need to do is click the link below.

https://www.dealfront.com/solutions/web-visitor-tracking/?utm_source=podcast&utm_medium=body&utm_campaign=dribble

In this episode, we’re chatting with Andy Culligan, a Fractional CMO and SaaS marketing pro who knows exactly how to get sales and marketing teams working together (even when it feels like herding cats and dogs!). With nearly a decade in SaaS, Andy’s all about Account-Based Marketing (ABM) and creating personal touchpoints that drive real growth.

We dive into why so many companies struggle to align these teams, how to spot (and fix) misalignment, and Andy’s own approach to fitting seamlessly into sales and marketing departments as a Fractional CMO. Whether you’re a solo marketer trying to win over a sales-heavy team or a startup looking to scale smart, Andy’s got practical tips and of course a golden nugget tip you won’t want to miss. Take a listen in for strategies that’ll help you align, grow, and get everyone pulling in the same direction!

To find out more reach out to Andy on his LinkedIn: https://www.linkedin.com/in/andy-culligan/

Today's episode is sponsored by Leadfeeder, by Dealfront. This tool is perfect for B2B businesses who want to find out which companies are checking out your website.

Because you’re a listener of the show we can offer you an extended 21 day free trial, so you can check out the software for yourself all you need to do is click the link below.

https://www.dealfront.com/solutions/web-visitor-tracking/?utm_source=podcast&utm_medium=body&utm_campaign=dribble

In this episode, we sit down with Fiona Wylie, a marketing expert recognised by Marketing Week, who has worked with major brands like Pfizer, British Airways, Nestle, and Dairy Crest. Now leading her own marketing agency specialising in SOS Marketing, Fiona shares her journey of building a company rooted in true flexibility, inclusivity, and well-being.

We dive deep into the challenges women face in the marketing world, especially the double whammy of gender and age bias that many encounter. Fiona provides insights on navigating imposter syndrome, the importance of supportive workplaces, and how to create environments that empower new parents and women.

We also explore the impact of networking, the significance of flexibility in the workplace, and Fiona’s advice for individuals facing these challenges. Tune in for an inspiring conversation about overcoming barriers and fostering a more inclusive marketing industry.

Today's episode is sponsored by Leadfeeder, by Dealfront. This tool is perfect for B2B businesses who want to find out which companies are checking out your website.

Because you’re a listener of the show we can offer you an extended 21 day free trial, so you can check out the software for yourself all you need to do is click the link below.

https://www.dealfront.com/solutions/web-visitor-tracking/?utm_source=podcast&utm_medium=body&utm_campaign=dribble

In this episode of the Marketing Dribble Podcast, we’re joined by Mary Speakman, Director of Code Galaxy, a bespoke software development and apps company. Mary brings a wealth of experience as a business leader, speaker, and judge for the prestigious BiBAs awards. She was also part of the Goldman Sachs 10,000 Small Businesses Alumni.

Throughout this conversation, Mary shares insights from her entrepreneurial journey, how the Goldman Sachs program shaped the growth of Code Galaxy, and her passion for championing local businesses and women in business, particularly in Lancashire. As a judge in the ‘Family Business’ category of the BiBAs, Mary also gives us a glimpse into what she looks for when evaluating businesses in this category.

We also discuss the importance of building personal and business profiles through events, the motivation behind her goal of being recognised as one of the ‘Top 100’ businesses in Lancashire, and exciting future projects on the horizon for Code Galaxy.

Plus, don't miss out on Mary’s golden nugget tip for aspiring entrepreneurs looking to build and grow their own start-ups.

We have been wanting to get Mary onto the podcast for ages as she is a real inspiration, so take a listen to this inspiring episode packed with actionable advice for business owners and entrepreneurs!

Today's episode is sponsored by Leadfeeder, by Dealfront. This tool is  perfect for B2B businesses who want to find out which companies are checking out your website.

Because you’re a listener of the show we can offer you an extended 21 day free trial, so you can check out the software for yourself all you need to do is click the link below.

https://www.dealfront.com/solutions/web-visitor-tracking/?utm_source=podcast&utm_medium=body&utm_campaign=dribble

In this insightful episode of the Marketing Dribble Podcast, Rob and Jonny talk with Mads Singers, a seasoned management coach and consultant who has worked with global giants like Shell and Coca-Cola as well as small online entrepreneurs.

Mads shares his expertise on the art of building and managing effective teams, offering practical tips on hiring, delegation, and leadership. Whether you're managing a small remote team or a large organisation, Mads provides valuable advice on navigating common challenges, fostering a strong company culture, and the impact of technology on leadership.

Listen for a deep dive into the world of effective people management and discover actionable strategies to elevate your leadership skills.

Don't miss Rob's favourite segment "The Golden Nugget Tip," where Mads' releveals the best piece of leadership advice he's ever received and how it has shaped his approach to team management.

Today's episode is sponsored by Leadfeeder, by Dealfront. This tool is  perfect for B2B businesses who want to find out which companies are checking out your website.

Because you’re a listener of the show we can offer you an extended 21 day free trial, so you can check out the software for yourself all you need to do is click the link below.

https://www.dealfront.com/solutions/web-visitor-tracking/?utm_source=podcast&utm_medium=body&utm_campaign=dribble

Struggling to get your PPC ads to work, well this is the episode for you. In this episode, we sit down with Sophie, the Director of Paid Media at Two Trees PPC, who has a decade of experience managing over $200M in ad spend for a diverse range of businesses, including big names like LinkedIn, National Trust, and Juicy Couture. Sophie shares insights from her extensive career in PPC advertising, discussing common pitfalls businesses face when starting with PPC, such as low barriers to entry and underpaid staff leading to poor results.

Sophie emphasises the importance of understanding key metrics like Click-Through Rates (CTR) and Conversion Rates, offering practical advice on managing and optimising PPC accounts. She also talks about the significance of staying up-to-date with industry changes and the evolving role of AI in PPC, highlighting the balance between leveraging technology and maintaining human oversight.

you will gain valuable tips on account optimisation, stakeholder management, and advanced strategies for taking PPC campaigns to the next level. Whether you're a beginner or a seasoned marketer, this episode provides actionable insights to enhance your PPC efforts.

In this episode, we dive into the world of marketing agency acquisitions with Jonathan Baker, head of M&A at Punctuation. Jonathan shares his expertise on when and how to sell your marketing agency, covering crucial topics such as timing, valuation factors, and deal terms. He offers insights on the pros and cons of selling versus passing the firm on internally, discusses the potential saturation of the agency market, and explores the emotional aspects of the M&A process for agency owners. 

Drawing from his unique background as a craft brewery owner, Jonathan also shares valuable lessons on marketing, sales, and scaling a business that apply to the M&A space. Whether you're considering selling your agency or looking to build one with an exit strategy in mind, this episode provides essential knowledge for navigating the complex world of marketing agency sales.

Join us on this enlightening episode of the Marketing Dribble Podcast, where Rob and Jonny dive deep into the world of LinkedIn advertising with Otso Karvinen, a seasoned Senior Digital Marketing Specialist at Quru.

In this episode, Otso begins by expanding on his extensive background and how he's shaped his career around effective digital marketing. The conversation then shifts to a beginner-friendly introduction to LinkedIn advertising, discussing who can benefit from it, budget considerations, and the potential impacts on business growth.

You will also gain insight into common pitfalls to avoid and learn about the types of ads and content that resonate best with different target audiences. Otso shares valuable tips on elevating your LinkedIn campaigns and discusses the platform's future and the sustainability of current advertising tactics.

Don't miss Rob's golden nugget tip at the end of the episode, where Otso reveals the one piece of advice he'd give his younger self about mastering LinkedIn Ads.

Tune in to transform your LinkedIn advertising approach and ensure your campaigns are as effective as possible!