Marketing by Design – Details, episodes & analysis

Audit My Homepage ↗️

Asaf Bochman, founder of Boch Creative, shares how he turned his design expertise into a memorable personal brand, and how he now books paid workshops by teaching branding through storytelling and live facilitation.

From picking the right audience to crafting workshop experiences people actually remember, Asaf lays out the full playbook.

Listen to this episode to learn how to position, pitch, and deliver a marketing workshop that builds trust, converts leads, and grows your brand.

Timestamps:
00:00 – Meet Asaf “The Brand Chef”03:50 – Building a brand people remember06:30 – How networking grew his business10:50 – Why webinars don’t compare to live events13:10 – Getting started with your first workshop17:00 – Finding and pitching the right audience20:15 – The difference between free and paid workshops23:55 – What every workshop must include28:25 – A tough client, a great review, and what it taught him32:20 – Being invited to an event by a celebrity chef

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MMG is my web design studio that’s helped 80+ startups clarify their offer and express it through bespoke, modern websites.

Marketing by Design is a podcast where we share the stories and strategies of high-performing marketers in every niche to learn their secrets.
To learn more, visit mmgdesign.net

▶️ WATCH ON YOUTUBE:

https://www.youtube.com/watch?v=FUM996ryGlM

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MMG Design is a web design studio that’s helped 80+ startups clarify their offer and express it through bespoke, modern websites.

Marketing by Design shares the stories and strategies of high-performing marketers in every niche to learn their secrets.
To learn more, visit mmgdesign.net

Bennie F. Johnson is the CEO of the American Marketing Association.

In this conversation he shares the powerful story of how checking his spam folder changed his life, and how AMA is evolving into the essential community for every marketer, and how to know what avenue of marketing you should choose to grow into.

Thank you to our friends at AMA Columbus for supporting this podcast.

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MMG Design is a web design and content-first marketing agency working with B2B founders and marketing teams to drive pipeline through their digital presence.

Marketing by Design is a podcast where we share the stories and strategies of high-performing marketers in every niche to learn their secrets.
To learn more, visit mmgdesign.net

After researching a ton of startups, I realized that the best the majority of them all use roughly the same homepage structure. Today, I'm breaking it down piece by piece.

Listen to this episode to learn the exact homepage structure that makes websites sell themselves.

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MMG Design is a web design and content-first marketing agency working with B2B founders and marketing teams to drive pipeline through their digital presence.
Marketing by Design is a podcast where we share the stories and strategies of high-performing marketers in every niche to learn their secrets.
To learn more, visit mmgdesign.net

TIMESTAMPS:00:00 - Intro: The Million-Dollar Homepage Blueprint00:31 - The Hero Section: Why Simplicity Wins01:30 - How to Add Immediate Social Proof02:50 - Crafting a Big Benefits Section03:35 - The Secret to Engaging Two-Column Layouts05:13 - Upgrading Your Site with Stylized Benefits06:31 - Showcasing Your Features (Without Overwhelming Users)07:59 - The Power of a Manifesto Section09:32 - Mastering Testimonial and Social Proof Sections11:16 - Crafting a High-Converting Final CTA11:59 - How to Design a High-Impact Footer

Watch The Video Version from last month:

https://www.youtube.com/watch?v=04Zt-3qw5tY

Join 211 other marketers:

https://mmgdesign.kit.com/mbd

This week, I’m doing something I’ve never done before — I’m sharing my full monthly income report right here on the podcast. I walk through real revenue, expenses, wins, losses, and the lessons I learned building MMG Design full-time in March 2025.

Listen to this episode to learn what it really looks like behind the scenes of building a creative business on the road to $100K.

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MMG Design is a web design and content-first marketing agency working with B2B founders and marketing teams to drive pipeline through their digital presence.

Marketing by Design is a podcast where we share the stories and strategies of high-performing marketers in every niche to learn their secrets.

To learn more, visit mmgdesign.net

Join 212 high-performing marketers: https://mmgdesign.kit.com/mbd

In this episode of Marketing by Design...Bobby Jocson, founder of VAAS, joins me to explore how brands can use strategic video—not just polished production—to drive real business results. Learn how Bobby built a scalable subscription model around video production and how you can better sell the outcome of your product, not just the product itself.

Resources

• Bobby’s website: https://videovaas.com

• Bobby’s LinkedIn: linkedin.com/in/bobby-jocson

• Bobby’s Instagram: @bobbyjocson_

🎙️ Join 212 high performing marketers on the Newsletter: https://mmgdesign.kit.com/podcastnewsletter

👨🏼‍💻 Highest-Converting Homepages in B2B (Swipe File)

www.mmgdesign.net/visualswipefile

Ever thought about how Apple designs their products to make you want to use them 200+ times per day.

Well, you can put that same strategy into designing a site.

In this episode, I’m sharing the 5 things every great website needs to keep people interested and taking action. From clear messaging to simple design choices that actually work, I’ll walk you through how to make your site more useful, more engaging, and more likely to turn visitors into customers. Whether you’re running a business, designing sites, or just trying to make your online presence better, this will give you a fresh way to think about your website.

MMG Design is a web design and content-first marketing agency working with B2B founders and marketing teams to drive pipeline through their digital presence.
Marketing by Design is a podcast where we share the stories and strategies of high-performing marketers in every niche to learn their secrets.
To learn more, visit mmgdesign.net

Whitney Smith-Pfefferle shares how she built a career in product marketing without a clear roadmap—by saying yes to opportunities, learning on small teams, and leaning into the messy middle of career growth. She reveals how marketers can specialize without boxing themselves in and why measuring success goes beyond vanity metrics.

Listen to this episode to learn how to build a fulfilling career in marketing, even when you don’t have it all figured out.

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MMG Design is a web design and content-first marketing agency working with B2B founders and marketing teams to drive pipeline through their digital presence.
Marketing by Design is a podcast where we share the stories and strategies of high-performing marketers in every niche to learn their secrets.
To learn more, visit mmgdesign.net

Most websites are built to look good—but not to convert.

In this solo episode, I'm breaking down six website hook frameworks that instantly boost homepage clarity and conversion. Backed by data from over 100 B2B sites, these hooks help visitors immediately see value and take action. If your homepage isn’t earning scrolls or leads, one of these is your fix.

Listen to this episode to learn how to write website headlines that actually drive ROI.

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MMG Design is a web design and content-first marketing agency working with B2B founders and marketing teams to drive pipeline through their digital presence.

Marketing by Design is a podcast where we share the stories and strategies of high-performing marketers in every niche to learn their secrets.

To learn more, visit mmgdesign.net

Erin Gregory shares the mindset shift every nonprofit marketer needs: do more with less, but do it with purpose. In this episode, Erin walks through how to prioritize messaging over noise, how to get internal buy-in on your brand, and why building trust matters more than ever when resources are tight.

Listen to this episode to learn how to lead your nonprofit’s marketing with clarity, focus, and impact—even on a lean budget.

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MMG Design is a web design and content-first marketing agency working with B2B founders and marketing teams to drive pipeline through their digital presence.

Marketing by Design is a podcast where we share the stories and strategies of high-performing marketers in every niche to learn their secrets.

To learn more, visit mmgdesign.net