Explore every episode of the podcast Marketing by Design
| Title | Pub. Date | Duration | |
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| How to Host Marketing Workshops to Build Your Network + Brand Talk w/ Asaf Bochman | 09 Jul 2025 | 00:38:21 | |
Asaf Bochman, founder of Boch Creative, shares how he turned his design expertise into a memorable personal brand, and how he now books paid workshops by teaching branding through storytelling and live facilitation. From picking the right audience to crafting workshop experiences people actually remember, Asaf lays out the full playbook. Listen to this episode to learn how to position, pitch, and deliver a marketing workshop that builds trust, converts leads, and grows your brand. Timestamps: —
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| Breaking Down YOUR Websites (Website Breakdowns from Agency Owners) | 03 Jul 2025 | 00:48:43 | |
▶️ WATCH ON YOUTUBE: https://www.youtube.com/watch?v=FUM996ryGlM — | |||
| Bennie Johnson (CEO of The American Marketing Association) | Entry 092 | 06 May 2025 | 00:36:36 | |
Bennie F. Johnson is the CEO of the American Marketing Association. In this conversation he shares the powerful story of how checking his spam folder changed his life, and how AMA is evolving into the essential community for every marketer, and how to know what avenue of marketing you should choose to grow into. Thank you to our friends at AMA Columbus for supporting this podcast. — Marketing by Design is a podcast where we share the stories and strategies of high-performing marketers in every niche to learn their secrets. | |||
| The Website Structure Used by Every $1,000,000 Brand (Copy/Paste This) | 29 Apr 2025 | 00:14:53 | |
After researching a ton of startups, I realized that the best the majority of them all use roughly the same homepage structure. Today, I'm breaking it down piece by piece. Listen to this episode to learn the exact homepage structure that makes websites sell themselves. — TIMESTAMPS:00:00 - Intro: The Million-Dollar Homepage Blueprint00:31 - The Hero Section: Why Simplicity Wins01:30 - How to Add Immediate Social Proof02:50 - Crafting a Big Benefits Section03:35 - The Secret to Engaging Two-Column Layouts05:13 - Upgrading Your Site with Stylized Benefits06:31 - Showcasing Your Features (Without Overwhelming Users)07:59 - The Power of a Manifesto Section09:32 - Mastering Testimonial and Social Proof Sections11:16 - Crafting a High-Converting Final CTA11:59 - How to Design a High-Impact Footer | |||
| March Income Report & Recap: MMG Design Revenue + Expenses Breakdown (A Podcast First) | 22 Apr 2025 | 00:24:13 | |
Watch The Video Version from last month: https://www.youtube.com/watch?v=04Zt-3qw5tY Join 211 other marketers: https://mmgdesign.kit.com/mbd This week, I’m doing something I’ve never done before — I’m sharing my full monthly income report right here on the podcast. I walk through real revenue, expenses, wins, losses, and the lessons I learned building MMG Design full-time in March 2025. Listen to this episode to learn what it really looks like behind the scenes of building a creative business on the road to $100K. — MMG Design is a web design and content-first marketing agency working with B2B founders and marketing teams to drive pipeline through their digital presence. Marketing by Design is a podcast where we share the stories and strategies of high-performing marketers in every niche to learn their secrets. To learn more, visit mmgdesign.net | |||
| "I Sell Short-Form Video as Monthly Subscription" | Bobby Jocson, Founder of VAAS | 15 Apr 2025 | 00:24:28 | |
Join 212 high-performing marketers: https://mmgdesign.kit.com/mbd In this episode of Marketing by Design...Bobby Jocson, founder of VAAS, joins me to explore how brands can use strategic video—not just polished production—to drive real business results. Learn how Bobby built a scalable subscription model around video production and how you can better sell the outcome of your product, not just the product itself. Resources
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| How To Make Websites "Addictive" (Lessons From Apple, Webflow, and Neil Patel) | 08 Apr 2025 | 00:15:28 | |
🎙️ Join 212 high performing marketers on the Newsletter: https://mmgdesign.kit.com/podcastnewsletter 👨🏼💻 Highest-Converting Homepages in B2B (Swipe File) www.mmgdesign.net/visualswipefile Ever thought about how Apple designs their products to make you want to use them 200+ times per day. Well, you can put that same strategy into designing a site. In this episode, I’m sharing the 5 things every great website needs to keep people interested and taking action. From clear messaging to simple design choices that actually work, I’ll walk you through how to make your site more useful, more engaging, and more likely to turn visitors into customers. Whether you’re running a business, designing sites, or just trying to make your online presence better, this will give you a fresh way to think about your website. MMG Design is a web design and content-first marketing agency working with B2B founders and marketing teams to drive pipeline through their digital presence. | |||
| 8 Stances On Career from a Product Marketing Director (Whitney Smith-Pfefferle) | 01 Apr 2025 | 00:34:02 | |
Whitney Smith-Pfefferle shares how she built a career in product marketing without a clear roadmap—by saying yes to opportunities, learning on small teams, and leaning into the messy middle of career growth. She reveals how marketers can specialize without boxing themselves in and why measuring success goes beyond vanity metrics. Listen to this episode to learn how to build a fulfilling career in marketing, even when you don’t have it all figured out. — | |||
| These 6 "Hooks" to Improve Websites Instantly | 25 Mar 2025 | 00:09:37 | |
Most websites are built to look good—but not to convert. In this solo episode, I'm breaking down six website hook frameworks that instantly boost homepage clarity and conversion. Backed by data from over 100 B2B sites, these hooks help visitors immediately see value and take action. If your homepage isn’t earning scrolls or leads, one of these is your fix. Listen to this episode to learn how to write website headlines that actually drive ROI. — MMG Design is a web design and content-first marketing agency working with B2B founders and marketing teams to drive pipeline through their digital presence. Marketing by Design is a podcast where we share the stories and strategies of high-performing marketers in every niche to learn their secrets. To learn more, visit mmgdesign.net | |||
| Nonprofit Marketing: Doing MORE with LESS w/ Erin Gregory | 18 Mar 2025 | 00:40:15 | |
Erin Gregory shares the mindset shift every nonprofit marketer needs: do more with less, but do it with purpose. In this episode, Erin walks through how to prioritize messaging over noise, how to get internal buy-in on your brand, and why building trust matters more than ever when resources are tight. Listen to this episode to learn how to lead your nonprofit’s marketing with clarity, focus, and impact—even on a lean budget. — Marketing by Design is a podcast where we share the stories and strategies of high-performing marketers in every niche to learn their secrets. To learn more, visit mmgdesign.net | |||
| [GREATEST HITS] Lacey Picazo on Differentiating Yourself as a Marketer/Creative in Columbus | 11 Mar 2025 | 00:41:56 | |
Connect on Linkedin: https://www.linkedin.com/in/mmgdesign/ This episode features Lacey Picazo, founder of Zoco Design, a UX design firm in Columbus, Ohio. Lacey shares her journey from designer to multi-time founder and how human behavior drives product, business, and team success. You’ll learn:
00:00 - Welcome and introduction 00:11 - About Lacey Picazo and Zoco Design 00:18 - How human behavior shapes product success 00:41 - Leadership, culture, and emotional intelligence 01:01 - Overcoming fear and taking opportunities 04:49 - The power of networking and mentorship 08:36 - Building and scaling Zoco Design 12:01 - Playing the long game in career growth 17:42 - The art of selling and positioning yourself 26:05 - Optimizing your network for success 39:11 - The mindset shift that changed Lacey’s career If you found this episode valuable, please rate and review Marketing by Design on Apple Podcasts and Spotify.
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| Controversial Takes On Growing A Marketing / Design Agency in 2025 | Monique Jenkins | 04 Mar 2025 | 00:32:51 | |
In this episode of Marketing by Design, we sit down with Monique Jenkins, CEO and co-founder of Creative Circle Collective, to discuss the powerful intersection of design and business. Monique shares her journey from graphic design to UX, the hard lessons learned from a $6 million mistake, and the importance of aligning marketing and design for maximum impact. We also dive into how branding, storytelling, and personal networking play a crucial role in building successful businesses. 🎙 Resources Mentioned:
⏳ Episode Timestamps: [00:00:00] – Introduction & Episode Overview [00:01:05] – Balancing Clients & Business Growth [00:02:04] – A Big Business Shift: Splitting with a Partner [00:06:38] – "All of This Stuff is Made Up!" [00:07:47] – Failing Forward & The Power of "No" [00:09:40] – Design vs. Marketing: Two Sides of the Same Coin [00:14:12] – From Myspace Graphics to UX Design [00:19:07] – The $6 Million Dollar Mistake That Changed Everything [00:21:25] – Taking Accountability & Owning Design Choices [00:24:24] – How Design Makes Companies More Money [00:27:30] – The Business Case for Good UX [00:34:06] – Why Networking is Essential for Business Success [00:36:59] – Building a Personal Brand & Social Media Strategy [00:38:13] – Closing Thoughts & Where to Find Monique If you found value in this episode, please rate and review Marketing by Design on Apple Podcasts and Spotify! Your feedback helps us reach more marketers and creatives like you. Stay updated and inspired with Marketing by Design:
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| Tracking the Metrics that MATTER + Founder Talk w/ Stephen Brent May of One Foot Over | 25 Jun 2025 | 00:39:59 | |
Stephen Brent May is the founder One Foot Over in Houston, Texas. Today he shares how design and marketing go far beyond pretty fonts, and how he’s built a B2B agency around real, measurable results. From the dabbing astronaut in his brand to data that drives decisions, Stephen brings a refreshing lens on what makes modern marketing work. — If you’re new here, I’m Andy 👋🏻MMG Design is my studio that’s helped 80+ startups clarify their offer and express it through their website's design. Marketing by Design is a podcast where we share the stories and strategies of high-performing marketers in every niche to learn their secrets. | |||
| I read the Entire 2025 HubSpot State of Marketing Report So You Don't Have To | 25 Feb 2025 | 00:17:00 | |
Every year, HubSpot releases its State of Marketing report, packed with data on what’s working right now. But here’s the thing—it’s mostly aimed at big marketing teams and CMOs. So in this episode, we’re breaking it down for freelancers, small agencies, and marketers working with clients. We sifted through all 45 pages of insights and pulled the five biggest takeaways that can help you get more reach, drive real engagement, and make more money in 2025. From AI’s growing role in content creation to why short-form video and podcasting are bigger than ever, this is your shortcut to staying ahead of the curve. Key Takeaways:
Timestamps: Resources Mentioned: Connect with Marketing by Design:
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| How Marketing Leaders are Using AI to Better Understand Their Audience | Andrew Hulse of Huckle Insights | 18 Feb 2025 | 00:31:47 | |
In this episode of Marketing by Design, Andrew Hulse breaks down why traditional outreach no longer works, how AI is reshaping sales and marketing, and why authenticity is the key to standing out. What We'll Learn:
If you found value in this episode, please rate and review Marketing by Design on Apple Podcasts and Spotify. Your feedback helps us reach more marketers and creatives 🙏🏻 Marketing by Design Showpage | |||
| The Linkedin Scientist: Small Mistakes That Actually Destroy Your Success | 11 Feb 2025 | 00:36:20 | |
Turn Your Site ROI-Positive Asset:https://www.mmgdesign.net/start-a-pro...In this episode of Marketing by Design, we speak with David Young, MBA, who I've affectionately dubbed as "The Linkedin Scientist".David breaks down the biggest mistakes people make on LinkedIn and shares proven strategies to optimize your posts, attract leads, and build a powerful personal brand.Key Takeaways:- What most people get wrong on LinkedIn- How to structure posts for mobile viewers- Simple strategies to increase your LinkedIn engagement- Tips for building warm connections and inbound leadsTimestamps:0:00 Intro to David2:15 LinkedIn morning routine explained5:30 The #1 LinkedIn post mistake9:00 Turning content into business opportunities13:45 Why warm engagement outperforms cold DMs22:30 How to write posts for LinkedIn's algorithm28:00 Analytics that matter for LinkedIn successResources Mentioned:David's LinkedIn:https://www.linkedin.com/in/david-you... David's Website: Connect with Marketing by Design:LinkedIn:https://www.linkedin.com/in/mmgdesign/Help us grow:If you found this episode valuable, please like, comment, and subscribe! Share it with someone looking to improve their LinkedIn strategy. Don’t forget to leave a review on Apple Podcasts and Spotify! | |||
| I Spent 1.5 Years Interviewing Marketing Leaders. These Are The Habits Of The Highest Earners. | 04 Feb 2025 | 00:10:50 | |
Ultimate Books Checklist For Marketers 📚 Over the past 1.5 years, I’ve interviewed more than 50 marketing leaders, entrepreneurs, and business owners. In this video, I share the five habits that help the highest earners succeed: Researching – They stay curious and always learn more. Pitching – They keep putting themselves out there. Networking – They meet new people and build relationships. Storytelling – They share their journey to stand out. Serving – They focus on helping others before themselves. These habits are simple but powerful. If you want to earn more and grow in your career, this is the place to start. Timestamps: 00:00 - Introduction 00:11 - Overview of the Five Habits 01:08 - Habit 1: Researching 02:19 - Habit 2: Pitching 03:55 - Habit 3: Networking 05:43 - Habit 4: Storytelling 07:35 - Habit 5: Serving 10:03 - Final Thoughts Resources Mentioned: Episode 59: Sydney Stern Miller on AI Marketing https://www.mmgdesign.net/podcast/sydney Episode 40: Liz Moseley’s Rejection Challenge https://www.mmgdesign.net/podcast/liz Episode 37: Lacey Picazo on Networking and Positioning https://www.mmgdesign.net/podcast/lacey Episode 66: Meg Adams on Storytelling https://www.mmgdesign.net/podcast/dr-... Episode 44: Sam Sarsten on Building a Business with Service https://www.mmgdesign.net/podcast/the... Connect with Marketing by Design: LinkedIn: / mmgdesign Podcast Website: Join AMA: https://amacolumbus.org/about/ Help us grow: Like and comment to share your thoughts. Subscribe for more marketing strategies and interviews. Rate and review us on Apple Podcasts and Spotify to help more marketers find this content. | |||
| Unproductive vs. Productive Linkedin Usage: What's Actually Working for Marketers w/ Allison Ditmer | 28 Jan 2025 | 01:01:52 | |
🌟 📚 Essential Marketer's Reading Database 🌟 In this entry, we sit down with Allison, a content strategist and career marketer turned freelancer. Allison shares her journey from a 15-year corporate marketing career to building a thriving freelance business specializing in SEO content for health and wellness brands. Learn why most marketers are actually using Linkedin as "Social Media" rather than the connection engine it can be used as if utilized properly. Allison's Website: AllisonDitmer.com The Organic Freelancer Newsletter: A weekly newsletter for strategic content and SEO tips. Timestamps: 00:00 – Introduction to Allison and her background in marketing and freelancing. 00:25 – Why your personal story is your biggest asset. 01:06 – Overcoming the struggles of transitioning from corporate to freelance. 01:55 – The key habits that help Allison land clients. 03:30 – Balancing content creation with client work for financial sustainability. 05:12 – How to optimize your LinkedIn profile for maximum visibility. 08:45 – Niching down and targeting the right audience on LinkedIn. 12:10 – Allison’s daily LinkedIn routine and tips for engagement. 20:05 – The importance of consistency and building relationships. 30:22 – Advice for young marketers looking to go freelance. 50:18 – Allison's vision for the future and what excites her the most. If you found value in this episode, please rate and review "Marketing by Design" on Apple Podcasts and Spotify! Your feedback helps us reach more marketers and creatives like you. Stay updated and inspired with Marketing by Design: LinkedIn: Andy Milligan | |||
| Tiktok Ban: 4-Steps Marketers MUST Follow to Come Out Ahead (Emergency Episode) | 21 Jan 2025 | 00:14:35 | |
In this episode of Marketing by Design powered by AMA, we break down the upcoming TikTok ban and what it means for marketers. With the platform set to go dark, we outline a four-step action plan to help you pivot and come out ahead Resources Mentioned: SnapTik – Download TikTok videos without watermarks The Essential Marketers Reading Checklist AMA Columbus Business Directory – List your business for free and build strong backlinksTimestamps: [00:00] TikTok ban overview and timeline [00:25] Step 1: Pause TikTok ad spend and reallocate funds [01:08] Step 2: Download your TikTok content and analytics [02:15] Step 3: Repurposing content for other platforms [03:39] Step 4: Posting a farewell and migrating your audience [06:00] TikTok alternatives: YouTube Shorts, Instagram Reels, Pinterest Idea Pins [07:26] Key lessons from the TikTok era for future-proofing your marketingIf you found value in this episode, please rate and review Marketing by Design on Apple Podcasts and Spotify! Your feedback helps us reach more marketers and creatives like you. Follow Us: | |||
| 5 AI Tools That Will Make Marketers More $$$ in 2025 | Entry 075 | 14 Jan 2025 | 00:10:40 | |
🌟 📚 Essential Marketer's Reading Database 🌟 In this episode of Marketing by Design, host Andy Milligan, in collaboration with the Columbus American Marketing Association (AMA), shares 5 AI tools that will revolutionize marketing in 2025, offering actionable insights on how these innovations can enhance productivity, streamline content creation, and personalize learning for marketers. From a PowerPoint alternative that simplifies professional presentations to an AI-powered learning assistant that turns documents into podcasts, these tools will help you stay ahead of trends, grow your network, and maximize your earning potential—all with free versions available to get started today. 🎯 Resources Mentioned
If you found value in this episode, please rate and review Marketing by Design on Apple Podcasts and Spotify! Your feedback helps us reach more marketers and creatives like you. Stay updated and inspired with Marketing by Design:
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| Career Expert: Why Marketers NEED To Build a Personal Brand in 2025 | 07 Jan 2025 | 00:51:37 | |
🌟 📚 Essential Marketer's Reading Database 🌟 In this episode of Marketing by Design, host Andy Milligan chats with Dilara Casey, a marketer, writer, and workforce consultant. Dilara shares how she balances her career, personal branding, and helping others with career advice. Be sure not to miss her new book, Wherever You Go, which launched last month! Resources Mentioned:
Timestamps:
If you found value in this episode, please rate and review Marketing by Design on your favorite podcast platforms: Visit the show’s webpage for more episodes. We Want to Help You Make More Money as a Marketer. | |||
| The Transparent Reality of A Freelance Marketing Career (Listen to This if You're Getting Started) | 31 Dec 2024 | 00:11:57 | |
🌟 📚 Essential Marketer's Reading Database 🌟 In this episode, we're getting transparent and real. The job market is tough, and betting on yourself is always an option that is there for you. If you're considering freelancing or starting a marketing career in 2025, this episode will be valuable to you. I share how I started a freelance marketing business after being laid off—and the ups and downs that came with it. From making my first dollar to hitting new highs (and several lows), I break down what worked, what didn’t, and what I’d do differently. Columbus AMA: Events and Resources to Accelerate your Marketing Career Timestamps
If you found value in this episode, please rate and review Marketing by Design on Apple Podcasts and Spotify. Your feedback helps us reach more marketers and creatives like you. Follow Us: | |||
| The Viral Formula of Spotify Wrapped: Marketing Breakdown (Holiday Special) | 24 Dec 2024 | 00:12:50 | |
Appear on The Next Expert Soundbytes Episode: 🌟 Submit your Question to an AMA Expert 🌟 Free Resource: 🌟 📚 Essential Marketer's Reading Database 🌟 In this holiday special, we’re diving into one of the most iconic marketing campaigns of our time: Spotify Wrapped. We’re unpacking the four psychological triggers behind its success—creating an experience, hyper-personalization, time-bound anticipation, and effortless sharing. Packed with actionable insights, I'm showing you how to apply these strategies to your own marketing campaigns. Whether you’re a seasoned marketer or just starting, this episode will leave you inspired and ready to hit the ground running in January. Timestamps: 00:00 - 00:50 | Welcome: Let’s Talk About Spotify Wrapped 00:50 - 03:37 | The Genius of Spotify Wrapped: A Personal Take 03:37 - 05:51 | Creating an Experience Around Data 05:51 - 07:58 | Hyper-Personalization: Why It Works 07:58 - 09:10 | Time-Bound Anticipation: Building Excitement for Annual Events 09:10 - 10:52 | Encouraging Sharing: How to Make Content Go Viral 10:52 - 12:00 | Wrapping It Up: Key Takeaways & Holiday Cheer Show Notes: Four Psychological Triggers of Spotify Wrapped: Creating an Experience Around Data: We explore how Spotify transforms user stats into an emotional journey. Hyper-Personalization: Discover how Spotify tailors every user’s experience. Time-Bound Anticipation: We look at how tying campaigns to dates builds excitement. Effortless Sharing: See why sharing Wrapped is second nature for users. What You’ll Learn: How to use your campaign data to tell compelling stories. Why personalization creates deeper connections with your audience. How to create a buzz around your campaigns with timing. The secret to frictionless sharing for maximum reach. Presenting Sponsor: AMA Columbus Help us grow!! Send this one out to all the other marketers in your network. | |||
| An Honest Conversation About "Fractional" Marketing with Karen McFarlane | 17 Jun 2025 | 00:50:37 | |
Karen McFarlane, fractional CMO and former AMA NY Chapter President, shares how embracing deadlines and inclusivity has defined her career and leadership. From navigating corporate to fractional work, she reveals how her identity shaped a mission to make marketing more equitable. Listen to this episode to learn how to dismantle imposter syndrome, lead with empathy, and use your voice as a strategic differentiator. —
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| "How do I get my FIRST Freelance Marketing Client?" | Expert Office Hours w/ Paula Yoho | 17 Dec 2024 | 00:15:31 | |
In this first installment of AMA Expert Office Hours, we welcome Paula Yoho, a marketing leader with over 20 years of experience, to answer pressing questions from listeners. Paula dives deep into the challenges of building a freelance marketing business, offering actionable advice on gaining clients, building trust, and creating sustainable relationships. This episode is packed with insights for freelancers, early-career marketers, and those looking to grow their networks through expertise and adaptability. Key Timestamps
If you found value in this episode, please rate and review Marketing by Design on Apple Podcasts and Spotify! Your feedback helps us reach more marketers and creatives like you. Follow Us: | |||
| Corporate Marketing Grind to Columbus Founder: Tami Chapek | 10 Dec 2024 | 00:48:10 | |
🌟 📚 Essential Marketer's Books Database 🌟 In this episode of Marketing by Design, we dive into the inspiring journey of Tami Chapek, founder of "We Inspire We," as she shares her story of transitioning from a corporate advertising executive to a successful leadership coach and entrepreneur. Tami candidly discusses the challenges and lessons learned in leaving the corporate world, finding her true passion, and building a thriving coaching business focused on empowering individuals to lead authentically and effectively. Schedule a consult with Brooke the Career Storyteller @ WeinspireWe. Timestamps:
If you found value in this episode, please rate and review Marketing by Design on Apple Podcasts and Spotify! Your feedback helps us reach more marketers and creatives like you. Stay updated and inspired with Marketing by Design:
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| The Marketing Scientist: 9 Studies Guaranteed to Make A Website More Effective | 03 Dec 2024 | 00:21:39 | |
🌟 📚 Essential Marketer's Reading Database 🌟 In this episode of Marketing by Design, Andy dives deep into actionable strategies to make your marketing website a conversion powerhouse. Drawing on insights from research studies and expert recommendations, We're breaking down 10 segments that every marketing team should implement for maximum website effectiveness. From clarity in messaging to rewarding loyalty, this episode is packed with takeaways to present to your team on Monday. Whether you’re a marketer, creative, or business owner, this episode offers the science-backed tactics you need to boost conversions and drive results. Science Says Newsletter by Thomas McKinley Timestamps: 00:00 – Welcome to Marketing by Design and the value of conversion-focused websites. 00:12 – Why website optimization is essential for marketing teams. 01:32 – Segment 1: Solving the conversion problem with data-driven insights. 02:30 – Segment 2: Be specific, not generic—how clarity wins every time. 05:10 – Segment 3: Highlight your top 3 benefits for maximum impact. 08:00 – Segment 4: Use before-and-after images to tell your product’s story. 10:50 – Segment 5: Why “imperfect” ratings build trust and conversions. 13:00 – Segment 6: Pricing plans that sell—structure matters. 15:15 – Segment 7: Keep free trials short and effective. 16:30 – Segment 8: Limit usage, not features, during trials for better engagement. 18:10 – Segment 9: Reward loyalty to create superfans. 20:30 – Segment 10: Show generosity during hard times to foster long-term relationships. 21:10 – Closing thoughts: Links to resources, gratitude, and next week’s guest. Resources Mentioned: Thomas McKinley’s Science Says Newsletter – Cutting-edge research on what drives marketing results. Donald Miller’s Building a StoryBrand – Learn how to make your customers the hero of the story. Kevin Kelly’s 1,000 True Fans – Explore the power of personalized, scalable customer loyalty. Studies Mentioned: Specific Descriptions vs. Generic Descriptions (2011 Study): This research examines how detailed product descriptions impact consumer preferences and purchasing decisions. Highlighting Top Three Benefits (Eshoo and Carleton Study): This study explores the effectiveness of emphasizing a product's top three benefits in marketing communications. Before-and-After Images Boost Willingness to Buy (Che and Hulk, 2013): This research investigates the influence of before-and-after visuals on consumer purchasing behavior. Imperfect Ratings and Consumer Trust (Too Good to Be True Study): This study analyzes how consumers perceive products with varying star ratings and the impact on trust and purchase intentions. Pricing Plan Layout and Consumer Perception: This research examines how the arrangement of pricing options affects consumer perception and choice. Optimal Free Trial Length (Management Science Journal, 2022): This study evaluates the effectiveness of different free trial durations on user engagement and conversion rates. Limiting Usage vs. Features in Free Trials (Digital Paywall Design, 2020): This research explores the impact of restricting usage versus features during free trials on subscription rates. Rewarding Loyalty (Customer Inertia Marketing, 2020): This study investigates how offering rewards to long-term customers influences loyalty and revenue. Generosity During Tough Times (Ross, Malloy, and Carlson, 2020): This research examines the effects of providing discounted or downgraded plans during customers' financial hardships on long-term loyalty and revenue. If you found value in this episode, please rate and review Marketing by Design on Apple Podcasts and Spotify! Your feedback helps us reach more marketers and creatives like you. Follow Us: Stay updated and inspired with Marketing by Design: LinkedIn: https://www.linkedin.com/in/mmgdesign/ | |||
| Getting actual ROI from Brand Marketing & Brandcamp 2024 | Jeremy Mumpower of Conspire | 26 Nov 2024 | 00:47:22 | |
The Best Books on Marketing + Business (Checklist) 🌟 📚 Essential Marketer's Reading Database 🌟 Jeremy Mumpower is the founder of Conspire Branding, a creative branding agency dedicated to helping businesses connect with purpose and inspire action. With years of experience in the creative industry, Jeremy has worked with countless small businesses and organizations, finding innovative ways to make branding accessible and impactful. Through his flagship program, Brand Camp, Jeremy has helped small businesses articulate their unique stories, overcome challenges, and build strong, memorable brands. Topics:
Shownotes: 00:00:00 - Introduction 00:03:15 - The Origin of Conspire Branding 00:10:45 - Creating Brand Camp: Helping Small Businesses 00:18:30 - The Three Pillars of Branding ROI 00:29:00 - Building Culture and Inspiring Teams 00:42:15 - Finding the Right Fit for Your Brand 00:50:10 - Lessons Learned from Entrepreneurship Find more about Jeremy: Connect with Jeremy on LinkedInConspire Branding Website Learn More About Brand Camp | |||
| Exciting Things Are Coming to This Podcast.. (Entry 067) | 19 Nov 2024 | 00:12:55 | |
Start your reading habit + Improve your marketing skills: 🌟 📚 Essential Marketer's Reading Database 🌟 Welcome to Entry 067 of the Podcast! Just a quick update this week, featuring some insights, a look at some upcoming guests and a few teasers for what to expect from this podcast in the future. 🚀 Super grateful for you guys tuning in this week, and we'll see ya next Tuesday. Timestamps:
Resources Mentioned:
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| Dr. Meg Adams | How to Captivate and Win Others With Your Business's Story | 12 Nov 2024 | 01:16:59 | |
🌟 📚 Essential Business Owner's Reading Checklist 🌟 Meg Adams is the co-founder/CEO of Homeplace Creative, a bespoke video content studio in Canton Ohio that helps amazing organizations and businesses harness the power of story. As a TEDx speaker and Associate Professor of Communication at the University of Findlay, Meg is an expert in compelling speaking and has helped hundreds of business owners and students learn the principles of powerful storytelling. 🔗 Megan's links: https://www.youtube.com/watch?v=ZpwozauaG9g https://www.homeplacecreativeco.com/services https://www.linkedin.com/in/drmegadams/ 📝 SHOWNOTES:
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| My First 100 Sales Meetings: 4 Lessons From an Introvert | 05 Nov 2024 | 00:00:40 | |
Start your reading habit + Improve your marketing skills: 🌟 📚 Essential Marketer's Reading Database 🌟 Sales can be a touchy topic for many solo business owners, especially when you're young and feel like you must sell people on yourself. This week I entered my 50th paying client into my CRM, and I wanted to recap my lessons after (at least) 100 sales meetings since starting MMG back in February. Episode 65 Show Notes: Four Lessons from My First 100 Sales Meetings 00:00 - Introduction
00:48 - Lesson 1: Have an Outcome, But Don’t Push for It
03:35 - Lesson 2: Reps Make a Difference
11:00 - Lesson 3: Don’t Attach Self-Worth to the Outcome
16:15 - Lesson 4: Fear Setting
18:30 - Summary of Key Lessons
22:00 - Closing Remarks
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| ⏺ Live Call: Develop a Video Content Marketing Strategy with Deliberate Intention | 29 Oct 2024 | 00:59:25 | |
Build your reading habit + Improve your marketing skills: 🌟 📚 Essential Marketer's Reading Database 🌟 Bruno Pozo is the owner of Pozo Production and an expert in making business owners their industry leader in branded video content. This live coaching call will help you identify your target audience, how to develop a plan for the type of content you will make, and how to optimize your YT strategy to accomplish your goals. Disclaimer: This is a live recording, and all names mentioned in this recording have consented to this being aired. 📝SHOWNOTES:
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| 7 Perspective Shifts Ambitious Business Owners Need to Hear | Michael Williams | 22 Oct 2024 | 00:59:39 | |
🌟 📚 Essential Marketer's Reading Database 🌟 Topics:
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| Toolkit: Free, Easy, Fun-to-Use Tools to Enjoy Marketing and Design More FUN | 15 Oct 2024 | 00:06:10 | |
Welcome back to The Creative’s Journal! In this episode, I’m sharing six of my favorite free tools that make marketing easier and, honestly, more fun. These are tools I use every day, and the best part? They don’t come with a steep learning curve. Whether you’re a business owner or a marketer, these tools will help you get things done faster and with less stress. By the way, I’ve also put together a special free resource for you: The Essential AI Toolkit for Marketers and Business Owners. It’s packed with more tools to streamline your workflow and save time. Check it out if that interests you! Links to all tools: • Detailed SEO Chrome Extension • Shots.so • Loom • ChatGPT Timestamps • [00:00] - Welcome and Intro I kick things off by explaining how these six tools make marketing easier and more enjoyable. • [00:53] - Detailed SEO Chrome Extension I talk about how this extension helps you peek under the hood of websites—yours and your competitors’—so you can improve your SEO and rankings. • [02:00] - Shots.so: Mockups Made Easy Learn how I use Shots.so to create professional-looking screenshots and mockups without spending hours in design software. • [02:59] - Loom: Record Your Screen, Save Time I break down how Loom makes it simple to record your screen and voice, perfect for quick updates or tutorials that you can send with just a link. • [03:42] - Metricool: Social Media Planning Made Simple Find out how Metricool keeps me on top of my social media game with scheduling and content repurposing tools. • [04:54] - ChatGPT: Get More Done with AI I explain how ChatGPT helps me brainstorm, create content, and automate small tasks, making my day-to-day work much easier. • [05:57] - Google Analytics: Know What’s Working I talk about why tracking your website’s traffic with Google Analytics is so important and how it helps me make smarter marketing decisions. • [06:53] - Final Thoughts I wrap things up by encouraging you to give these tools a try and see how they fit into your marketing workflow. | |||
| An Idiotproof Way To Design a Homepage To Sell Your Offer | 10 Jun 2025 | 00:03:43 | |
Join 211 marketers getting smarter every week in Columbus, Ohio: https://mmgdesign.kit.com/mbd Today I'm showing my CLEAR homepage framework—five quick checkpoints that'll actually make a difference in your homepage design and copy. Listen in to learn my idiot-proof way to present your offer on your homepage. — Marketing by Design is where I share the stories and strategies of high-performing marketers in every niche. To learn more, visit mmgdesign.net | |||
| Michelle Bourbonneire: SEO, The Power of Words, and The Future of Search | 08 Oct 2024 | 01:02:38 | |
🌟 How Google Works Resource 🌟 Michelle is an SEO expert, content specialist, trained historian, and Huge Cal Newport Nerd. She is the founder and Principal of Words on the Rise, a boutique SEO consultancy in Canada that helps small websites get more Google traffic and increase their impact online. She has a freebie called “How Google Works" Which is an incredibly high-value video on just that: how an expert views Google Search and everything you should know as a business owner. Expect to learn: - Michelle’s Story - Her predictions on the future of search - YouTube and Social Media as part of an SEO strategy - SEO continuous learning resources for small business owners and much, much more. Shownotes: 00:00:00 - Introduction • Host introduction • Introduction to Michelle Bourbennaire 00:05:30 - Michelle’s Background and Journey • Michelle’s academic background and transition to SEO • Importance of work-life balance 00:10:00 - Simplifying SEO Concepts • How Michelle explains SEO to non-experts • Common misconceptions about SEO 00:20:00 - Practical SEO Strategies • Importance of keyword research • Content optimization and Google rankings 00:30:00 - Impact of AI on SEO • Overview of Google’s AI-generated search results • How to adapt to changes in SEO practices 00:40:00 - Michelle’s Work Process • Typical day in Michelle’s life • Balancing client work and personal projects 00:50:00 - Tips for Business Owners • How to approach SEO for your business • Importance of clear communication and setting realistic expectations 01:00:00 - Conclusion and Final Thoughts • Recap of key points • Where to find Michelle online | |||
| Solving The "Outdated Website" Problem Once and For All | TCJ 060 | 01 Oct 2024 | 00:10:16 | |
Website Management Template PDF 📝 In this episode, I'll be sharing the exact way I keep client websites up to date and the proposal I send with everything included. This can be adapted to suit the specific project calls for in terms of budget, time constraints, and duration/scope. 📍Book a call with Andy Show Notes: 0:00 - The common pitfall of outdated websites 0:39 - Introducing the solution: Website Management and Growth 1:25 - Meet Andy, Founder of MMG Design 2:06 - Breaking down the perfect website management plan: Growth and Management 2:40 - Dedicated monthly strategy sessions 3:01 - Content updates and developer expertise 3:39 - Analytics and reporting 3:59 - Ongoing software training & Backend Monitoring 4:57 - Hosting and SSL management 5:29 - Image optimization for performance 5:55 - Redirect and transfer management 6:14 - Email delivery and spam protection 6:36 - Legal policy updates 6:56 - Software licensing 7:16 - Platform updates and downtime management 7:57 - Multi-layer security measures 8:15 - DNS management 8:37 - 24/7 uptime monitoring 8:55 - Customizing plans to fit client needs and budgets 9:40 - The importance of clear communication without jargon 10:02 - Wrap-up: Creating a true marketing partnership centered on your website | |||
| AI Marketing Workflows to be More Creative and Buy Back Your Time | Sydney Stern-Miller | 24 Sep 2024 | 00:58:54 | |
📚 Essential Marketer's Reading Checklist (Notion Template) Please welcome Sydney Stern-Milller, Marketing Content Strategist @ Deloitte, to the podcast! Sydney is a neuro divergent, charismatic legend. Her content and takes on AI have been clutch as I navigate AI tools and engrain them into my own workflow. If you're a marketing leader, entrepreneur, or business owner looking to: - Use AI to buy back your time -Enjoy the process more - Dabble in complex prompting and don;t know where to start - Sydney is a must-follow on linkedin. - Sydney also has an AI Image Generation Instagram, and a Book titled "I Love You Enough to Love Me", proceeds of which are donated to charity ❤️ 00:00:00 - Introduction
00:02:08 - AI-generated images and detection
00:04:39 - AI tools and image generation
00:07:32 - Getting started with AI and overcoming challenges
00:10:37 - Retraining the brain for AI use
00:15:16 - Developing habits for AI use
00:17:46 - Discussion on web browsers and search engines
00:21:47 - Current AI explorations and excitement
00:26:27 - Reflections on creativity and digital creation
00:31:26 - Personal background and work-life balance
00:40:46 - Parenting and personal growth
00:45:16 - Ideal day scenario
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| Lacey Picazo: The Importance of Personal Positioning and Finding Your Tribe in Business | Creative Briefs P4 | 17 Sep 2024 | 00:10:10 | |
📚 Essential Business Reading List Notion Template In this installment of Creative Briefs, Lacey Picazo of ZoCo Design talks speaks on her experiences building a founder-led brand and business, personal positioning, finding your tribe, and much more. Check out the full conversation in Episode 37! SHOWNOTES: 00:00 - Introduction and the importance of finding your tribe in business 00:14 - The challenge of positioning yourself effectively in networking situations 00:38 - Understanding personal positioning: It's not just for brands and products 01:00 - Common pitfalls for senior executives in job searches due to lack of clear positioning 01:37 - The power of specific positioning in making connections and finding opportunities 02:16 - How to think about your personal positioning and its impact on finding your tribe 02:35 - The importance of surrounding yourself with ambitious, like-minded individuals 02:56 - Balancing career ambitions with family and community involvement 03:31 - The dangers of comparing yourself to others with different priorities 04:10 - Finding the right balance: Learning from diverse perspectives while staying true to your values 04:52 - The benefits of curating a close group of friends, mentors, and peers aligned with your values 05:15 - The importance of self-reflection in identifying your tribe and values 05:35 - Various approaches to self-reflection and personal growth 05:59 Diet and sleep regimens 06:16 Exercise and physical health 06:42 The impact of surrounding yourself with positive, grounded people 07:07 - Conclusion: The importance of resilience and perspective in leadership | |||
| The Opportunity in Branded Video for Business Owners/Entrepreneurs | Bruno Pozo | 10 Sep 2024 | 00:57:02 | |
📚 Essential Reading Database for Business Owners and Marketers (Start Your Reading Habit) Please Welcome Bruno Pozo of Pozo Production to the podcast! Today, we're diving deep into the world of video marketing. You'll discover how to leverage video content to skyrocket your brand's visibility, easy actionable tips for facing the discomfort of getting on camera, and how to build a brand through video. Bruno will share his insider tips on creating compelling video strategies that resonate with your audience and drive results. Whether you're an entrepreneur looking to stand out or a business owner aiming to level up your marketing game, this episode is packed with actionable insights you can't afford to miss. Here are the show notes with timestamps for the episode featuring Bruno Pozo of Pozo Production, interviewed by Andy Milligan: Show Notes: Interview with Bruno Pozo 0:02:57 - Bruno talks about how he started his business during COVID after graduating college. 0:04:25 - Bruno reconnects with an old friend Mateo and they start a video production company together 0:06:44 - Andy asks Bruno about the value of having a business partner 0:07:57 - Bruno explains why it's helpful to have a business partner when starting out 0:10:01 - Discussion on overcoming fear of being on camera and getting started with video content 0:11:45 - Bruno gives tips on how to start making videos using just your phone 0:15:48 - Conversation about the importance of providing value in your video content 0:18:55 - Bruno recommends using CapCut app for easy mobile video editing 0:21:39 - Andy asks Bruno for step-by-step advice on getting started with video 0:23:29 - Bruno explains how to choose the right social media platform for your business 0:27:54 - Tips on basic video setup - using natural light and getting good audio 0:30:25 - Discussion on tailoring video content for different social media platforms 0:33:47 - Bruno talks about YouTube strategy and using keywords 0:35:46 - Explanation of how YouTube ranks videos using keywords and tags 0:39:01 - Andy compliments Bruno on his technical knowledge of video and SEO 0:40:37 - Conversation about what sets successful YouTubers apart 0:43:19 - Bruno explains the importance of packaging your video content well 0:46:28 - Examples of how to create catchy video titles and thumbnails 0:49:56 - Bruno shares his excitement about future trends in AR/VR content 0:50:48 - Discussion on the potential of LinkedIn for video content | |||
| "Marketing" Doesn't Have to Suck- Here's How I'm Making it Fun Again. (Three Pillar Proven System) | 03 Sep 2024 | 00:13:31 | |
📝 Business Owner's Essential Reading DatabaseMarketing and Self-promo can be an absolute slog- it feels icky, unrewarding, and is hard to keep doing if you don't make it inherently enjoyable or fulfilling.These are some mindsets you can bring into your marketing approach to not just make it more enjoyable, but something you will continually return to and get results from. | |||
| Kirby Hasseman: Doing The Hard Things in Business, Setting The Standard, and Sales Mindset as a Founder | 27 Aug 2024 | 00:58:53 | |
📚 Business Owner's Reading Database Please welcome Kirby to The Creative's Journal Podcast! Kirby is an author, speaker, and owner of Hasseman Marketing in Coshocton, OH. All Things Kirby: | |||
| How I Found My First 5 Clients (No BS, Transparent Case Study) | 21 Aug 2024 | 00:17:55 | |
Starting a business can be tough.. so now that I have been a business owner for the past six months (officially) I wanted to share how my first 5 projects got started. If you are in business for the first time, this can give you a case study of how long-term efforts in networking pay off 💪🏻 SHOWNOTES: 00:00 - 00:36: Introduction - Marketing yourself can be scary when starting out - Sharing how they I got started - Tips work for any industry 00:36 - 01:06: About Me - Web designer and marketing consultant in Columbus, Ohio - Reached out to local people and past contacts - Tips can be used for any industry 01:06 - 02:03: Feedback from Others - Other people say these tips worked for them too - Important to show up often and put yourself out there 02:03 - 03:48: Tip #5 - Local Networking - Join networking groups in your area - Post an intro message in the group's online forum - Be honest about being new and wanting to learn - 2 clients from one networking post 03:48 - 05:24: Tip #4 - LinkedIn Outreach - Reach out to people on LinkedIn - Mention mutual connections when possible - Got a long-term client this way 05:24 - 07:12: Tip #3 - Warm Referrals - Ask friends to introduce you to people who might need your services - Got a client through a friend's mom they had never met - Staying active on social media keeps you "top of mind" for referrals 07:12 - 09:22: Tip #2 - Be Visible in Public - Work in public places sometimes - Meeting a client at Panera while working there - Being out in public leads to chance meetings and conversations 09:22 - 12:30: Tip #1 - LinkedIn Messages - Research people before reaching out - Mention mutual connections - Show you know about their business - Make it easy to schedule a meeting 12:30 - 17:54: Key Takeaways and Wrap-up - Be active on multiple platforms - Put yourself out there and be visible - Be consistent with your efforts - Personalize your outreach - It takes time to see results, but keep at it - Free resource with outreach scripts | |||
| Solopreneurship Masterclass: Untraditional Marketing Takes, Balancing Work and Travel, Avoiding Burnout with Carly Ries of Lifestarr Creative | 12 Aug 2024 | 00:53:47 | |
📚 Business Owner's Reading Database Please welcome Carly Ries to The Creative's Journal Podcast! Carly is the fractional CMO of Lifestarr, a solopreneurship platform providing knowledge, tools, and community to create an optimal one-person business. Shownotes: 00:02:29 - Introduction of the guest's background in agency life and marketing 00:03:04 - Story of becoming digital nomads in 2014 00:04:07 - Transition to independent marketing consulting in 2016 00:05:03 - Current role as fractional CMO at Live Star 00:05:44 - Discussion on finding work-life balance as a digital nomad 00:06:46 - Evolution of priorities from travel to family 00:07:44 - Importance of travel and exposing kids to new experiences 00:09:40 - Advice on networking and finding clients as a solopreneur 00:11:19 - Tips for building a community and finding leads 00:13:52 - Insights on casting a wide net before niching down 00:15:28 - Strategies for finding ideal clients and outsourcing tasks 00:18:46 - Discussion on the power of video content and overcoming camera shyness 00:22:51 - Marketing trends and focus areas for solopreneurs 00:25:54 - Importance of outsourcing and automating tasks 00:28:38 - Balancing SEO and networking for local businesses 00:31:02 - Overcoming discomfort with video content creation 00:34:34 - Embracing imperfections in content creation 00:37:57 - Personal story of completing a triathlon and stepping out of comfort zone 00:42:59 - Tips for presenting value as a solopreneur 00:45:27 - Importance of vetting products/services and presenting to the right audience 00:47:16 - Advice on admitting when you don't know something and problem-solving | |||
| One-Year Recap: Most Powerful Moments Compilation (TCJ Entry 052) | 06 Aug 2024 | 01:03:17 | |
📚 Essential Reading Database for Entrepreneurs It's our anniversary. Even better- you don't have to get me flowers 😜 (Unless you want to..) To celebrate one year of uploading each week to The Creative's Journal. I have compiled some of the most powerful moments of interviews. Featured in This Episode: SHOWNOTES: 00:00:00 - Introduction and 1 year anniversary of The Creative'ss Journal podcast 00:00:25 - Reflections on starting the podcast and its impact 00:01:19 - Origins of recording podcasts during commutes 00:02:29 - Recap of favorite moments and guests 00:03:24 - [Music interlude] 00:03:49 - Interview snippet: Balancing work and family priorities 00:06:04 - Discussion on work-life balance changing with age and family responsibilities 00:10:59 - Trip to Cambodia and its impact on perspective 00:15:02 - Importance of leaning into discomfort for growth 00:16:06 - Evolving passions and entrepreneurial journey 00:46:25 - Career progression and defining personal success 00:48:48 - Approaching life as an experimenter 00:50:34 - Story about rejection challenge and mindset shift 00:55:20 - Balancing client work with personal projects 00:57:47 - Challenges of long-term projects vs short-term feedback 00:59:54 - Difficulties and rewards of creating courses and books 01:01:58 - Behind-the-scenes content creation as documentation | |||
| How To Build a $1M Web Agency by Mastering Relationships | 03 Jun 2025 | 00:31:05 | |
Join 212 high-performing marketers and follow the show: https://mmgdesign.kit.com/mbd Chris LaFay, founder of Classic City, shares how he built a $1M web agency through systems, relationships, and long-term thinking. In this conversation, Chris breaks down the exact checklist he uses to stay in touch with 50+ people every month, and how that consistency drives growth, mentorship, and referrals. Listen to this episode to learn how systems—not luck—can grow your network and your business. --- MMG Design is a web design and content-first marketing agency working with B2B founders and marketing teams to drive pipeline through their digital presence. Marketing by Design is a podcast where we share the stories and strategies of high-performing marketers in every niche to learn how design and strategy drives results in their business. --- MMG Design is a conversion-first web design and marketing agency working with B2B founders and marketing teams to drive pipeline through their digital presence. Marketing by Design is a podcast where we share the stories and strategies of high-performing marketers in every niche to learn how design and strategy drives results in their business. | |||
| Student Q&A: Career Tips, The Most Important Parts of a Website, Pricing a Marketing Campaign, Marketing Biases (Franklin University Guest Lecture) | 30 Jul 2024 | 00:38:30 | |
What's happening People! Welcome back to another powerful episode of the show. 👨🏼💻 Last week I gave a guest lecture at Franklin University's Marketing and Entrepreneurship students on all things web design, marketing career, optimizing a marketing budget, how a little about customer journey and psychology as well! Special thanks to Bob Sievers and the students at Franklin University. These kids are awesome and it was a great experience! | |||
| Building a New Kind of Marketing Agency | Kevin Kamis (The Creative's Journal Entry 050) | 23 Jul 2024 | 01:28:57 | |
📚 Essential Reading Database for Entrepreneurs Please welcome Kevin Kamis to the Podcast! 🚀 Kevin is the Founder of Launch Kit Design in Grand Rapids, Michigan. Expect to learn: 1) Beginning with the end in mind as an entrepreneur 2) Why Documenting the Journey is a must 3) The value of sharing with a team -- and much, much, more. Special thanks to Kev for coming on the show 🩵 Be sure to follow, and give the show a raving review as we close in on one year! | |||
| 3 Hard-Won Business Lessons I Just Can't Stop Thinking About | TCJ Entry 049 | 16 Jul 2024 | 00:19:17 | |
⭐️ Most Insightful Business Books Notion Cloneable 📚 Timestamps: 0:00 - 0:42: Andy introduces the show and the three business lessons 0:42 - 7:47: Lesson 1 - Different seasons of running your business 7:47 - 13:43: Lesson 2 - More, better, different 13:43 - 18:53: Lesson 3 - Deadlines are an accelerator of results 18:53 - 19:03: Andy wraps up the show 📝 Show Notes:
It's important to be ready for different times in your business
This idea comes from Alex Hormozi's book "100 M Leads"
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| Finding A Niche That's (Actually) Profitable and Fullfilling | Ezekiel Rochat | 09 Jul 2024 | 01:00:32 | |
⭐️ Essential Reading Database for Business Owners Please Welcome Ezekiel Rochat to the Creative's Journal Podcast! Ezekiel is a Christ follower, web designer, and owner of Rocship Designs based in Knoxville, Tennessee. Shownotes: 00:00 - Introduction to Ezekiel Rochat and his journey into web design 05:15 - Ezekiel's background in homeschooling and early entrepreneurial experiences 10:04 - Transition from working for his father's business to starting his own web design business 15:20 - The importance of choosing a niche and Ezekiel's process for selecting his focus on coaches, consultants, and solopreneurs 20:21 - Discussion on the challenges and benefits of niching down 25:03 - Ezekiel's approach to marketing himself, including his "10-5-1" LinkedIn strategy 30:07 - The value of consistency in marketing efforts and the concept of "silent lurkers" 35:05 - Ezekiel's website packages and the iterative process of developing his service offerings 40:04 - The benefits of having clear, packaged pricing for web design services 45:05 - Insights on working with solopreneurs and understanding their unique needs 50:21 - Ezekiel's experience with productized services and the importance of simplicity in pricing 55:47 - Closing thoughts and where to find Ezekiel online (LinkedIn) Key Takeaways:
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