Marketing Blabs – Details, episodes & analysis

AI has become a prevalent tool used within the world of marketing, but do you know how to use it?

In this week's short, Matt explains why AI should not be used to write content for you but how it can be used to assist you with your content and SEO efforts.

On this blab: Tom Haslam (Host) and Matt Janaway

In this episode, we sit down with special guest Ryan Jones to discuss the three main pillars of SEO: technical SEO, content and link building. Ryan reflects on his time working in an agency before moving to work in-house at SEO Testing, as well as providing us with some insight as to why it is crucial to get your SEO strategy right.

Stay tuned for an episode jammed-packed with knowledge and expertise!

On this Blab: Tom Haslam (Host), Tilly Hayes and Ryan Jones

In this episode, we discuss one of the most crucial decisions many businesses face: rebrand or debrand.

We explore the strategies behind debranding and rebranding, share some good and bad examples, and explain when to use each approach to revive your brand.

You don't want to miss this one!

On this Blab: Tilly Hayes (Host), Tom Haslam, Emma Nunns and Josh Stapleton

In this short, our SEO Executive, Tilly, joins us to discuss all things Link Juice! She covers what link juice is, how it works, and some of the different ways it can be obtained.

If you’re looking to increase the links to and within your site, then this is the short for you!

On this Blab: Tom Haslam (Host) and Tilly Hayes

In this short, our Paid Media Manager, Rich, joins us to discuss why your Google Ads Performance might be dropping. He reels off 5 quick key elements that could have an impact, and that may be worth checking.

On this Blab: Tom Haslam (Host) and Rich Bloomfield

In this episode, we sit down with Head of Digital Nick Janaway and SEO Executive Tilly Hayes to discuss Local SEO, which is essential for businesses that want to be found in their geographic area.

We discuss techniques, strategies and best practices to help you optimise your Local SEO efforts.

If you're a business owner looking to expand your presence in your local area, then this episode is for you!

On this Blab: Tom Haslam (Host), Nick Janaway and Tilly Hayes

In this short, CEO Matt joins us to discuss the purpose of content. We cover a tool called The Impact Test, which involves reviewing your content and asking yourself a few questions.

Does this content offer value? Does it solve my audience's problems? Does it offer insight? Does it encourage action? If so, your content has purpose, but if not it may be worth evaluating your piece of content and altering it so that it does answer one of these questions.

On this Blab: Tom Haslam (Host) and Matt Janaway

In this short, Creative Director Tom joins us to define engaging content and its crucial role for any brand. We discuss the role of different forms of content and how to ensure you’re marketing your content towards the right audience.

On this Blab: Tilly Hayes (Host) and Tom Haslam

In this episode, we sit down with Marketing Labs' very own content experts to discuss the world of B2B marketing. We cover how crucial it is to create effective and engaging content in order to build relationships and trust within your audience.

Whether you are a small business trying to grow your online presence or a well-established company looking to modify your content to reach your desired client base, this episode is for you!

On this Blab: Tom Haslam (Host), Matt Janaway, Mel Healy and Emma Nunns

In this short, we are joined by our Web Developer, Josh, to discuss units of measure when it comes to your Website. We cover pixels, percentages, viewport width, EM and root EM.

On this Blab: Tom Haslam (host) and Josh Stapleton