Market This | Local Business Marketing, Content Marketing & Website Copywriting – Details, episodes & analysis

Welcome back to Content Magic. 

Today's episode is a must-listen for anyone who wants to build a profitable online business while also making a meaningful impact on the world. 

Jan Ditchfield is a brilliant business strategist, the host of the Business of Good podcast and has over 20 years of experience in fundraising. 

She is sharing the core difference between ethical and unethical sales, the importance or removing ego in business and we also discuss how there's a framework to build a successful business. 

Entrepreneurship is not always fancy. It's the behind-the-scenes stuff that actually works. And, full disclousure, I've been working with Jan for a year and she has completely transformed the way I run my business. It's fair to say I'd be completely lost without her and the women I've met in her programs. 

You absolutley do not want to miss this one!

05:11 From Resume Help to Business Mentor
09:16 Framework for Success
10:28 From Expert to Strategic Seller
14:54 Podcast Retirement for New Life Chapter
17:14 Freelancing: A Breath of Fresh Air
20:44 "Creating Happy, Healthy Family Lives

CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca

CONNECT WITH JAN!
Instagram: @janditchfield.co
Website: janditchfield.co
Freebie: 100K Checklist
Freebie: The Business of Good Community
Podcast: The Business of Good

Show mixed and edited by: Cardinal Studio

Welcome to another episode of Content Magic!

Today I'm chatting with social media expert, Britt Pergl. In this conversation, we talk about the challenges and strategies associated with managing social media for small business owners and entrepreneurs.

Britt shares her journey to entrepreneurship, helping clients navigate the often scary world of social media, the importance of creating authentic, consistent content and the trends that come and go.

We also get into how to nail a client's brand voice and Britt shares some tips to optimize your social media strategy.

03:20 Embracing Social Media Growth
07:07 Understanding Instagram Reels Trials
10:46 Branding Guidelines for Client Engagement
13:21 Authenticity Over Aesthetics
16:39 "Copywriting Authorship Disclaimer Needed?"
19:36 Podcast Wrap-Up & Social Share

CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca

CONNECT WITH BRITT!
Instagram: @brittdoessocial
Training: Visibility Beyond Social Media

Show mixed and edited by: Cardinal Studio

We've reached a pretty special milestone over here on Content Magic - the 50th episode!

So, I'm sharing five of the crucial lessons I've learned since starting this podcast.

1. Start before you're ready.
2. Embrace the crappy first draft.
3. You and your message have value.
4. Outsource to experts.
5. Community and collaboration over competition.

Tune into this one for some fun stories and a couple of secrets!

CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca

Show mixed and edited by: Cardinal Studio

In this episode of Content Magic, I'm welcoming ad expert, Britt Holmes. She's the founder of Merit Media and specializes in Meta ads as well as TikTok and Google.

We talk about what makes an ad campaign work and what doesn't, the common misconceptions about online ads, the importance of cohesive branding and strategies for small businesses to get the most out of their marketing budget.

Whether you've ran successful ad campaigns or have been thinking about playing around with ads, you're going to want to listen to this episode. Britt shares tons of tangible tips you can use immediately!

04:16 Ads have become complicated to manage alone.
08:23 Verify social media, landing page before advertising.
10:51 Boosted posts less effective than full ads.
15:46 Start small, prove concept, expand gradually, be intentional.
17:23 Meta increases awareness; Google targets specific locations effectively.
23:01 Embraced colourful, fun branding over corporate dullness.

CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
FREE Content Genius Bootcamp

CONNECT WITH BRITT!

Instagram: @meritmediainc
Website: meritmedia.com

In this episode of Content Magic, I'm joined by Lindsay Hyatt who is also a copywriter as well as a brand strategist and we are getting into ALL of it. 

We talk about what's shifted on social media, how to shed the performative aspect of certain platforms and how to overcome that as well as what it means to go back to more traditional means to market our businesses. 

We'll also dig into the challenges faced by new entrepreneurs overwhelmed by social media trends, the importance of email lists for marketing, and a personal take on using Instagram stories for therapeutic expression as well as connection to our audiences. 

Together, we'll navigate through concerns over privacy, the prevalence of flashy and often misleading marketing, and the reality of entrepreneurship that rarely matches the glamorous portrayals online.

Plus, so much more! If you're marketing your business online, you have to tune into this episode.

And, don't forget to join my FREE Content Genius Bootcamp to learn even more about content and marketing. 

00:00 Pandemic pushed me to start own business.
03:04 Copywriter, marketer, teacher; returns to creative writing.
06:25 Social media feels different: burnout, AI, trolls.
09:39 We can't solely rely on social media.
12:53 Effective, unglamorous email lists succeed for entrepreneurs.
18:03 Interest in investments decreases due to distrust.
20:09 Question your own goals amid peer pressure.
25:09 Instagram's visual; Threads allowed freeing writing instead.
27:44 Cherished memories of kids and embarrassing posts.
29:47 Small email lists can still benefit businesses.
34:24 Promoting local business, brand building, and mentorship.
36:18 Join Lindsay's free content genius boot camp.

CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
FREE Content Genius Bootcamp

CONNECT WITH LINDSAY!
Instagram: @thelindsayhyatt
Website: lindsayhyatt.com
Podcast: Reprogramming with Lindsay Hyatt

Show mixed and edited by: Cardinal Studio

Welcome back to Content Magic!

In today's solo episode, I'm giving you some tangible tips for determining your brand voice or brand tone.

I'm chatting about how your brand mission and values influence your brand voice, as well as your unique selling proposition (USP). It's also super important to maintain that same brand voice across all platforms and marketing.

Remember, if you're a personal brand, your brand voice is simply how you speak! I share a few ways to figure this out.

Finally, I share some news about the FREE Content Genius Bootcamp. We get started September 30th and it's going to be amazing!

04:42 Importance of defining brand values for businesses.
09:45 Empowering women to confidently take up space.
12:34 Embrace uniqueness; solve problems; differentiate from competition.
13:44 Discover your unique brand voice and qualities.
8:56 Consistency in communication across all platforms reduces stress.
21:00 Build brand voice in free 10-day training.

CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
FREE Content Genius Bootcamp

Show mixed and edited by: Cardinal Studio

Welcome back to Content Magic. 

In this week's episode, I'm welcoming Emily Baillie, a marketing and AI strategist and trainer and we are chatting all about how you can use artificial intelligence responsibly and ethically to help grow your business. 

Emily shares invaluable tips on using AI for marketing and workflow automation, emphasizing the importance of maintaining human oversight to ensure professionalism and accuracy.

Emily and I also get into things we wish AI could do for us which might not be that far off in the future. And Emily shares some of the dangers we need to look out for. 

Tune into this episode if you've been curious about how to use AI in your daily life, businesses or just want to explore. 

04:55 AI integration in marketing tools is unavoidable.
08:20 AI tools useful, not replacing human creators.
11:38 Zapier automates business tasks across multiple platforms.
14:02 Failed zap attempts and unnecessary email notifications.
20:08 Start with public info; iteratively refine tool output.
23:29 AI biases in generating gendered professional images.
25:02 Always fact-check AI content for business reliability.
28:29 Using AI as an advisor, not replacing.

CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
Free community call: Content & Coffee

CONNECT WITH EMILY!
Instagram: @emilybailliesocial
Website: compasscontent.ca
LinkedIn: Emily Baillie
Freebie: prompt writing guide

Show mixed and edited by: Cardinal Studio

On today's episode of Content Magic, I'm sharing some of the main reasons you might be struggling with creating content for your business.

And when I say content, I'm referring to everything you're doing in the online space to market your business.

So, here's what I'm addressing in this episode:

1. Listening to the gurus.

2. Jumping into the next shiny thing.

3. Leaning on social media.

4. Trying to sound like someone else.

Tune in to find out if you're making any of these content mistakes!

CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
Free community call: Content & Coffee

Show mixed and edited by: Cardinal Studio

The short answer? Not really.

The long answer is a bit more nuanced!

In this episode of Content Magic I'm talking all about Threads and what has changed in my business since joining a year ago, why it's so much fun for me and how building a business over there is much different than most social platforms.

The vibe on Threads is very community-oriented. Maybe because it's text only and there is less thinking required to post something.  

The question I attempt to answer in this episode is, can we take the Threads energy over to Instagram? And, how? 

Let's get started! 

CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
Free community call: Content & Coffee

Show mixed and edited by: Cardinal Studio

Welcome back to Content Magic.

On today's episode, I'm sharing three keys to write clear copy in your content.

1. Flow! This means you pay attention to the order of the information you're communicating.

2. Brand tone. If you're a personal brand, you have to write the way you speak.

3. Repetition. I see this a LOT in web copy especially. Saying the same thing different ways doesn't help with clarity.

These rules apply to all types of content. Email marketing, blog posts, social media and even video. Tune in to master your content!

CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
Free community call: Content & Coffee

Show mixed and edited by: Cardinal Studio