Making Good: Small Business Marketing Podcast – Details, episodes & analysis

This episode might completely change how you think about growing your business. I just spent two days surrounded by 2,400 small business owners at what's possibly the largest gathering of entrepreneurs in the world, and I walked away with pages and pages of notes. Here's what you need to know.

NEXT EPISODE

→ 3 Top Small Business Owners on Marketing, Growth, and Making an Impact

SHOW NOTES

→ I Spent 2 Days With 2,400 Small Business Owners. Here’s what I learned.

→ Learn more and apply for the 10,000 Small Businesses Program

WHEN YOU'RE READY

• 🌼  ⁠⁠⁠⁠Join Making Good Happen
• 🫶  Browse the Shop

CONNECT

• 📸 ⁠⁠⁠⁠Instagram
• 🧵 Threads
• 💻 LinkedIn

SAY THANKS

• 🍏 ⁠⁠⁠⁠Leave a review on Apple Podcasts⁠⁠⁠⁠
• 🌿 ⁠⁠⁠⁠Leave a rating on Spotify

Fair warning: you're probably going to want to take notes. I sat down with three entrepreneurs who've built wildly successful businesses using completely different approaches—from TikTok and marketing funnels to community engagement and literally zero marketing budget to Bloody Marys at barbershops and turning a lawsuit into viral marketing gold. The best part? Their success isn't just measured in revenue—we're talking 60 million bars of soap donated, becoming the "doer" in your community who solves real problems, and a family business that's been going strong for 20 years. You're about to hear the unfiltered, no-fluff truth about what actually works in marketing, straight from people who've done it. 

SHOW NOTES

→ I Spent 2 Days With 2,400 Small Business Owners. Here’s what I learned.

SHOW NOTES

→ 3 Top Small Business Owners on Marketing, Growth, and Making an Impact

→ Learn more and apply for the 10,000 Small Businesses Program

→ Place your first order with Soapbox and get 25% off with code MAKINGGOOD25

→ Try some tasty gluten-free treats at Bake Me Happy (or check out Letha's website)

→ Try out McClure's Pickles

WHEN YOU'RE READY

• 🌼  ⁠⁠⁠⁠Join Making Good Happen
• 🫶  Browse the Shop

CONNECT

• 📸 ⁠⁠⁠⁠Instagram
• 🧵 Threads
• 💻 LinkedIn

SAY THANKS

• 🍏 ⁠⁠⁠⁠Leave a review on Apple Podcasts⁠⁠⁠⁠
• 🌿 ⁠⁠⁠⁠Leave a rating on Spotify

Feel like your content marketing is pure chaos? In this episode, I chat with systems strategist Colie James about how one tool can bring calm, clarity, and serious efficiency to your content workflow. We talk about organizing your ideas, repurposing smartly, and creating systems that give you your time back. This one’s a must-listen for any creative business owner who’s ready to end the chaos and simplify.

Want to try the tool? Sign up for a free account here.

MAKING GOOD SHOW NOTES:
https://makinggoodpodcast.com/304

CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden

GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts

I had heard amazing things about this book and was so so excited to cover it in this months Book Club. The more I read, however, the more I realized that Hooked is really geared toward tech companies, tech products, things like apps and games, and not physical products or services like the ones most of us have as our businesses. 

That’s not to say this wasn’t a great book! Charelle and I were able to pull out so many lessons and ideas from each section, and throughout our conversation, apply them to business models you might have as a listener of this podcast. It was a fun exercise in finding the generalities in each marketing method, and thinking about how they can be used across industries. 

Plus, I got to ask my favorite question: What can we learn from this? 

Another aspect of this book that I really liked was the way the author, Nir Eyal, took the time to consider the ethics of the Hook Theory, the marketing strategy he outlines in the book. I have talked before on this podcast about how I dislike using the language of hunting or fishing when it comes to how we market, (people are not fish!), so I did pause at “Hook…” But Eyal takes a lot of care in considering the ethics of his theory, which I really appreciated, and think we all need to think about more as marketers. 

So, an unconventional episode, but one really worth giving a listen because there is so much to get out of it!


Connect with us on Instagram:

• Charelle - @charellegriffith
• Lauren - @laurentilden

MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/215

CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden

GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts

Okay my friends, I hear you loud and clear.

Lots of you are experiencing social media burnout, and I can relate. I’ve been there. The ever-shifting algorithms, the pressure to constantly create content, and the time suck of putting yourself out there over and over again, often with minimal returns on that investment. It is exhausting. 

Personally, I still really enjoy social media for the most part, but that’s more of a preference than a hard and fast rule, and as regular listeners of this podcast know, social media is certainly not my main marketing focus. Beyond that, social meda isn’t for everyone, and it doesn’t have to be! It feels kind of radical to say that on a marketing podcast, but it’s the truth. You do not need social media.

My guest today has made NON-social media marketing the focal point of her marketing, and I am so excited to dig in with her. Rebecca Tracey works with aspiring life coaches, health coaches, healers, and other service-based businesses to build a business that will stand the test of time (and not be at the whim of whatever the newest trendy marketing fad is!). She helps clients clear the clutter and bring them back to foundations so they can articulate their vision clearly and move forward.

Rebecca’s message? Marketing without social media, (or at least without the need for social media), IS POSSIBLE. I found this conversation energizing and refreshing, and I know you will too.


MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/214
CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden
GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts

You made it to the last episode in our 10-day Ringing in 2024 series! You’ve done some reflection, you’ve dreamed up your ideal 2024, and you’ve done some planning for the year and month ahead. Now it's time to talk about the key ingredient for making it all happen: maintaining momentum.

This week on the podcast is a special 10-part podcast series that I’m airing on the private podcast that’s part of Making Good Happen, but! As my holiday slash New Year’s gift to you, I’m sharing it with you, too!

This series will be released every weekday, Monday through Friday, from December 25th through January 5th. Each short and sweet episode will include some guidance as well as a short exercise to go through. By the end of this series you’ll have reviewed 2023, dream up your ideal 2024, and create a plan to get there.

And, BONUS! I’ve also created a free workbook you can use to work through these exercises. Head to makinggoodpodcast.com/2024 to get your copy and get going!


MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/momentum
CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden
GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts

It's the second to last episode in our 10-part Ringing in 2024 series! Yesterday we took a top-level approach to planning the upcoming year, so today we're getting a little more granular. 

This week on the podcast is a special 10-part podcast series that I’m airing on the private podcast that’s part of Making Good Happen, but! As my holiday slash New Year’s gift to you, I’m sharing it with you, too!

This series will be released every weekday, Monday through Friday, from December 25th through January 5th. Each short and sweet episode will include some guidance as well as a short exercise to go through. By the end of this series you’ll have reviewed 2023, dream up your ideal 2024, and create a plan to get there.

And, BONUS! I’ve also created a free workbook you can use to work through these exercises. Head to makinggoodpodcast.com/2024 to get your copy and get going!


MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/planning
CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden
GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts

Welcome to Part 8 of our Ringing in 2024 series! Now that we have committed to consistency, it's time to map out our year from a birds-eye perspective.  

This week on the podcast is a special 10-part podcast series that I’m airing on the private podcast that’s part of Making Good Happen, but! As my holiday slash New Year’s gift to you, I’m sharing it with you, too!

This series will be released every weekday, Monday through Friday, from December 25th through January 5th. Each short and sweet episode will include some guidance as well as a short exercise to go through. By the end of this series you’ll have reviewed 2023, dream up your ideal 2024, and create a plan to get there.

And, BONUS! I’ve also created a free workbook you can use to work through these exercises. Head to makinggoodpodcast.com/2024 to get your copy and get going!


MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/mapping
CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden
GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts

Today on our bonus, Ringing in 2024 series, we're committing to consistency! Once you've set your goals, a key ingredient to actually achieving them is consistent action.

This week on the podcast is a special 10-part podcast series that I’m airing on the private podcast that’s part of Making Good Happen, but! As my holiday slash New Year’s gift to you, I’m sharing it with you, too!

This series will be released every weekday, Monday through Friday, from December 25th through January 5th. Each short and sweet episode will include some guidance as well as a short exercise to go through. By the end of this series you’ll have reviewed 2023, dream up your ideal 2024, and create a plan to get there.

And, BONUS! I’ve also created a free workbook you can use to work through these exercises. Head to makinggoodpodcast.com/2024 to get your copy and get going!


MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/consistency
CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden
GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts

HAPPY NEW YEAR!! We are now just over halfway through our 10-day, Ringing in 2024 series, and you know what? It's time to start making some concrete plans. This is what episodes 6-10 in this series are all about: taking our goals and turning them into real, achievable plans.

This week on the podcast is a special 10-part podcast series that I’m airing on the private podcast that’s part of Making Good Happen, but! As my holiday slash New Year’s gift to you, I’m sharing it with you, too!

This series will be released every weekday, Monday through Friday, from December 25th through January 5th. Each short and sweet episode will include some guidance as well as a short exercise to go through. By the end of this series you’ll have reviewed 2023, dream up your ideal 2024, and create a plan to get there.

And, BONUS! I’ve also created a free workbook you can use to work through these exercises. Head to makinggoodpodcast.com/2024 to get your copy and get going!


MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/strategize
CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden
GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts