Love, Hate, Create – Details, episodes & analysis

Dr. Anastasia Kārkliņa Gabriel, a cultural theorist and senior insights lead at Reddit, discusses the power of marketing and advertising to shape culture. She emphasizes the importance of purpose-driven marketing and the need for brands to understand their role in society. However, she expresses concern about a shift in discourse that downplays the importance of purpose and profit. Anastasia highlights the intersection of purpose and culture, urging marketers to critically think about their assumptions and biases. She also calls for a greater emphasis on cultural literacy and expanding one's point of reference in the marketing industry. The conversation explores the role of business in solving problems and the increasing trust in businesses compared to political institutions. It emphasizes the importance of critical consciousness and expanding perspectives in the marketing profession. The value of curiosity, cultural intelligence, and embracing discomfort is discussed, along with the need to seek tensions and challenge the status quo. The conversation also highlights brands that successfully embrace culture and change, as well as the power of grassroots movements.

Chapters

00:00 Introduction and Background

01:08 Writing a Book and the Power of Marketing

06:20 Challenges in Creating Culture as a Brand

09:00 The Intersection of Purpose and Culture

12:37 The Role of Brands in Shaping Culture

15:04 The Need for Critical Thinking in Marketing

21:38 The Damaging Effects of a Lack of Critical Thinking

25:07 The Future of Brands and Marketing

27:50 The Role of Business in Solving Problems

29:03 The Importance of Critical Consciousness

30:42 The Value of Curiosity and Cultural Intelligence

31:34 Embracing Discomfort and Seeking Tensions

32:17 Brands that Embrace Culture and Change

35:26 The Power of Grassroots Movements

42:36 Bold and Daring Advertising Campaigns

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Marissa Thomas, CMO of Good Loop, discusses the company's mission to make media more good by focusing on purposeful advertising. Good Loop offers good formats, audience targeting, and measurement to help brands do good and reach audiences in meaningful ways. Marissa shares her love for the industry's reach and the opportunity to communicate better. She also highlights the challenges and misgivings she has, including the industry's focus on self-congratulation and the need for more meaningful conversations and actions. The conversation explores the need for bottom-up change and fresh ideas in the advertising industry, emphasising the importance of giving voice to new perspectives and the value of diversity of thought. The idea of rebalancing back-slapping with a focus on improvement is discussed, along with the suggestion of creating a new awards format to encourage reflection and learning from mistakes.

Chapters

00:00 Introduction and Overview

01:13 Marissa's Background and Good Loop

05:41 What Marissa Loves About the Industry

08:27 The Power and Reach of Advertising

10:27 Realizing the Influence of Marketing

12:29 Challenges and Misgivings in Marketing

15:21 Practicing What You Preach

21:40 The Industry's Focus on Itself

27:33 Bottom-up change and fresh ideas

29:19 Giving voice to new perspectives

31:47 Rebalancing back-slapping and improvement

34:13 Creating the 'Who's Done Badly' award

36:05 Book recommendation: Brain Surfing

37:14 Book recommendation: Mocky Cherry New York Notes

40:47 Listening to local radio ads

42:18 Favorite campaign: iPod 'A Thousand Songs in Your Pocket'

42:51 Advice to 21-year-old self: No one's going to thank you for working at 1AM

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Peter Semple is the Chief Marketing Officer at Depop. Having joined in 2019, Peter leads Depop’s global brand and marketing teams, ensuring Depop is reaching and captivating audiences across markets and encouraging mass adoption of buying and selling secondhand fashion.

Prior to Depop, Peter spent seven years leading product and marketing innovation projects at Google's Creative Lab in New York and London, working across existing Google products and emergent technologies. He has also worked in creative agencies on big consumer brands including Converse, Nike, O2 and Coca-Cola.

Topics we explore with Peter:

• Creativity as the central answer to all problems that need solving 
• Breaking down agency-client stereotypes 
• Creating space for pure inspiration and ideation 
• Life inside the Google Creative Lab 
• The Creative Networks of the future 

Where to find Peter:

LinkedIn: https://www.linkedin.com/in/petersemple/

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Lindsey is founder of Sunday Dinner, a brand strategy consultancy that helps marketers reimagine the way they plan and organize their teams, partner with agencies, and build the best marketing of their careers.

Often dubbed as a ‘CMO whisperer’, her work helps executive clients stay connected to the new ways of collaboration and the ever-shifting advertising partner landscape.

Topics we explore with Lindsey: 

• The need for clients to prepare for the next generation of talent 
• Why there’s a disconnect between client priorities and what adland cares about 
• Her love for the art of contracts (yes, contracts) 
• Calling out industry pessimists 
• Reinventing marketer incentive structures

Where to find Lindsey:

Company: http://www.sundaydinner.com/

LinkedIn: https://www.linkedin.com/in/lindseyslaby/

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Ana Andjelic is the Global Chief Brand officer of Esprit. She has a wealth of experience in the fashion industry, having worked at some of the biggest brands in the world, including Banana Republic, Rebecca Minkoff, and Mansour Gabriel. She is also a sociologist and author of the book The Business of Aspiration.

In our conversation, Ana talks about her love of the fashion industry, the challenges of working at a legacy brand, and her vision for the future of Esprit. She also shares her thoughts on the importance of developing an authentic visual aesthetic that's based on consumer tastes and permeates through your brand.

This is a fascinating episode that is sure to give you a new perspective on what it takes to execute a strategic rebrand.

Where to find Ana:

LinkedIn: https://www.linkedin.com/in/anaandjelic/

Instagram: https://www.instagram.com/andjelicaaa/

Twitter: https://twitter.com/andjelicaaa 

Linktree: https://linktr.ee/andjelicaaa

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Leila is a cultural branding, marketing and business leader with a 25+ year wealth of international hands-on experience of global lifestyle, FMCG and sportswear brands, giving a unique ability to talk the languages of entrepreneurial, corporate and cultural.

In this episode, we discuss why brands need to take an always-on approach to ensure they remain culturally relevant. 

We also explore Leila’s experiences being a diversity advocate, her love for low key heroes in the industry and why arcane gatekeeping systems are prohibiting the industry from stepping away from the status quo. 

Where to find Leila:

LinkedIn: https://www.linkedin.com/in/leilafataar/

Instagram: https://www.instagram.com/leila_fataar/

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Creative Director at Spring Studios Milan, Anouk has conceived and executed campaigns and content for brands such as Bally, Pomellato, Calvin Klein, Birkenstock, Schwarzkopf Professional, Marc O'Polo, Closed, and Nivea. 

In this episode, we talk about Anouk’s vision for a more effective approach to client relationships centred around co-creation and psychological trust. 

We also explore her experience of switching between the agency and freelance worlds and how life on both sides of the fence has improved her craft.  

Anouk was also the star of Kill Your Darlings, a docufilm examining how burnout is impacting the industry and its talent. Kill Your Darlings inspired the Love, Hate, Create podcast. 

Where to find Anouk:

LinkedIn: https://www.linkedin.com/in/anouk-jans-0b5341111/

Instagram: @anoukjns 

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Executive Director, Brand & Creative for Oatly (North America), Armando has built a career spanning across leading agencies, media players and now ‘client-side’ at one of the most creative brands on the planet. 

In this episode, we talk about Oatly’s Department of Mind Control, the primacy of creativity and the importance of diverse talent. 

We also explore his experience taking the leap to client-side, de-risking creative instinct through community dialogue and what brands can learn from Oatly’s approach to in-housing. 

Where to find Armando:

LinkedIn: https://www.linkedin.com/in/armandoturco/

Instagram: @arms21 

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In this episode, we talk about equitable business models and the motivations for Quiet Storm to become an employee trust. 

We also dive into her experience balancing motherhood with a successful career in advertising and the privilege of working in an industry that relies on creating emotion. 

Where to find Rania:

LinkedIn: https://www.linkedin.com/in/rania-robinson-01b68511/

Agency: http://www.quietstorm.co.uk/

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Alex is the Founder & CEO of WE ARE Pi. 

In this episode, we explore why dropping the creative chaos of yesteryear in favour of a methodical formula for ideation is key to enabling diversity. 

We also explore why a dogmatic attachment to the past is holding the industry back and what needs to be done to accelerate progress in the industry. 

Where to find Alex:

LinkedIn: https://www.linkedin.com/in/alexbennettgrant/

WE ARE Pi: http://wearepi.com/ 

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