Love At First Search (formerly Social Slowdown) – Details, episodes & analysis

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Love At First Search (formerly Social Slowdown)

Meg Casebolt

Business

Frequency: 1 episode/100d. Total Eps: 19

Love at First Search is a podcast about expert authority, discoverability, and the future of search. Hosted by Meg Casebolt, it explores how experts become easier to recognize, understand, recommend, and find across search engines, AI tools, websites, podcasts, and other public platforms. Episodes dig into authority architecture, expertise legibility, positioning, narrative differentiation, semantic territory, omnichannel distribution, and the changing mechanics of search—without reducing the work to keywords, content volume, or platform hacks. This is the audio layer of a larger body of work from Love at First Search: the same core ideas may also appear in video, written articles, LinkedIn posts, frameworks, and case studies, each adapted to the format rather than simply duplicated. If your expertise is strong but your public signals are scattered, vague, outdated, or hard for humans and machines to connect, this show is about making that expertise clearer, sharper, and easier to trust.

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https://www.paypal.com/paypalme/megaboltdigital
16 shares
https://www.focus-sessions.com/
8 shares
https://www.socialslowdown.com/challenge/
5 shares

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RSS feed quality

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Score global : 48%

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AI Knows You. Why Isn't It Recommending You?

Season 2 · Episode 3

Monday, October 19, 2026 • Duration 16:19

AI can know exactly who you are and still never recommend you.

That’s the distinction Meg Casebolt explores in this episode of Love At First Search: the difference between being recognized by AI systems and being selected as a strong fit for a specific problem.

Recognition answers questions like:

Who are you?
What do you do?
What company are you connected to?
What topics are you associated with?
Recommendation asks something harder:
Why you, for this specific need?

That requires more than identity. It requires enough public evidence for a system to understand your expertise, trust your authority, distinguish your point of view, and connect you to the right problem.

In this episode, Meg talks about why broad visibility is not the goal, why smaller specialists can outperform bigger generalists for specific recommendation queries, and why established experts often already have the expertise but lack a clear enough public record for AI systems to recognize the pattern.

She also explains why “just publish more content” is often the wrong advice, how fragmented expertise creates ambiguity, and why recommendation emerges from patterns across a body of work rather than from one optimized page or one self-declared claim.

The key idea: Recognition means the system knows who you are. Recommendation means it has enough evidence to choose you.

And for service providers, consultants, coaches, and other experts, that second outcome is the one that actually matters.

Go deeper in the AI Findability Library: https://loveatfirstsearch.com/ai-library/

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AI Discoverability for Experts: What Modern Search Rewards in 2026

Season 2 · Episode 2

Monday, October 12, 2026 • Duration 16:39

Search isn’t dead, but Google isn't the only tool that peoplea re using anymore And the path between someone asking a question and finding the right expert has changed.

For years, search worked through a fairly simple model: someone typed a query into Google, Google ranked a list of webpages, and the goal of SEO was to earn a high enough position to get the click.

That still happens. But it’s no longer the whole system.

Google AI Overviews, ChatGPT, Gemini, Perplexity, and other AI-mediated search tools can now interpret questions, retrieve information from multiple sources, compare what they find, and synthesize an answer before someone ever visits a website.

That changes what experts need to make visible.

In this episode, Meg Casebolt, founder of Love At First Search, explains how modern search is moving beyond page rankings and keyword-first content strategy toward a system that also has to understand the source behind the information: who you are, what you know, what you’re known for, and whether there is enough evidence to trust and recommend you.

You’ll hear about why AI did not suddenly replace search when ChatGPT launched, how individual ideas can be retrieved from webpages and synthesized into larger answers, why Meg no longer starts content strategy with keyword volume, and why expert ideas need to be stated explicitly enough for both humans and machines to understand.

Meg also explores how zero-click search changes measurement. Rankings and traffic still matter, but they no longer tell the entire story. Citations, mentions, branded searches, recognition, trust, and recommendation are becoming part of the discoverability picture too.

The takeaway: modern search is no longer only about getting a webpage to rank. It’s about making your expertise understandable enough to retrieve, credible enough to trust, and clear enough to recommend.

Go deeper

For more on AI discoverability and how search systems evaluate information and expertise:

Love At First Search Is Back: Authority, AI Discoverability, and the Future of Search

Season 2 · Episode 1

Tuesday, October 6, 2026 • Duration 13:30

After nearly three years of podcast silence, I’m reviving this feed — but not to pick up exactly where Social Slowdown left off.

Search has changed. My work has changed with it. And the questions I’m most interested in now are less about ranking for keywords and more about how experts become easier to understand, trust, and recommend across Google, ChatGPT, Gemini, Perplexity, YouTube, and the rest of the public web.

In this reintroduction episode, I explain why I decided to revive an old podcast feed instead of starting from scratch, what happened when dormant listeners immediately started downloading three-year-old episodes again, and how I’m thinking about the value of old content, existing audiences, and accumulated authority.

I also lay out the experiment I’m running across the blog, YouTube, this podcast, and LinkedIn: taking the same core concepts, translating them into different formats, and tracking both how humans respond and how search and AI systems pick them up.

Over the next several episodes, we’ll get into:

recognition vs. recommendation
the Unmistakable Authority Method
entity clarity
semantic territory
authority architecture
public evidence and reinforcement
why you can’t build authority in private
how omnichannel distribution can strengthen your signal
positioning and narrative differentiation
what to do when years of accumulated content start making you harder to understand, not easier

If you’ve been here since Social Slowdown, thanks for sticking around. If you found me more recently, welcome.

Love At First Search is now about expert authority, discoverability, and the future of search.

Explore the AI Findability Library: loveatfirstsearch.com/ai-library

Choose a Business Model That Is Set Up to Pay Your Bills With Jessica Abel

Season 1 · Episode 101

Tuesday, September 19, 2023 • Duration 36:58

Jessica Abel's background as an author led her to assume that mass marketing and a large audience was the ONLY way to succeed as a business owner; Thankfully, she finally figured out that her business models needed to first pay her bills, and THEN she could make decisions about audience and marketing style.

In this week's episode, Jessica (she/her) and I discuss:

How to think about choosing a business model, and why/when you may choose one over another
Choosing a business model that allows you to make more money in less time
Working with fewer clients for more money versus working with more clients for less money
Figuring out how social media fits into your marketing - what do you need it to do for you?

Connect with Jessica:

A little bit about Jessica:

Jessica Abel (she/her) is a graphic novelist, author, creative business coach, and the founder of Autonomous Creative, a coaching company that helps mid-career creative professionals build businesses that can pay their bills AND honor their creativity. Abel founded the company in response to the ever-greater struggle creatives face in making a living. Pushing back on the “starving artist” mythology, Abel focuses on business fundamentals, stripped of jargon and adapted to the unique needs of creative professionals, and puts the tools of making real money in less time—without creative compromise—into the hands of the artists, writers, and entrepreneurs who need them.

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Why a Traffic-Based Business Model May Not Be Right for You With Jessica Lackey

Season 1 · Episode 100

Tuesday, September 12, 2023 • Duration 37:09

By now we know that what works for one, may not work for another. And in this week's episode, I'm talking with Jessica Lackey all about business models, and how sometimes what makes sense for other people may not make sense for you and your business. Maybe the traffic-based business models that we're sold can actually be less profitable than a lower, slower pace of business.

Jessica Lackey is a strategy and operations advisor who is on a mission to radically disrupt mainstream business culture in an effort to create sustainable businesses with a human-centric approach. With a background in corporate leadership, McKinsey & Company consulting, and a Harvard Business degree, Jessica knows a thing or two about hustle culture and what it feels like to judge success by the bottom line…at all costs.

Now, she combines her deep experience in consulting, Fortune 500 operations leadership, and coaching to help businesses grow without sacrificing the well-being of their clients, team, and community.

Here's what you can expect from this episode:

The importance of community and relationship marketing
The "cult-ish" side of social media (in regards to online business)
Why you DON'T need to build your business like everyone else
Business models and the math behind scale

Connect with Jessica:

Sign up for her newsletter and/or take the quiz "What’s Your Stage of Business?"
Learn more about Jessica

Support the Show.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit

Bring More Feminine Energy Into Your Business With Marissa Lawton

Season 1 · Episode 99

Tuesday, September 5, 2023 • Duration 35:17

Marissa Lawton is an 8-year online entrepreneur and conduit for ancient women’s wisdom who guides feminine seekers to reclaim their divine power and channel it into their businesses.

As a former licensed therapist who left the medical model of mental health care, Marissa had a behind-the-scenes look into how patriarchal systems and structures continue to diminish women’s ability to co-create the lives and businesses that serve their innate needs.

And her Work in the world is to change that.

By helping women reconnect to nature’s rhythms, Marissa aims to reintroduce long-denied mysteries and reestablish deep feminine roots in the entrepreneurial space.

In this week's episode, Marissa and I are talking about how you can bring more feminine energy into your business. We discuss:

Living from a rooted place
Intuitive decision-making for your business
Listening to your intuition versus having an analytical mindset when it comes to business decision-making; Can you do both?
What does masculine and feminine energy look like in a business?
Traditional marketing with a mystical, sacred flare and how you can bring mysticality into your business
Redefining your measure of success
Some examples of how you can bring more feminine energy into your business

Connect with Marissa:

The Challenges and Advantages of Entrepreneurship with Diann Wingert

Season 1 · Episode 98

Tuesday, August 29, 2023 • Duration 45:14

In this week's podcast episode, I'm thrilled to be speaking with Diann Wingert, a fellow female solopreneur with ADHD.

Diann Wingert became a business strategist, coach, and mentor after a 20-year career as a psychotherapist. Her mission is to help ambitious outliers with big ideas and busy brains get focused, fired up, and flame retardant. Diann is the creator of The Boss Up Breakthrough, host of The Driven Woman Entrepreneur Podcast, and an expert on creative female entrepreneurs with ADHD traits.

In this episode, we talk about:

Therapy vs. coaching: What's the difference, and which one should you seek out?
Why the shift from a social media-based marketing strategy to an SEO-based marketing strategy may be the exact thing you need and why many female solopreneurs are afraid to make this switch
Rejection sensitivity, confidence, and fear of failure
Social media and mental health
How ADHD and giftedness in women can be both challenges and advantages in self-employment

Connect with Diann:

Support the Show.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit

All Things Social Media, Neurodiversity, and Accessibility With Briar Harvey (Part 2)

Season 1 · Episode 97

Thursday, August 24, 2023 • Duration 35:12

This is the second part of my 2-part conversation with Briar Harvey about all things social media, online marketing, neurodiversity, mental illness, and accessibility. If you haven't already listened to Part 1, you can listen here: https://www.buzzsprout.com/1887252/13429205

We also talk about our ability to focus, the importance of our choice of words, and how the average attention span has decreased significantly over the past decade.

About Briar Harvey:

Briar Harvey is a storyteller and systems witch. She believes that everything has a story and exists within a system. The trick then, is figuring out how to change the rules and tell a better story. She is an IDEA Consultant (that's Inclusion, Diversity, Equity, and Accessibility) with a focus on Neurodivergence (that's ADHD, Autism, Dyslexia, etc). She helps companies create and implement accessibility plans that increase employee retention by at least 50%.

In her free time, she writes stuff and records podcasts. She’s the founder of The Neurodiversity Media Network, a collaborative and accessible media company that is hosting and curating all the news that is relevant to neurodivergent folks. Find her at briarharvey.com and neurodiversitymedianetwork.com

Support the Show.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com

All Things Social Media, Neurodiversity, and Accessibility With Briar Harvey (Part 1)

Season 1 · Episode 96

Tuesday, August 22, 2023 • Duration 59:20

Buckle up for Part 1 of a 2-part episode with Briar Harvey about all things social media, online marketing, neurodiversity, mental illness, and accessibility.

We talk about the fear of missing out on social media, what it's like to run an online business AND consume content as someone who is neurodivergent, and more.

Listen to Part 2 here.

About Briar Harvey:

Support the Show.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com

Planning Your Marketing Strategy With Michelle Mazur

Season 1 · Episode 95

Tuesday, August 15, 2023 • Duration 45:28

This episode is all about planning your marketing strategy as an entrepreneur.

Michelle Mazur talks about the importance of figuring out your messaging before your marketing. We talk about:

The importance of collaboration for your marketing strategy
How you can do less, but BETTER and more efficiently - so you can do more of the things you love
It's not just about the strategy - it's also about the metrics!
The Expert Up Club

Connect with Michelle:

More about Michelle Mazur:

Michelle Mazur works with brilliant business owners who are shaking things up...but having trouble talking about it. She combines the tools of successful social movements with the qualitative research skills she earned in her communications PhD to help them craft their powerful, captivating message. The author of 3 books (including the newly-updated 3 Word Rebellion) and featured in Fast Company, Entrepreneur and Inc., she knows that speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most.

Support the Show.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com

Love At First Search (formerly Social Slowdown) – Details, episodes & analysis

Podcast details

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Love At First Search (formerly Social Slowdown) – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other99+

YouTube16

Substack3

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other99+

YouTube16

Substack3