LinkedIn with Louise – Details, episodes & analysis

Embracing LinkedIn Video: Lois Cliff's Journey from Teaching to Wellness Coaching   In this episode of 'LinkedIn with Louise,' host Louise Brogan converses with Lois Cliff, a former English teacher turned wellness coach. Lois shares her journey from leaving teaching in 2018 to becoming a content creator and later pivoting to wellness coaching. She discusses her initial apprehensions about using LinkedIn for networking and how influential figures like John Espirian inspired her to get started.   Lois details her 30-day video challenge on LinkedIn, highlighting its impact on her confidence and visibility. The discussion also touches on the importance of content strategy, authenticity, and the benefits of nature and wellness in professional settings.     00:00 Introduction and Guest Welcome 00:14 Lois Cliff's Background and Career Shift 01:01 Journey into Content Creation and Wellness Coaching 02:14 Discovering LinkedIn and Building a Presence 04:01 Creating Content and Finding Inspiration 05:04 Transition to Wellness Business 06:08 Overcoming Challenges on LinkedIn 07:43 First Video Experiences and Tips 09:59 30-Day Video Challenge and Its Impact 19:31 Wellness and Nature in the Workplace 24:00 Final Thoughts and Contact Information  

Episode Summary: In this episode of LinkedIn with Louise, host Louise Brogan delves into some fundamental yet often overlooked aspects of using LinkedIn for business. Aimed at B2B professionals, coaches, consultants, and anyone looking to enhance their presence on LinkedIn, Louise shares practical tips for building a robust network, managing privacy settings, and understanding profile visibility. Whether you’re new to LinkedIn or seeking to refine your strategy, this episode provides valuable insights to help you leverage LinkedIn more effectively for your business.

Key Topics Covered:

1. Building Your LinkedIn Network:

   • Importance of reaching 500+ connections.
   • How the display of connection numbers changes after reaching 500.
   • Examples of profiles showing connection and follower counts.

2. Profile Viewing Options:

   • Navigating LinkedIn’s settings to adjust profile viewing options.
   • Differences between anonymous and non-anonymous profile views.
   • How these settings impact your visibility when viewing other profiles.

3. Managing Email Visibility:

   • Adjusting settings to control who can see or download your email address.
   • Different visibility options: only me, first-degree connections, first and second-degree connections, anyone on LinkedIn.
   • Ensuring your email is not included in data exports.

4. Clarifying Anonymous Mode Misconceptions:

   • Explaining that commenting on posts remains visible even if your profile viewing option is set to anonymous.
   • The distinction between anonymous profile views and visible interactions.

Practical Steps:

• How to navigate LinkedIn’s settings and privacy options.
• Simple steps to increase your network size.
• Tips for making your profile more professional and approachable.

Offer:

• Invitation to reach out for personalized LinkedIn training sessions at www.louisebrogan.com/linkedinvip 
• Options available for one-on-one or team training to enhance your LinkedIn skills - book a call to discuss at www.louisebrogan.com/inquiry 

Additional Resources:

• Video tutorial on email visibility settings:  https://youtu.be/KOElmiKRx4Q
• Connect with Louise for tailored LinkedIn training sessions.

 

Do you want to write better for your LinkedIn audience? This is the episode for you. I’m joined by professional writer and LinkedIn writing coach, Lynnaire Johnston, to discuss writing for LinkedIn. From the dangers of using AI to write for you to Lynnaire’s personal tips for writing better, we dive into all things writing. It’s time to make personal connections on LinkedIn through the written word.

Tips to Start Writing for LinkedIn

1. Start writing whatever’s on your mind, and you will eventually end up talking about what you want to talk about.
2. Use short, simple words and sentences.
3. Don’t use jargon or marketing terms.
4. Have one idea per paragraph and one main idea per post.
5. Have white space and multiple paragraphs.
6. Don’t use hashtags in your post; it is confusing.

About Lynnaire Johnston

Lynnaire is considered to be a top 20 international LinkedIn expert and works with clients globally to help them leverage the power of LinkedIn to achieve professional success. She is the author of 2 books about LinkedIn, one a best-seller, the other listed by BookAuthority as a top LinkedIn book of all time. She is a regular guest on podcasts worldwide and hosts her own events – masterclasses, LinkedIn lives and LinkedIn audio rooms. 

Lynnaire is the founder of the Link∙Ability members site for those wanting to be successful on LinkedIn. Lynnaire and her team provide done-for-you and coaching/training services to individuals and companies globally.

Coming from a journalism and broadcasting background, Lynnaire has been a reporter, feature writer, magazine editor and copywriter for the majority of her career. She has written for industries as diverse as automotive, beauty, local authorities and not-for-profit. She founded her copywriting business, Word Wizard, in 2000 and began specialising in LinkedIn in 2016.

The Dangers of AI Writing

Lynnaire Johnston joins me to talk about how to write for LinkedIn. Especially with the rise in AI writing technologies, it’s important for people to understand the importance of human writers. While useful in some situations, AI writing is full of long sentences and far too much jargon. As Lynnaire says – reading it just makes her eyes glaze over.

The rising use of and reliance on AI writing will inevitably make people worse writers. But, especially on LinkedIn, using AI to write your posts and comments defeats the purpose of the platform. “We’re here on LinkedIn to develop relationships, get to know people, and build the know, like, and trust factor. So, how is AI going to help us do that if we are not communicating directly with our audience?”

Tips to Write for LinkedIn

If you’ve been turning to AI to help you write because you don’t know what to say, Lynnaire offers some great advice. Get your inspiration from your life and some of the things that happen to you; even carry a notebook around to take notes about your day. Then, just start to write. Even if you don’t know exactly what you want to write about, by writing about anything, you’ll eventually come to the point you want to make.

Lynnaire also shares the importance of consistent posting on LinkedIn. Honestly, it doesn’t matter what schedule you stick to. What matters is that you show up regularly. And, if you’re wondering how to become a better writer, Lynnaire says the best way to improve your writing is to read more.

How often do you post on LinkedIn? If you’re not consistent, what’s stopping you from posting regularly? Let me know in the comments on the episode page.

In This Episode

• The dangers of AI writing [7:30]
• How AI is going to make people worse writers [10:15]
• How to get started writing [14:00]
• Where to get the inspiration to write for LinkedIn [21:30]
• The importance of being consistent on LinkedIn [27:00]
• How to improve your writing [30:45]

Links & Resources

Linkability the Book
Business Gold

Find Lynnaire Johnston Online
Follow Lynnaire Johnston on LinkedIn | YouTube

Find Louise Brogan Online
Follow Louise Brogan on LinkedIn | Facebook | Instagram | YouTube

Should employees in larger organisations use LinkedIn? What happens in terms of compliance, and especially in fields like insurance, which are thoroughly regulated?

 Keith is the Social Media Manager and Employee Advocacy Lead at Zurich UK, a world-renowned company operating in the field of insurance.

In his role, Keith educates and enables Zurich employees not only to better understand the world of social media but also to actively participate and share content. 

You will learn…

1. About the difference between a LinkedIn company page and the new My Company Tab on LinkedIn.
2. Why staff social media training is key when it comes to navigating complex compliance issues.
3. How you can leverage your employees to boost your organisation.

About Keith

If you’d like to connect with Keith, you can find him on LinkedIn or Twitter.

LinkedIn VIP Intensives

If you want to work with me on a 1-to-1 basis, check out the LinkedIn VIP Intensive private coaching sessions. 

Download my FREE LinkedIn guide

Would you like to learn what daily and weekly tasks will help you build your network on LinkedIn? Then download my FREE 10-page LinkedIn guide here. My tips work no matter what type of business you run!

More about me

If you enjoy the show, I’d be very grateful if you could share it with at least another person and leave me a review on your favourite platform. And if you haven’t subscribed yet, why not?

In 2020, LinkedIn released a LOT of new features – here are some of the top ones:

1. Add a Featured Section

Adding a new ‘Featured’ section to your LinkedIn profile – this section is where you can share your featured highlights including Posts, Articles, Links to external online content and upload photos or documents.

How to use the LinkedIn Featured section in your personal profile.

  2. Add a Poll

Adding a new Polls option to your text posts – one of my favourite new features! I suggest you try this feature out once a month – polling your network is a great way to encourage conversation and debate, plus finding out what your network REALLY think about!

How to use LinkedIn Polls

 

3. Open to Work

If you are currently looking for a new role, you can add an option to your personal profile that shows your network you are ‘open to work’

Click on the ‘Open to’ button underneath your headline – then choose Finding a new job as your option.

You can choose location, job titles, and whether you want full-time, part-time, temporary or contract work. You can also choose whether to share with only recruiters, or with your whole network.

Once you have completed this, a green circle will appear on your profile picture.

 

4. Reactions on your LinkedIn Posts

Before 2020, you would have been able to click to ‘like’ someone's post on LinkedIn. Now we have six reactions available – like, celebrate, love, support, curious and insightful.

Remember – if you leave a comment, this will raise your profile and visibility rather than just clicking a reaction.

5. Video Messages

Did you know you can send a video message to your connections?

On your LinkedIn mobile app, go to messaging, click on the video sign and you can create and send a video message.

How to use messaging on LinkedIn (and why you should)

How can you use LinkedIn to build thought leadership, even if you work in a highly-regulated industry?

This week on the podcast, I interview my good friend Rhonda Peterson. Rhonda is a Coach for financial professionals, a speaker, and a workshop facilitator.

Rhonda guides financial services executives, entrepreneurs, and emerging leaders to lean into their strengths and energy to increase their ROI, both professionally and personally.

As more people within financial services using LinkedIn, those who work in a highly-regulated industry seem to struggle to hit the right balance between using the platform to build relationships and remaining compliant with their employer’s regulations.

However, raising your profile on LinkedIn doesn’t need to be causing any issues to your employer or your industry.

Establishing yourself as a thought leader on LinkedIn is possible, even if you work in a highly-regulated industry.

 

In this episode, Rhonda and I discuss a couple of examples from our networks, and Rhonda shares how she’s using LinkedIn to grow her career as a speaker. If you want to find out how you too can become a thought leader on LinkedIn, make sure you tune in!

You will learn…

1. Why you should be using LinkedIn to reach out to your connections and ask for relevant introductions.
2. The exact steps you can take to build your thought leadership on LinkedIn, regardless of the industry you work in. 
3. How you can use LinkedIn to get more work. 

About Rhonda

If you’d like to connect with Rhonda, you can find her on LinkedIn or on her website. And if you connect with her on LinkedIn, don’t forget to send Rhonda a personalised message and let her know you’ve listened to her interview on this podcast. 

 

Christopher Melcher is a family attorney in Los Angeles, California. We met when I worked with Chris during the summer of 2020 as he wanted to learn how best to use LinkedIn.

Chris's clients include business owners, celebrities, and trust beneficiaries across California who are going through complex divorces. We talk about how Chris uses LinkedIn, not to find clients, but to connect with and build relationships with fellow attorneys.

We discussed some of the challenges the lawyers face when it comes to marketing and how this can hold them back from building their network/gaining new clients.

You can reach Chris on LinkedIn where he would be delighted to connect with more of his legal community.

walzermelcher.com
Twitter
YouTube

To find out how you can work with Louise and build your own network on LinkedIn, book a free discovery call at www.louisebrogan.com/call

I love statistics and analytics in social media - how do you know what's working if you don't go back and find out what engaged your audience?

In this week's podcast, I take a run back through the best and most engaging posts I shared on LinkedIn this year.   No surprise to me (but possibly to you!) that all the top ten were txt only posts - a mixture of LinkedIn polls and pure text posts. 

Find out more about polls and other new features released by LinkedIn this year here

Reach out if you'd like some support building up your LinkedIn presence in 2021 - and find out why having a small but mighty network is the best option.

www.louisebrogan.com/call 

Are you getting business through LinkedIn?

Do you enjoy using LinkedIn as a marketing tool?

IF you answer either of this with anything other than YES, then here are a few tips for you.

5 ways to get your basics right for LinkedIn Is your network on LinkedIn?

When you are using social media to build your business, the biggest tip I can give you is to choose ONE platform. Decide where your ideal client spends most time, and start building your profile on that platform.

Facebook is great for B2C businesses, Instagram is good for ‘inspirational’ and shopping businesses. Twitter is super for sharing news, events and fast paced networking.

LinkedIn is GREAT for B2B. And people go to LinkedIn specifically to connect with their business network.

By trying to be on all the platforms, you either exhaust yourself, share the exact same content on all platforms or you build a small presence on each one rather than making a larger impact on the platform that will help you to grow.

Why should you not share the same content on each platform?

Check out the image above once more – if I am sharing content on FB it needs to fit in with the tone of that platform. I will write longer posts for LinkedIn that don’t make sense on Twitter. Also, when you see someone you follow who puts the exact same content on each platform, it makes you lose a little faith in them (or maybe that’s just me)

Have you filled out your LinkedIn Profile?

Please complete your LinkedIn Profile. Check out this blog on how to make sure you fill in the whole thing:

How to write a great LinkedIn Profile

Why does this matter?

The statistics on LinkedIn profiles are staggering:

When you add a professional photo to your profile you are 14 times more likely to have someone click on your profile

Updating your current position leads to 5 times more connection requests.

Having at least 5 relevant skills on your profile leads to 31 times more messaging requests.

Source – LinkedIn Official Blog

Keep access to your LinkedIn Profile

You can add in multiple email addresses to your LinkedIn account.

One of the most common issues I come across is when someone has more than one LinkedIn account and can’t access one of them.

Remember when you started work at that corporate job in your 20s and they made you sign up to LinkedIn? If you used your work email only, its quite likely you aren’t able to log in anymore. Here’s how to avoid this happening.

How to add a secondary email address:

• Go to your account
• Click on Settings and Privacy
• Add your personal email address

What type of content do you share on LinkedIn?

The purpose of using LinkedIn is to raise visibility of your business. So your content should be showcasing your knowledge and expertise!

What type of content posts can you create on LinkedIn?

How to make sure you see content from the people you want to connect with

Be strategic – when you go to LinkedIn and view your newsfeed, make sure you comment on the posts from the people in your network that you want to see content from.

The algorithm will keep serving up posts from the connections you have ALREADY engaged with.

I also recommend you ‘unfollow’ those in your network that you don’t want to engage with.

Follow some of these basic steps and you will see an improvement not just in your LinkedIn newsfeed, but also in the types of connection requests you receive, and the return on time spent on LinkedIn.

Book your first session with me today www.louisebrogan.com/workwithme

How long should you spend on LinkedIn every day in order to grow your network? Should you post on your profile daily? Is engaging with other people's content helpful?

These are some of the questions I answer in today's solo episode of the podcast, where I remind you that while only 1% of LinkedIn users are active on the platform, 40% of users check in every single day. This tells you that by showing up daily, you have plenty of opportunities to build your profile and your network and to grow your business.

So what are the five things I recommend you do every day on LinkedIn? First thing first, you should check and address your notifications. Has anyone commented on your posts? Is a particular post trending under a hashtag you're following? Once you've done that, check the LinkedIn news daily rundown - if you want to find out what that is and how you can use it to your advantage, all the details are in this episode.

The third thing I recommend you do is building your network by connecting with people who engage with your content or who might have a similar audience to yours. Also, don't forget to check your newsfeed and comment on any interesting or relevant posts. This helps you raise your profile and visibility, so you can start being seen by the right people. And last but not least, you should always check and reply to your messages.

If you want to find out exactly which steps you should take to maximise the activities above, don't miss out on this episode! And if you haven't already, go and grab Your FREE LinkedIn Checklist - a guide with daily and weekly tasks to help you build your business on LinkedIn.

You will learn…

1. Why I don't recommend you post on LinkedIn every day (twice a week is enough!)
2. Why you should optimise your LinkedIn profile.
3. And why you should write LinkedIn posts in a way that helps you start a conversation with your audience - stop broadcasting and start connecting!

Related resources

How to win business on LinkedIn - my YouTube channel.

Personalise your connection request on LinkedIn - YouTube video.

LinkedIn Profile Review - paid service to help you optimise your profile and leverage LinkedIn to win business.

 

More about me

Would you like to find out if I can help you use LinkedIn to make more sales in your business? Head over to my website and book a FREE 15-minute discovery call with me.

If you enjoy the show, I’d be very grateful if you could share it with at least another person and leave me a review on your favourite platform. And if you haven’t subscribed yet, why not?

Before you go, do you have any questions about this episode or on LinkedIn? Would you like to give me some feedback? I’d love for you to reach out. You can find me on LinkedIn, Instagram, Facebook, or Twitter.

And if you want to find out more about how you can work with me or what events I'll be running in the future, head over to my website, email me at louise@socialbeeni.com, or book a FREE 15-minute discovery call with me.