LinkedIn for Entrepreneurs – Details, episodes & analysis

Join me, Julia Zatta, as I share actionable tips and strategies for service-based business owners to enhance their LinkedIn presence.

As a strategist and ghostwriter for founders and entrepreneurs, I'll share my best tips to help you build your personal brand and attract aligned clients and speaking engagements without feeling cringe. Hit follow so you don’t miss my next episode. And come say hi on LinkedIn. I’d love to connect!

Got a question you'd like to submit to the LinkedIn for Entrepreneurs podcast?

Record it here: https://www.speakpipe.com/JuliaZatta

Sign up for Julia's email newsletter: https://juliazatta.myflodesk.com/16-post-ideas

Join the LinkedIn Visibility Sprint: https://juliazatta.myflodesk.com/sprint

In this episode, I’m sharing how to update your profile so it acts like a client-attracting landing page.

Whether you’re pivoting from Instagram or just haven’t touched your LinkedIn in years, this episode will show you what to focus on and why it matters.

Want to go deeper? Grab my free masterclass, LinkedIn Crash Course For Entrepreneurs: https://juliazatta.mvsite.app/products/offers/view/1180282

Got a question you'd like to submit to the LinkedIn for Entrepreneurs podcast?

Record it here: https://www.speakpipe.com/JuliaZatta

Sign up for Julia's email newsletter: https://juliazatta.myflodesk.com/16-post-ideas

Join the LinkedIn Visibility Sprint: https://juliazatta.myflodesk.com/sprint

If you're ready to make LinkedIn work for your business, this is where to start. In this episode, I’m breaking down the 4-part visibility framework I use with my clients to help them land clients, speaking gigs, and collaborations without posting every day.

👉 Want personalized support?

Book a free LinkedIn strategy call: https://tidycal.com/julia-zatta/linkedin-strategy

Got a question you'd like to submit to the LinkedIn for Entrepreneurs podcast?

Record it here: https://www.speakpipe.com/JuliaZatta

Sign up for Julia's email newsletter: https://juliazatta.myflodesk.com/16-post-ideas

Join the LinkedIn Visibility Sprint: https://juliazatta.myflodesk.com/sprint

Want to write your first LinkedIn post but not sure what to say?

You’re not alone! What should I post on LinkedIn? is one of the most searched questions on the platform.

In this episode, I’m breaking it down with simple, practical tips that will help you show up with confidence.

You'll learn:

• What your first LinkedIn post should include
• The 5 keys to writing an intro post that sparks conversation
• A swipeable template you can copy and customise today

If you’ve been overthinking how to introduce yourself on LinkedIn, this episode is your starting point.

👉 Grab your LinkedIn post template: https://juliazatta.mvsite.app/how-to-write-your-first-post-on-linkedin-template

Got a question you'd like to submit to the LinkedIn for Entrepreneurs podcast?

Record it here: https://www.speakpipe.com/JuliaZatta

Sign up for Julia's email newsletter: https://juliazatta.myflodesk.com/16-post-ideas

Join the LinkedIn Visibility Sprint: https://juliazatta.myflodesk.com/sprint

In this episode, we’re talking proactive lead generation strategies for service providers who are ready to start connecting with the right people.

I’ll walk you through how to use LinkedIn’s best-kept secret (aka, the search bar) to find potential clients and start conversations without sounding salesy.

Because content builds visibility, but relationships drive revenue 💰

And if you want to join the LinkedIn Content Hub, doors open July 1st. Get on the waitlist here: https://juliazatta.mvsite.app/products/offers/view/1183124

Got a question you'd like to submit to the LinkedIn for Entrepreneurs podcast?

Record it here: https://www.speakpipe.com/JuliaZatta

Sign up for Julia's email newsletter: https://juliazatta.myflodesk.com/16-post-ideas

Join the LinkedIn Visibility Sprint: https://juliazatta.myflodesk.com/sprint

People get thought leadership all wrong. It's really very simple. Thought leadership is sharing your professional opinion based on experience. You don’t need a title or certification; if you’re helping others by sharing what you know, you're already a thought leader.

In this episode, I share tips on:

• How to figure out what to post.
• Why thought leadership builds trust and
• how to attract the right audience by showing more of who you are.

For more depth on this topic, check out my LinkedIn Live with Judy Parsons, who is an Independent LinkedIn trainer: https://www.youtube.com/live/NcaCFC7TLx4?si=dp6gEZAOuU5HdJXL

And be sure to follow Judy Parsons on LinkedIn: https://www.linkedin.com/in/judithparsons/

Got a question you'd like to submit to the LinkedIn for Entrepreneurs podcast?

Record it here: https://www.speakpipe.com/JuliaZatta

Sign up for Julia's email newsletter: https://juliazatta.myflodesk.com/16-post-ideas

Join the LinkedIn Visibility Sprint: https://juliazatta.myflodesk.com/sprint

In this episode, we explore essential LinkedIn strategies for enhancing your personal brand through 4 impactful content themes that can elevate your presence. Learn how these themes can attract clients and position you as a leader in your field. Whether you're an entrepreneur or a service provider, these marketing tips will help you leverage your LinkedIn profile. Plus, don’t miss the opportunity to join my free content repurposing masterclass.

And if you want to get my content repurposing masterclass for free, sign up for the June Jumpstart Sessions here (it's free): https://juliaz--catgriffin.thrivecart.com/june-jumpstart-sessions/

Got a question you'd like to submit to the LinkedIn for Entrepreneurs podcast?

Record it here: https://www.speakpipe.com/JuliaZatta

Sign up for Julia's email newsletter: https://juliazatta.myflodesk.com/16-post-ideas

Join the LinkedIn Visibility Sprint: https://juliazatta.myflodesk.com/sprint

Wondering why your LinkedIn feed is showing you posts from 3 weeks ago?

In this episode, I break down the 2025 LinkedIn algorithm changes and what they mean for business owners, coaches, and service providers using LinkedIn for visibility.

You’ll learn why your feed is full of old posts, what content the algorithm prioritizes now, and how to create posts that actually get seen.

Sources cited in this episode:

Richard van der Blom: https://www.linkedin.com/in/richardvanderblom/

Ivana Todorovic: https://www.linkedin.com/in/ivanatodorovic/

Hootsuite July article: https://blog.hootsuite.com/linkedin-algorithm/

Got a question you'd like to submit to the LinkedIn for Entrepreneurs podcast?

Record it here: https://www.speakpipe.com/JuliaZatta

Sign up for Julia's email newsletter: https://juliazatta.myflodesk.com/16-post-ideas

Join the LinkedIn Visibility Sprint: https://juliazatta.myflodesk.com/sprint

LinkedIn ghostwriter and strategist, Julia Zatta, shares how to collect and use LinkedIn recommendations and client testimonials to build trust and attract leads on LinkedIn. Learn how to create a SMILE file, request standout reviews, and repurpose testimonials in your content to support your visibility and personal brand.

Got a question you'd like to submit to the LinkedIn for Entrepreneurs podcast?

Record it here: https://www.speakpipe.com/JuliaZatta

Sign up for Julia's email newsletter: https://juliazatta.myflodesk.com/16-post-ideas

Join the LinkedIn Visibility Sprint: https://juliazatta.myflodesk.com/sprint

In this episode, I share practical tips for developing a strong tone of voice in your LinkedIn posts. If you're trying to stand out on LinkedIn and sound more like you, so you can attract right-fit clients, this episode will help. You'll learn 7 copywriting techniques you can apply to your content today.

Got a question you'd like to submit to the LinkedIn for Entrepreneurs podcast?

Record it here: https://www.speakpipe.com/JuliaZatta

Sign up for Julia's email newsletter: https://juliazatta.myflodesk.com/16-post-ideas

Join the LinkedIn Visibility Sprint: https://juliazatta.myflodesk.com/sprint