Lifestyle Business School – Details, episodes & analysis

In this episode, I share more about why I decided to pause the pod and how my approach to content creation is shifting. I also share more about the shifts I have been in my business focus and why I am going all in on helping people take messy action. 

✨ Follow for more

Instagram: https://www.instagram.com/steviedillon_

Substack: https://lifestylebusinessschool.substack.com/

Youtube: https://www.youtube.com/@lifestylebusinessschool 

🎯 Free Live Class

🎯 Free Live Class March 3:

The Lifestyle Business Operating System - Earn Consistent Revenue Working 4 Hours a Day With a Dead Simple 2-Hour-a-Month Operating System: https://www.lifestylebusinessschool.co/qrmkpolb

In the past 12 months, I’ve created 8 online courses. 

That’s 680 lessons, according to my course platform.

[Read the full blog post here].

It’s all been part of a grand master plan I hatched in mid-2023 to build out the complete operating system for building a leveraged, expertise-based lifestyle business.

The eight courses are designed with that specific endgame in mind. 

Here’s a summary: 

• Lifestyle Business School Roadmap: This is the overarching roadmap for mapping and tracking your progress to your personal endgame. 
• Dream and Design: Design the leveraged expertise-based business model that satisfies the Monday Morning test and feels just right for you. 
• Create and Validate: Build a simple, leveraged expertise-based offer suite (and the engaged lead list to sell it) in 12-weeks. 
• Deliver and Delight: The full delivery playbook for building out a stand out and streamlined online course, group program, membership or mastermind. 
• Rinse and Repeat: The ultimate collective of every live launch and promotion under the sun. 
• Traffic Playbook: Develop and execute a simple but sophisticated marketing plan to sell your scalable offers. 
• Automate and Accelerate: Build out a fully automated system of cascading campaigns to sell your offers on autopilot.. while you sleep. 
• [Not currently included in Lifestyle Business School] Operational Elegance: The full back end blueprint for running your online business including systems, structure and streamlined processes to simplify, scale.. or step back!

Here’s why it was important to me, though.

When I looked around, I saw too much piecemeal advice.

 “Implement this strategy for success!” – one course would say.

“Do this and get your next 1000 followers!” – another would say. 

The truth is, everything worked (if implemented).

But, the advice was piecemeal.

They were tactics, when ultimately what someone needs to build a successful leveraged lifestyle business is a simple, holistic strategy, and a clear map with all of the pieces laid out in order.

That’s what I have created in Lifestyle Business School. 

Want more? Here’s how we can help you:

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe on Substack — https://lifestylebusinessschool.substack.com

THE "YOU'RE NOT SUCCESSFUL IF YOU'RE NOT MAKING A MILLION DOLLARS IN TWO SECONDS" RHETORIC NEEDS TO STAAAAHP.

Like, right now. The comparison-itis on the online space is RIFE right now -- which is totally fine if it was a healthy comparison of someone a few steps ahead with a realistic backstory, giving an honest account of their business journey.

It's NOT fine, however, when we're all starting to hold ourselves up to an "ideal" of million dollar years, million dollar launches and million dollar offers in two seconds.

The Australian Consumer Commission has a word for this type of behaviour in real life:

It's called Misleading and Deceptive Conduct.

And, it's highly illegal.

And yet, it seems that online, the "rules" don't apply.

Business "backstories" get blurred, "success" timelines get smudged and revenue figures get "creatively inflated" in order to sell a formula for online business success; and usually, one that generously sugarcoats the work, effort, time and sacrifice required to create something great.

The result?

We're all drowning in a puddle of not-enoughness. Wondering why we aren't "there" yet, what's wrong with us and diminishing the value of the hard work and small, steadily compounding wins that are the building blocks to sustainable success.

It's time to be much more honest about the journey of online business.

And instead to focus on YOUR journey, and building a business and a life that feels good for you - brick, by brick, by brick.

It's not sexy to say that it takes time, but on the flip side I think having awareness of that actually helps in enjoying the journey somewhat.

In today's podcast episode, we are ditching the "make six figures in six seconds" goal and instead, I'm am sharing 5 not-money goals to focus on as you start or scale your expertise-based online business.

Let's go!


Side note? I have a very special FREE invitation for you 💌

If you'd like to see more of my journey, I'd love for you to join my broadcast channel on Instagram - BTS of a Business Model Pivot: Finding My Lifestyle Business Sweet Spot! To get all of the juicy, raw, behind the scenes intel, click here and join us.

Want more? Here’s how we can help you:

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe on Substack — https://lifestylebusinessschool.substack.com

Dreaming of starting a podcast and rocketing to the top of the podcast charts?

Well, stop dreaming – because it’s totally possible!

In today’s episode, I interview Kayla Houlihan, the owner of Tribe Skincare. She recently completed my podcast blueprint and launched her podcast, The Bite-Size Biz Room at #1 on the Apple Podcasts Business Charts and #9 overall.

To download my free Podcasting Equipment Cheatsheet, click here.

Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/

--------

Want more? Here’s how we can help you:

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe on Substack — https://lifestylebusinessschool.substack.com

Just so you know?

There's a LOT of change going down in the world of Facebook ads.

What worked even six months ago doesn't work anymore.

Competition on the platform is increasing, and ad costs are rising.

Case in point?

Two years it would cost me $100 to acquire 300 leads.

Now, it's $300 to acquire 100 (on a very good day).

With the changing landscape, it's no longer enough to know simply how the Facebook ads manager works.

Instead, you need to know the strategies that work.

In this week's Stevie Says Social podcast episode, you'll learn what's working in Facebook ads right now.

1. Salesly ads don’t work. User experience is key.
2. Social proof is more important than ever.
3. Be careful of split testing TOO much.
4. Personal, native looking ads work best.
5. Use the faces that represent the people that you're attempting to target.
6. Get your Facebook Pixel sorted.
7. The Facebook ad algorithm is getting smarter, so bigger audiences are working.
8. Pay attention to what happens after the click.
9. Remarketing is a must.
10. Use Instagram Placements - don't just focus on the Facebook newsfeed.
11. Know your numbers.

Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/

--------

Want more? Here’s how we can help you:

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe on Substack — https://lifestylebusinessschool.substack.com

Very exciting times, guys.

The Stevie Says Social podcast is here!

If you're a business owner, marketer or social media marketer looking to learn how to sell more and attract more clients using social media marketing, this is the podcast for you!

Episode one is a quick introduction, and a bit of insight into what you can expect from the podcast.

Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/

--------

Want more? Here’s how we can help you:

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe on Substack — https://lifestylebusinessschool.substack.com

One thing I’m really super passionate about is that we are all, as small business owners, in this together.

Whether we’re all working in digital marketing, or copywriting, or real estate, or whatever, I truly believe that it’s by supporting each other that we succeed.

NOT by competing.

Not by looking over the fence and comparing.

And certainly not by tearing others down.

I call it good karma business, that's what we'll be chatting about in this episode.

Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/

--------

Want more? Here’s how we can help you:

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe on Substack — https://lifestylebusinessschool.substack.com

In this episode, we cover the four essential elements of social media success.

So many small businesses are stuck in the social media vortex; posting over and over and over, hoping to gain traction but just not getting the results they want.

Usually, it's because they don't have one or more of these four essential elements sorted. Here's a summary of what they are:

1. Branding
2. Social Media and Content
3. A Selling System
4. Traffic

Pin this!

Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/

--------

Want more? Here’s how we can help you:

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe on Substack — https://lifestylebusinessschool.substack.com

Curious EXACTLY how we went about setting up the back end of a brand new offer?

Not just the theory, but the here's-exactly-how-we-did-it nitty gritty?

Delivering with excellence is both art and science, and in today's podcast episode, we're breaking down exact how we have set up the back end of our membership, Lifestyle Business School.

Whether you are thinking about creating a new course, program or coaching offer, or you already have one and it's feeling a little scattered, we will share how to build or refine your back end infrastructure so you can deliver well, streamline your business operations to give your time back and provide you with the peace of mind that comes with knowing you are building intentionally and with excellence in mind.

PS Prefer to read? We break it down in full blog post style here.

Links and Resources Mentioned in Episode: 

• Free Failed Payment SOP: Get the exact Standard Operating Procedure template we used to recoup failed payments in our online business. 
• BRAND New Deliver and Delight Course just added to Lifestyle Business School: Deliver and Delight is the FULL playbook for implementing stand out, streamlined delivery processes for any high or low touch course, program, coaching offer or mastermind. We hand you our done for you workflows, standard operating procedures and automations for the three phases of managing any online offer. 

Want more? Here’s how we can help you:

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe on Substack — https://lifestylebusinessschool.substack.com

Here’s what we know right now:

• Launches are inconsistent; 
• Evergreen has lost so much steam that it’s mostly just (at best) a lead generation engine at this point; 

.. And, that the answer isn’t to keep doing the same old.

In this podcast episode, I break down the sales system I recommend right now, and why. 

Mentioned in this Episode: 

Get a Ticket for the $400k Profit Plan Workshop (to be held 24 November): https://www.lifestylebusinessschool.co/tyis8awr 

Get the Online Business Model Map I Recommend for 2026: https://lifestylebusiness.school/profit-plan-lm-1

Evergreen Funnel Case Study: How I Made $27,813 in 2 Months (And Why It’s Not Passive Income): https://lifestylebusinessschool.substack.com/p/evergreen-sales-funnel-case-study

Want more? Here’s how we can help you:

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe on Substack — https://lifestylebusinessschool.substack.com