Life after GDPR – Details, episodes & analysis

Life after GDPR - Ep. #20 - GDPR Proof Attribution. Is Online Media Mix Modeling the Answer?

In this episode I’m joined by Petri Mertanen. Petri is a digital analytics consultant from Finland who has been active in the space for a long time. Recently, he has been working a lot on “Online Media Mix Modeling” to offer an alternative to digital analytic attribution modeling as we know it from tools like Google Analytics. It’s a potentially very interesting alternative for websites that have enough traffic to make use of it. 

You can follow Petri on LinkedIn or check out his company website.

Make sure you follow the show:

• Follow LifeAfterGDPR on Twitter and on LinkedIn
• Follow the host Rick Dronkers on Twitter & LinkedIn
• Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR"
• If you’d rather get notified by email, subscribe for updates via the lifeaftergdpr.eu website

If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world.

Talk to you next week!

-Rick Dronkers

https://lifeaftergdpr.eu/episode-020/

Life after GDPR - Ep. #19 - The (Infinite?) Loop between the EU, the US & Max Schrems with Lisette Meij

In this episode I’m joined by Lisette Meij, director of Privacy Verified, Board Member of the Women Leading Privacy Advisory of IAPP and allround privacy expert who’s made it her mission to help companies navigate the complex world of privacy legislation. Lisette is a Master of Law and has been focussed on IT and Privacy legislation since her studies. Together we explore the infinite loop we’re stuck in right now, and what to think about that. 

You can follow Lisette on LinkedIn or have a look at her company Privacy Verified.

Make sure you follow the show:

• Follow LifeAfterGDPR on Twitter and on LinkedIn
• Follow the host Rick Dronkers on Twitter & LinkedIn
• Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR"
• If you’d rather get notified by email, subscribe for updates via the lifeaftergdpr.eu website

If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world.

https://lifeaftergdpr.eu/episode-019/

Life after GDPR - Ep. #10 - Facilitating Data-Driven Decision Making at Adyen with Melody Barlage

In this episode, I interview Melody Barlage, Product Manager Business Intelligence at Adyen.

This episode is a special collaboration with the DDMA and their Digital Analytics Summit where Melody will also be presenting! The Digital Analytics Summit is A great event fully dedicated to digital analytics. You can expect topics like Google Analytics 4, BigQuery and server-side measurement. But there will also be a privacy track and a track focused on company organization and culture around data teams. The Digital Analytics Summit will take place on October 13th, 2022 in Amsterdam.

If you want to learn more please go to https://digitalanalyticssummit.nl/ and use the discount code “LIFEAFTERGDPR” for a 20% discount in the checkout. 

In this episode we discuss:

• How Adyen has structured it’s data team within the organization
• The challenges of facilitating data to all stakeholders within a organization like Adyen
• What tools Adyen uses to enable people to make the most of the available data
• What type of protections are in place in order to prohibit people from accessing data they should not
• And much more

You can follow our guest on:

• Follow Melody on LinkedIn 
• Follow Melody on Twitter @MelodyBarlage

Make sure you follow the show:

• Follow LifeAfterGDPR on Twitter and on LinkedIn
• Follow the host Rick Dronkers on Twitter & LinkedIn.
• Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR"
• If you’d rather get notified by email, subscribe for updates via the lifeaftergdpr.eu website

If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world.

Talk to you next week!

-Rick Dronkers

Full transcript available on our webpage:

https://lifeaftergdpr.eu/episode-010/

Life after GDPR - Ep. #9 - A Philosophical take on Personal Data with Hannes Kuhl

In this episode I'm joined by Hannes Kuhl, a Solution Architect and Data Protection Officer at Trakken who has spent a lot of time thinking about the intricacies of Personal Data, the GDPR and it's effect on our (shared) field of digital analytics.

It was a great talk where we start out quite abstract and slowly move towards more technical topics. Hopefully, there's something in there for you to enjoy!

As of this episode, we will be releasing again on a weekly schedule. And in addition to that, we'll also release all new videos with a YouTube version included! Head over to our YouTube channel if you prefer video over audio.

Full transcript available on our webpage.

https://lifeaftergdpr.eu/episode-009/

Life after GDPR - Ep. #8 - Build your own 1st-Party Analytics Stack with Niels Reijmer, Christophe Bogaert, Glenn Vanderlinden

In this episode, you will learn why you should (not?) consider building your own 1st-party analytics stack, what's so great about MeasureCamp and much more!

This episode was recorded live at MeasureCamp Amsterdam on 21 May 2022

The episode is also available including video on YouTube: https://www.youtube.com/watch?v=xuKFOGEN4WQ

Attendees:

• Niels Reijmer (The Data Story) (LinkedIn)
• Christophe Bogaert (Tasman Analytics) (LinkedIn)
• Glenn Vanderlinden  (Human37) (LinkedIn)
• Rick Dronkers (host)

Life after GDPR is a Podcast about Digital Marketing & Data Privacy hosted by Rick Dronkers and powered by Marketing Data Consultancy Data to Value.

Make sure you follow the show:

https://twitter.com/lifeaftergdpr

https://www.linkedin.com/company/life...

And follow the host:

https://twitter.com/rickdronkers

https://linkedin.com/in/rickdronkers

Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR". If you’d rather get notified by email, subscribe for updates via the

Life after GDPR - Ep. #7 - GA4 in the EU: Fight Flight or Freeze? With Steen Rasmussen, Simon Vreeman and Petri Mertanen

This episode was recorded live at MeasureCamp Amsterdam on 21 May 2022. We discuss the usage of Google Analytics in the EU under the GDPR together with Steen, Simon and Petri. A lively discussion on data privacy and digital analytics.

Attendees:

- Steen Rasmussen (Twitter) (LinkedIn)

- Simon Vreeman (Twitter) (LinkedIn)

- Petri Mertanen (Twitter) (LinkedIn)

- Rick Dronkers (Host)

Life after GDPR is a Podcast about Digital Marketing & Data Privacy hosted by Rick Dronkers and powered by Marketing Data Consultancy Data to Value.

Make sure you follow the show:

https://twitter.com/lifeaftergdpr

https://www.linkedin.com/company/life-after-gdpr

And follow the host:

https://twitter.com/rickdronkers

https://linkedin.com/in/rickdronkers

Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR". If you’d rather get notified by email, subscribe for updates via the https://lifeaftergdpr.eu website

© Copyright 2022 - Life after GDPR is a brand of Data to Value B.V.

https://lifeaftergdpr.eu/episode-007/

Life after GDPR - Ep. #6 - Till Büttner about his learnings dealing with the GDPR

In this episode, I interview Till Büttner, he is the Head of Analytics at DHL and has been very proactive in his approach to the GDPR together with his team at DHL.

This episode was recorded live at MeasureCamp Amsterdam on May 21st 2022.

You can follow Till on Twitter and on LinkedIn

We also mention the case study DHL published about their consent rate optimization project which can be found here:

https://analytics.dhl.com/despite-gdpr-up-to-70-analytics-opt-in-rates-why-extensive-testing-is-worth-ervery-minute-of-effort/?cid=Blog_podcast-lifeaftergdpr

Make sure you follow the show:

• Follow LifeAfterGDPR on Twitter and on LinkedIn
• Follow the host Rick Dronkers on Twitter & LinkedIn.
• Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR"
• If you’d rather get notified by email, subscribe for updates via the lifeaftergdpr.eu website

If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world.

Talk to you next week!

-Rick Dronkers

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Life after GDPR - Ep. #(No episode number) - BONUS EP: 10 Years of MeasureCamp with Peter O'Neill and Martijn van Vreeden

On the 21st of May 2022 we got to record live from MeasureCamp Amsterdam. This year, MeasureCamp exists for 10 years, and it was the 5th-anniversary edition of MeasureCamp Amsterdam. So I got to record a special bonus episode with MeasureCamp founder Peter O'Neill and MeasureCamp Amsterdam organizer Martijn van Vreeden.

If you're only here for the data privacy and GDPR content, don't worry: the next episode (also recorded live at MeasureCamp) has you covered! Just skip this one.

If you've never been to a MeasureCamp before, hopefully this episode sparks you to go to one in the future near you!

If you prefer video over audio, check out our YouTube channel where this episode is posted in full format including video.

Video link: https://www.youtube.com/watch?v=0X9cKx8k7_8

https://lifeaftergdpr.eu/10-years-of-measurecamp/

Life after GDPR - Ep. #5 - Privately on Privacy: 4 Questions Every Organization Should Ask Themselves

In today’s episode, I recap on what I’ve learned when interviewing my guests and while talking to my clients about the impact of the GDPR on their digital analytics strategy. I’ve distilled it into 4 questions that I think are relevant to ask yourself when trying to determine your next steps. Hopefully this is valuable to you! Please share your thoughts about this podcast format and the content via Twitter or LinkedIn.

In this episode we’ll explore the following questions:

• How valuable is your data to you?
• How much risk is your data worth to you?
• How much of that risk can you minimize?
• Do I have the right people to create the right process?
• Do I have the right people to build or acquire the right technology?

Make sure you follow the show:

• Follow LifeAfterGDPR on Twitter and on LinkedIn
• Follow the host Rick Dronkers on Twitter & LinkedIn.
• Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR"
• If you’d rather get notified by email, subscribe for updates via the lifeaftergdpr.eu website

If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world.

Talk to you next week!

-Rick Dronkers

https://lifeaftergdpr.eu/episode-005/

Life after GDPR - Ep. #4 - Steen Rasmussen on The Future of Google Analytics

In this episode, I get to interview Steen Rasmussen, a well-known digital analytics specialist. Steen is also the Co-founder & Director of Analytics at IIH Nordic and is very active on Twitter and Linkedin, where he shares his knowledge of these topics.

In this episode, we discuss:

• The Introduction of Google Analytics 4
• The issues with regards to Google Analytics in the EU right now
• The importance to determine the Value of Analytics to your business
• And much more.

Some of the resources mentioned in this podcast:

• Our 11-step migration guide to Google Analytics 4
• Our Technical Deep-Dive course for Google Analytics 4 together with Krista Seiden (Use discount code "LIFEAFTERGDPR" for $200 off)

Make sure you follow the show:

• Follow LifeAfterGDPR on Twitter and on LinkedIn
• Follow the host Rick Dronkers on Twitter & LinkedIn.
• Subscribe to the show on Apple Podcast or Spotify, or wherever you listen to podcasts by searching for "Life after GDPR"
• If you'd rather get notified by email, subscribe for updates via the lifeaftergdpr.eu website

If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world.

Talk to you next week!

-Rick Dronkers

https://lifeaftergdpr.eu/episode-004/