Lean Marketing – Details, episodes & analysis

Few self-help books have cut through the noise like “Don't Believe Everything You Think”. In this episode, author Joseph Nguyen shares the brilliant marketing strategies that propelled his global bestseller to success, from leveraging TikTok and Amazon ads to building a strong affiliate network.

Joseph’s work, translated into over 40 languages, blends philosophy, spirituality, and psychology to guide readers toward self-realization and freedom from emotional suffering.

Join Allan as Joseph discusses his unconventional approach to writing, creating content that resonates with oneself, and how anxiety and trauma impact both personal and business performance.

Whether you’re an aspiring author, marketer, or simply seeking insights on mental wellness, this episode is a goldmine of practical takeaways.

02:20 The Journey to Inner Peace
04:32 The Impact of Trauma on Success
08:08 Creating Authentic Content
33:05 Work Like a Lion: The Power of Focused Effort
33:36 The Journey of Writing and Promoting a Book
34:56 Marketing Strategies for Book Success
37:41 The Role of Emotions in Achieving Goals
46:39 Leveraging TikTok and Affiliates for Book Sales

Check out today’s guest, Joseph Nguyen 

Website: josephnguyen.org/newsletter
Amazon book link: https://amzn.to/3ARcdC5
YouTube: https://youtube.com/@itsjosephnguyen?si=CVO2t4KCpxzoOq1H

Check out Lean Marketing

Website: https://leanmarketing.com/
Programs: https://leanmarketing.com/accelerator
Books: https://leanmarketing.com/books
Podcast: https://leanmarketing.com/podcast
LinkedIn: https://www.linkedin.com/company/successwise/
YouTube: https://www.youtube.com/@LeanMarketingOfficial
Free Resources: https://leanmarketing.com/learn 

Do you dread traditional sales techniques and wish there was a better way? If you've been struggling with constant sales rejections, this episode is a must-listen. 

We're talking to Josh Braun, a sales strategist who has mastered the art of empathetic selling. He’s here to help you stop wasting time on deals that won’t close and start focusing on building real, lasting customer relationships.

Drawing from his early career as an elementary school teacher, Braun emphasizes the importance of listening, understanding, and addressing customer needs over simply making the sale. 

He shares insights into building trust with clients by detaching from the outcome and focusing on helping prospects feel heard and understood. Braun also highlights practical techniques for effective cold outreach and the significance of 'motivational interviewing' in fostering genuine customer relationships.

Tune in to learn how to shift from pushing products to building trust and closing deals by asking the right questions and understanding your customers on a deeper level.

00:00 Josh Braun’s Background
02:43 Empathy and Non-Aggressive Sales Techniques
25:45 The Reality of Sales Training and Motivation
30:14 Effective Cold Outreach Strategies

Check out today’s guest, Josh Braun

Website: https://joshbraun.com/
Free Book: https://books.joshbraun.com/4/forsale/ 
LinkedIn: https://www.linkedin.com/in/josh-braun/ 

Check out Lean Marketing

Website: https://leanmarketing.com/
Programs: https://leanmarketing.com/accelerator
Books: https://leanmarketing.com/books
Podcast: https://leanmarketing.com/podcast
LinkedIn: https://www.linkedin.com/company/successwise/
YouTube: https://www.youtube.com/@LeanMarketingOfficial
Free Resources: https://leanmarketing.com/learn 

Join Stephan Spencer, a renowned 3-time author, prolific blogger, international speaker, and foremost authority on SEO, for an insightful journey into the realms of business success and spiritual growth.

Stephan Spencer shares his remarkable evolution from a web development entrepreneur to a leading figure in the world of SEO. Through engaging conversation with Allan, Stephan unveils the pivotal moments that shaped his career trajectory, his profound spiritual awakening, and the transformative power of bold decisions and synchronicities. 

Gain valuable insights into effective business strategies, personal development, and the seamless integration of professional achievement with inner peace.

Delving into Napoleon Hill's concept of "The Drift," Stephan illuminates how individuals can avoid complacency and align with their higher purpose. Discover actionable strategies to maintain focus and navigate your spiritual journey with purpose and clarity.

Whether you find yourself at a spiritual crossroads or are simply intrigued by the intersection of business and spirituality, this episode promises to ignite inspiration and challenge conventional perceptions. Tune in to explore the boundless possibilities and learn how to invite more magic and synchronicity into your life journey.

Check out today’s guest, Stephan Spencer 

Website: https://www.stephanspencer.com/ 
Podcast: https://www.getyourselfoptimized.com/
Podcast: https://www.marketingspeak.com/
Book: https://www.artofseo.com/ 
Agency: https://www.netconcepts.com/ 
LinkedIn: https://www.linkedin.com/in/stephanspencer/ 

Check out Lean Marketing

Website: https://leanmarketing.com/
Programs: https://leanmarketing.com/accelerator
Books: https://leanmarketing.com/books
Podcast: https://leanmarketing.com/podcast
LinkedIn: https://www.linkedin.com/company/successwise/
YouTube: https://www.youtube.com/@LeanMarketingOfficial
Free Resources: https://leanmarketing.com/learn 

In this episode, Greg Merrilees discusses the journey and challenges of transforming his business from T-shirt designing to top-tier website and brand creation. He shares valuable insights on understanding the audience, leveraging AI in design, the importance of mentorship, and effective strategies for getting client referrals.

-The common mistakes people make when designing websites for themselves rather than their audience.
-Greg’s bold move that pivoted his business from T-shirt designs to high-end website creation.
-How to build trust and long-term relationships with clients through strategic design offers.
-Leveraging AI tools in the design process to enhance creativity and efficiency.
-The importance of good mentorship and how figures like James Schramko have influenced Greg’s approach to business.
-Practical tips on improving your brand identity with cohesive visual elements and strategic design thinking.

Whether you're a budding entrepreneur, a seasoned business owner, or someone interested in the power of good design, this episode is packed with actionable advice and inspiring stories. Tune in to learn how to elevate your business through thoughtful and audience-focused design.

Check out today's guest, Greg Merrilees

Website: studio1design.com/lean
Email: greg@studio1design.com 
LinkedIn: https://www.linkedin.com/in/greg-merrilees-00bb1628/

Check out Lean Marketing

Website: https://leanmarketing.com/
Programs: https://leanmarketing.com/accelerator
Books: https://leanmarketing.com/books
Podcast: https://leanmarketing.com/podcast
LinkedIn: https://www.linkedin.com/company/successwise/
YouTube: https://www.youtube.com/@LeanMarketingOfficial
Free Resources: https://leanmarketing.com/learn

John Jantsch is a marketing consultant, speaker, and author of several bestselling books, including "Duct Tape Marketing." With over three decades in the marketing industry, John has helped countless small businesses grow by implementing practical and strategic marketing systems.

In this episode, Allan and John explore practical marketing strategies, the importance of understanding and serving your ideal customer, and the evolving landscape of marketing. What has changed the most over the years isn’t what you’re expecting.

Hear about real-world examples, such as a tree service company that succeeded by focusing on reliability and cleanliness.

Understand the value of a focused marketing approach and the power of a "not-to-do" list.

Learn about the need for strategy, building customer trust, how to use AI and other tools effectively in your marketing efforts, and much more.

Check out today's guest, John Jantsch

Website: https://ducttapemarketing.com/ 
Linkedin: https://www.linkedin.com/in/ducttapemarketing/ 

Check out Lean Marketing

Website: https://leanmarketing.com/
Programs: https://leanmarketing.com/accelerator
Books: https://leanmarketing.com/books
Podcast: https://leanmarketing.com/podcast
LinkedIn: https://www.linkedin.com/company/successwise/
YouTube: https://www.youtube.com/@LeanMarketingOfficial
Free Resources: https://leanmarketing.com/learn

April Dunford, a globally recognized expert in positioning, executive consultant, speaker, and author, takes you on a deep dive into the strategic world of positioning. 

Guided by Allan’s probing questions, April shares rare insights into the operation of her consulting business and the personal positioning lessons she’s learned. 

This episode will inspire you to rethink your approach to positioning, question the rationale of launching a podcast, and discover the best channels to monetize your knowledge to attract the customers you truly want to work with and much much more… 

-In-House vs. Agency: Engage in the critical debate on whether to cultivate positioning skills within your team or to outsource for expertise.

-Unveiling the Positioning Process: Gain an insider’s perspective as April Dunford reveals the strategies behind her successful consulting practice.

-Positioning Wisdom: Learn from April’s personal journey and the pivotal lessons that have honed her approach to positioning.

-The Podcasting Paradox: Join April and Allan as they dissect the surprising pros and cons of podcasting for thought leadership.

-Monetizing Expertise: Discover effective tactics for leveraging and monetizing your expertise, and learn how to set and justify competitive pricing.

Check out today's guest, April Dunford 

Website: https://www.aprildunford.com/
Linkedin: https://www.linkedin.com/in/aprildunford/ 

Check out Lean Marketing

Website: https://leanmarketing.com/
Programs: https://leanmarketing.com/accelerator
Books: https://leanmarketing.com/books
Podcast: https://leanmarketing.com/podcast
LinkedIn: https://www.linkedin.com/company/successwise/
YouTube: https://www.youtube.com/@LeanMarketingOfficial
Free Resources: https://leanmarketing.com/learn

Louis Grenier is a podcasting pioneer and host of Everyone Hates Marketers, a top 1% podcast that's reached 1M+ downloads organically.

In this episode, we dive into how the best podcast hosts are able to get their guests off script and create dialogues that leave you feeling like a fly on the wall listening to intimate controversial conversations. Cut the small talk and get to the spicy stuff faster.

Allan and Louis explore their opposing views on the role YouTube plays in podcasting today along with using explicit content as a branding tool and much much more…

-The Listener’s Value: Louis Grenier’s unconventional philosophy on prioritizing listener value over guest comfort to ensure each episode delivers something meaningful

-The Journalist's Approach to Podcasting: How treating podcast preparation like journalism can lead to more in-depth and focused discussions

-Questionnaire Secrets: Utilizing pre-interview questionnaires to steer guests away from clichés and towards passionate, unscripted conversations

-The YouTube Factor: Allan and Louis disagree on the role of YouTube in podcasting, debating its impact on audience engagement and content discovery

-Explicit Content as a Branding Tool: A discussion on the deliberate use of explicit language and its impact on podcast branding and reach

-Unforeseen Challenges: Avoid common pitfalls with Louis's years of wisdom through trial and error

Check out today's guest, Louis Grenier

Linkedin: https://www.linkedin.com/in/louisgrenier/
Website: https://www.everyonehatesmarketers.com/
Podcast: https://podcast.everyonehatesmarketers.com/

Check out Lean Marketing

Website: https://leanmarketing.com/
Programs: https://leanmarketing.com/accelerator
Books: https://leanmarketing.com/books
Podcast: https://leanmarketing.com/podcast
LinkedIn: https://www.linkedin.com/company/successwise/
YouTube: https://www.youtube.com/@LeanMarketingOfficial
Free Resources: https://leanmarketing.com/learn

What does it take to become a top-tier copywriter? How about a mix of creative genius, a touch of controversy, and a proven track record?

Copywriting often sits quietly behind the scenes, but today’s guest stands out for being loud, proud, and a tad controversial. Daniel Throssell has shaken up the industry with his bold techniques and unconventional style.

Join us as we dive deep into the world of copywriting with ‘Australia's Best Copywriter’, Daniel Thorssell. He shares his journey from being an engineer to becoming a celebrated and controversial copywriter. He discusses the importance of personal touch in copywriting, his unique content strategies, and the lessons he learned from working with Scott Pape, the best selling author of the Barefoot Investor. 

Daniel also sheds light on his infamous Parallel Welcome Sequence and how he uses character creation to build a strong connection with his audience. Explore Daniel's views on AI in copywriting, the significance of authenticity, and learn from his impactful tips on running a business.

Check out today’s guest, Daniel Throssell 

Website: https://persuasivepage.com/ 

Check out Lean Marketing

Website: https://leanmarketing.com/

Programs: https://leanmarketing.com/accelerator

Books: https://leanmarketing.com/books

Podcast: https://leanmarketing.com/podcast

LinkedIn: https://www.linkedin.com/company/successwise/

YouTube: https://www.youtube.com/@LeanMarketingOfficial

Free Resources: https://leanmarketing.com/learn 

Ever wondered how top entrepreneurs manage to sell premium programs effortlessly? 

Our guest today, John Meese, has the answers. John's latest book, 'Serve to Sell,' is a game-changer for anyone looking to monetize their skills sustainably. Join us as we dive into his proven methods.

John discusses the importance of understanding clients' goals, challenges, and resources, and how his 'serve call' framework can lead to significant business growth. 

Learn how to create customers rather than just cash, simplify your business model, and effectively sell premium programs even if you're starting from scratch. John also delves into his background in economics and entrepreneurship, his work with industry legends, and offers practical advice for coaches, consultants and entrepreneurs. 

Check out today’s guest, John Meese:

Free Book: https://servetosellbook.com/lean 
Newsletter: sellyoursmartsonline.com 

Check out Lean Marketing: 

Website: https://leanmarketing.com/
Programs: https://leanmarketing.com/accelerator
Books: https://leanmarketing.com/books
Podcast: https://leanmarketing.com/podcast
LinkedIn: https://www.linkedin.com/company/successwise/
YouTube: https://www.youtube.com/@LeanMarketingOfficial
Free Resources: https://leanmarketing.com/learn 

Lean Marketing Meets Kaizen with Adam Lawrence.

With over 35 years of experience, Adam discusses how Kaizen—Japanese for 'continuous improvement'—can drive rapid, sustainable improvements in business processes. We delve into case studies, including a game-changing Kaizen event that transformed a client's distribution efficiency, saving them millions. 

Join host Allan Dib as he welcomes Adam Lawrence, a seasoned expert in Kaizen, lean methodologies and the mastermind behind the Wheel of Sustainability. 

Adam also shares the principles behind how the One Page Marketing Plan dovetails perfectly with lean strategies, ensuring businesses eliminate waste while maximizing customer value. 

Tune in to learn how aligning Lean Marketing with Kaizen can lead to remarkable business breakthroughs.

Check out today’s guest, Adam Lawrence 

Website: www.pi-partners.com
LinkedIn: https://www.linkedin.com/in/adam-t-lawrence/
YouTube: https://www.youtube.com/channel/UCm79zUJADNFsfs8riwMRM3w

Check out Lean Marketing

Website: https://leanmarketing.com/
Programs: https://leanmarketing.com/accelerator
Books: https://leanmarketing.com/books
Podcast: https://leanmarketing.com/podcast
LinkedIn: https://www.linkedin.com/company/successwise/
YouTube: https://www.youtube.com/@LeanMarketingOfficial
Free Resources: https://leanmarketing.com/learn