Lab Coat Agents Podcast – Details, episodes & analysis

Lab Coat Agents already has a reputation as the go-to resource for real estate agents, brokers and vendors, providing a forum to help the community learn from each other and grow their business. Founders Tristan Ahumada and Nick Baldwin are all about sharing what they pick up from the brilliant minds in the industry, supporting ambitious entrepreneurs in maximizing lead generation and conversion. And now they are joining forces with Jeff Pfitzer to ‘explore the science of real estate’ in podcast format, allowing you to take that information with you and learn on-the-go. Today, Nick, Jeff and Tristan discuss their vision for the Lab Coat Agents Podcast, discussing the value in being exposed to millionaire real estate agents and making time to invest in your business. They share their intention to bring you straightforward conversations with agents of all shapes and sizes about how they grow their business on a day-to-day basis. Listen in for a preview of the high-profile guests already scheduled to appear in the weeks to come, including several inspiring figures from the world of real estate and beyond. Key Takeaways The value in being exposed to the brilliant minds in real estate Why you need to think like a millionaire before you can net $1M How to look at the podcast as an investment in your business The show’s intent to feature conversations with diverse agents A preview of the high-profile guests already scheduled to appear How the show will go beyond real estate to inspire and motivate Connect with Lab Coat Agents Lab Coat Agents Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group Resources Dean Jackson Sharran Srivatsaa Hal Elrod Erin Brockovich Mike Bernier Gary Vaynerchuk Billy Gene Jesse Itzler

Attracting leads is a whole lot more fun (and profitable!) than chasing them. But many real estate agents struggle with designing a lead gen system that works for the long term. Dean Jackson is the father of postcard farming, and he has created a method for getting prospects to raise their hands year after year. Today, Dean joins Tristan to discuss how his early days of cold calling inspired him to develop a postcard farming system. He shares the progression of his marketing strategy, from getting his name out there to getting prospects names to come in. Dean explains why he shifted from targeting clients in the market to sell NOW to cast a wider net in a particular neighborhood. Listen in for insight on how providing a free report on home prices leads to long-term success and learn why there is big opportunity in real estate for savvy agents who understand marketing! Key Takeaways How Dean was inspired by Claude Hopkins’ customer-centric approach to marketing Dean’s advice on building a business that fits naturally with your likes/tendencies How the hamster wheel of cold calling led Dean to create a postcard farming system Dean’s shift from getting his name out there to getting prospects names to come in How Dean leverages self-interest to attract clients in the market to sell NOW Why providing a free report on home prices has proven to be most successful How Dean supplements his postcard farming system with social media marketing The case study demonstrating the longevity of Dean’s free report strategy How Dean amplifies the impact of his postcards with ‘breaking news’ videos Why Dean sees big opportunity in real estate despite the likely market shift Connect with Dean Jackson GoGoAgent Connect with Lab Coat Agents Lab Coat Agents Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group Resources My Life in Advertising and Scientific Advertising by Claude C. Hopkins Strategic Coach

Tonya Eberhart, founder of BrandFace, and Michael Carr, president, and CEO at Michael Carr & Associates talk to the Lab Coat Agents Podcast host Jeff Pfitzer about personal brand development. Tonya and Michael discuss the factors that brought them together, the importance of brand-building, their product BrandFace, and ideas for how to create a strong brand that attracts your ideal customer via differentiation.    Episode Highlights: Tonya Eberhart and Michael Carr talk about how they got their start with personal branding How the concept behind BrandFace took off Where BrandFace came from What BrandFace can do for its clients How Michael’s business benefited from BrandFace Do clients ever fear being pigeonholed by being known for one city?   The areas Michael sells real estate in Put your focus where you want your outcome to be Tonya and Michael give examples of realtors they've branded How they formulate their clients’ personal brands The next step after identifying their client’s brand Content is everywhere you look if you start thinking that way The ideal real estate client The resources, and value, BrandFace offers in their workshop groups BrandFace clients are coming from all over The size of BrandFace’s team How to reach BrandFace if interested in working with them 3 Key Points: The secret of Michael’s success is going all in. BrandFace’s three-step process is: define, develop, and display. People don’t do business with a logo. They do business with a person. Resources Mentioned: LCA Marketing Center: LCAmarketingcenter.com Lab Coat Agents: LabCoatAgents.com Linkedin: Tonya Eberhart Linkedin: Michael Carr BrandFace: BrandFaceRealEstate.com Connect with Lab Coat Agents: Lab Coat Agents Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group

During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer speaks with Tristan Ahumada, the Founder of Lab Coat Agents, for episode number 100. Tristan is the authority of building massive online communities, a true professional in providing value to the masses! Episode Highlights:  Jeff meets most of his podcast guests just a few moments before the podcast goes live, but not this time. Tristan and Jeff actually met when Jeff interviewed Tristan on the Real Estate and Content Ninja Podcast. In early 2012, Realtor.com sold Tristan a zip code package that brought him some great online leads. Realtor.com requested to interview Tristan about his process, not knowing that they were located in the same building. After a successful interview with Realtor.com, Tristan and his family were flown into San Francisco to give a speech to 20k people. Initially, Tristan didn’t think that his speech would take him anywhere with Realtor.com, so his wife suggested that he create a Facebook group. Spending an hour behind closed doors, Tristan and Jake came up with the Lab Coat Agents idea. Tristan was looking to give back to the real estate community, one that had very little technological automation. When creating a community, it’s important that you know it’s going to transcend Facebook. Take a step back and decide what you are passionate about, then pick your niche, area, or idea to build the community around. For the first year or two, you’re going to be the only one there to pat yourself on the back and keep yourself going. After deciding on your community, you need to go pick up your domain name and every social media handle that you can. Whether it’s social media posting or having a partner, you must hold yourself accountable for what you want to do. Real estate agents only have 4 or 5 raving fans when they enter the game; building a community is a long-term process. When people see that you are consistently taking time to give them value, they will begin to trust you more and more. The idea of putting money first is not going to get you through the hard times when you don’t want to do what you have to do. Creating a community means bringing value to its members on a daily basis because it’s what you’re already doing. You know someone is forcing something when they try to monetize before they have built the audience. There’s nothing wrong with making money, but make sure you are doing things in the right order. When growing a community outside of Facebook, many people make the mistake of overlooking their email list. It’s important to build multiple communities like Facebook, YouTube, and an email list in case one of them gets shut down. Think of like-minded people that you can bring in to help when you are building your community. Unless you are someone that is famous, rapid growth is very hard to do these days. Instead of measuring KPIs, you should measure your OKRs, that being, your objective and key results. People feel more close-knit in small communities, meaning the opportunity to add value to your members is very high. Rather than creating your own group from scratch, you can become a strategic part of a massive group. A community is just another word for followers, so with that in mind, you can build one on a variety of platforms such as Disciple, LinkedIn, TikTok, and Mighty Network. Disciple is a company out of England that builds apps that also act as your community. 3 Key Points: Lab Coat Agents got its start when Tristan was asked by Realtor.com to give a speech to over 20k people about his automated lead organizing process. People make the mistake of starting more things than they finish. Consistency is vital to success because the first couple of years are going to be very stagnant. Build your email list by asking everyone that joins your Facebook group for their email upon entry. Roughly ⅓ of the people that join will gladly provide their email as long as you use it to provide value. Resources Mentioned: Lab Coat Agents (website), (Facebook), (Facebook Group), (Twitter), (Instagram) Tristan Ahumada (Facebook, Instagram, TikTok, (310) 356-3715) Disciple Drunk on Social Facebook Group StreetText (sponsor) Followup Boss (sponsor)

During this episode of the Lab Coat Agents Podcast, Jeff Pfitzer gets interviewed by Tristan Ahumada, the Founder of Lab Coat Agents. Besides acting as the regular host of this podcast, Jeff is also a Regional Manager at USA Mortgage in St. Louis. Jeff is considered THE video guy in the real estate industry, so pay attention to learn how Jeff uses video to cultivate relationships, which leads to success in business and life! Episode Highlights:  Jeff graduated with a degree in Media Communicates from Webster University in St. Louis. For his final project in 1999, Jeff was required to create a product, ultimately creating the ad campaign for a male sex pill Erecto. Many agents and loan officers want to make that shift into social media without disrupting their real estate businesses. Prior to getting into the mortgage industry, Jeff was the mascot for the St. Louis Cardinals. As a Suite Manager for the Blues, Jeff hated that he did not have any control over his career growth. At his first job in the mortgage industry, Jeff was trained in a Boiler Room environment. Back in 2008, USA Mortgage began to focus on purchases which was the best move they have ever made. In 2015, Jeff noticed a guy in his market that was conducting “coffee talks” on Facebook live. After starting his own Facebook live content before everyone else, Jeff became the video expert in the real estate industry. Jeff figured out that if he could make himself the authority in a certain area, it will only attract more people to his brand. As a very likable person, Jeff has mastered the art of creating relationships, a skill that goes very far in real estate. The ultimate goal for real estate agents is to get their phone to ring with people looking for an agent. By providing agents what they need that they’re not getting elsewhere, Jeff has been able to elevate his status in the industry. Due to COVID, agents have had to find other ways to create more relationships and opportunities for themselves. Most salespeople make the mistake of talking about themselves as soon as they enter the room. By taking interviews with as many people as possible, Jeff has been able to make great content and make people feel special. Jeff unknowingly did what nobody else would and followed through for Tristan, thus opening his door for opportunity. Before getting into real estate, Jeff had ownership in a handful of different businesses that weren’t making him money. Jeff knows that all of his different businesses and content provide value and bring growth to his mortgage business. Now that the world has shifted to digital, businesses can scale at a much faster speed. The best way to utilize the value that is provided by the shift to the digital world is to embrace everything that comes with it. After 6 months of immersing himself in TikTok, Jeff realized the value that it brought to the business world. Clubhouse de-evolved at exactly the right time, giving people something different than the countless webinars that are being conducted. Unlike its other social media counterparts, having followers isn’t the most important aspect of Clubhouse. Originally, Jeff found himself motivated by money, but now it is more about doing it for the love of the game. Jeff is incredibly excited to do small-group mastermind classes because he can get intimate with everyone involved. With so many different activities taking up his time, Jeff has to remain incredibly disciplined to keep a balanced relationship between work and family. If your goal is to build up your brand on social media, know that there is going to be pain and sacrifice along the way. Conferences should be seen as an opportunity to learn from those that have done what you want to do. The biggest mistake made by most entrepreneurs is forgetting to include their family in big decisions. 3 Key Points: After entering the Facebook live arena before most other people, Jeff started to get noticed, getting invited to masterminds and being asked for insight on video content. Now, he is the video guy in the real estate industry. When building new relationships, agents need to focus on 2 things: ask questions and listen better, and figure out how you can deliver value to anybody. Clubhouse provides people with the opportunity to be in a breakout room and the ability to share the knowledge in their heads without having to sell. Resources Mentioned: Lab Coat Agents (website), (Facebook), (Facebook Group), (Twitter), (Instagram) Jeff Pfitzer (314) 220-4945, website, Facebook, Instagram, Linkedin, Business Video School  Hacking Marketing Boiler Room RedX (sponsor) StreetText (sponsor)

During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer speaks with Dr. Hank Seitz, a mental scientist that is responsible for developing over $4B in real estate sales and running a brokerage of over 450 agents. There is no one better at teaching you how to control your mindset and control your world! Episode Highlights:  Dr. Hank has a Ph.D. in Mental Science and is a practicing behavioral psychologist. As a consultant for Fortune 500 companies all over the world, Dr. Hank has helped create a mass of wealth. With over 20 years in the real estate industry, Dr. Hank and his team have moved over $4B in real estate. According to science, our thoughts create the energy and emotions that construct our individual worlds. People tend to be close-minded when it comes to the potential power of controlling their thoughts. Through Dr. Hank’s consultancy, Fortune 500 companies all over the world have seen measurable success in their numbers. With Dr. Hank’s teachings, he knows that he can help anyone double their business in the next year. Over 90% of leads close that are brought in from Dr. Hank’s programs, which have been developed over 20 years. The people that come to Dr. Hank are anyone that wants to be, do, or have more in their life and business. Too many coaches tend to show their clients how they became successful when in reality we will all have a different path. Dr. Hank does not force any real estate agent to do anything that doesn’t make them feel good. Rather than face reality and look at what’s going on right now, focus on what you want for your life. Success will be painful if that is how we view it to be; how we perceive our duties is a choice. Public speaking is the #1 fear in America, even over death, and can be traced back to our parents telling us not to talk to strangers. There is more to overcoming our fears and limiting beliefs than positive affirmations; your conscious and subconscious minds must agree. Rather than using the word “money,” Dr. Hank elects to use his own word because of the resistance that comes with “money”. The #1 way to build relationships in any business is to do it through referrals, though video content and cold calls do help. By changing the word “nervous” to “excited,” you can change where you stand when it comes to public speaking. When most of the world was stalling and giving into chaos, Dr. Hank’s team had their best year yet. Everything is what we want it to be and we have the choice to not listen to society’s perspectives above our own. Too many people focus on manipulating the outside world to their liking when it’s just an impossible task. Dr. Hank teaches people to have trust in the flow of their stream and to stop swimming against the current. 5 years ago, Dr. Hank found himself paralyzed from the waist down after totaling his car in an accident with a semi-truck. Dr. Hank chose not to believe doctors that declared him permanently disabled and 5 years later he walks as well as he ever did. When you are able to change yourself and your mindset from the inside, you have the ability to change other people. Mental health is a subject that affects everyone, whether they find themselves on the negative or positive side of it. Go to Dr. Hank’s course below to get $200 off, then text or email Dr. Hank about his unique course to get half off that price! 3 Key Points: Our thoughts create emotion, which creates energy, which ultimately creates matter. These are the 3 steps that make up mental science. As a behavioral psychologist, Dr. Hank never pressures any of his clients to do something that they don’t feel good about. Anything that makes us feel bad does not connect with our higher self. By constantly thinking about things that we don’t want, we attract those things. It’s better to focus on the things that we do want, ultimately opening our minds to the possible paths to achieving those things. Resources Mentioned: Lab Coat Agents (website), (Facebook), (Facebook Group), (Twitter), (Instagram) Dr. Hank Seitz Website, Course, Phone: (214) 753-7204, Email: drhank@drhank.biz  The GPS Guide to Success (Book) LinkU Webinar (sponsor) RedX (sponsor)

During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer speaks with Judi Fox, a professional LinkedIn Accelerator. She teaches her clients how to build a sustainable business on LinkedIn without needing to post a million times each month. Judi is also a pioneer in combining LinkedIn with Clubhouse, so take notes people! Episode Highlights:  LinkedIn is kind of an outlier as far as social media platforms go in the realm of real estate sales. When Judi graduated college in 1999, she had no idea what she wanted to do and no digital platform to research it. Coming from a family of engineers, Judi earned her degree in Chemical Engineering and began traveling the world for pollution cleanup. After getting her Masters in Environmental and Business Sustainability, Judi knew how to build a truly sustainable business. Many agents don’t really understand what a sustainable business looks like, or how to build one. It took Judi 10 years to explain to others what she was doing that was changing her own life. The exposure algorithms that apply to most social media platforms do not quite correlate to LinkedIn. While networking for her own job after the crash of 2008, Judi first began to help others network. In 2014, Judi had to start her life over, becoming a single mom overnight and forced to move back in with her parents. Think about your LinkedIn profile as a lead-generating website rather than a boring resume. You can use pictures on your LinkedIn profile to show properties and incite emotions. Before you ever make a post on LinkedIn, you should go out and make high-quality comments. The LinkedIn community is centered around high-profile conversations between business professionals. Most real estate agents look to engage and create a conversation with those that see their social media content. As agents build up their visibility on LinkedIn, they need to produce less and less content. Life is going to get in the way, so all you need to do is ramp up to a sustainable business level rather than grow forever. 1 to 2 posts per week on LinkedIn is Judi’s suggestion as a sustainable cadence for agents. If your content is getting 0 to 100 views with no likes or comments, there is more work to do before ramping up your posts. You have to comment on other conversations in order to tell LinkedIn what kind of conversations you want to be a part of. Jeff has traditionally used LinkedIn as a place to park his content that he is posting on other platforms. Even if you only get 10 comments on a post, those comments could be from potential partners. Pick 3 current clients or collaborators, 3 peers, 3 people ahead of you, and 1 fun person when commenting on conversations. Judi comments on Gary V’s conversations because the amount of exposure she gets is equivalent to a personal post. Reflect back on what the original post is about while adding an original thought or opinion of your own. You can turn your high-quality comments into personal posts down the road and also tag the person who made the original post. Tagging 100 people in a post does not work anymore as the LinkedIn algorithm figured it out years ago. Judi takes her clients through a 4-week acceleration program where she teaches them to increase their visibility. As a single mother, Judi does not have time for constant social media attention, yet, people always tell her she is omnipresent. As of January 14th, Judi is the first person to merge running a LinkedIn event and a Clubhouse event at the same time. 3 Key Points: Judi was able to grow her own Environmental Sustainability business through LinkedIn, eventually prompting her to teach others how to do the same. Social proof, testimonials, properties, emotion, and a calendar link are all different ways to make your LinkedIn profile a lead-generating website. Judi’s strategy for commenting on LinkedIn includes 3 current clients, 3 peers, 3 influences or people that she looks up to, and 1 fun person that is associated with her interests. Resources Mentioned: Lab Coat Agents (website), (Facebook), (Facebook Group), (Twitter), (Instagram) Judi Fox LinkedIn | Instagram | Website Chelsea Peitz Barry Wolfe Chime (sponsor) LinkU Webinar (sponsor)

During this episode of the Lab Coat Agents Podcast, guest host Tristan Ahumada speaks with David Greene, a very successful real estate agent, real estate investor and author of the book SOLD: Every Real Estate Agent’s Guide to Building a Profitable Business. David has amassed a career’s worth of experience in the real estate industry and uses that knowledge to help others get their careers off the ground! Episode Highlights:  As a police officer, David had no intention of getting into real estate when he bought his first rental property. David was able to learn everything about real estate by owning it himself and left the force to become an agent. After a couple of years of building his business and failing, David is on pace to hit about $90M in 2021. There exists a big gap in mentorship and knowledge in the real estate industry, something that David hopes to battle with his book. Through his books and podcast, David exchanges his personal knowledge and expertise for leads. By providing information on a specific topic to a specific sphere of people, you become the expert to those people. David is attempting to disrupt the downward spiral in the real estate industry by educating agents on how to close deals. Back when he was buying rentals, David would listen to the Bigger Pockets podcast for affirmation. After meeting Hal Elrod and getting introduced to the Bigger Podcast guys, David had to learn how to write for the Bigger Pockets Blog. People that find the right mentor are so much more successful than those who try to do it on their own. David found the top producer in his office and offered to do what they hated in order to learn from them. It’s not just about what you say to your clients, but about how you say it that can make the biggest difference. In his book Sold, David teaches agents how to systematically have conversations with people as well as the technical aspects of the job.   Sold is just part 1 of a 3-part book series that will have something for agents with all levels of experience.   People kept coming to David with questions about application and how to get things off the ground, thus inspiring him to write his new book series. You should not get into the real estate conversation with someone until they inquire about your life. The time to be planting conversational seeds is when someone is studying for their real estate test. Even if you’re first starting out as an agent, you already have a database, you just have to bring it together. David teaches that it is best to start with the people that are already in their sphere before they start door knocking. Agents that produce the most know how to consistently follow up. It’s important to play to your own strengths because what works for some agents may not work for others. The work that you put in today will manifest itself in the business that you do in 6 to 9 months. Once you are comfortable with what works for you, the leads will come easier and faster as you go. CRMs, spreadsheets, and the whiteboard system are 3 strategies that David emphasizes when building relationships. David wants agents to understand that not all leads are the same and each one needs to be approached differently based on that person’s circumstances. Listing presentations and buyers presentations are tools that turn leads into clients. Psychology and knowledge allow agents to get a client to sign a contract and close deals. You have to be able to determine a lead’s motivation before you can know if they are going to be a client. By going to the pain point of the seller, agents can find their motivation, but it’s important to remember that you can’t create that motivation. David takes every opportunity to brand himself as the real estate person to his sphere. When joining a team, assess the exchange of value and where you work best based on your personality. 3 Key Points: Throughout life, the more willing you are to help others, the more willing they will be to help you. You have to earn your way into somebody helping you. It’s important to remember that being an agent is not a W-2 job. Your presence in the office will not result in you getting paid. Make sure your actions actually lead to money. Many agents make the mistake of focusing solely on lead generation and not enough on lead follow-up. Top producers know how to systematically follow up until the buyer or seller is ready to move. Resources Mentioned: Lab Coat Agents (website), (Facebook), (Facebook Group), (Twitter), (Instagram) David Greene Website | Books | Podcast  MCBackup Chime (sponsor) StreetText (sponsor)

During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer speaks with Tyler Kemp, a digital marketing entrepreneur, a social media expert, and the creator of the platform LeadRoll. With so many social media gurus out there today, it’s hard to know who to trust, but Tyler’s FIRE formula will help you know what’s real! Episode Highlights:  There’s so much opportunity out there that gets muddied up with the sheer amount of information that is available. Tyler actually started out wearing a bunch of hats in the real estate digital marketing sector. In the mortgage loan business, Tyler and his partner were doing over $120M a year in volume. After helping multiple businesses grow substantially, Tyler launched LeadRoll where he works with hundreds of different types of businesses. Real estate tends to be pretty far ahead of other industries when it comes to digital marketing techniques. You have to learn how to own attention through sales and marketing so that you can own the market. When people tell you that you are doing things wrong, power through with the knowledge that what you are doing is good for long-term success. Tyler thinks that the biggest land mine in the real estate industry in the last year is all-in-one solutions for marketing. Advertising for marketing and lead-generation tools constantly promise results but seldom deliver. Real estate agents should build their businesses like a startup or a marketing agency to establish the pillars of a sustainable company. Know where you’re going to get your next deal and build a machine around converting those leads. Tyler suggests that you start by being a serious skeptic and questioning your own marketing strategy. There exists a large gap in knowledge between marketing experts and sales experts. Tyler does not think that putting out social media content is the real problem that anyone has, rather they need to bring in leads. Whereas the sales game is all about chasing, marketing is more of an attraction-based strategy. Knowing as much information as possible about the lead that you are chasing makes you that much more likely to convert it. Though Tyler used to be all about automation, now he believes that the best thing you can be is human. Intimacy can be scaled by working with professionals or building out your own team, but there is no easy way. It’s incredibly difficult to scale your outbound efforts in an intimate way without working with professionals who have done it. Jeff knows first-hand that a lack of authenticity in your social media content will lead to a disconnect with your audience. You have to believe that your social media posts are working in order to keep doing it over the long-term. Be careful about putting your own self-worth into any of the content that you put out there. Know where all of your marketing activities fit in the bigger picture for your business; don’t waste money or time. When building his successful personal brand on social media, Jeff has not been able to automate anything. Everyone chases the immediate answer and when they don’t get it, they give up and that will never bring success. Those who are willing to follow Tyler’s advice will reach that ultimate goal of building a sustainable business. Frequency, intimacy, relevancy, and efficiency make up LeadRoll’s FIRE formula that separates them from their competition. Tyler is looking to take his clients to the next level, as in way into the 7-figure revenue level. 3 Key Points: It’s only getting harder and harder to be successful in the real estate industry, and that’s why it’s vital to be revolutionary in the space of digital marketing compared to other industries. Regardless of the onslaught of marketing and lead-generation tool advertising, there is no perfect solution for $100 a month. Tyler has an entire staff that hand writes custom first lines for all of their emails in an attempt to scale intimacy on a large level. Resources Mentioned: Lab Coat Agents (website), (Facebook), (Facebook Group), (Twitter), (Instagram) Tyler Kemp LeadRoll | RollSocial | LinkedIn Chime (sponsor) StreetText (sponsor) LCA Marketing Center (sponsor)

During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer speaks with Kris Reid all the way from Vietnam. Kris has a background in building online computer games and figured out how to use SEO to bring visitors to his site at an elevated level. Now, Kris helps people understand the power of SEO and how it makes life easy! Episode Highlights:  Now more than ever, it’s incredibly important to have a digital presence and an effective website. It’s important to keep a cup-half-full mentality in the wake of the global pandemic. Originally from Brisbon, Australia, Kris has a background in software engineering. After the financial crisis of 2008, Kris decided to build an online game which forced him to learn the ins and outs of SEO. Most businesses and entrepreneurs fail for the simple fact that they don’t bring in enough revenue. Many of the realtors that Kris speaks to leave themselves defenseless by spending their entire marketing budget on Zillow. Eventually, you can use SEO to hone your website down to your specific niche in the market. Through keyword research, Kris and his team help their clients find what people are looking for in their area. In general, content is important, but studies show that over 90% of content on Google gets zero traffic. Realtors can only handle so many leads without hiring more staff, so you must know what success looks like to you every year. Digital marketing kicks the hell out of TV advertising and the best part is that it’s easy to track the numbers. Many times, Kris gets blank stares from the clients that he explains SEO to because they aren’t very technical. Kris and his team help their clients figure out the avatar of their ideal customer and get in the heads of those people. When Kris begins working with a client, he has to be able to explain SEO to a certain point in order to build trust. Cost-per-click posts are the ads on top of a Google search which costs the owner to put there, though they get less than 7% of the clicks. The difference between the 1st-ranked site on Google and the 10th-ranked site is 10x the amount of traffic. Really long key phrases are usually linked to people who know more about what they are looking for. The more specific you can be with your keywords, the smaller the search volume will become, but the higher the percentage of converted leads. People are forced to trust what everyone else is saying about you on Google, so domain authority plays a massive role in your ranking. Establishing a solid domain authority, the amount of backlinks that lead to your page comes down to keyword research. Everyone wants this sexy, aesthetic website, but bringing in traffic is the most important aspect. Your page needs to punch people in the face and tell the visitor exactly what you do on the landing page. Don’t kill a lead by trying to sell on the first connection, provide value and show people that you can help them. The biggest mistake that people make on social media is that they treat it like a website. Make it clear to Google what pages are linked to what keyword so that the pages don’t cannibalize each other. Go to Kris’s website below and Kris will evaluate your website for free! Kris has worked very closely with his team leaders to establish the company goals and what they need to achieve them. 3 Key Points: The power of SEO lies in the fact that it is compounding. Rather than blow your entire marketing budget on Zillow, put half into your website and your leads will eventually skyrocket. Studies show that over 90% of content that can be found on Google gets zero traffic. While content is important, leading people to that content trumps all. The longer the key phrase, the smaller the volume of leads that will come in. At the same time, those leads know more about what they are looking for, so a higher percentage will be converted to sales. Resources Mentioned: Lab Coat Agents Website |Facebook| |Facebook Group| |Twitter| |Instagram| Kris Reid Website | Facebook | Twitter | Media Factory| SEO toolset | Search Traffic Study blog 7 Habits of Highly Successful People The Vision Driven Leader Clockwork  mobwarrior.com RedX (sponsor) StreetText (sponsor)