Just Add Social – Details, episodes & analysis

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What if AI could bring lost places back to life? In this episode, I explore how I used generative AI to recreate my demolished secondary school, transforming old photos and memories into a living, breathing school day. From dark rainy mornings to sunlit playgrounds, this isn’t just about visuals… it’s about rebuilding experiences that no longer exist.

But this goes far beyond one school. This is a glimpse into a new creative frontier where AI can reconstruct the past, trigger emotion, and reconnect people with places they thought were gone forever. If you’re curious about what AI can really do, and how you can start experimenting yourself, this episode will give you both inspiration and practical direction.

This episode is being published as part of Podcasthon2026 (#Podcasthon) and my chosen charity is ADHD Aware!

Finally I also list my "Just Add Social" actionable Key Takeaway for you to get going with your own project.  

The Social Savvy scale of this podcast is level 1: Beginner /Novice. Entry-level understanding, basic concepts, minimal experience of social media is all that is needed to enable you to start using one of these tools due to the podcast insights. 

| Clive Roach web site  | Blog Subscribe Page | Clive Roach Social Media list | 

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You’re a digital marketer or in communications, so let me challenge you:
If you’re not doing social listening, you’re not doing strategy, you’re doing guesswork with a content calendar.

Because right now, your audience is telling you exactly what they want…
in comments, complaints, questions, and competitor threads.
And if you’re not hearing it, someone else is. I have seen it all before. 

You do not need a big budget or a data team to listen.

I reviewed 5 low-cost ways to do social media listening, ideal for people with zero analyst experience, so you can spot patterns, catch trends early, and turn real conversations into smarter content and campaigns.

Finally I list my "Just Add Social" actionable key takeaways in the form of a challenge to start using any of these 5 low cost tools mentioned in this podcast. 

The Social Savvy scale of this podcast is level 1: Beginner /Novice. Entry-level understanding, basic concepts, minimal experience of social media is all that is needed to enable you to start using one of these tools due to the podcast insights. 


Here are the interesting links referred to in this podcast:

Blog:
https://cliveroachblog.com/5_low_cost_ways_to_do_social_media_listening/

Social Searcher:
https://www.social-searcher.com/

Google Alerts:
https://www.google.com/alerts

Mentionlytics:
https://www.mentionlytics.com/

Talkwater Alerts:
https://www.talkwalker.com/alerts

Awario:
https://awario.com/

| Clive Roach web site  | Blog Subscribe Page | Clive Roach Social Media list | 

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LinkedIn Business Manager is advertised as a tool to group your organization’s Ad accounts, pages, and staff and 3rd parties under a single umbrella. But is it worth it? 

There are many companies that happily manage their LinkedIn company pages and advertising tasks without it. So, if this is true, why should you consider using it?

In this podcast, we explore answers to the question "why adopt LinkedIn’s business manager?" At the end of the podcast I describe my "Just Add Social" actionable key takeaway.

The Social Savvy scale is level 8: "Advanced", so some expert-level knowledge of social media marketing with LinkedIn, paid and organic, would be useful in order to take full advantage of the advice from this podcast.

Here is a link referred to in the podcast for further reading:
https://business.linkedin.com/marketing-solutions/business-manager/best-practices

| Clive Roach web site  | Blog Subscribe Page | Clive Roach Social Media list | 

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Instagram Reels have become a vital tool in digital marketing campaigns due to their high visibility, engagement potential, and alignment with current content trends. Reels allow brands to tap into Instagram’s algorithm, which prioritizes video content, ensuring higher reach and discovery on the platform.

In this podcast I will explore the latest advice from Meta to make Instagram Reels successful. I will explore these 3 aspects:

1) Creative Elements in Reels
2) Story types
3) How to use Reels in your next campaign

The Social Savvy scale is level 8: "Advanced", so some expert-level knowledge of social media marketing with Instagram would be useful in order to take advantage of the podcast advice to successfully optimize campaign strategy and tactics.

Here are two interesting links referred to in this podcast:
https://www.facebook.com/business/ads/advantage-plus-placements/
https://megadigital.ai/en/blog/google-ads-conversion-rate/

| Clive Roach web site  | Blog Subscribe Page | Clive Roach Social Media list | 

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Social media has been growing in Pakistan over that past few years. This podcast episode investigates the adoption of Facebook and other social networks in Pakistan. What trends are helping the overall adoption rate of digital marketing in Pakistan.

Brands need to understand the underlying drivers to this growth to be in a position to grow their social media selling activities and brand awareness in Pakistan.

The social Savvy scale of this podcast is level 1: Beginner, basic level 101 (from a 1-10 range)

| Clive Roach web site  | Blog Subscribe Page | Clive Roach Social Media list | 

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Instagram has introduced a layer system in Stories, making it much easier to organize the position and color of stickers, text, and images. This long-awaited feature allows us to quickly and seamlessly arrange the elements in our Stories, giving us more control and flexibility to create eye-catching designs.

In this podcast, I’ll share 5 essential tips to help you get started with managing layers in Instagram Stories. I’ll also dive into the age-old debate: Instagram posts vs. Stories—what’s best for different types of content?

And finally, don’t miss my actionable 'Just Add Social' key takeaways on how to use Instagram layers to enhance your Stories and elevate your social media game.

Difficulty "Social Savvy scale" 3: (from a 1-10 range) Basic / Comfortable with fundamental skills of social media marketing.

Ready to elevate your social media game? Listen in now!

| Clive Roach web site  | Blog Subscribe Page | Clive Roach Social Media list | 

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Stuck in a content rut? Feeling like your creative well is running dry? Don't worry, you're not alone. In today's fast-paced digital world, staying ahead of the curve with fresh, engaging content is essential.

That's where social media comes in. It's a treasure trove of inspiration, waiting to be tapped. From trending hashtags to influencer insights, content aggregators to competitor analysis, we'll dive deep into the strategies that can supercharge your content creation process.

Whether you're a seasoned social media pro or just starting out, this podcast is your guide to unlocking the power of social platforms. We'll break down the basics and explore advanced techniques, so you can consistently produce content that resonates with your audience.

The social Savvy scale of this podcast is level 1: Beginner, basic level 101 (from a 1-10 range)

When you find yourself stuck, or with a writers block, listen to this podcast for a wealth of inspirational ideas using social media. 

| Clive Roach web site  | Blog Subscribe Page | Clive Roach Social Media list | 

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Unlocking the Secrets of Social Media ROI! 📊 - In today's digital landscape, understanding the return on investment (ROI) from your social media efforts is vital for both B2B and B2C businesses.

In this podcast, we explore how to effectively measure social media ROI, enabling you to identify what strategies are successful and where improvements are needed. By making data-driven decisions, you can enhance your marketing efforts and boost your overall ROI.

Social Savvy scale 9: Advanced (from a 1-10 range)

Ready to elevate your social media game? Listen in now! 

| Clive Roach web site  | Blog Subscribe Page | Clive Roach Social Media list | 

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🎙️ Step into “Social Media Jail” — a tongue-in-cheek courtroom drama for modern marketers. Our “Social Media Jedi” prosecutes vanity metrics, AI comment bots, and fake followers while defending ethical, revenue-driven marketing.

In this podcast episode you’ll hear how campaigns go off the rails (hello, engagement pods), and how to fix them with clear KPIs tied to pipeline and LTV. We unpack AI transparency (C2PA, disclosures), bot clean-up, and much more to prove real impact.

You’ll learn:

 - How to swap likes for leads (and qualified ones at that)
 - What data-driven attribution and modeled conversions actually mean
 - Ways to connect GA4 + CRM to report revenue, not vibes
 - How to stay ethical with AI: provenance, policies, and disclosures
 - The vanity-metric myths that get teams “sentenced” every quarter

Hit play, beat the verdict, and graduate from clicks to cash—ethically. Subscribe for more smart, snackable marketing wins.

Finally I list my "Just Add Social" actionable Key Takeaways.

The Social Savvy scale is level 3: "Basic" - Comfortable with fundamental skills of social media marketing.

| Clive Roach web site  | Blog Subscribe Page | Clive Roach Social Media list | 

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🎶 “Nothing beats a Jet2 holiday!”
Heard this lately? It’s not just a jingle. It’s become a full-blown social trend.

💼 Brands, take note:
🔹 Easy to use audio
🔹 Positive vibes
🔹 Real people, real joy

The result? Jet2 won social media this summer ☀️ - and they didn’t even have to try hard. ✈️ Could your brand become the next viral sound?

In this podcast, we explore how it all started and why it became so popular. However, what was the effect on Jet2’s brand in social media?

Finally I list my "Just Add Social" actionable Key Takeaways centred around how brands should respond to unexpected trending brand mentions.

The podcast Social Savvy scale is level 6: "Competent" - So advanced handling of routine social media marketing tasks is seen as useful in order to take advantage of the podcast advice to successfully optimize campaign strategy and tactics.

| Clive Roach web site  | Blog Subscribe Page | Clive Roach Social Media list |