Intuitive Art Sales with Jessica Craddock – Details, episodes & analysis

Ep85 – Recently, I started feeling off but couldn’t pinpoint why. Within a short period of time, I was experiencing anxiety attacks and knew I had to call the doctor. After consulting with my regular doctor, naturopath and therapist, I’m starting to feel better, but it’s made me question how much I’ve been doing. After taking time to reassess, I’ve realized I need to cut way back. I feel my mission is too important to completely take the summer off, so, instead, I’m scaling back my efforts to 20%. In this process, I’ve decided to rebuild that 20% from scratch.  

I know I’m not alone because so many artists have shared with me that they are overwhelmed or burnt out. Just like me, they can’t keep up their current pace. Something has to change. So, part of that 20% is determining how to help this amazing community of artists. What I’ve been teaching for the past several years is incredibly valuable, and I don’t want to give it up, so I’ve been working on a simplified version that not only teaches you how to have a distinctive voice but how to simplify your own art career and revive your spark. 

Listen in to learn more about my upcoming workshop series and why you don’t want to miss it!

>> To register for the Revive Your Spark Workshops, click here: https://theartistmarket.co/spark-workshops/

>> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/

>> Visit Jessica’s website at www.TheArtistMarket.co

>> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @‌artistmarketco.

Ep84 – Agnes Russo is a contemporary abstract artist living in Dallas, Texas. Her art is an invitation to stop, relax and recharge in this crazy, busy life. She uses a loose technique with water and acrylics that allows the art to reveal it’s own story of peace and serenity.

This past year has been an eye-opening experience for Agnes. She has developed a deeper understanding of what she wants to express with her art, and she has been able to use this understanding to connect with more buyers, especially at in-person events. However, Agnes is trying to have a stronger online presence and is looking to bridge the significant gap between her online sales and her in-person events.

She knows social media can be a useful tool for artists, but she struggles to allow herself to be vulnerable with her audience after a difficult online experience.

Listen in as we get to the heart of what Agnes really wants and discuss the best way for her to get there.

>> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/

>> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @‌artistmarketco.

SHOW NOTES

Ep75 – Debbie Downey is a professional face painter and balloon twister who has recently moved into doing murals. Debbie has been creating murals for children’s spaces and small businesses, so thus far her art has been more about who she’s making it for than about the art itself.

Debbie says she is still taking whatever comes her way but would love to have the financial freedom to turn jobs down if they don’t feel aligned with her vision. Right now, she is working toward making more money per commissioned mural as well as getting away from working nights and weekends. Debbie wants to know how to find more of her ideal clients in a short timeframe so that she can make more money with her art.

Listen in as I teach Debbie how to reach out to create new clients and grow her mural business.

>> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/

>> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @‌artistmarketco.

Ep74 – Kristine Hurd is a mixed media artist from Saskatchewan who works with alcohol ink and enjoys fluid experimenting. She works full time outside of the home and paints for fun in her spare time. Kristine isn’t looking to turn her art into a full-time income, but she knows she must sell it to continue to do the thing that she loves. Being a very prolific painter, she faces the challenges of limited space and the cost of purchasing supplies.

Even though Kristine has a marketing degree, as an artist, she feels social media can be all-consuming. Because she paints for herself, Kristine feels that there isn’t really a story behind her art. Not knowing the story behind her art keeps Kristine from being able to identify who her target audience is. This makes it more challenging and tedious to come up with content for social media.

Listen in to learn what Kristine is missing and the advice I give her on finding and connecting with her ideal art buyer.

>> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/

>> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @‌artistmarketco.

Ep73 – Sam Groom is a printmaker and collage artist from the UK. She creates relief prints and sculptural artworks that are bold, colorful and joyful.

Sam has been successful at selling her artwork thus far, but she is trying to figure out the best way to generate more income. Most of her sales come from live events, but she also sells in local stores, through her website and on social platforms. She would like to be selling more online by increasing her presence there to draw a larger audience for her work. Should she raise her prices, focus more on her originals, or something else?

Sam spends a significant amount of time on her originals, which are her passion projects, and would really like to be making more for her time and skill. However, she is a bit risk averse about going bigger, being bolder and increasing her prices significantly.

Listen in as I coach Sam on where she should increase her prices and other strategies she can use to get her art in front of more people.

>> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/

>> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @‌artistmarketco.

Ep72 – Nikkita Cohoon is a designer and multimedia artist who makes vibrant artwork with lots of mark making that feels like a chatty conversation. She started her own brand design business in 2013, which she has loved doing, but is now working full-time in a position that allows her to use more of her creative inspiration for her own work. Nikkita is passionate about creating rituals in life, not just following a routine, and through her classes and workshops she focuses on helping other artists do the same.

Nikkita believes in being in tune with the seasons of your body and mind and not pushing yourself to stay busy when you need to rest and settle. Being a firm believer in staying grounded through rituals, Nikkita focuses on actions that are aligned with her current state and feel good for her. Lately, she has been in a resting or “wintering” phase, exploring the inspired ideas she has collected for several months, looking for little nudges that will help her decide when to take action on her evolving ideas.

Listen in as Nikkita and I talk through what she’s exploring and how to recognize when to execute her ideas.

>> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/

>> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @‌artistmarketco.

Ep71 – Cindy Atchison is an artist and graphic designer living in Durango, Colorado. In her work she focuses on expressing the beauty of nature and our world through stylistic landscape paintings. She likes to create art freely, joyfully, and prolifically in an authentic, unique style that portrays her pursuit of beauty in a way that connects people through a shared love of nature and beauty.

Cindy would like to sell more art and learn ways to make deeper connections with buyers, but she’s not sure where to focus her marketing efforts. Should she be pursuing gallery representation, focusing on her social media, or offering online purchases on her website?

Listen in as I walk Cindy through a dream life meditation to help her find the answers she’s looking for.

>> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/

>> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @‌artistmarketco.

Ep70 – Gaya Shantaram is an intuitive artist for spiritual, professional women who want to capture a moment in their timeline visually. She is also an author marketing her books.

Over the past year or so, she has taken a step back from her art business, not only to manage her personal life but also a transcontinental move. She is still selling, putting herself out there and painting on occasion, but at a more laid-back pace.

Gaya has been questioning whether she actually is an artist and trying to determine her motivation for creating. What she is trying to accomplish? Does creating art continue to serve her, and is it a proper use of her time?

Listen in as I walk Gaya through some self-exploration and help her begin to form an identity that includes being an artist.

>> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/

>> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @‌artistmarketco.

Ep69 – SaraMarie Bottaro is a painter from Boston. She’s an artist who is working with themes of divination in the ancient Mediterranean using mixed media and culturally relevant symbols to illustrate some of the stories and traditions of that culture. She works full time and loves her day job, but she also loves to create.

Passionate about sharing stories of her culture through her art, SaraMarie knows that her work has come a long way in the past year, and she is excited to take it even further. However, she is uncertain what her top priorities should be and where she should be spending her time. It’s a daunting task to combine her goals, the opportunities she already has in front of her, and the things that she wants to explore more to create a marketing plan that works for her business.

Listen in as I walk SaraMarie through some important questions that help her discover what she needs to focus on first and how to incorporate more as she moves forward.

>> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/

>> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @‌artistmarketco.

Ep68 – LaDara McKinnon is a painter who creates vivid, abstract art with lots of movement in it. The past year has seen a lot of change in her life. She experienced the loss of her mother and the grieving process. For a while she wasn’t able to paint or go about her regular routine with her business. It’s been difficult because she’s always had a great foundation for her business and her art and thought she had everything together.

Now that LaDara is in a better place, she is reintroducing herself to what she loves to create, giving herself grace while relearning both her art practice and who she wants to be in her art business. It is important to LaDara to make a difference in the lives of others and set an example. Philanthropy work is very important to LaDara, and she wants to be even more impactful in the future.

Listen in as I walk LaDara through an exercise to help identify her core motivation and message so she can develop an effective marketing plan for 2024.

>> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/

>> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @‌artistmarketco.