Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand Values – Details, episodes & analysis

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Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand Values

Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand Values

Ashlee Sang

Business

Frequency: 1 episode/10d. Total Eps: 100

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Calling all you conscious and caring service providers who want to increase your income, show up more consistently, and share messages that matter! This is the place where values spark action and where we celebrate our paths toward purpose and progress. It’s also where we talk about brand messaging strategy, brand values, and all the other ways to make your business better. Hi! I’m Ashlee Sang, a values-aligned brand messaging strategist and marketing consultant, wife and mama, thrifter and traveler. As my business has evolved since 2019, I’ve met some amazing women along the way. And a common theme that keeps popping up is that these multi-passionate, super experienced, and really ambitious entrepreneurs have a hard time talking about themselves and connecting the dots between their past experiences and the vision they’re working toward now. So, what’s my vision? For all of us to live out our values in everything we do. Because when you’re clear on your brand values, you’re able to stand up for what you believe in and stand out in all the best ways. That’s the goal of my brand messaging framework and this podcast—to equip business owners to take confident, meaningful action so that their business not only feels good, it also does good. Each week, you’ll be part of deep conversations for and with smart, strong women. I cover brand messaging strategy and my guests touch on every other aspect of running an online business. We share anecdotes and advice based on where we come from and where we’re going…and sometimes even what we’re going through. It’s part personal, part professional—basically good humans doing good business. Thanks for being here! And remember: your message matters. LET’S STAY CONNECTED Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: www.ashleesang.com/podcastfreebie Work with me: www.ashleesang.com/services Send me a voice memo: www.ashleesang.com/podcast Follow me on Instagram: http://instagram.com/ashleesangconsulting Add me on LinkedIn: https://www.linkedin.com/in/ashleesang Email me: podcast@ashleesang.com
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Apple Podcasts

  • 🇨🇦 Canada - marketing

    11/03/2026
    #57

  • 🇨🇦 Canada - marketing

    15/10/2025
    #73

  • 🇨🇦 Canada - marketing

    30/09/2025
    #82

  • 🇨🇦 Canada - marketing

    29/09/2025
    #48

  • 🇬🇧 Great Britain - marketing

    19/05/2025
    #68

  • 🇨🇦 Canada - marketing

    15/11/2024
    #97

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Score global : 58%

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Unpacking My Tech Stack (Tools for a Values-Driven Business)

Episode 75

mardi 5 novembre 2024 • Duration 19:50

Here’s a peek into my tech stack from (and potentially for) a non-techie business owner. I cover what I use each service and platform for, some pros and cons of the user experience, and how it all ties back to values-aligned business.

For the full show notes, visit https://www.ashleesang.com/episode75

 

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*affiliate link

 

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BONUS: Baking Your Brand Cake with Robyn LeRoy-Evans

Episode 74

mardi 29 octobre 2024 • Duration 33:42

In this re-purposed IG Live with an extended up-to-date intro, Copywriter Robyn LeRoy-Evans and I are talking about building a brand like baking a cake. Yes, as in the cake you eat. I mix analogies a bit, but at the heart of it all, we’re chatting about personality-packed copy, values-aligned messaging, and purposeful business.

For the full show notes, visit https://www.ashleesang.com/episode74

 

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Leaning Into Your Values For Unconventional Impact

Episode 65

mardi 2 juillet 2024 • Duration 19:36

Practice makes progress, so take the time to reflect on how your values-aligned decisions, actions, projects, and communities make a powerful mark on your business and your potential for impact. Lean into your values in order to leverage your business as a vehicle for (potentially unconventional) good. Because earning a living is essential, but doing work that connects you to the causes and people you care about is even better.

For the full show notes, visit https://www.ashleesang.com/episode65

 

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*affiliate links

 

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Collaborating Toward Growth & Freedom with Rosa Sarmento

Episode 64

mardi 18 juin 2024 • Duration 46:10

I’m so excited to chat with Podcast Manager & Founder Rosa Sarmento of Ideablossoms. She and I are big fans of collaborating, both with each other and with others. And she takes it to a whole other level by working with a team and building out a full agency. 

This episode gives you a glimpse into Rosa’s brain (like all our interview episodes do!), but it also shows a behind-the-scenes look at how she’s scaled and shifted her business through thoughtful, values-aligned collaboration.

For the full show notes, visit https://www.ashleesang.com/episode64

 

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Introducing Yourself With Confidence

Episode 63

mardi 4 juin 2024 • Duration 20:55

Today we’re exploring (and finding solutions to) the question: Why is it so hard to talk about ourselves and our work? We’re unpacking how to talk to real people about what you do and why it matters. 

On a client call, at a dinner party, at a networking event, we find ourselves feeling flustered and ramble-y when inevitably asked the question: So, what do you do?

Enter: the elevator pitch.

This little blurb captures your big ideas with just a few words. It gives you the clarity to make a memorable first impression, no matter the context.

So that you have the confidence to introduce yourself and and your brand in order to get the values-aligned visibility you want—aka become known and “put yourself out there” on your own terms and connect on a human-to-human level.

For the full show notes, visit https://www.ashleesang.com/episode63

 

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Getting Personal About Health, Femcare, and Business with Lauren Lee Crane

Episode 62

mardi 21 mai 2024 • Duration 59:07

I’m so excited to chat with this week’s guest Lauren Lee Crane, CEO and Co-Founder of Semaine Health. She is such a quiet force who’s deeply passionate about her work and her mission to change the femcare industry, not only through her products, but also with the conversations she’s fostering around women’s experiences.

We get personal and talk about taboo topics surrounding around our health and bodies. She shares how she started a business in the pandemic as an introvert, creative, and complete entrepreneurial newbie, found her role in the CPG and femcare spaces, and became a CEO that looks and acts differently than whatever stereotypes come to mind. 

Whether you’re a solopreneur service provider or aiming to scale your product-based business to multi-million dollars in revenue like Lauren has, her story absolutely translates to whatever your business vision is.

For the full show notes, visit https://www.ashleesang.com/episode62

 

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*affiliate links

 

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Committing To Consistency Amidst Constant Change

Episode 61

mardi 7 mai 2024 • Duration 11:44

Like everyone else, my business contracts and expands with my capacity, which is such a gift, but also a huge source of stress and guilt. Especially when it comes to being consistent.

Because of course, the market will change. Your passions and skills will change. Your capacity and season of life will change.

And if the only constant is change, then what’s the point of consistency? That’s what we’re unpacking in today’s episode! (Plus, a big personal announcement tucked in there!)

For the full show notes, visit https://www.ashleesang.com/episode61

 

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Owning What You Choose To Do with Bola Sokunbi

Episode 60

mardi 23 avril 2024 • Duration 48:50

I’m so excited to chat with Bola Sokunbi, 4-time bestselling author and Founder & CEO of Clever Girl Finance. Bola is a personal finance educator and speaker, a comp sci and tech employee turned media mogul, and a wife and mama of twins, which actually shines through pretty prominently in our interview. 

I really appreciate her examples from both everyday life and from her massively successful entrepreneurial journey in relation to her values, her quest to leave a legacy of impact, and her personal development along the way. Ultimately, she encourages us to own what we choose to do and back ourselves up with knowledge as we grow. She advocates for using listening skills as a tool to get insight from data, our team, supporters, and especially the people we serve. And to care ourselves, even when we have tons of passions or responsibilities vying for our time and attention.

For the full show notes, visit https://www.ashleesang.com/episode60

 

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Living Out Your Brand Values

Episode 59

mardi 9 avril 2024 • Duration 21:15

Today, we’re focusing on one of the central themes of my business, this podcast, and my approach to messaging and marketing: values. Your values are your HOW, our operating system. Follow along with examples from my 3-part framework of Establishing, Defining, and Applying your brand values so you can stand up for what you believe in and stand out in all the best ways.

For the full show notes, visit https://www.ashleesang.com/episode59

 

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Betting On Yourself with Jordan Gill

Episode 58

mardi 26 mars 2024 • Duration 58:35

I’m so excited to chat with Jordan Gill, Founder of Systems Saved Me®. She’s someone who really knows how to leverage her strengths, then build teams and systems around any gaps. She’s a community builder, a thought leader, a Reels Queen, a systems pro, and ultimately a savvy business owner who pivots over and over again by measuring what’s working and seeing where the opportunities lie.

For the full show notes, visit https://www.ashleesang.com/episode58

 

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