InTouch with Terri – Details, episodes & analysis

Get InTouch with Terri

• Terri Ross Website: Click Here
• Terri Ross Patreon: Business and Sales Mentorship
• 4S Summit Info: For more details, look up 4S Summit to understand its role in providing strategic business consulting in the aesthetics industry https://4ssummit.com/

Terri Ross is a renowned expert in the aesthetic industry, specializing in sales training, strategic growth consulting, and business transformation. As an accomplished author and international speaker, Terri has dedicated over two decades to elevating businesses in the aesthetic field with a ground-up approach focused on sustainability, profitability, and scalability. Her experience is rooted in working with Fortune 500 companies like Medicis and Zeltique, where she developed a deep understanding of market dynamics and strategic sales methodologies.

Episode Notes:

In this episode, Shannon Blake, Director of Medical Spa Partnerships at Podium, shares how AI-driven operating systems are transforming the aesthetic industry. Discover how innovative technology can streamline chaos, boost revenue, and future-proof your practice.

• The chaos caused by fragmented software systems in aesthetic practices and its costly impact
• How Podium's new AI-powered operating system integrates EMR, CRM, and scheduling for seamless management
• The importance of AI in automating repetitive tasks like texting, scheduling, and treatment follow-ups
• Revenue mining: Leveraging AI for proactive patient engagement and increased profitability
• Why practices are losing money with traditional EMRs and how Podium is addressing these pain points
• The role of AI voice technology and its current limitations for real-time communication
• Building a customer-obsessed and agile tech environment to differentiate in a competitive market
• Practical tips for selecting AI-enabled platform solutions and maximizing practice efficiency
• The future of AI in aesthetics: Evolving from automation to revenue generation

• Podium's Aesthetic Solutions
• Contact Shannon Blake
• 801-979-8096

Get InTouch with Terri

• Terri Ross Website: Click Here
• Terri Ross Patreon: Business and Sales Mentorship
• 4S Summit Info: For more details, look up 4S Summit to understand its role in providing strategic business consulting in the aesthetics industry https://4ssummit.com/

Terri Ross is a renowned expert in the aesthetic industry, specializing in sales training, strategic growth consulting, and business transformation. As an accomplished author and international speaker, Terri has dedicated over two decades to elevating businesses in the aesthetic field with a ground-up approach focused on sustainability, profitability, and scalability. Her experience is rooted in working with Fortune 500 companies like Medicis and Zeltique, where she developed a deep understanding of market dynamics and strategic sales methodologies.

Episode Notes:

What if the biggest thing holding your business back… is happening inside the consultation room?

In this powerful episode of In Touch with Terri, Terri Ross breaks down one of the most critical shifts every aesthetic practice must make: stop selling treatments and start delivering transformation through a proven consultation process.

If your practice is busy but not hitting revenue goals, struggling with low conversions, inconsistent patient outcomes, or weak retention, this episode reveals exactly why.

Terri shares her globally proven consultation framework that has helped practices:

• Increase conversion rates and average patient spend
• Improve patient outcomes and long-term loyalty
• Boost revenue per hour without adding more appointments
• Build a sustainable, high-profit aesthetic business

You'll learn:

• Why transactional consultations are costing you money
• How to uncover a patient's emotional drivers (the real reason they buy)
• The step-by-step blueprint for a high-converting consultation
• How to present treatment plans with authority (without sounding "salesy")
• The key metrics every CEO must track to grow their practice

This episode is a must-listen for med spa owners, aesthetic providers, and practice leaders ready to elevate their business, increase profitability, and create a better patient experience.

If you're ready to stop chasing transactions and start building transformation, this episode is your blueprint.

InTouch with Terri is brought to you by Podium:

Podium is a platform providing AI-powered communication solutions for lead conversion and patient retention. In Touch with Terri listeners get their first month of Podium free CLICK HERE. Be sure to tune into the full conversation to uncover detailed insights into transforming your aesthetic practice by leveraging patient retention strategies. Subscribe for more episodes and stay informed about the latest developments and strategies in the industry 

Get InTouch with Terri!

• Terri Ross Website: Click Here
• Terri Ross Patreon: Business and Sales Mentorship
• 4S Summit Info: For more details, look up 4S Summit to understand its role in providing strategic business consulting in the aesthetics industry https://4ssummit.com/

Terri Ross is a renowned expert in the aesthetic industry, specializing in sales training, strategic growth consulting, and business transformation. As an accomplished author and international speaker, Terri has dedicated over two decades to elevating businesses in the aesthetic field with a ground-up approach focused on sustainability, profitability, and scalability. Her experience is rooted in working with Fortune 500 companies like Medicis and Zeltique, where she developed a deep understanding of market dynamics and strategic sales methodologies.

Thomas Terranova is the CEO of Quad A, a globally recognized accreditation body known for its dedication to surgical safety. He is an attorney by training, specializing in international mergers and acquisitions, with previous experience advising multinational corporations using data analytics. At Quad A, Thomas steers the organization's strategic direction, ensuring the adherence to quality standards across surgical and non-surgical medical aesthetic practices. Under his leadership, Quad A is pioneering a new accreditation initiative for non-surgical medical aesthetics to enhance patient safety and facility standards worldwide.

• Quad A Website: quada.org

Welcome to this engaging episode of "In Touch with Terri," where we explore the dynamic world of accreditation in the booming aesthetics industry. Host Terri Ross converses with Thomas Terranova, CEO of Quad A, about an exciting and crucial initiative to introduce a global accreditation framework for non-surgical medical aesthetic practices, such as med spas. As the industry surges ahead with rapid growth, this initiative aims to bridge the current regulatory gap, providing a structured and formal oversight mechanism that has long been absent in non-surgical environments.

In this revealing discussion, Terri and Thomas delve into the pressing safety gaps in the medical aesthetics sector. With an understanding that current growth has outpaced both regulations and common best practices, Thomas outlines the steps Quad A is taking to standardize safety, excellence, and consistency. The pair highlight the potential impacts of this initiative on both practitioners—ensuring legitimate, safe operations—and patients who will gain increased confidence in the services they receive. Attentive listeners will learn about the core pillars of this new accreditation framework, the challenges faced during its development, and its anticipated positive repercussions on the global stage.

• The medical aesthetics industry is experiencing rapid growth but lacks adequate regulation, particularly in non-surgical environments such as med spas.

• Quad A, under the leadership of Thomas Terranova, is leading a global initiative to develop an accreditation framework for non-surgical medical aesthetic practices.

• The accreditation aims to ensure patient safety, enhance facility standards, and instill greater confidence in aesthetic treatments.

• The initiative includes comprehensive documentation, rigorous staff training, and the adoption of standard operating procedures to minimize risks.

• Educating patients and making safety considerations front-and-center are key strategies for improving consumer trust and industry standards.

• "If you're a well-intentioned practitioner, whatever we're talking about are nothing to be afraid of. The only people that should be afraid are the people who don't want to do things right."

• "Product is a big one. And again, with supply chain, the way it is... that's a huge concern."

• "It's a choice to do things the right way. It's a choice to do it in a way that's safe."

• "We're bringing this back to medicine. We're talking about making sure the products are valid, properly maintained, and that the staff is well-trained."

Let's talk KPI's! Key Performance Indicators. Your practice needs the right tool to find the KPI's that are most important.

Expert Medical Spa Management Consultant, Terri Ross will share with you one of her most valuable tools in her tool chest for medical professionals.  Terri welcomes Wes Olis, the Director of Product for PatientNOW to discuss an amazing tool called Pulse that is designed to make you more money with software that runs your entire business and keeps your patients coming back for life.

Visit PatientNOW: https://www.patientnow.com

Practice Foundational Elements Online Sales Training Course 

https://www.terrirossconsulting.co/pfe-join

Terri Ross Consulting's Website http://bit.ly/TerriRossConsultingWebsite

terri@terriross.com

Follow Terri Ross https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

https://www.facebook.com/terrirossconsulting/

https://www.instagram.com/terrirossconsulting/

https://www.linkedin.com/in/terriross/

https://twitter.com/terrirossmb

InBound Digital Media - Marketing Videos/Social Media Ad Campaigns 

http://bit.ly/InBoundDigitalMedia

InBound Films Aesthetic Marketing Videos http://bit.ly/InBoundFilms

YouTube http://bit.ly/AestheticVideos

Contact Tim Cicciarelli 

https://www.instagram.com/inbounddigitalmedia/

tim@inboundfilms.com

310-844-1983

Expert Medical Spa Management Consultant, Terri Ross is joined by long-time collaborator Jennifer Kilkenny with Total Social Solutions, a boutique digital marketing agency which offers customized social media marketing solutions for medical and aesthetics practices.

At the time this episode was recorded and released, aesthetics practice owners are struggling with knowing if and how to market their practices and services during the COVID-19 pandemic and shutdowns.  Jennifer provides actionable tips on digital marketing in the COVID-19 era, as well as providing us all hope for the future.

Total Social Solutions:

https://www.totalsocialsolutions.com

Facebook.com/totalsocialsolutions

Instagram.com/totalsocialsln

Twitter.com/totalsocialsln

https://www.linkedin.com/in/jenck

Practice Foundational Elements Online Sales Training Course 

https://www.terrirossconsulting.co/pfe-join

Terri Ross Consulting's Website http://bit.ly/TerriRossConsultingWebsite

terri@terriross.com

Follow Terri Ross https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

https://www.facebook.com/terrirossconsulting/

https://www.instagram.com/terrirossconsulting/

https://www.linkedin.com/in/terriross/

https://twitter.com/terrirossmb

InBound Digital Media - Marketing Videos/Social Media Ad Campaigns 

http://bit.ly/InBoundDigitalMedia

InBound Films Aesthetic Marketing Videos http://bit.ly/InBoundFilms

YouTube http://bit.ly/AestheticVideos

Follow Tim Cicciarelli 

https://www.instagram.com/inbounddigitalmedia/

tim@inboundfilms.com

310-844-1983

At the time of the recording of this episode, medical spas and healthcare providers offering all elective procedures are shut down due to the Coronavirus Crisis.  It is vital that all medical spas, dermatologists, and plastic surgeons utilize this time to stay engaged with their clients.  One option is to embrace telemedicine or telehealth.

Expert Medical Spa Management Consultant, Terri Ross is joined by Tyler Tetry, VP of Sales for TouchMD, a visual consultation, marketing, and imaging software utilizing touchscreen technology that enhances the patient experience with proven revenue generation.  TouchMD provides you with all the necessary tools to take care of your patients, remotely.

Register for Terri Ross and Tyler Terry's Free Webinar -How The Top 2% of Practices Attract Patients & Rapidly Convert Telehealth Consults

https://www.terrirossconsulting.co/touchmd-register

TouchMD - The Complete Consultation Tool

https://www.touchmd.com

Practice Foundational Elements Online Sales Training Course https://www.terrirossconsulting.co/pfe-join

Terri Ross Consulting's Website http://bit.ly/TerriRossConsultingWebsite

terri@terriross.com

Follow Terri Ross https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

https://www.facebook.com/terrirossconsulting/

https://www.instagram.com/terrirossconsulting/

https://www.linkedin.com/in/terriross/

https://twitter.com/terrirossmb

InBound Digital Media - Marketing Videos/Social Media Ad Campaigns http://bit.ly/InBoundDigitalMedia

InBound Films Aesthetic Marketing Videos http://bit.ly/InBoundFilms

YouTube http://bit.ly/AestheticVideos

Follow Tim Cicciarelli https://www.instagram.com/inbounddigitalmedia/

tim@inboundfilms.com

310-844-1983

Expert Medical Spa Management Consultant, Terri Ross is joined by Cosmetic Injection Specialist and CEO of RR Aesthetics, Rand Rusher RN BSN CANS.

Terri Ross and Rand Rusher, a high profile-celebrity injector in Beverly Hills, will be discussing:

• How to take advantage of this forced downtime with some  re-evaluation tips for your practice
• Offering suggestions on unique ways to stay in touch with your clients via social media during the quarantine
• What you should be asking of your vendors to help you prepare for when life finally does gets back to normal 
• Rand will graciously be sharing his valuable trade secrets on how to properly assess your clients' needs during a consultation

RR Aesthetics: https://www.rraesthetics.com

Rand Rushers Blog : Rush to Beauty: https://rushtobeauty.com

Practice Foundational Elements Online Sales Training Course https://www.terrirossconsulting.co/pfe-join

Terri Ross Consulting's Website http://bit.ly/TerriRossConsultingWebsite

terri@terriross.com

Follow Terri Ross https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

https://www.facebook.com/terrirossconsulting/

https://www.instagram.com/terrirossconsulting/

https://www.linkedin.com/in/terriross/

https://twitter.com/terrirossmb

InBound Digital Media - Marketing Videos/Social Media Ad Campaigns http://bit.ly/InBoundDigitalMedia

InBound Films Aesthetic Marketing Videos http://bit.ly/InBoundFilms

YouTube http://bit.ly/AestheticVideos

Follow Tim Cicciarelli https://www.instagram.com/inbounddigitalmedia/

tim@inboundfilms.com

310-844-1983

Expert Medical Spa Management Consultant, Terri Ross is joined by Alex Thiersch, CEO of the American Med Spa Association to discuss how the Coronavirus Shutdown has affected the medical spa industry as a whole and how medical spas can prepare themselves to qualify for the soon to be available federal aid.

Terri and Alex also provide valuable suggestions on tactics you can take during this shutdown to take your practice to the next level be prepared when life and business finally does get back to normal.

AmSpa Coronavirus Resource Page

https://www.americanmedspa.org/page/coronavirus

Medical Spa Insider Podcast with Alex Thiersch

https://podcasts.apple.com/us/podcast/medical-spa-insider/id1340962270

Practice Foundational Elements Online Sales Training Course https://www.terrirossconsulting.co/pfe-join

Terri Ross Consulting's Website http://bit.ly/TerriRossConsultingWebsite

terri@terriross.com

Follow Terri Ross https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

https://www.facebook.com/terrirossconsulting/

https://www.instagram.com/terrirossconsulting/

https://www.linkedin.com/in/terriross/

https://twitter.com/terrirossmb

InBound Digital Media - Marketing Videos/Social Media Ad Campaigns http://bit.ly/InBoundDigitalMedia

InBound Films Aesthetic Marketing Videos http://bit.ly/InBoundFilms

YouTube http://bit.ly/AestheticVideos

Follow Tim Cicciarelli https://www.instagram.com/inbounddigitalmedia/

tim@inboundfilms.com

There's never been a more important time to get your teams and systems dialed in.  With all of the craziness going on in the world right now, medical spa  owners everywhere are bracing for impact!  So, how can we be prepare for what's to come? How can we adapt and stay ahead of it?

Expert Medical Spa Management Consultants, Terri Ross and Robbi Grayson discuss how to mitigate the impact of COVID-19 on your revenue.

Practice Foundational Elements Online Sales Training Course https://www.terrirossconsulting.co/pfe-join

Terri Ross Consulting's Website http://bit.ly/TerriRossConsultingWebsite

terri@terriross.com

Follow Terri Ross https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

https://www.facebook.com/terrirossconsulting/

https://www.instagram.com/terrirossconsulting/

https://www.linkedin.com/in/terriross/

https://twitter.com/terrirossmb

InBound Digital Media - Marketing Videos/Social Media Ad Campaigns http://bit.ly/InBoundDigitalMedia

InBound Films Aesthetic Marketing Videos http://bit.ly/InBoundFilms

YouTube http://bit.ly/AestheticVideos

Follow Tim Cicciarelli https://www.instagram.com/inbounddigitalmedia/

tim@inboundfilms.com

After months of explosive growth, supporting hundreds of clients through numerous speaking engagements, live sale training seminars, online courses, podcasts and on site practice training, Terri Ross completed a comprehensive search to find the perfect resource to help Terri's Tribe build, sustain and scale their medical aesthetic practices,.  We are so happy to welcome Practice Management Consultant, Robbi Grayson to the Terri Ross Consulting team!

Robbi has been active in the aesthetic industry for more than thirty years as an owner, distributor, educator and consultant. She has engaged in all aspects of the industry including sales, product manufacturing, leadership, management and new practice development. Robbi is recognized as a pioneer in the skincare and day spa arena in the U.S. market as well as a trusted expert in the medical aesthetic industry.  As TRC continues to grow, our commitment to helping your practice grow is stronger than ever!

Practice Foundational Elements Online Sales Training Course https://www.terrirossconsulting.co/pfe-join

Terri Ross Consulting's Website http://bit.ly/TerriRossConsultingWebsite

terri@terriross.com

Follow Terri Ross https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

https://www.facebook.com/terrirossconsulting/

https://www.instagram.com/terrirossconsulting/

https://www.linkedin.com/in/terriross/

https://twitter.com/terrirossmb

InBound Digital Media - Marketing Videos/Social Media Ad Campaigns http://bit.ly/InBoundDigitalMedia

InBound Films Aesthetic Marketing Videos http://bit.ly/InBoundFilms

YouTube http://bit.ly/AestheticVideos

Follow Tim Cicciarelli https://www.instagram.com/inbounddigitalmedia/

tim@inboundfilms.com