âAll of us are people, and if on a personal level, we don't follow principles or values of health and well-being, itâs very difficult to build a corporate culture of well-being in our companies. So, I believe that personal and organisational are very much related.â
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In episode #608 of the Inspiring Women in CX podcast, Clare Muscutt talks to Marina Bezuglova, the Executive Director of Healthcare, CEE, at Ipsos, aboutâŚ
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đ How she found her way into the Women in CX community and found help and support in publishing and translating her book
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âď¸ Her background in Psychology, holding a PhD in Medicine, and how an interdisciplinary approach allows for the formation of new knowledge and innovative solutions
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đ¤ Combining her interest in research, medicine and people working in social and market research at GfK, before becoming a top manager and leading the development of customer experience research and continuous improvement
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đŻď¸ Growing from âuseful crisesâ and the importance of being a mindful and empathetic leader, particularly in times of disruption and transformation
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â The relationship between stress and creativity and how if we neglect our most basic needs, weâre unable to negate mental blockers and develop out-of-the-box solutions
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đŁď¸ The role that both cognitive and emotional empathy play in decision-making and how storytelling can bring the customer/patientâs reality into focus
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For more information on joining the worldâs first online community for women in Customer Experience, head over to