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Podcast Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategies for Growing a Podcast That Converts

Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategies for Growing a Podcast That Converts

Courtney Elmer | PodLaunchHQ.com

Business
Business
Education

Frequency: 1 episode/6d. Total Eps: 410

Hosting podcast Buzzsprout

Named the best podcast on podcasting, this isn’t another “share great content and stay consistent” show doling out generic podcasting advice. We’re breaking down 15,000+ hours of study into what today's top hosts do differently to create bingeworthy podcasts that convert.


Hosted by Forbes and Rolling Stone–featured podcasting psychology expert, Webby Awards judge, and PodLaunch® founder Courtney Elmer, you’ll get the podcasting tools and strategies other shows won’t dare to share (backed by 70+ Top 100 podcast launches).


Expect unfiltered coaching, behind-the-scenes breakdowns, and “why didn’t anyone tell me this sooner?!” podcasting advice to help you master growing a podcast your future listeners can’t stop bingeing (and buying from).


When you’re ready to break out of less-than-200-download-per-episode jail and stop settling for downloads that don’t reflect your effort...


Or if you want a podcast launch strategy that positions you as the authority in your category and drives revenue...


Welcome to the podcast that’s about to change the game for you. Hit follow and let’s dive in. 


...


Popular Guests Include: Adam Adams, Alex Sanfilippo, Dave Jackson, Ellie Puckett, James Cridland, James Wedmore, Jeremy Enns, John Lee Dumas, Jordan Harbinger, Kevin Chemidlin, Seth Silvers, Tom Rossi, and many more. 


Popular Episode Topics Include: Podcast Messaging, Podcasting Psychology, Podcast Marketing, Creating Bingeworthy Podcast Content, Listener Engagement Strategies, Podcasting Mistakes to Avoid, Podcasting Tools, Podcasting Trends, Growing a Podcast, How to Monetize Your Podcast, Podcast Listener Conversion, Video Podcasting, Ranking Your Podcast in the Top 100, How to Start a Podcast, Podcast Launch Strategy

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Why Episode Numbers Don’t Belong in Your Episode Titles (and What to Do Instead)

Episode 372

mercredi 12 novembre 2025Duration 13:23

Should you put episode numbers in your podcast titles? Some podcasters swear it makes episodes easier to find. Others argue it kills discoverability. And this one podcasting decision can impact discoverability, bingeability, and whether listeners explore more of your episodes or leave after one.

I’m breaking down the pros and cons of episode numbers and showing you an easier way to help listeners find what they're looking for without wasting valuable title space or hurting your podcast search rankings. If you want listeners to discover more of your content (and see your podcast as professional and worth binging), hit play and let's dive in.

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1:02 – Do Episode Numbers Really Help Listeners?

4:11 – The Surprising Pros and Hidden Cons of Episode Numbers

8:39 – How Episode Numbers Affect SEO and Discoverability

13:56 – 2 Smarter Ways to Help Listeners Find Old Episodes

18:42 – One Simple Test to Know Whether Episode Numbers Are Right for Your Show

...

Other Episodes You’ll Love:

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Got Podcasting Questions? Send them to me here.

Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so it can get found 24/7.

Apply for a spot on the show to get live podcasting help from me.

Want more podcasting advice? See what I’m testing on Substack

Get reviews for your show with PodLottery

...

Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

Follow for more podcasting insights:  LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

3 Smarter Podcast Marketing Strategies That Don’t Require Social Media

Episode 371

mercredi 5 novembre 2025Duration 28:45

After a year of following the industry’s favorite “just stay consistent” podcasting advice, Anne Rajoo was still trapped in 100-download jail no matter how many episodes or posts she put out. With limited time and zero desire to be on social media, she needed a smarter path to growing a podcast. 

In this Fix My Pod coaching session, you’ll learn how to test whether your podcast can attract strangers who don’t already know you, plus 3 high-leverage marketing moves to get your show in front of people already searching for content like yours.

If you don’t want to spend another year publishing episodes that never reach new listeners, hit play and let’s dive in.

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2:41 – Why Consistency Alone Keeps Podcasters Stuck in 100-Download Jail

7:55 – A Simple Test to See If Your Show Can Attract Strangers

12:03 – The Biggest Mistake Podcasters Make With Promotion (and What to Do Instead)

14:18 – 3 Smarter Podcast Marketing Strategies That Don’t Require Social Media

27:31 – The Overlooked Collaboration Strategy That Gets You in Front of New Listeners

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Episode Links:

...
 
Other Episodes You’ll Love:

...

Got Podcasting Questions? Send them to me here.

Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so it can get found 24/7.

Apply for a spot on the show to get live podcasting help from me.

Want more podcasting advice? See what I’m testing on Substack

Get reviews for your show with PodLottery

...

Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

Follow for more podcasting insights:  LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

5 Ways to Create Swiftie-Level Loyalty That Drives Podcast Growth

Episode 362

mercredi 17 septembre 2025Duration 22:44

Taylor Swift’s engagement dominated headlines, but the real story was what it revealed about podcasting psychology. To outsiders, Swiftie behavior can look obsessive. In reality, it’s driven by the same listener psychology I use on this show to get you bingeing these episodes every week.

I'm about to break down five simple but powerful shifts that will help you turn casual listeners into die-hard fans of your show. Plus, three ways to build stronger listener connection both on and off the mic so your audience sees you as more than a host, but a trusted friend whose advice they follow with their wallet.

If you want to create the kind of loyalty that keeps listeners coming back, bingeing your show, and buying from you, hit play and let’s dive in.

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3:12 – Why Some Podcasts Feel Addictive and Others Get Forgotten

6:46 – 3 Ways Consistency Creates Fan Attachment (Like Swifties Waiting for a Ticket Drop)

12:38 – The Fastest Way to Turn a Stranger Into a Loyal Fan of Your Show

17:30 – How to Use Easter Eggs and Callbacks to Reward Listener Loyalty

23:15 – Why Listeners Follow Advice From Podcast Hosts They’ve Never Met

...

Other Episodes You’ll Love:

...

Got Podcasting Questions? Send them to me here.

Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so it can get found 24/7.

Apply for a spot on the show to get live podcasting help from me.

Want more podcasting advice? See what I’m testing on Substack

Get reviews for your show with PodLottery

...

Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

Follow for more podcasting insights:  LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

Steal This Episode Planning Framework to Cut Your Prep Time in Half | Joe Casabona

Episode 272

mercredi 18 septembre 2024Duration 26:05

You’ve probably heard all about how to save time editing, uploading, and promoting — but the real time-suck for most podcasters? Planning the dang episode before you even hit record! But what if you could cut your episode prep time in half, reclaim that mental energy, and never stare at a blank screen wondering what to talk about again?

In this episode, podcast productivity guru Joe Casabona shares a simple framework that’ll help you capture ideas wherever you are (yes, even mid-shampoo) and streamline your episode prep time, free up your creativity, and create episodes that connect and convert — all without accidentally undermining your authority with AI.

If you’re ready to have more fun and enjoy podcasting again with a smarter, faster way to prep your episodes and position yourself as the go-to podcaster in your niche, hit play and let’s make your business bingeworthy.

0:08 - Where Most Podcasters Waste Time Planning Podcast Episodes
2:28 - Stop Waiting for Inspiration to Strike (Do This Instead)
13:32 - The Simple Episode Planning Framework to Cut Your Prep Time in Half
19:45 - The Right Way to Leverage Your Content Across Platforms
22:39 - How to Know Your Content is Hitting the Mark


Episode Links:


Other Episodes You'll Enjoy: 

→ This episode was recorded on the Deity VO-7U

Got Podcasting Questions? Send them to me here.

Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so it can get found 24/7.

Apply for a spot on the show to get live podcasting help from me.

Want more podcasting advice? See what I’m testing on Substack

Get reviews for your show with PodLottery

...

Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

Follow for more podcasting insights:  LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

5 Ways to Get Your Podcast on the Top Charts

Episode 271

jeudi 12 septembre 2024Duration 19:32

Getting on the podcast charts is like ranking on the first page of Google. It's an incredibly powerful way to get found by new listeners, and surprisingly? It's easier than you might think.

In this episode we're unpacking why charting is key for discoverability beyond word-of-mouth or organic search, and why it's not out of reach for you even if you're just starting out or have a small audience. You’ll also learn how to stop stressing over your download numbers and start using them as data points to build a growth strategy that keeps your listeners hooked and attracts new ones.

Ready to uncover the five key metrics Apple and Spotify use to rank podcasts — and how you can leverage them to get found by new listeners? Hit play and let’s make your business bingeworthy.

0:00 - The Real Purpose of Podcast Charts
4:20 - Why Charting Is Like Getting on Page One of Google
7:14 - The Five Key Metrics That Determine Apple and Spotify Ratings
12:15 - Proven Strategies to Increase Your Ranking Potential
16:24 - Why It's Time to Stop Obsessing Over Downloads


Episode Links:


Other Episodes You’ll Enjoy: 



→ This episode was recorded on the Deity VO-7U

Got Podcasting Questions? Send them to me here.

Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so it can get found 24/7.

Apply for a spot on the show to get live podcasting help from me.

Want more podcasting advice? See what I’m testing on Substack

Get reviews for your show with PodLottery

...

Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

Follow for more podcasting insights:  LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

How Do You Keep Podcast Listeners Listening Longer?

Episode 270

mercredi 11 septembre 2024Duration 18:20

Want to know how to keep your listeners hooked from start to finish? In this episode, we’re diving into the psychology of how platforms like Netflix and Hulu create bingeworthy content — and how to apply these same principles to your episodes to keep your listeners hooked and coming back for more. 

Learn how to open loops that leave listeners hanging (in a good way), the best way to tease future episodes, and how to increase that all-important listener consumption rate that signals to players like Apple Podcasts and Spotify that you have high listener engagement. Bonus: you can use these same techniques across your social media platforms and email newsletters, too.

Ready to learn exactly how to keep your listeners tuning in episode after episode? Hit play and let's make your business bingeworthy.

0:02 - How to Tell if Listeners Are Truly Hooked on Your Podcast

1:01 - What ACTUALLY Drives Listener Engagement

2:45 - The One Metric That’s Changing How to Measure Your Podcast's Success

4:55 - How to Find the Ideal Episode Length to Keep Your Audience Listening Longer

6:47 - The Technique Netflix and Hulu Use to Make You Binge Watch (And How to Use it For Your Podcast)

12:17 - The Simple Technique That Keeps Listeners Coming Back

15:26 - Using These Techniques Throughout Your Entire Content Strategy


 Other Episodes You'll Enjoy:


Special thanks to Flora McCormick of Sustainable Parenting for submitting today’s question. If you have a question you’d like me to answer in an upcoming episode, shoot me a text below.


 
 → This episode was recorded on the Deity VO-7U

Got Podcasting Questions? Send them to me here.

Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so it can get found 24/7.

Apply for a spot on the show to get live podcasting help from me.

Want more podcasting advice? See what I’m testing on Substack

Get reviews for your show with PodLottery

...

Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

Follow for more podcasting insights:  LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

Why You Don’t Need Big Numbers to Rank Your Podcast | Zach Kristensen

Episode 269

jeudi 5 septembre 2024Duration 16:26

Think you need a massive number of downloads to rank your podcast? Think again. In this episode, fellow podcaster Zach Kristensen reveals how he relaunched his podcast and landed on the Apple Podcast charts with fewer downloads than you'd expect.

We’re unpacking the challenges that led him to rethink his show, the unexpected lessons he learned about crafting the right message, and the specific changes he made that helped him connect with the right listeners, convert them into leads, and redefine his show's success. So if you’re ready for your podcast to drive real business growth (without spending another minute obsessing over download numbers), hit play and let’s make your business bingeworthy.

0:46 - How to Grow a Top Podcast Without a Big Audience
2:32 - How to Leverage Your Existing Episodes for Faster Growth
6:37 - The Surprising Launch Results That Prove Download Numbers Are Deceiving
9:14 - Why Rebranding Could Be Your Podcast's Game Changer
13:11 - Strategic Shifts That Keep Your Listeners Hooked (and Coming Back)


Episode Links:



→ This episode was recorded on the Deity VO-7U

Got Podcasting Questions? Send them to me here.

Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so it can get found 24/7.

Apply for a spot on the show to get live podcasting help from me.

Want more podcasting advice? See what I’m testing on Substack

Get reviews for your show with PodLottery

...

Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

Follow for more podcasting insights:  LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

Why Your Podcast Isn’t Getting Found (and How to Fix It)

Episode 268

mercredi 4 septembre 2024Duration 24:22

If you want your podcast discovered by new listeners, you need three key things to stand out in today’s increasingly crowded space. In this episode, we’re unpacking what it really takes to attract new listeners daily  — and revealing the one growth metric most podcasters aren’t tracking (but should be).

Ready to learn how to get listeners choosing your show over the competition and go from unheard expert to binge-worthy thought leader in your niche? Hit play and let’s make your business bingeworthy.

0:02 - Three Must-Haves for Getting Your Podcast Discovered

1:37 - The Real Reason Most Hosts Never Hit the Top Charts

4:20 - How to Attract Listeners Actively Searching for Shows Like Yours

14:29 - The One Differentiator You Need to Stand Out in a Crowded Podcast Category

20:00 - The Podcast Growth Metric You’re Probably Not Tracking (But Should Be)



 → This episode was recorded on the Deity VO-7U

Got Podcasting Questions? Send them to me here.

Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so it can get found 24/7.

Apply for a spot on the show to get live podcasting help from me.

Want more podcasting advice? See what I’m testing on Substack

Get reviews for your show with PodLottery

...

Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

Follow for more podcasting insights:  LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

Can You Still Be Successful Without Video Podcasting? | Dave Jackson

Episode 267

jeudi 29 août 2024Duration 21:07

Can you have a successful podcast without video? Short answer: Absolutely.

But are you missing out on podcast growth by sticking to audio only? It depends.

Podcasting hall-of-famer Dave Jackson is back to set the record straight on video podcasts. We’re tackling questions like: Is it worth putting a podcast on YouTube? What advantages are there to having a video podcast? Can you start with audio and add video later? When's the right time to add video? And is this video podcasting trend here to stay?

Whether you launched your podcast to avoid the camera or you're eyeing YouTube as the secret strategy for faster podcast growth, this episode has the answers you need. Hit play and let’s make your business bingeworthy.

0:03 - Should You Follow the Video Podcasting Trend?

1:27 - Are You Ready for Video Podcasting? Here's How to Tell

5:43 - Audio vs. Video: Do You Really Need to Be on YouTube?

10:07 - Will the YouTube Algorithm Help or Hurt Your Podcast?

18:26 - What’s Coming Next for Podcast Advertising


 Episode Links:


 
 → This episode was recorded on the Deity VO-7U

Got Podcasting Questions? Send them to me here.

Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so it can get found 24/7.

Apply for a spot on the show to get live podcasting help from me.

Want more podcasting advice? See what I’m testing on Substack

Get reviews for your show with PodLottery

...

Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

Follow for more podcasting insights:  LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

How to Monetize Your Podcast Even With a Small Audience | Dave Jackson

Episode 266

mercredi 28 août 2024Duration 22:05

People often say that monetizing a podcast is all about growing your audience and landing sponsors and advertisers. But if it were that simple, then why are so many podcast hosts still struggling to make real money?

The truth is, there are over 20+ ways to monetize a podcast *without* sponsors or ads — yep, even if you have a small audience, don't have a business, or are just a few months into your podcasting journey.

Podcasting Hall-of-Famer Dave Jackson is in the studio with me to break down the do’s and don’ts of podcast monetization, as well as what you need to have in place before you can start monetizing so that your podcast can become a real source of profit (and not a money pit).

So if you’ve got a podcast that isn’t making money (or you’re looking to start one and turn it into a steady income stream) hit play and let's make your business bingeworthy.

0:22 - Why Your Podcast Isn't Making Money Yet

5:31 - What You Need Before You Can Successfully Monetize a Podcast

10:21 - The Secret to Turning Listeners into Loyal Customers

14:01 - How to Monetize a Small Podcast Without Sponsors

18:47 - The Underrated Key to Podcast Growth


 Episode Links:


 
→ This episode was recorded on the Deity VO-7U

Got Podcasting Questions? Send them to me here.

Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so it can get found 24/7.

Apply for a spot on the show to get live podcasting help from me.

Want more podcasting advice? See what I’m testing on Substack

Get reviews for your show with PodLottery

...

Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

Follow for more podcasting insights:  LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.


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