Explore every episode of the podcast Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategies for Growing a Podcast That Converts
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Why Episode Numbers Don’t Belong in Your Episode Titles (and What to Do Instead) | 12 Nov 2025 | 00:13:23 | |
Should you put episode numbers in your podcast titles? Some podcasters swear it makes episodes easier to find. Others argue it kills discoverability. And this one podcasting decision can impact discoverability, bingeability, and whether listeners explore more of your episodes or leave after one. I’m breaking down the pros and cons of episode numbers and showing you an easier way to help listeners find what they're looking for without wasting valuable title space or hurting your podcast search rankings. If you want listeners to discover more of your content (and see your podcast as professional and worth binging), hit play and let's dive in. ... 1:02 – Do Episode Numbers Really Help Listeners? 4:11 – The Surprising Pros and Hidden Cons of Episode Numbers 8:39 – How Episode Numbers Affect SEO and Discoverability 13:56 – 2 Smarter Ways to Help Listeners Find Old Episodes 18:42 – One Simple Test to Know Whether Episode Numbers Are Right for Your Show ... Other Episodes You’ll Love: ... Got Podcasting Questions? Send them to me here. Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so it can get found 24/7. Apply for a spot on the show to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack Get reviews for your show with PodLottery ... Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it. Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved. | |||
| 3 Smarter Podcast Marketing Strategies That Don’t Require Social Media | 05 Nov 2025 | 00:28:45 | |
After a year of following the industry’s favorite “just stay consistent” podcasting advice, Anne Rajoo was still trapped in 100-download jail no matter how many episodes or posts she put out. With limited time and zero desire to be on social media, she needed a smarter path to growing a podcast. In this Fix My Pod coaching session, you’ll learn how to test whether your podcast can attract strangers who don’t already know you, plus 3 high-leverage marketing moves to get your show in front of people already searching for content like yours. If you don’t want to spend another year publishing episodes that never reach new listeners, hit play and let’s dive in. ... 2:41 – Why Consistency Alone Keeps Podcasters Stuck in 100-Download Jail 7:55 – A Simple Test to See If Your Show Can Attract Strangers 12:03 – The Biggest Mistake Podcasters Make With Promotion (and What to Do Instead) 14:18 – 3 Smarter Podcast Marketing Strategies That Don’t Require Social Media 27:31 – The Overlooked Collaboration Strategy That Gets You in Front of New Listeners ... Episode Links:
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... Got Podcasting Questions? Send them to me here. Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so it can get found 24/7. Apply for a spot on the show to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack Get reviews for your show with PodLottery ... Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it. Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved. | |||
| 5 Ways to Create Swiftie-Level Loyalty That Drives Podcast Growth | 17 Sep 2025 | 00:22:44 | |
Taylor Swift’s engagement dominated headlines, but the real story was what it revealed about podcasting psychology. To outsiders, Swiftie behavior can look obsessive. In reality, it’s driven by the same listener psychology I use on this show to get you bingeing these episodes every week. I'm about to break down five simple but powerful shifts that will help you turn casual listeners into die-hard fans of your show. Plus, three ways to build stronger listener connection both on and off the mic so your audience sees you as more than a host, but a trusted friend whose advice they follow with their wallet. If you want to create the kind of loyalty that keeps listeners coming back, bingeing your show, and buying from you, hit play and let’s dive in. ... 3:12 – Why Some Podcasts Feel Addictive and Others Get Forgotten 6:46 – 3 Ways Consistency Creates Fan Attachment (Like Swifties Waiting for a Ticket Drop) 12:38 – The Fastest Way to Turn a Stranger Into a Loyal Fan of Your Show 17:30 – How to Use Easter Eggs and Callbacks to Reward Listener Loyalty 23:15 – Why Listeners Follow Advice From Podcast Hosts They’ve Never Met ... Other Episodes You’ll Love:
... Got Podcasting Questions? Send them to me here. Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so it can get found 24/7. Apply for a spot on the show to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack Get reviews for your show with PodLottery ... Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it. Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved. | |||
| Steal This Episode Planning Framework to Cut Your Prep Time in Half | Joe Casabona | 18 Sep 2024 | 00:26:05 | |
You’ve probably heard all about how to save time editing, uploading, and promoting — but the real time-suck for most podcasters? Planning the dang episode before you even hit record! But what if you could cut your episode prep time in half, reclaim that mental energy, and never stare at a blank screen wondering what to talk about again? In this episode, podcast productivity guru Joe Casabona shares a simple framework that’ll help you capture ideas wherever you are (yes, even mid-shampoo) and streamline your episode prep time, free up your creativity, and create episodes that connect and convert — all without accidentally undermining your authority with AI. If you’re ready to have more fun and enjoy podcasting again with a smarter, faster way to prep your episodes and position yourself as the go-to podcaster in your niche, hit play and let’s make your business bingeworthy. 0:08 - Where Most Podcasters Waste Time Planning Podcast Episodes
→ This episode was recorded on the Deity VO-7U Got Podcasting Questions? Send them to me here. Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so it can get found 24/7. Apply for a spot on the show to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack Get reviews for your show with PodLottery ... Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it. Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved. | |||
| 5 Ways to Get Your Podcast on the Top Charts | 12 Sep 2024 | 00:19:32 | |
Getting on the podcast charts is like ranking on the first page of Google. It's an incredibly powerful way to get found by new listeners, and surprisingly? It's easier than you might think. In this episode we're unpacking why charting is key for discoverability beyond word-of-mouth or organic search, and why it's not out of reach for you even if you're just starting out or have a small audience. You’ll also learn how to stop stressing over your download numbers and start using them as data points to build a growth strategy that keeps your listeners hooked and attracts new ones. Ready to uncover the five key metrics Apple and Spotify use to rank podcasts — and how you can leverage them to get found by new listeners? Hit play and let’s make your business bingeworthy. 0:00 - The Real Purpose of Podcast Charts
Got Podcasting Questions? Send them to me here. Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so it can get found 24/7. Apply for a spot on the show to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack Get reviews for your show with PodLottery ... Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it. Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved. | |||
| How Do You Keep Podcast Listeners Listening Longer? | 11 Sep 2024 | 00:18:20 | |
Want to know how to keep your listeners hooked from start to finish? In this episode, we’re diving into the psychology of how platforms like Netflix and Hulu create bingeworthy content — and how to apply these same principles to your episodes to keep your listeners hooked and coming back for more. Learn how to open loops that leave listeners hanging (in a good way), the best way to tease future episodes, and how to increase that all-important listener consumption rate that signals to players like Apple Podcasts and Spotify that you have high listener engagement. Bonus: you can use these same techniques across your social media platforms and email newsletters, too. Ready to learn exactly how to keep your listeners tuning in episode after episode? Hit play and let's make your business bingeworthy. 0:02 - How to Tell if Listeners Are Truly Hooked on Your Podcast 1:01 - What ACTUALLY Drives Listener Engagement 2:45 - The One Metric That’s Changing How to Measure Your Podcast's Success 4:55 - How to Find the Ideal Episode Length to Keep Your Audience Listening Longer 6:47 - The Technique Netflix and Hulu Use to Make You Binge Watch (And How to Use it For Your Podcast) 12:17 - The Simple Technique That Keeps Listeners Coming Back 15:26 - Using These Techniques Throughout Your Entire Content Strategy
Got Podcasting Questions? Send them to me here. Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so it can get found 24/7. Apply for a spot on the show to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack Get reviews for your show with PodLottery ... Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it. Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved. | |||
| Why You Don’t Need Big Numbers to Rank Your Podcast | Zach Kristensen | 05 Sep 2024 | 00:16:26 | |
Think you need a massive number of downloads to rank your podcast? Think again. In this episode, fellow podcaster Zach Kristensen reveals how he relaunched his podcast and landed on the Apple Podcast charts with fewer downloads than you'd expect. We’re unpacking the challenges that led him to rethink his show, the unexpected lessons he learned about crafting the right message, and the specific changes he made that helped him connect with the right listeners, convert them into leads, and redefine his show's success. So if you’re ready for your podcast to drive real business growth (without spending another minute obsessing over download numbers), hit play and let’s make your business bingeworthy. 0:46 - How to Grow a Top Podcast Without a Big Audience
Got Podcasting Questions? Send them to me here. Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so it can get found 24/7. Apply for a spot on the show to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack Get reviews for your show with PodLottery ... Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it. Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved. | |||
| Why Your Podcast Isn’t Getting Found (and How to Fix It) | 04 Sep 2024 | 00:24:22 | |
If you want your podcast discovered by new listeners, you need three key things to stand out in today’s increasingly crowded space. In this episode, we’re unpacking what it really takes to attract new listeners daily — and revealing the one growth metric most podcasters aren’t tracking (but should be). Ready to learn how to get listeners choosing your show over the competition and go from unheard expert to binge-worthy thought leader in your niche? Hit play and let’s make your business bingeworthy. 0:02 - Three Must-Haves for Getting Your Podcast Discovered 1:37 - The Real Reason Most Hosts Never Hit the Top Charts 4:20 - How to Attract Listeners Actively Searching for Shows Like Yours 14:29 - The One Differentiator You Need to Stand Out in a Crowded Podcast Category 20:00 - The Podcast Growth Metric You’re Probably Not Tracking (But Should Be)
Got Podcasting Questions? Send them to me here. Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so it can get found 24/7. Apply for a spot on the show to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack Get reviews for your show with PodLottery ... Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it. Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved. | |||
| Can You Still Be Successful Without Video Podcasting? | Dave Jackson | 29 Aug 2024 | 00:21:07 | |
Can you have a successful podcast without video? Short answer: Absolutely. But are you missing out on podcast growth by sticking to audio only? It depends. Podcasting hall-of-famer Dave Jackson is back to set the record straight on video podcasts. We’re tackling questions like: Is it worth putting a podcast on YouTube? What advantages are there to having a video podcast? Can you start with audio and add video later? When's the right time to add video? And is this video podcasting trend here to stay? Whether you launched your podcast to avoid the camera or you're eyeing YouTube as the secret strategy for faster podcast growth, this episode has the answers you need. Hit play and let’s make your business bingeworthy. 0:03 - Should You Follow the Video Podcasting Trend? 1:27 - Are You Ready for Video Podcasting? Here's How to Tell 5:43 - Audio vs. Video: Do You Really Need to Be on YouTube? 10:07 - Will the YouTube Algorithm Help or Hurt Your Podcast? 18:26 - What’s Coming Next for Podcast Advertising
Got Podcasting Questions? Send them to me here. Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so it can get found 24/7. Apply for a spot on the show to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack Get reviews for your show with PodLottery ... Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it. Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved. | |||
| How to Monetize Your Podcast Even With a Small Audience | Dave Jackson | 28 Aug 2024 | 00:22:05 | |
People often say that monetizing a podcast is all about growing your audience and landing sponsors and advertisers. But if it were that simple, then why are so many podcast hosts still struggling to make real money? The truth is, there are over 20+ ways to monetize a podcast *without* sponsors or ads — yep, even if you have a small audience, don't have a business, or are just a few months into your podcasting journey. Podcasting Hall-of-Famer Dave Jackson is in the studio with me to break down the do’s and don’ts of podcast monetization, as well as what you need to have in place before you can start monetizing so that your podcast can become a real source of profit (and not a money pit). So if you’ve got a podcast that isn’t making money (or you’re looking to start one and turn it into a steady income stream) hit play and let's make your business bingeworthy. 0:22 - Why Your Podcast Isn't Making Money Yet 5:31 - What You Need Before You Can Successfully Monetize a Podcast 10:21 - The Secret to Turning Listeners into Loyal Customers 14:01 - How to Monetize a Small Podcast Without Sponsors 18:47 - The Underrated Key to Podcast Growth
Got Podcasting Questions? Send them to me here. Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so it can get found 24/7. Apply for a spot on the show to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack Get reviews for your show with PodLottery ... Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it. Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved. | |||
| The Untold Secrets of Building a Multimillion Dollar Podcast | John Lee Dumas | 22 Aug 2024 | 00:21:17 | |
It’s easy to look at today’s top podcast hosts and think, "Wow, they had it easy." But deep down, we know that’s not the case. Even the biggest names in the game started from zero and faced the same doubts, fears, and setbacks as you. That’s why I invited John Lee Dumas to join me for this episode and unpack the REAL story behind Entrepreneurs on Fire, how it almost didn’t happen, and how he battled massive self-doubt to turn his vision into one of the most successful podcasts in history. So if you're feeling that gap between where you are now and where you want to be with your podcast, grab your headphones and lean in — you might be closer to success than you think. Hit play and let's make your business bingeworthy. 0:06 - The One Thing Keeping Most Podcasters From Making it Big 3:01 - The Surprising Idea that Launched Entrepreneurs on Fire 6:05 - Two Top Mistakes New Podcasters Make (and How to Avoid Them) 14:39 - Following JLD's Strategy From $0 to $100K+ Months to Profit From Your Podcast
Got Podcasting Questions? Send them to me here. Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so it can get found 24/7. Apply for a spot on the show to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack Get reviews for your show with PodLottery ... Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it. Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved. | |||
| What It Really Takes to Reach 15M Podcast Downloads a Month | Jordan Harbinger | 21 Aug 2024 | 00:21:29 | |
What does it REALLY take to become a top podcaster? (And are today’s top podcasters gatekeeping the real secrets to podcast growth?) In this episode, I’m sitting down with the one and only Jordan Harbinger—a podcasting legend with over 15 million downloads every month and named Apple’s “Best and Most Downloaded Podcast” back in 2018. We’re pulling back the curtain on the exact strategies that helped Jordan build his podcasting empire—from letting go of the obsession with analytics to finding success by doing the opposite of what everyone else is doing, and staying motivated when it feels like every niche is already taken. So if you’re ready to learn what it actually takes to master your craft as a podcast host, this is an episode you won’t want to miss. Hit play and let's make your business bingeworthy. 0:45 - What’s Missing from Your Podcast Growth Strategy? 3:10 - The Mental Shift That Took Jordan to 15m+ Monthly Downloads 7:25 - The Unconventional Approach to Podcasting That Defies The 'Rules' 10:40 - How to Stand Out When Every Podcast Niche Feels Oversaturated 14:05 - Jordan’s Bold Move That Built Massive Trust With His Audience 18:30 - The One Thing That Matters More Than Downloads for Long-Term Success
Got Podcasting Questions? Send them to me here. Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so it can get found 24/7. Apply for a spot on the show to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack Get reviews for your show with PodLottery ... Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it. Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved. | |||
| How to Hit Every Podcast Goal You Ever Set | Hal Elrod | 15 Aug 2024 | 00:28:50 | |
Ever set a podcast goal and feel like no matter what you do, you just can't hit it? You're putting out great content, lining up awesome guests, and promoting like crazy on social media, but the downloads just aren't moving in the right direction — and you’re not alone. Multiple time best-selling author of The Miracle Morning, Hal Elrod, joins me in this episode to share how he went from struggling to sell books to creating a global movement — and how podcasting played a significant role in the process. But instead of the usual advice on setting podcast goals, Hal's here to show you how to actually hit them. He’s got some counterintuitive, refreshingly uncommon advice for identifying the right actions to focus on rather than obsessing over results. So if you’re ready to crush every podcast goal you set and actually make real progress, hit play and let's make your business bingeworthy. 6:37 - The 6-Minute Morning Routine that Transformed Hal's Life 4:32 - The Biggest Mistake Most Podcasters Make in Their First Year 16:24 - How Hal Elrod Turned Failure into a Million Book Sales 19:26 - A Different Set of Metrics for Sustainable Podcast Growth 22:46 - The Power of Committing to the Process Over the Results
Got Podcasting Questions? Send them to me here. Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so it can get found 24/7. Apply for a spot on the show to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack Get reviews for your show with PodLottery ... Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it. Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved. | |||
| Why Taylor Swift’s Engagement Just Handed Us The Biggest Podcast Marketing Lesson Yet | 10 Sep 2025 | 00:11:21 | |
What makes someone binge a podcast, buy from the show, and feel emotionally connected to a host they’ve never interacted with personally? Taylor Swift’s engagement became one of the biggest podcast marketing lessons of all time because it accidentally exposed why some podcasts create obsessed fans while others get forgotten. I'm breaking down the podcasting psychology behind audience loyalty, emotional connection, and what makes listeners keep coming back long after an episode ends. If you want to see how applying podcasting psychology turns casual listeners into raving fans who binge your show and buy from you (Swiftie or not), hit play and let’s dive in. ... 1:23 – Why Loyalty, Not Reach, Is the Unspoken Secret Behind Growing a Podcast 4:36 – What Swifties Teach Us About Building Fierce Podcast Fans 8:44 – The Hard Line Between Listener Manipulation and Genuine Connection 10:49 – How Parasocial Relationships Drive Bingeworthy Podcast Content 13:42 – Why 1,000 True Fans Will Grow Your Show Faster Than 1M Casual Listeners ... Other Episodes You’ll Love: ... Got Podcasting Questions? Send them to me here. Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so it can get found 24/7. Apply for a spot on the show to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack Get reviews for your show with PodLottery ... Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it. Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved. | |||
| Why Most Podcast Audiences Don’t Convert (and How to Build One That Does) | 14 Aug 2024 | 00:17:18 | |
Wondering how to grow your podcast audience and increase conversions at the same time? Is it really possible to do both, or should you put your energy into one goal over the other? In this episode, we're digging into the strategies to help you expand your listener base and turn those loyal listeners into hot leads for your business. So if you're ready to make your podcast work double-duty for you, hit play and let’s make your business bingeworthy. 2:54 - Why Growing a Podcast Audience Doesn’t Automatically Mean More Sales 4:59 - The Two Types of Traffic: Attracting Listeners vs. Converting Leads 6:43 - How to Avoid the Trap of Giving Away Too Much for Free 10:08 - Mapping the Listener Journey From Podcast Fan to Paying Customer 12:08 - Building a Funnel Around Your Podcast for Conversions
Got Podcasting Questions? Send them to me here. Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so it can get found 24/7. Apply for a spot on the show to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack Get reviews for your show with PodLottery ... Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it. Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved. | |||
| 5 Signs Your Podcast Content Is Blending In (Avoid These Podcasting Mistakes) | Luis Camejo | 08 Aug 2024 | 00:24:58 | |
Have you ever shared a podcast episode you're really excited about, packed with content you’re confident your audience will love, only to be met with... radio silence? You check the stats: fewer than 100 downloads, a couple of likes on your social media posts, and zero "New Call Booked!" emails in your inbox. And the worst part? You’re left scratching your head, wondering what you're missing and starting to question if all the effort you’re putting in is even worth it. Luis Camejo from BizBros is back with us to break down the five signs your podcast content is blending in (and what to do about it). So if you want to know how get more listeners choosing your podcast over the competition with content that dominates the conversation, hit play and let’s make your business bingeworthy. 0:03 - Why Great Content Isn't Enough to Stand Out 01:34 - Giving the Algorithm Too Much Credit 04:47 - Not Reading the Right Data 07:40 - Why Safe Content is Boring Content 09:55 - When Polarizing Content Pays Off 14:35 - Creating Content for Views vs. Value 23:42 - The Future of Podcasting is Human Connection
Got Podcasting Questions? Send them to me here. Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so it can get found 24/7. Apply for a spot on the show to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack Get reviews for your show with PodLottery ... Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it. Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved. | |||
| Avoid These 5 Podcast Content Repurposing Mistakes | Luis Camejo | 07 Aug 2024 | 00:22:25 | |
Content repurposing is a great way to extend the life of your podcast episodes — or, let's be honest, it can feel like a big waste of time. So if you've ever wondered why your repurposed podcast content isn't getting the engagement you hoped for, you're not alone. Luis Camejo from BizBros joins me in this episode to talk about the five biggest mistakes podcasters make when repurposing content that causes your short-form clips to get overlooked (and how to fix it). Is it ~really~ possible to turn social media followers into loyal podcast listeners? Hit play and let's make your business bingeworthy. 0:12 - Why Repurposed Content Often Fails 0:44 - Content Repurposing vs. Multipurposing 1:46 - 5 Common Mistakes to Avoid When Repurposing Podcast Content 6:48 - Quality vs. Quantity: Which is Better? 9:47 - How to Use Data to Improve Your Podcast's Reach 13:04 - Creating a Cohesive Content Ecosystem
Got Podcasting Questions? Send them to me here. Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so it can get found 24/7. Apply for a spot on the show to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack Get reviews for your show with PodLottery ... Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it. Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved. | |||
| Q + A | Should You Run Podcast Ads? | 01 Aug 2024 | 00:20:41 | |
Should you run paid podcast ads to grow your show? In this episode, we break down the ins and outs of podcast ads to help you decide if they're worth the investment. We'll cover the best types of podcast ads, the ones to avoid, and whether paid ads are right for you. Get the inside scoop on the most effective ad types, pros and cons of organic vs. paid growth strategies, and how to gauge the accuracy of targeting algorithms so you can track your ad performance. If you're considering paid podcast ads, this episode is chock-full of the clarity and practical advice you need. Oh, and your wallet will thank you. Hit play and let's make your business bingeworthy. 0:12 - Should You Run Podcast Ads? 3:22 - Organic vs. Paid Strategies: What's Better for Podcast Growth? 6:48 - The Best Time to Start Running Podcast Ads 10:40 - Types of Podcast Ads and Their Pros and Cons 17:02 - Do This BEFORE Running Podcast Ads 20:10 - Why Bigger Download Numbers Aren't Always Better Special thanks to Laura, host of Grandparents Raising Grandchildren, for submitting today's question! Got Podcasting Questions? Send them to me here. Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so it can get found 24/7. Apply for a spot on the show to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack Get reviews for your show with PodLottery ... Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it. Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved. | |||
| 3 Language Patterns that Turn Podcast Listeners Into Clients | 31 Jul 2024 | 00:19:08 | |
Want to get more of your listeners asking, “How can I work with you?!” If you’re nodding yes, then this episode is for you. We’re diving deep into listener psychology with three powerful language patterns that’ll help you communicate more effectively as a podcast host so you can drive more listener-to-lead conversions. (Master these and you'll have 'em hitting replay and coming back every week for more, too). The best part? These three language patterns aren’t just for your podcast. You can use them anytime you need to overcome objections and move people to action — on sales calls, from stage, on webinars, and more. If you’re ready to learn how to turn more listeners into clients so you can grow your business and expand your podcast's reach, hit play and let’s make your business bingeworthy. 1:10 - Why Listener Psychology Is Your Secret Weapon for Turning Listeners into Clients 6:05 - The Key to Positioning Yourself as the Go-To Expert for Your Audience 9:18 - How to Skillfully Challenge Beliefs and Inspire Action 12:34 - Three Language Patterns that Drive Podcast Conversions 17:45 - Applying These Techniques Beyond Podcasting
Got Podcasting Questions? Send them to me here. Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so it can get found 24/7. Apply for a spot on the show to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack Get reviews for your show with PodLottery ... Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it. Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved. | |||
| How to Grow Your Podcast Without Adding More to Your Plate | Alex Sanfilippo | 25 Jul 2024 | 00:18:33 | |
Are you buried in podcasting tasks and tools that promise growth but only add to your workload? If you've ever felt overwhelmed by the constant push to do more with your podcast, this episode is for you. Alex Sanfilippo is back in the studio to share why doing more doesn’t always equal more podcast growth (and why in most cases it just leads to more complications, more time spent, and more stress). We’ll also uncover the hidden downside of many AI podcasting tools that actually create unnecessary work and show you how to streamline your processes by eliminating the tools that aren’t truly serving your show’s greater good. Ready to simplify your podcasting efforts while maximizing your growth potential? Hit play and let’s make your business bingeworthy. 0:01 - Why Less is More in Podcasting 0:46 - How Simplifying Your Message Can Help Your Podcast Grow Faster 3:17 - Why AI Isn’t Saving You as Much Time as You Think It Is 7:18 - The Social Media Trap That’s Slowing Your Podcast Growth 10:38 - Why Rebranding Isn’t a Sign of Failure, But of Growth
Got Podcasting Questions? Send them to me here. Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so it can get found 24/7. Apply for a spot on the show to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack Get reviews for your show with PodLottery ... Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it. Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved. | |||
| Use This Podcasting Strategy to Improve Podcast Listener Conversion | Alex Sanfilippo | 24 Jul 2024 | 00:20:52 | |
It’s tempting to think that the more you can do to help your podcast grow, the faster you’ll see results — but the opposite is true. But when it comes to growing a podcast, it’s not about doing everything. It’s about focusing on a few strategies and executing them exceptionally well. In this episode, Alex Sanfilippo, founder of PodMatch, reveals why focusing on what really matters is the secret to skyrocketing your podcast growth. We also unpack why trying to replicate what other successful hosts are doing might be causing listeners to overlook your show, and how mastering a handful of key tactics can speed up your podcast’s success. Plus, Alex shares his powerful four-question approach to understanding your audience on a deeper level. Ready to streamline your efforts and unlock the strategies that will truly accelerate your podcast growth? Hit play and let’s make your business bingeworthy. 0:01 - Why Doing More Doesn't Equal Faster Podcast Growth 0:57 - The Counterintuitive Way to Hook Listeners and Keep Them Coming Back 4:11 - Why Your Current Podcast Growth Strategy Might Be Working Against You 7:22 - The Bold Move Most Podcasters Are Too Scared to Make 14:10 - The Surprising Way to Turn Listeners Into Loyal Fans
Got Podcasting Questions? Send them to me here. Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so it can get found 24/7. Apply for a spot on the show to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack Get reviews for your show with PodLottery ... Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it. Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved. | |||
| Relaunching Your Podcast for Explosive Growth | Reana Mulcahy | 18 Jul 2024 | 00:22:18 | |
Did you know that the first eight weeks of your podcast are crucial for platforms like Apple and Spotify to determine your show’s initial potential? …but what if you miss that window? No worries — you can hit the reset button by relaunching your podcast. (PSST: it’s a strategy that works *especially* well if your podcast has been gathering dust or if you haven’t been releasing episodes consistently). In this episode, we’re diving into Dr. Reana Mulcahy's podcast relaunch, where she took her show from 35 downloads per episode to the Top 100 charts. We'll also tackle the common issue of podcaster burnout and give you actionable tips to breathe new life into your show. Whether you’re looking to increase downloads, reignite excitement among your current and new listeners, or gain serious momentum and visibility, this episode is a must. Hit play and let's make your business bingeworthy. 0:45 - How a Podcast Relaunch Catapulted Reana's Show to the Top 100 03:00 - Three Hidden Obstacles in Growing Your Podcast and How to Fix Them 06:10 - From 35 Downloads an Episode to #71 in the Entrepreneur Category 08:30 - Why Your Podcast Name Can Make or Break Your Show 11:41 - Mastering The Five Podcast Content Gatekeepers™ to Drive Real Podcast Growth
Got Podcasting Questions? Send them to me here. Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so it can get found 24/7. Apply for a spot on the show to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack Get reviews for your show with PodLottery ... Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it. Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved. | |||
| Why I Stopped Measuring Podcast Success Based on Downloads | 17 Jul 2024 | 00:18:38 | |
Ever feel like you need to have the best audio, the best voice, the best everything to succeed in podcasting? In this episode, we’re challenging industry norms and showing you a new way to measure your podcast’s success. The industry relies heavily on metrics like downloads, reviews, and rankings to gauge success, but these can be misleading because not all podcasts are created equal. But by changing the types of goals you set and the way you measure your progress, you’ll be able to make continuous improvements, stay motivated, and create content that stays true to your vision and values. If you're ready to stop comparing your podcast to others and start seeing actual podcast growth, hit play and let's make your business bingeworthy. 0:00 - Using Your Podcast as a Powerful Tool for Business Growth 2:06 - Why 994% Growth Revealed an Unhealthy Obsession with Downloads 4:50 - Why Measuring Your Success by Downloads Alone Is Misleading 7:47 - Setting Activity-Based Goals that Drive Podcast Growth 12:07 - Prioritizing Listener Engagement Over Podcast Downloads and Reviews
Got Podcasting Questions? Send them to me here. Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so it can get found 24/7. Apply for a spot on the show to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack Get reviews for your show with PodLottery ... Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it. Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved. | |||
| 4 Reasons Podcast Guesting Isn't Working for You | Seth Silvers | 11 Jul 2024 | 00:19:27 | |
Have you poured hours into podcast guest appearances, only to see minimal impact on your podcast’s growth and zero inquiries from potential clients? In this episode, Seth Silvers, Founder of Story On Media and the strategic mind behind podcasts by industry giants like Alex Hormozi and Patrick Lencioni, reveals why your podcast guesting strategy isn’t working — and how to better position yourself as a guest expert that hosts (and listeners) will rave about. Discover what to look for in a podcast before pitching, why big shows yield the worst listener-to-lead conversions, and what separates the pitches that get an automatic “yes” from the ones that get automatically deleted. If you’re ready to (finally) see an ROI on your podcast guest appearances, hit play and let’s make your business bingeworthy. 0:04 - Why Your Podcast Guesting Strategy Isn’t Working 1:29 - Common Podcasting Guesting Mistakes to Avoid at All Costs 2:22 - What To Look For In A Podcast Before Pitching Yourself as a Guest 5:48 - How to Leave a Lasting Impression as a Podcast Guest 14:33 - Why Podcast Guesting Seems Easy but Takes Serious Effort to Get Right
Got Podcasting Questions? Send them to me here. Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so it can get found 24/7. Apply for a spot on the show to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack Get reviews for your show with PodLottery ... Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it. Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved. | |||
| Is Your Podcast Too Broad to Grow? Here's How to Tell | 03 Sep 2025 | 00:26:15 | |
You’ve niched down. At least, you think you have. You’ve defined your ideal listener, picked a category, maybe even reworked your show description and cover art (twice). But if you’re wondering whether you've niched too far (or not far enough) you're not alone. In this Fix My Pod coaching session, Anthony discovered the subtle red flags that were keeping listeners from hitting play on his content, and how you can spot (and fix) the same signs in your own show so the right people instantly recognize it’s for them. If you’ve ever wondered whether your podcast is specific enough to stand out (and secretly worried that it’s not), hit play and let’s dive in. ... 0:43 – 3 Telltale Signs Your Audience Is Too Broad to Grow 2:51 – The #1 Reason Listeners Don’t Think Your Show Is for Them 6:17 – The Secret to Making Your Show Feel Like It’s Made for Your Dream Listeners 11:02 – How to Nail Your Niche Without Limiting Your Reach (or Boxing Yourself In) 16:48 – The Podcast Messaging Strategy that Makes Your Show Impossible to Scroll Past ... Other Episodes You’ll Love:
... Got Podcasting Questions? Send them to me here. Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so it can get found 24/7. Apply for a spot on the show to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack Get reviews for your show with PodLottery ... Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it. Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved. | |||
| Why Your Audience Isn’t Coming Back (and How to Increase Listener Engagement) | Seth Silvers | 10 Jul 2024 | 00:20:57 | |
Ever wish you could go behind the scenes with someone who oversees strategies for today's top podcasts like Alex Hormozi and Patrick Lencioni? Your wish is my command. Podcast expert Seth Silvers is here to teach you how to create a podcast that doesn't just capture attention, but dominates the conversation. We transparently discuss why the era of traditional interview-style podcasts is coming to an end. Seth also shares the step-by-step competitive analysis you can do to identify gaps in your niche and leverage them to your advantage so you can increase listener-to-lead conversions. If you’re serious about mastering your craft as a host and making your podcast your number one marketing channel, hit play and let’s dive in. 0:04 – What’s Causing the Decline in Overall Podcast Quality 3:28 – Why Interview-Based Shows are on the Decline 8:43 – Practical Steps to Be a Better Podcast Host 14:36 – How to Ace Interview Preparation and Guest Vetting 20:06 – How Podcast Hosts Can Raise the Bar and Set New Standards
Got Podcasting Questions? Send them to me here. Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so it can get found 24/7. Apply for a spot on the show to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack Get reviews for your show with PodLottery ... Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it. Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved. | |||
| Behind the Scenes of Jamie Kern Lima’s Podcast Launch Strategy | 04 Jul 2024 | 00:19:43 | |
Ever wonder how a brand-new podcast can skyrocket to the top of the charts? There are two ways it can happen, and in this episode, I’m taking you behind the scenes of bestselling author and founder Jamie Kern Lima’s recent podcast launch to show you how. Find out the mechanisms at work that helped her claim the #1 spot in self-improvement, Top 20 on Spotify, and Top 20 of all podcasts in the USA, and learn how to leverage these same mechanisms for your show. You’ll also discover the key metrics that actually determine your podcast's success (and nope, it’s not downloads). If you’re ready to increase your podcast’s discoverability so more new listeners can find you, hit play and let’s make your business bingeworthy. 0:02 - Jamie Kern Lima's Meteoric Rise to Podcast Stardom 1:43 - The Five Pillars for a Successful Podcast Launch 6:58 - Comparing Niche Podcasts vs. Celebrity Podcasts 11:11 - Why SEO and Intentional Launch Strategies are Crucial 16:57 - Defining Your Own Measures of Podcast Success
Got Podcasting Questions? Send them to me here. Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so it can get found 24/7. Apply for a spot on the show to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack Get reviews for your show with PodLottery ... Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it. Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved. | |||
| How to Tell if Your Podcast Needs a Rebrand | Beth Schillaci | 03 Jul 2024 | 00:22:56 | |
If you have a podcast that’s not converting as many listeners to leads as you want, chances are it has nothing to do with the current size of your podcast audience and everything to do with the first impression you’re making on your listeners. Fellow podcaster Beth Schillaci joins me in this episode to break down the five key elements of your podcast that shape the crucial first impression on your listeners. By the time you finish listening, you’ll be armed with the know-how to make every new listener nod and go, “Finally! This is the show I’ve been looking for.” Is it time to rebrand your podcast? Or is your podcast already doing a great job of standing out in a crowded feed? Hit play to find out. 0:00 - Why Your Podcast Audience Isn't Converting and How to Fix It 1:40 - From Stagnant Podcast Growth to a Successful Relaunch 3:40 - The Five Critical Podcast Content Gatekeepers™ for a Powerful First Impression 6:43 - The Power of Specificity in Your Podcast's Name and Description 12:21 - What Relaunching Your Podcast Could Mean for You
Got Podcasting Questions? Send them to me here. Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so it can get found 24/7. Apply for a spot on the show to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack Get reviews for your show with PodLottery ... Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it. Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved. | |||
| Do Niche Podcasts Grow Faster? | 27 Jun 2024 | 00:17:26 | |
Are niche podcasts growing faster than general ones? Are video podcasts here to stay? Why are podcast networks booming? How is the podcasting industry going to change over the next 3-5 years? And most importantly, will your podcast rise with the tide or will it sink? Get ready for a deep dive into the future of podcasting and learn what the latest trends are, why they matter, and the opportunity that exists for you in the “Great Divide” that’s being created as more and more podcasts flood the scene. You’ll also hear my predictions on the rise of multimedia content and the decline of traditional interview styles. Plus, the three questions you need to answer about your podcast to make sure your show stays relevant and engaging. Ready to find out if your podcast will withstand the test of time? Hit play and let’s make your business bingeworthy. 0:02 - Is Your Podcast Aligned with Future Trends? 1:16 - The Evolution of Technology and Listener Expectations 6:28 - The Rise and Loyalty of Niche Podcasts 13:03 - Predictions for the Future of Podcast Content 17:01 - How to Make Sure Your Podcast Withstands the Test of Time
Got Podcasting Questions? Send them to me here. Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so it can get found 24/7. Apply for a spot on the show to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack Get reviews for your show with PodLottery ... Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it. Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved. | |||
| 3 Ways to Hook New Podcast Listeners Before They Hit Play | 26 Jun 2024 | 00:15:50 | |
Most podcast hosts think high-quality episodes are enough to attract new listeners. But they’re not. If you want to be the host of a top-ranked podcast, you need to know how to hook your listener *before* they hit play. Because having a bingeworthy podcast isn’t just about keeping listeners’ attention — it's about knowing how to grab it in the first place. In this episode, I'm breaking down three powerful ways to subconsciously communicate the value of your show to your potential listener. You’ll also learn the five red flags to avoid when creating episode titles and why AI tools aren’t helping your show stand out as much as you think. If you have a podcast or you’re thinking of starting one, mastering this skillset will set you apart from 99% of other hosts who aren’t doing this, so hit play and let’s make your business bingeworthy.
Got Podcasting Questions? Send them to me here. Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so it can get found 24/7. Apply for a spot on the show to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack Get reviews for your show with PodLottery ... Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it. Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved. | |||
| Your Best Episode Topics are Hiding in Your Listener Data. Here's How to Find Them. | 20 Jun 2024 | 00:16:03 | |
Ever find yourself staring at your podcast analytics dashboard, wondering what to do with all that data? Maybe you check once a month to see if your downloads are increasing. But what if you knew how to decode your listener data to pinpoint exactly what your listeners want and unearth your most bingeworthy episode topics? Whether you’ve been podcasting for a while or you're just starting out, this episode will teach you how to use your data to craft content that keeps your current listeners hooked and helps you get discovered by new ones every week. Ready to turn your podcast analytics into a Magic 8-Ball that tells you what your listeners want most? Hit play and let’s make your business bingeworthy. 0:02 - Discovering Your Best Episode Topics in Listener Data 01:32 - Three Crucial Data Points: Downloads, Completion Rate, and Performance 03:52 - How One Standout Episode Transformed a Podcaster's Rankings 05:59 - The Four Key Elements of a Top-Performing Episode 07:45 - Step-by-Step Guide: Using Analytics to Understand Listener Preferences
Got Podcasting Questions? Send them to me here. Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so it can get found 24/7. Apply for a spot on the show to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack Get reviews for your show with PodLottery ... Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it. Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved. | |||
| Why Consistency Isn't the Key to Podcast Growth | 19 Jun 2024 | 00:17:53 | |
Spoiler alert… the real key to growing a podcast isn’t consistency. Think about it: if consistency were the key to long-term podcasting growth, then everyone who’s been releasing an episode every week for the past year or more would have a Top 100 podcast — and that’s not the case. So if you’re sick of hearing “consistency is key to podcasting success,” you're onto something… because the truth is, consistency is only one part of the full equation for podcast growth. In this episode I’m breaking down why just sticking to a schedule isn't enough, and giving you the other piece of the equation for driving more engaged listeners to your podcast. So if you’re tired of releasing episode after episode without seeing significant growth to your podcast over the last three months, hit play and let’s make your business bingeworthy. 0:02 - Why Consistency Alone Won’t Grow Your Podcast 1:49 - The Full Equation You Need for Podcast Growth 8:41 - The Key Activity That Will Spike Your Podcast’s Discoverability 12:41 - Three Budget-Friendly Tools to Help More Listeners Find Your Show 16:38 - How to Identify the Right Activities that Drive Podcast Growth
Got Podcasting Questions? Send them to me here. Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so it can get found 24/7. Apply for a spot on the show to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack Get reviews for your show with PodLottery ... Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it. Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved. | |||
| Why High-Quality Audio Doesn’t Grow Your Podcast | 14 Jun 2024 | 00:17:23 | |
If your podcast hasn’t shown significant audience growth in the last three months despite giving your best stuff away for free in every episode, it might have nothing to do with your content and everything to do with what your listeners are hearing in your voice when you share it. Believe it or not, it’s not what you say ~but how you say it~ that’ll make your listeners pay attention and want to work with you, or keep them from fully trusting you as the expert you are (and take zero action no matter how many CTAs you give). The good news? Once you understand the psychology behind how your voice works and — more importantly — how someone listening interprets what they hear in your voice when you speak, you’ll be able to turn your voice into your most powerful tool for creating influence and income as a podcaster. If you’re serious about becoming a Top 100 podcast host, this episode is a must. Hit play and let’s make your business bingeworthy. 0:03 - The Unconscious Tones in Your Voice That Push Listeners Away 1:06 - Secrets to Increasing Listener Engagement with Your Voice 5:08 - Improving Communication Skills via Nonverbal Cues in Your Voice 10:33 - Three Voice Habits that Make You Sound Like an Expert 14:23 - Why Hiring the Right Voice Coach Can Help You Grow Your Podcast
Got Podcasting Questions? Send them to me here. Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so it can get found 24/7. Apply for a spot on the show to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack Get reviews for your show with PodLottery ... Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it. Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved. | |||
| 5 Signs Your Podcast Voice is Pushing Listeners Away | 12 Jun 2024 | 00:18:31 | |
Most experts who preach about podcast growth won’t tell you this: but if you’ve been podcasting for six months or more and fewer than ten listeners have converted to clients, the first step isn’t “grow your audience”... The first step is to look at why the listeners you have aren’t converting to begin with. In this episode, I’m breaking down three little-known reasons why this happens and the most common culprit that erodes listener trust in you as the expert and causes listeners to lose interest and stop listening. You’ll also learn why audience size and podcast conversions have nothing to do with each other and find out the crucial role your voice plays in listener-to-lead conversions. Ready to take your podcast from boring to bingeworthy so you can attract, keep, and convert new listeners? Hit play and let’s make your business bingeworthy. 0:02 - Why Subtle Tones in Your Voice Cause Listeners to Hit Unfollow 1:49 - The Key Factors Behind Podcast Growth and Conversions 2:47 - Three Reasons Your Podcast Isn't Turning Listeners into Leads 4:28 - How Your Voice Builds Trust and Keeps Listeners Coming Back 16:27 - Using Your Voice to Keep Your Listeners Engaged
Got Podcasting Questions? Send them to me here. Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so it can get found 24/7. Apply for a spot on the show to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack Get reviews for your show with PodLottery ... Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it. Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved. | |||
| Not Sure What to Talk About Next on Your Podcast? Try This. | 07 Jun 2024 | 00:12:28 | |
How many times have you sat down to plan an episode, only to stare at the cursor blinking on the screen for an hour because you're fresh out of new episode ideas? If you're an expert host who’s starting to run out of things to talk about on your podcast, this episode is for you. I’ll let you in on a secret that today’s top podcasters don’t want you to know for generating high-converting episode content — and show you how to use it to your advantage with three specific questions you can use to spark new episode ideas. If you're ready to stop staring at a blank screen and start speaking about your topic in a way that keeps listeners hanging on your every word, hit play and let’s make your business bingeworthy. 0:45 - Why Even Experts Struggle with Content Ideas 5:06 - How to Keep Your Content Fresh for New Listeners 8:50 - Three Quick Questions to Break Through Podcaster’s Block 10:38 - The Secret to Creating Episodes That Deeply Connect with Your Audience 11:50 - Spotting the Hidden Cues That Might Be Turning Off Your Listeners
Got Podcasting Questions? Send them to me here. Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so it can get found 24/7. Apply for a spot on the show to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack Get reviews for your show with PodLottery ... Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it. Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved. | |||
| How to Position Your Episode Topics to Increase Listener Engagement (Even If They’re Not “Hot Topics”) | 27 Aug 2025 | 00:15:55 | |
Hot topics get clicks. But what about the episodes you actually want to record, even if they’re not trendy or SEO-friendly? More importantly, how do you make listeners see every episode as a must-listen, so they hit play no matter the topic? I'm showing you how to strike the right balance between trending topics and thought leadership content that sets your show apart so listeners can instantly understand why every episode matters. You’ll also get the exact 3-part content formula you can steal to make more of your episodes feel like must-listens. If you want more listeners hitting play on every episode, hot topic or not, hit play and let’s dive in. ... 2:15 – Why Listeners Often Skip the Episodes You Care About Most 5:42 – How to Turn Non-Trendy Topics Into Must-Listen Episodes 7:58 – The Podcasting Psychology Brain Triggers that Drive Listeners to Hit Play 9:10 – The 3-Part Content Formula You Can Steal to Attract Clicks and Build Authority 13:48 – Why This Episode Formula Builds Loyalty and Long-Term Podcast Growth ... Other Episodes You’ll Love: ... Got Podcasting Questions? Send them to me here. Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so it can get found 24/7. Apply for a spot on the show to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack Get reviews for your show with PodLottery ... Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it. Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved. | |||
| Q + A | The Truth About Listen Notes Rankings | 05 Jun 2024 | 00:27:23 | |
Ever wondered how to improve your Listen Notes ranking? In this episode, I’m breaking down what Listen Notes is, how it works, and whether its rankings really matter for your podcast. You’ll also learn how Listen Notes rankings differ from Apple Podcasts rankings, and I’ll give you three practical steps you can take to better understand — and improve — your Listen Notes score. If you’re ready to find out how your podcast stacks up against today’s most popular podcasts, hit play and let’s make your business bingeworthy. 0:02 - What Are Listen Notes Rankings and Why They Matter 1:38 - Going From Top 10% to Top 1% on Listen Notes 6:56 - Shifting from Outcome-Based to Action-Based Goals 9:43 - Why Increasing Listens is More Important than Getting More Listeners 20:27 - Three Practical Ways to Increase Your Podcast’s Ranking Potential
Got Podcasting Questions? Send them to me here. Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so it can get found 24/7. Apply for a spot on the show to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack Get reviews for your show with PodLottery ... Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it. Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved. | |||
| The Difference Between Hitting Publish vs. Launching a Podcast | Karen Powell | 31 May 2024 | 00:20:13 | |
You’d never spend a year or more writing a book, only to tell no one, hit “publish” on Amazon, and hope it becomes a bestseller, would you? Of course not. Yet this is how most people start their podcasts… and why they’re shocked when their show only brings in less than 100 downloads an episode. That’s why I invited mindset expert and podcast host Karen Powell to break down the key differences between hitting publish and launching a podcast — and what can happen when you have a strategic plan in place to build momentum from day one and get your show discovered by new listeners every day. The best part? This process will work whether you have an established podcast or you’re just starting out, If you’re ready to reach a global audience of listeners eager to hear your message, hit play and let’s make your business bingeworthy. 0:02 - Overcome the Fear of Sharing Your True Voice 0:54 - Social Media vs. Podcasting: Which is Better for Lead Generation? 2:39 - Avoiding Common Pitfalls on Your Podcast Launch Day 8:11 - Why Strategy is Key to Launching a Successful Podcast 12:11 - How Karen Broke into the Top 100 and Ranked #1 of All Podcasts on Launch Day
Got Podcasting Questions? Send them to me here. Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so it can get found 24/7. Apply for a spot on the show to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack Get reviews for your show with PodLottery ... Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it. Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved. | |||
| 3 Easy (and Ethical) Ways to Get More Podcast Reviews | 29 May 2024 | 00:21:41 | |
Tired of asking for reviews in every episode and hearing nothing but crickets? I mean, it’s obvious from your analytics dashboard that people are listening to your show. People even tell you “omg I love your podcast” or “that episode was exactly what I needed to hear!” But STILL they won’t take 30 seconds and leave a review. #rude That’s because there’s two types of reviews (and two types of behavior that drives them), and in this episode I’ll unpack what they are and how to leverage them to your advantage so you can start getting the social proof on your show you deserve. Ready to see those five stars start rolling in so that you (and others!) know your show is worth the listen? Hit play and let’s make your business bingeworthy. 0:54 - Why It Can Feel Like Pulling Teeth to Get Podcast Reviews 2:35 - Why Podcast Reviews Matter More Than You Think 6:05 - Two Powerful Reasons People Are Compelled to Leave Reviews 10:08 - The Biggest Mistake Hosts Make When Asking for Podcast Reviews 13:15 - How to Avoid Negative Podcast Reviews 17:46 - 3 Proven, Ethical Strategies to Get More Podcast Reviews
Got Podcasting Questions? Send them to me here. Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so it can get found 24/7. Apply for a spot on the show to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack Get reviews for your show with PodLottery ... Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it. Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved. | |||
| The Real Reason Your Podcast Isn't Converting | Brandon Lucero | 24 May 2024 | 00:17:45 | |
You know when you listen to a podcast episode and you’re like, “This is creepy. It’s like they made this just for me. How did they know I needed this?! Are they in my brain?! Woah. HOW DID THEY KNOW?!" (Well. It’s me, hi. I’m doing it again). Look, no one (and I mean absolutely no one) starts a podcast and says, "I want to put all this effort in and get zero return." You *want* to reach millions with your message. You *want* a bingeworthy show that people rave about with their friends. And it sure would be nice to convert at least some of your listeners to clients and customers, wouldn't it? If you’re like, ummm DUH, YES then pay attention because you’re about to learn how to drive more conversions by communicating in a way that makes your listener pay attention while creating demand for whatever product or service you offer. My friend and mentor Brandon Lucero is a master at the art of persuasive communication, and he joins us inside this bonus episode to show you the top reasons why your listeners aren’t converting to clients — and how to fix it. So if you’re ready to get more listeners saying “OMG, you’re in my head” and “How can I work with you?!" hit play and let’s make your business bingeworthy. 1:18 - The Real Reason Your Podcast Isn't Converting 4:12 - The Biggest Mistake Causing Your Podcast Episodes to Get Overlooked 8:06 - Do You Really Solve a Problem for Your Audience? (Hint: You Do) 11:10 - Why Talking About Problems Makes People Feel Heard, Not Hopeless 13:04 - 5 Signs It's Time to Pivot Your Podcast Topics
Got Podcasting Questions? Send them to me here. Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so it can get found 24/7. Apply for a spot on the show to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack Get reviews for your show with PodLottery ... Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it. Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved. | |||
| 4 Listener Engagement Strategies to Keep Podcast Listeners Hooked | Brandon Lucero | 22 May 2024 | 00:18:17 | |
If you want a podcast that thousands of people listen to, you first have to know how to get people to care about what you have to say. The problem? Most podcast hosts think “valuable content” is the key to growing an engaged podcast audience. So they teach as much as they can in every episode because they believe more information means more value. But it doesn’t work like that. (If it did, then your listeners wouldn’t lose interest and stop listening before finishing the episode). If you want to become a top podcast host, you need to learn how to speak your listener’s language. This is why I invited top podcaster and communications expert Brandon Lucero to join me in this episode to show you four powerful ways you can hook your listeners in, keep them engaged, and drive more conversions from your podcast. [SPOILER ALERT] these four techniques will allow you to stop creating episodes that blend in with others, make listeners rave about your content, keep listeners coming back again and again to binge your episodes, and raise their hands asking how to work with you. If you don’t want that, don’t listen. But if you’re ready to learn how, hit play and let’s make your business bingeworthy. 1:58 - Use this Simple Title Tweak to Grab Your Listener’s Attention 4:56 - Why Too Much Teaching Can Drive Listeners Away 8:13 - The "One and More" Method to Keep Listeners Hooked (and Excited for More) 10:16 - Four Powerful Ways to Add Value Without Overteaching 15:35 - From 75% Drop-Off to Over 93% Completion Rates
Got Podcasting Questions? Send them to me here. Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so it can get found 24/7. Apply for a spot on the show to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack Get reviews for your show with PodLottery ... Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it. Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved. | |||
| Should You Edit Your Own Podcast? | Shawn Shewchuk | 17 May 2024 | 00:17:56 | |
"Do I really need to hire a podcast editor? Or can I get by with one of those AI podcast editing tools and call it a day?" This is a question I get asked all the time by people who value their time, and there's no shortage of opinions on this topic. But if you’re a coach, consultant, or online business owner and your numero uno goal with your podcast is to drive more leads to your business, there are some pros and cons to consider. That’s why I invited 2x bestselling author and award winning host Shawn Shewchuk to join me inside this episode. He’s helped more than 12,500 entrepreneurs learn to do more in less time — not by managing time, but by thinking about it differently. We're breaking down why podcasters need to answer this question based on your current stage in business, size of your team, unique business goals, and goals for your podcast. So, should you edit your own podcast? Hit play and let’s make your business bingeworthy. 2:13 - Why Podcasters Need to Think Like a CEO 5:40 - The Unexpected Reason Why Your Podcast Isn't Growing 7:58 - How to Identify and Eliminate Time-Wasting Activities 11:18 - 5 Signs You're Spending Too Much Time on the Wrong Things 13:43 - A Simple Framework for Making Better Podcast Decisions
Got Podcasting Questions? Send them to me here. Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so it can get found 24/7. Apply for a spot on the show to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack Get reviews for your show with PodLottery ... Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it. Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved. | |||
| Steal My High-Converting Podcast Episode Framework | 15 May 2024 | 00:20:04 | |
If you’re an online business owner, coach, or consultant, you probably launched your podcast to draw more attention to your business and drive more leads to your offers. That’s why it’s so frustrating when you spend hours creating each episode only to have listeners tell you they love your show, but never ask how to work with you. In this episode, I break down the three reasons why this happens and share our high-converting episode framework to help you plan podcast episodes that create desire and demand for your offers, without giving away all your secrets for free. If you're not converting as many listeners as you'd like (and want to fix this once and for all), hit play and let’s make your business bingeworthy. 0:02 - Three Mistakes That Are Costing You Conversions 2:18 - Stop Selling Solutions, Start Selling Problems 6:38 - One Simple Technique to Keep Listeners Hooked 9:55 - Eight Segments to Structure High-Converting Episodes 18:40 - A Powerful Way to Make Listeners Eager for Your Next Episode
Got Podcasting Questions? Send them to me here. Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so it can get found 24/7. Apply for a spot on the show to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack Get reviews for your show with PodLottery ... Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it. Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved. | |||
| Q + A | Should You Offer a Podcast Subscription? | 10 May 2024 | 00:22:55 | |
If you’re an online business owner, consultant, or expert who’s ever wondered whether you should offer a podcast subscription for your listeners, this is the episode for you. We’re breaking down the pros and cons of paid podcast subscriptions, and I'll give you the answers to questions you can't find on Google, like: → "How do paid podcast subscriptions actually work?" → "What are the pros and cons of offering paid podcast subscriptions?" → "Will offering a paid podcast subscription increase listener engagement, or will it take away from my total podcast downloads?" → "How much money can I make from offering a paid podcast subscription?" ...and a few more things about podcast subscriptions the big players like Apple and Spotify don’t want you to know. Because when you're managing a podcast alongside your business, every minute counts. So if you want to learn whether a paid podcast subscription is the right strategy for your show or just another shiny object, hit play and let’s make your business bingeworthy. 0:02 - Should You Offer Subscription-Based Podcast Content? 3:08 - Will Offering Paid Content Hurt Your Downloads? 7:30 - Creative Ways to Monetize Without Creating Extra Content 10:15 - The Hidden Costs of Offering Paid Podcast Subscriptions 15:29 - How Much Can Paid Subscriptions Actually Earn You? 19:00 - What Apple and Spotify Don’t Tell You About Podcast Subscriptions
Got Podcasting Questions? Send them to me here. Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so it can get found 24/7. Apply for a spot on the show to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack Get reviews for your show with PodLottery ... Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it. Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved. | |||
| How to Overcome Your Fear of Starting a Podcast | Lucy Liu | 08 May 2024 | 00:19:16 | |
Are you toying with the idea of starting a podcast, but worried people won't want to hear what you have to say? Or maybe you already started your show, but your throat still feels tight every time you hit the record button. If this is you, you're not alone. (Case in point: I *still* struggle with this sometimes.) The reality? That voice of self-doubt will be there at every new level you achieve. So it's not about getting rid of self-doubt... It's about learning how to quiet it so that it doesn't prevent you from sharing your message. I've got renowned mindset expert and accomplished podcaster Lucy Liu in the studio with me to unpack the common, but often unacknowledged mental obstacles that we face as podcasters. Whether it's the fear of putting yourself out there or the persistent doubts that creep in during recording sessions, we'll equip you with the tools to navigate these challenges head-on. Ready to unlock the full potential of your podcast and hone your ability to influence people and create meaningful change in the world with your voice? Hit play and let's make your business bingeworthy. 1:33 - How to Overcome the Fear of Starting a Podcast 3:12 - Why Clarity Beats Speed in Your Podcast Journey 8:15 - How to Know When It’s Time to Pivot Your Podcast 9:45 - Why Self-Doubt Never Really Goes Away (And What to Do About It) 11:24 - How to Build the Confidence You Need to Succeed as a Podcaster
Got Podcasting Questions? Send them to me here. Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so it can get found 24/7. Apply for a spot on the show to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack Get reviews for your show with PodLottery ... Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it. Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved. | |||
| 4 Signs Listeners are Overlooking Your Podcast | 03 May 2024 | 00:24:12 | |
Tell me if this sounds familiar... → You publish at least one new podcast episode every week without fail... but you’re still getting less than 1000 downloads per episode (despite doing literally everything the experts say you need to do to grow your show) → People tell you they love your podcast but no one has left a review on your show in the last 30 days → You check your analytics dashboard every week but haven't seen a significant increase in downloads or listens in the last three months → Even though you know the content you share in every episode is highly valuable, only one or two listeners have ever reached out asking how to work with you If you're like, UM YES THIS IS ME, then you've probably also been told that that podcasting is a long game and that you just need to stay consistent and give it more time. But have you ever asked yourself why it's not working? ... there's a reason why. And after helping over 95% of our clients break the Top 100 in their categories, we've found it's often because your podcast is missing something called a "core differentiator" . Or in other words, a way of communicating to your listener why your show is the one they need to listen to. We both know you're here to add real value and make meaningful change in people's lives. So to save you 4+ years of figuring this out the hard way like I did, I recorded this episode for you. :) 4:16 - Why Consistency Won’t Grow Your Podcast (And What Will) 3:10 - Identifying and Understanding Your Listener's Problems 6:41 - Making Your Podcast Stand Out in a Crowded Niche 9:15 - Communicating Your Podcast's Unique Value 10:42 - The Key First Step to a Top 100 Podcast 18:33 - Getting Listeners to Choose Your Show Over Others
Got Podcasting Questions? Send them to me here. Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so it can get found 24/7. Apply for a spot on the show to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack Get reviews for your show with PodLottery ... Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it. Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved. | |||
| 5 Podcast Messaging Strategies that Make Your Show Feel Instantly Bingeworthy | Kristi Mayfield | 20 Aug 2025 | 00:23:40 | |
Your podcast can sound great, have amazing guests, and still get skipped. Why? Because the first impression your show makes determines whether new listeners hit play. PodLaunch Accelerator grad Kristi Mayfield learned this firsthand when finding the problems her listeners cared about turned her "just for fun" show into a Top 100 podcast positioned to generate revenue. We’re breaking down why getting listeners to instantly recognize “this show is for me” matters more than audio quality or big-name guests, and how five key podcast messaging shifts can change whether your show gets ignored or chosen. If you want your podcast to stop getting overlooked and start attracting the right listeners, opportunities, and revenue, hit play and let’s dive in. ... 0:45 – How to Get New Listeners to Stop Scrolling Past Your Show 4:46 – The Fastest Way to Find the Problems That'll Make Your Listeners Hit Play 10:33 – Why Solving Small, Relatable Struggles Makes Your Podcast Instantly Addictive 15:00 – How to Frame Your Content So Listeners Feel Seen (and Stick Around) 20:06 – How Launching a Podcast With This Podcast Messaging Strategy Helped Kristi Break the Top 15 ... Episode Links:
... Other Episodes You’ll Love:
... Got Podcasting Questions? Send them to me here. Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so it can get found 24/7. Apply for a spot on the show to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack Get reviews for your show with PodLottery ... Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it. Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved. | |||
| Getting Zero Engagement from Repurposed Podcast Content? Here's Why (and How to Fix It) | 01 May 2024 | 00:24:02 | |
You've heard of content repurposing: taking your podcast episodes and converting them into bite-sized clips to share on short-form platforms. In theory it's supposed to help you expand your reach and drive traffic back to your podcast. But in reality? Now you're spending hours scouring through endless AI-generated clips and adding flashy effects and captions at the expense of all the other things you need to do in your business (you know, like sales and client delivery). What's worse is that you have zero way of knowing if all this work is doing anything to drive traffic back to your podcast. (not much, from the looks of your 30-day downloads). I'm breaking down three reasons your content repurposing efforts are falling flat, and give you three uncommon strategies the pros use to create viral content that commands attention and drives traffic back to your show. So if you're over posting podcast video clips to social media (or heck, throwing the whole episode up on YouTube), only to get a couple hundred views and no likes or comments — hit play and let's make your business bingeworthy. 0:02 - Why Repurposing Podcast Content for Social Media Misses the Mark 5:07 - The Counterintuitive Approach to Podcast Content Repurposing 12:36 - How Connor Price Hit 1 Billion Streams with Creative Content 15:01 - Why Vanity Metrics Are Killing Your Podcast Growth 16:09 - 3 Steps to Repurpose Podcast Content for Higher Engagement 21:52 - Use This Key Strategy to Drive Social Media Traffic to Your Podcast
Got Podcasting Questions? Send them to me here. Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so it can get found 24/7. Apply for a spot on the show to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack Get reviews for your show with PodLottery ... Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it. Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved. | |||
| How to Create a Podcast Brand Listeners Can’t Ignore | Tonya Eberhart, Michael Carr | 26 Apr 2024 | 00:15:41 | |
Most people think today’s top podcasters are successful because they have a massive audience, professional audio, and this seemingly effortless ability to pump out high-quality content. But when you think of successful podcasts like "Serial" or "The Joe Rogan Experience”, it’s not ~just~ the audio quality or even the content itself that draws people in and keeps them coming back. (Because if that were true, then everyone with a $100+ mic who releases high-quality episodes every week would be in the Top 100 and we both know that’s not the case). But, today’s top podcasts DO have four things in common — and one of the most important? A strong podcast brand that compels listeners to choose *your* show over others like yours. But podcast branding is much more than cover art and a catchy show title. Which is why I invited co-hosts Tonya Eberhart and Michael Carr of the top ranked Be Bold Branding podcast to join me in this episode so we can help you nail the invisible elements of your podcast brand and create a show listeners can’t ignore. Ready to learn the first steps you need to build a powerful podcast brand that commands attention? Hit play and let’s make your business bingeworthy. 0:03 - Unexpected Ways Your Identity Boosts Your Brand 4:49 - The Top Mistake That’s Causing Listeners to Overlook Your Podcast 5:13 - Why Mixing Personal Branding With Your Podcast Hurts You 9:34 - What to Do If Your Podcast Outgrows Your Brand 12:51 - Why Broad Podcasting Approaches Are Outdated
Got Podcasting Questions? Send them to me here. Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so it can get found 24/7. Apply for a spot on the show to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack Get reviews for your show with PodLottery ... Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it. Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved. | |||
| Q + A | Why Imitating Top Hosts is Hurting Your Podcast Growth | 24 Apr 2024 | 00:23:25 | |
If watching other successful hosts and imitating what they do was the secret to a successful podcast, then everyone who's mirrored another successful host would have a Top 100 podcast… and we both know that's not the case. But how exactly *do* you steer clear of the Podcast Comparison Trap when it feels like other podcasts are the only benchmark for measuring your show's success? In this eye-opening episode of Listener Q + A, we’ll unpack why the Podcast Comparison Trap happens, the 5 telltale signs that listeners are overlooking your show, and how embracing your own expertise and distinct voice will help you position your show to stand out amidst the noise of the crowded podcasting landscape. Ready to step out of the shadows of comparison and step boldly into the spotlight as an in-demand podcast host? Hit play and let's make your business bingeworthy. 1:07 - Why Imitating Top Hosts is Hurting Your Podcast Growth 4:06 - The Real Reason Your Podcast Isn't Growing 6:49 - 5 Telltale Red Flags Your Podcast Is Blending In 12:05 - How to Escape the Podcast Comparison Trap for Faster Growth 17:24 - The Surprising Shift That Helps Others Value You as an Expert
Got Podcasting Questions? Send them to me here. Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so it can get found 24/7. Apply for a spot on the show to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack Get reviews for your show with PodLottery ... Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it. Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved. | |||