HUNGRY. – Details, episodes & analysis

Ben Branson founded Seedlip Drinks. 

Seedlip pioneered the Low to No movement. 
The Low to No Movement helped more people go sober.
More sober people, led to more happier people. 
More happier people, more productive people.

We REALLY don’t understand the power of Sober (just yet) 

It’s unfathomably enormous. 

In 50 years, we'll teach kids in school. 

Going sober is discovering coffee. 
Going sober is discovering electricity. 
Going sober is discovering penicillin. 
Going sober is discovering Nandos Garlic Bread & Chicken Thigh combo (dun kno, my G) 

Honour to sit with LEGEND and great friend, Ben Branson

Recorded at our Live Podcast + Supper Club back in May at Coal Rooms, Peckham 

We’ve got 7 more Live Podcasts + Supper Clubs coming up this year.
16 peeps MAX. 
Exclusive for our Newsletter readers only. 
Wanna hang out with the donny food & drink founders? 
Subscribe in comments below. 

ON THE MENU 

1. Why Building a Brand is like jumping off a cliff and building the plane on the way down

2. Unveiling The Seedlip Success Blue Print: Local vs. Global vs. Micro vs. Macro 

3. “You want people to think you’re idea is f*cking stupid” - you want strength either side 

4. Where are your 1000 true fans GLOBALLY? It’s easier to sell to a bar Barcelona vs. a pub in Lincoln 

5. Why Seedlip Chased Credibility “… I never once said Seedlip was great, I let other people do that?” 

6. The world’s changed, so has the way you build brands: “social media is blurring the borders” + “everything is happening at the same time” 

7. How Seedlip cracked the EXPORT ENIGMA: get them to pitch to YOU

8. Julian Metcalfe, Pret a Manger Founder “Simplicity is Hard, Complexity is Easy” 

9. Ben Brand “Make it SIMPLE, Don’t SIMPLIFY it” 

10. How Founders can think "Fast & Slow" + Rick Rubin “distraction is not procrastination”

11. If you’ve got an idea…. If it’s REALLY a good idea DON'T LET IT DOWN 

12. Don’t second guess yourself as you get bigger… “Never hire a great CV and a middle aged man”

👌

 "We only sold 20 burgers in our first market run."

 ============================================== 

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 

 ---------------------------------

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)  

In 2016, I read Business For Punks.

One of the greatest business books of all time.

And, a huge inspiration to start HUNGRY.

Total honour to sit down with James Watt, BrewDog founder

This is a F*CKING BANGER!!!!!!

Deffo watch on Youtube if you can, first time we’ve recorded in 4K cinematic a.k.a grown up cameras.

ON THE MENU:

1. The Swimming with Sharks Gratitude Rule: “there’s a 100 billion to 1 chance of you being here so GO FOR IT” 

2. Why Good founders solve problems, but Great Founders use obstacles to find a different way of thinking

3. Be thankful for obstacles “obstacles are the way you differentiate, find magic + show the world what you’re really made of” 

4. BrewDog “Challenge Everything” Dogma = Einstein “blind faith in authority is the greatest obstacle is truth”

5. BrewDog “Speed” Dogma = “You set the speed of your company, you set the deadline” 

6. BrewDog “Speed” Dogma = “We count time in dog years” “Brands don’t understand the impact of speed” 

7. . BrewDog “Dogs on Deck”” Dogma = “You simply HAVE TO BE where the action is “

8. Nassim Taleb Speed Barbell: “Speed speed speed + accept 20% of the time you’ll be going wrong + Use your customer to course correct”

9. . Seneca Barbell: pure action + pure reflection = Pain + reflection = progress

10. Why BrewDog Will Never Hire Blue Chip Losers ever again 

11. Why Competition is a Gift From God - but NEVER focus on the competition 

12. Barnacles On a Boat Rule: Don’t just put systems in, a straight jacket of policy

13. Why James Has Two Desks: Analogue vs. Digital “you can’t create the future looking at an inbox”

14. Question One: If I spend this £1 do I get a 10x return vs. competitors?

15. Question Two: What could you do that would kill your business?

16. Question Three: What is 5 craziest random things I can do right now to grow by business 

17. Why Founders MUST accept: Your Team will NEVER think like a founder + Your head is different vs your team

18. Fire Fast Rule: "If you were running a marathon you wouldn’t wait till mile 22 to take the stone out"

19. Why Brands Fail in Supermarkets: “You didn’t fail because of the supermarket listing, you put something on shelf that wasn’t good enough”

20. How BrewDog Used Price Laddering Psychology to go Premium Mainstream 

21 . Price Laddering: “You need hooks to bring people into brand” + “Value perception” + “Create margin enhancing opportunities”

22. Why Staying successful is harder then getting successful "everyday re-earn your success"

23. REMEMBER: You Don’t Own Your Brand Your Consumer Does 

23. Elon Musk Advice for Food & Drink Founders “Don’t do sales” + “Cut the crap committee”

============================================== 

🌟 HUNGRY's Absolutely Bloody Marvellous Sponsors🌟

A massive shoutout to our incredible sponsors who make HUNGRY possible:

►Big Fish: (https://bigfish.co.uk/) ►North Star: (www.northstarbc.co.uk)

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episodes here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2.  Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

 ============================================== 

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 

 ---------------------------------

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)  

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

HUNGRY’s absolutely bloody marvellous and wonderful sponsors

MKJ IGNITE -https://www.mkjignite.co.uk/

GS1 - https://www.gs1uk.org/

Big Fish - https://bigfish.co.uk/

BOWIMI - https://www.bowimi.com/

HC Consulting - https://www.hc-consulting.uk/

George Kruis is a winner.

Ex-England and Saracens Rugby Player

🏆 Rugby World Cup finalist 2019
🏆Six Nations Championship Winner 2016
🏆Six Nations Championship Winner 2020
🏆European Championship Winner 2015-16
🏆European Championship Winner 2016-17
🏆European Championship Winner 2018-19
🏆 Rugby Premiership Champion Winner 2014-15
🏆 Rugby Premiership Champion Winner 2015-16
🏆 Rugby Premiership Champion Winner 2016-17
🏆 Rugby Premiership Champion Winner 2017 -18
🏆 Rugby Premiership Champion Winner 2018-19
🏆 Japan Rugby League One 2021
🏆 Japan Rugby League One 2022


Now, George and fellow rugby player Dominic Day is founder of CBD brand fourfiveuk

We dive and slide and glide into learnings from Eddie Jones, the winning mentality to reach the World Cup final, countless Premiership titles, European titles.

Maybe the best conversation I've had on building high performance cultures.

You WON'T find these in any banal business book!!!

ON THE MENU:

1. How to deliver harsh feedback and harsh news: Pair the right coach with the right player. Know each person delivers and receives the same message differently.

2. How to ACTUALLY keep great talent for the whole journey: 4pm finish rule - 85% consistent effort for 6 years Vs. 110% effort and burnout for 2 years

3. How to not lose a player or employee: keep players stimulated and the Goal has to be big enough for everyone to buy in completely

4. Why the best coaches are like actors: constantly reinvent your culture to keep your team fresh and hungry

5. How Confidence comes from prepping scenarios + Learn your pattern for preparation

6. How to stop ego growing in team members : do you praise the deal or your praise the detail?

7. Why "you can doubt yourself to excellence" and need the balance of self doubt and confidence

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Escape the debauchery-drenched, randy-dandy dainty nights of sparkling SOHO.

Chug along the spaghetti motorways before you peel off

Soar and glide through voluptuously verdant countryside -

Further, further, further,

Further you go.

Train stations become quieter. Post offices cuter. Bakeries sweeter. Conversation warmer. Pints slower. Life calmer.

The Frontier.

Aldeburgh, Suffolk.

George Pell is doing things no one’s been brave enough to do before.

After a illustrious career in Hospitality, Private Members clubs - Home House, The Arts Club, The Brompton Club and Managing Director of institution L’Escargot

George is paving his own path. Reinventing Suffolks food scene, with restaurant The Suffolk

The trip to Suffolk was a highlight of 2023.

ON THE MENU:

1. You LITERALLY have the ability to transport people with your level of care
2. How to get people to follow your mission: marry their inner calling with your outer calling
3. Why All Amazing Paint needs Canvas - how new movements start
4. Learnings from Hospitality Gods at The Arts Club “why all great businesses and brands should feel like a members club”
5. How to go above yourself and escape imposter syndrome and how to transcend your own ego: be hungry and caring

Full episode goes live Monday 8am.

Can't wait till then

Watch or listen to other episodes in the comments below

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

HUNGRY’s absolutely bloody marvellous and wonderful sponsors

MKJ Ignite
https://www.mkjignite.co.uk/

GS1 - https://www.gs1uk.org/

Big Fish - https://bigfish.co.uk/

BOWIMI - https://www.bowimi.com/

HC Consulting - https://www.hc-consulting.uk/

Why is food and drink broken for working class?

Why is it harder for black founders to raise investment?

Are these programmes by retailers just a tick-in-the-box exercise?

Or do they actually ignite institutional change?

Let’s answer these questions.

Thrilled to welcome my great friend, with the smoothest name-in-the-game, Asher Flowers to the podcast.

Asher was founder of ROGUE who made INSANE spreads - won listings at Ocado, Waitrose, Sainsbury’s.

Beaten over the head by thrashing waves of Covid. Cost of Living. Ukraine. Too many Barriers.

Broken.

Totally broken.

But he rose from Ashers.

Now he’s back. In the Valleys. At Mum’s house. Broken. But rebuilding. Going again.

Breaking down Barriers with Tequila brand, Broken Barriers.

ON THE MENU:

1. The Welsh Unfair Advantage: what no one else sees about Tiny Rebel and Au Vodka - how household is you brand REALLY? Do your NPD meetings in Brecon, Wales
2. The Dangers of Bootstrapping: teaches you how to do everything but not everything well
3. Why Asher was on Depressants when building ROGUE and how to separate yourself from your brand
4. How to Solve the Working Class Issue for Founders: we need a fund for working class brands
5. What Marketing is a COMPLETE Waste of Time and What ACTUALLY WORKS newsletters, Samplings
6. Founders think people consumer their product way more than but consumers switch out of brands more than you think
7. The SKU Count Paradox: Why more SKUs = More Variety + Occasions, BUT too many SKUs actually Cannibalises Core

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full https://podcasts.apple.com/gb/podcast/who-gives-a-crap-founder-the-8-principles-to/id1537239469?i=1000640860572

Espresso's are powered by our brand new sponsor, Unleashed! 

1. What on earth is Unleashed, I hear you asking?   

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 

2.  Why Unleashed will change your life as a foodie founder?  

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.  

3. The biggest brands in FMCG love love Unleashed 

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 

4. Do yourself a favour 

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

 ============================================== 

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 

 ---------------------------------

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)  

Listen to the full https://podcasts.apple.com/gb/podcast/who-gives-a-crap-founder-the-8-principles-to/id1537239469?i=1000640860572

Espresso's are powered by our brand new sponsor, Unleashed! 

1. What on earth is Unleashed, I hear you asking?   

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 

2.  Why Unleashed will change your life as a foodie founder?  

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.  

3. The biggest brands in FMCG love love Unleashed 

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 

4. Do yourself a favour 

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

 ============================================== 

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 

 ---------------------------------

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)  

Listen to the full episode here:

Espresso's are powered by our brand new sponsor, Unleashed! 

1. What on earth is Unleashed, I hear you asking?   

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 

2.  Why Unleashed will change your life as a foodie founder?  

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.  

3. The biggest brands in FMCG love love Unleashed 

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 

4. Do yourself a favour 

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

 ============================================== 

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 

 ---------------------------------

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)