How to Market Your DTC Brand – Details, episodes & analysis

Today’s guest is Alexa Kilroy, Senior Manager of Creative Strategy at First Day.

In this episode we will discuss:

• How to build your strategy for marketing
• What platforms are working and not working for First Day
• Alexa’s process to test creative from start to finish

Link to the show notes is here: www.goodostudios.com/podcast-episodes/alexa-kilroy

At the beginning of a brand’s life, there are a few SKUs and the goal is to find product market fit. Once you graduate from the beginning stages of brand building, you start to grow a team, add SKUs, and in turn - you start to have different problems than you did when you first started out as a brand. How do you navigate this growth over a long period of time? I am not sure, but I brought in a seasoned professional to help you and me learn how to manage a big brand.

Today’s guest is Sean McGinnis, who recently was promoted to president of Kuru Footwear but for many years was the Chief Marketing Officer of Kuru.

In this episode we will discuss:

• How a team picks the best SKU’s to market
• How Kuru has defined themselves as a brand
• The most effective ways to use and organize customer data

Today’s guest is Erin Fasano, The Co-Founder of Starryside Company, VP of Strategy and Innovation at CORE FOODS, as well as Managing Editor of Startup CPG.

In this episode, we discuss:

• How to craft your brand story
• How to get market research from customers
• Best practices with marketing for products in retailers

This show is brought to you by Goodo Studios!

Link to the show notes is here: https://goodostudios.com/podcast-episodes/erin-fasano

Today’s guest is Jeff Wiguna, The Co-Founder and CEO of Kuju Coffee. Kuju Coffee was the first-ever portable pour-over coffee brand and has pioneered high-end coffee in the outdoors and travel space.

In this episode, we discuss:

• How marketing was a driving factor for Kuju Coffee
• How Kuju Coffee created a new category successfully
• The importance of story to build an audience

Click here to check out the show notes.

This show is brought to you by Goodo Studios

Today’s guest is Casey Armstrong, Chief Marketing Officer of ShipBob. ShipBob is an eCommerce Fulfillment Service for DTC Businesses and Casey works with many brands every day to show the power of how shipping and logistics can drastically change the business for the better.

In this episode, we discuss:

• The evolution of shipping over the last few decades
• How shipping can affect buyer behavior
• Common mistakes brands make and how to overcome those challenges

The link to the show notes is here: https://goodostudios.com/podcast-episodes/casey-armstrong

This show is brought to you by Goodo Studios.

#dtc #shipping #ecommerce 

iOS 15 is here and it has completely changed how brands work with marketing and consumers. We are ushering in a new era of data privacy, where the consumers own their data, and brands have to earn the trust of consumers. Everything from email to Facebook Ads is changing but before you change your strategy, you need to understand what iOS 15 is, what’s different, and how these changes will change the different marketing channels.

Today’s guest is Val Geisler who beyond being an email marketing extraordinaire, is the Customer Evangelist for Klavyio!

In this episode:

• Val breaks down data privacy, iOS 14.5, and iOS 15
• Learn how Klaviyo is helping brands with the iOS 15 change
• Val gives some email marketing 101 advice to help you excel

Watch the video podcast on Youtube!

You can get all of the show notes linked here.

This show is brought to you by Good Studios.

Welcome to How to Market Your DTC Brand, I am your host Matthew Gattozzi! If you noticed, we did a little rebranding. Our company name went from Gattozzi Collective to Goodo Studios, and our podcast show name went from How to Build an Audience to How to Market Your DTC Brand. 

This is a show where we will interview founders and marketers in the DTC space to learn about how they have grown their brands and current best practices in marketing. If you want to get tactical advice on how to grow your brand, this is the show to listen to. We will be publishing an episode every week! If you are new here, please hit that subscribe button, and we can't wait for you to hear the new episodes!

Oh, and we now will be publishing this podcast as a VIDEO podcast so you can watch it over on Youtube.

Follow us on Instagram, sign up for our weekly newsletter, Your Content Should Sell, and we will see you in the next episode!

Chris McAlister has built a program to help leaders unblock the best of who you are while helping you focus, perform, and relate at the highest capacity of your potential.

Chris is the founder of SightShift. SightShift has a few coaching programs which will guide you to figure out what’s NOW and what’s next in your self, mindset, leadership, parenting, management, and speaking skills. Chris has written four books and has a podcast, SightShift with Chris McAlister. Most recently, Chris started a new podcast series called the Polycontemplative Podcast.

1. What inspired Chris to start leading and coaching others
2. How Chris has built his business offline versus online
3. How Chris has navigated adding new services and products to his business
4. Understanding the importance of leadership in building an audience

Sign up for The Marketing Memo: https://www.gattozzicollective.com/the-marketing-memo

Show notes: https://www.gattozzicollective.com/podcast-episodes/chris-mcalister

Kevin Chemidlin went to Temple University in Philadelphia for Computer Science. Kevin was working as a software engineer when he started PhillyWho in 2018. PhillyWho is the podcast telling the stories of the doers, thinkers, and performers of Philadelphia. Immediately, the show took off, and he has now created a six-figure podcast. He started Cue9 Creative which is a podcast production company Clients include Comcast NBCUniversal, iHeartRadio, and Lululemon. Most recently, Kevin has launched Grow the Show. This is a podcast and program that Helps Podcasters Grow their Audience on Command and Monetize their Show Today while only spending 4 Hours Per Week on the podcast.

1. How Kevin started and grew the PhillyWho podcast
2. How to find your target audience
3. How consistency is important but not the only element to building an audience
4. Building a filter to critically analyze an episode

Sign up for The Marketing Memo: https://www.gattozzicollective.com/the-marketing-memo

Show notes: https://www.gattozzicollective.com/podcast-episodes/kevin-chemidlin

Alex is based in Philadelphia, and after leaving Drexel University early, he started building websites for businesses. As he was freelancing, he had a deep desire for a community as he worked. He teamed up with a few friends to start Indy Hall, one of the first coworking spaces in the US, in 2006. For reference, WeWork didn’t start until 2010. Indy Hall has become a staple in Philadelphia and has grown to hundreds of members. Alex teamed up with Amy Hoy to start Stacking the Bricks, which is a company that helps freelancers bootstrap and build effective businesses.

Most recently, Alex published a book, The Tiny MBA. This book is not your typical business book. Each page has one thought that is a small prompt to make your think about something bigger in your life and business. There are 100 ideas that will help you evaluate and execute on your built-in advantages in your business.

1. How Alex came to write The Tiny MBA
2. How to find your audience
3. The difference between good self-promotion and bad self-promotion
4. How Alex started Indy Hall and built an in-person community

We will be giving out one copy of The Tiny MBA to one person next episode! All you have to do is write a review on Apple Podcasts or your podcast listening app! You can use the discount code HOWTOSHOW for 20% off if you don't win.

 
Sign up for The Marketing Memo: https://www.gattozzicollective.com/the-marketing-memo

Show notes: https://www.gattozzicollective.com/podcast-episodes/alex-hillman