The Human Blind Spot in Cybersecurity, with Robert Siciliano - HockeyStick #54
Saturday, April 11, 2026 • Duration 34:53
Welcome to Episode 54 of The HockeyStick Show
I’m Miko Pawlikowski, and this week we explored the evolving world of cybersecurity with Robert Siciliano.
Robert, CEO of Protect Now LLC and creator of the Strategic Human Firewall, joined us to unpack how organizations can adapt to increasingly sophisticated threats. The conversation moved beyond tools and tactics into something deeper: how people, not just systems, define the strength of modern security.
Understanding the Human Firewall
We started with Robert’s core idea: the “human firewall.”
At its essence, it’s about transforming employees from passive liabilities into active defenders. Traditional firewalls filter traffic. Human firewalls filter intent.
Instead of relying solely on technical controls, this approach builds awareness, judgment, and instinct across the organization. Employees aren’t just following rules. They’re recognizing risk in real time.
Robert drew a sharp contrast with standard security training. Most programs focus on compliance and minimal engagement. His model pushes toward something more durable: personal ownership.
Security Awareness vs. Security Appreciation
One of the most important distinctions Robert made was between awareness and appreciation.
Awareness is surface-level. It means knowing the rules.
Appreciation goes further. It means understanding why those rules matter and acting accordingly.
He illustrated this with what he calls the “kitchen table effect.” When employees internalize security lessons deeply enough, they bring them home. They talk about them with family. They apply them in everyday life.
That’s when behavior actually changes.
Security stops being a corporate requirement and becomes a personal value.
AI: The New Frontier
We also spent time on AI and its impact on cybersecurity.
Robert was clear: AI raises the stakes. Deepfakes, synthetic voices, and hyper-personalized phishing attacks make deception more convincing than ever.
Old mass phishing campaigns are fading. What’s replacing them is precision targeting at scale.
But there’s a flip side.
This shift creates a moment to re-engage people. When threats feel more real and more personal, training can become more relevant. More urgent. More effective.
The Personal Touch
As the conversation wrapped, Robert emphasized a simple principle:
Security works best when it feels personal.
Titles don’t matter here. Whether you’re a CTO, CISO, or team lead, your role is to make security relatable.
That might mean sharing stories. Running discussions during all-hands meetings. Talking about real-world examples, including how these threats show up at home, not just at work.
When people see themselves in the problem, they start to care about the solution.
Taking Action
For organizations looking to improve, Robert suggested starting with a basic question:
How does security currently show up in your company?
If it feels like a checklist, that’s the problem.
Reframe it as something empowering. Something human.
Build training that invites participation. Encourage questions. Create space for real conversations instead of one-way instruction.
The goal is to make security part of the culture, not just a requirement.
Final Thoughts
Robert Siciliano’s perspective is straightforward but often overlooked.
Technology matters. But mindset matters more.
If people care, they pay attention. If they pay attention, they catch things machines miss.
Security isn’t just a systems problem.
It’s a people problem.
And that’s exactly where the opportunity is.
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Inside OpenAI: the Future of Deep Learning, with Richard Heimann - HockeyStick #53
Saturday, February 21, 2026 • Duration 34:19
Welcome to Episode 53 of The HockeyStick Show. I’m Miko Pawlikowski, and this week I sat down with Richard Heimann, Director of AI for the State of South Carolina and author of “Sutskever’s List”, to talk about the papers that built modern AI, the man behind OpenAI’s biggest breakthroughs, and what happens when living doubts become explosive decisions.
Richard walked me through Ilya Sutskever’s legendary reading list: 27 papers that supposedly explain 90% of what’s happening in artificial intelligence, and why understanding this curated canon matters more than drowning in the weekly flood of new research. The conversation moved fluidly between deep learning history, the Sam Altman firing saga, bubble economics, and the challenge of separating genuine progress from AGI fever dreams.
The Reading List That Became a Book
We started by exploring how a simple recommendation from Ilya to John Carmack turned into a full book project. When Ilya shared his reading list in 2021 or 2022, he made a promise: read these papers and you’ll understand 90% of what’s going on in AI.
Manning Publications initially wanted an anthology: 27 chapters analyzing each paper in isolation. Richard pushed back. The papers weren’t just standalone artifacts; they built on each other and told a larger human story. Ilya’s story. The publisher agreed, and Richard spent the last year weaving the technical breakthroughs into a narrative that makes sense for people who aren’t writing these papers themselves.
The book is done. The final chapters just went up on Manning’s early access program. Print release is scheduled for May 2025.
Who Is Ilya Sutskever and Why Should We Care?
For those who only know Ilya from the Sam Altman firing drama, Richard provided crucial context. This is the person responsible for AlexNet in 2012: the moment that launched the modern deep learning era. He’s behind Word2Vec, sequence-to-sequence models, and the scaling of transformers at OpenAI. GPT-1, 2, 3, and beyond.
But beyond the technical contributions, Ilya has this mystique. He doesn’t say much. When he does, it’s high signal. And his work has consistently centered on safety concerns, which makes him both a technical innovator and someone genuinely worried about the implications.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit
Why Cybersecurity Training Matters, with Craig Taylor - HS#44
Saturday, June 28, 2025 • Duration 27:06
Welcome to Episode 44 of The Hockey Stick Show! I'm your host, Miko Pawlikowski, and today I’m diving deep into the fascinating crossroads of cybersecurity and psychology with Craig Taylor — a 25-year veteran of the security world, founder of cybersecurity education company CyberHoot, and someone with a background in behavioral science.
We explored what actually drives human behavior in cybersecurity, why most training fails, and how slot machines, shock collars, and America's Got Talent can all teach us something about protecting digital lives.
Slot Machines and Cybersecurity: What’s the Connection?
I kicked things off by asking Craig a fun but pointed question: what do slot machines have to do with cybersecurity?
Turns out, quite a lot.
Craig explained that slot machines use the most powerful behavioral reinforcement schedule known to psychology: intermittent rewards. It’s what makes them addictive — you never know which pull is going to win, so you keep going. Sound familiar? That principle is exactly how bad actors exploit human psychology with phishing emails and social engineering — there's always a small chance this one is real, or safe, or maybe even necessary to click.
His point: If hackers are using behavioral science to attack people, shouldn’t we be using it to defend them?
Rewards Work Better Than Punishment
One of Craig's strongest arguments was that the security industry relies too heavily on punishment — think "three-strikes-and-you're-fired" for clicking phishing emails. But this is outdated and ineffective.
Using real-world analogies (and a very vivid comparison involving shock collars and invisible fences), Craig broke down the differences between:
* Positive Reinforcement: Rewarding good behavior so it sticks. Think certificates, recognition, or gamification.
* : Removing something unpleasant when the right action is taken — like your seatbelt dinging until you buckle up.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit
Building the Sheets Empire, with Colin Mcintosh - HockeyStick #43
Wednesday, June 25, 2025 • Duration 38:31
Welcome to Episode 43 of The Hockey Stick Show! I'm Miko Pawlikowski, and in this episode, I had the pleasure of speaking with Colin McIntosh, founder and CEO of Sheets & Giggles. We talked about building a purpose-driven brand, the power of humor in business, and how to grow a company without taking yourself too seriously.
Building a Brand That Doesn’t Take Itself Too Seriously
Colin shared the origin story of Sheets & Giggles, a sustainable bedding company that’s anything but boring. From a hilarious brand name to clever ad copy, Colin explained how humor has been a crucial part of the company’s identity from day one. But it’s not just about making people laugh—it’s about standing out in a crowded market with authenticity.
Purpose and Profit Can Coexist
What really stood out is how Colin built Sheets & Giggles around sustainability. Their eucalyptus lyocell sheets use 96% less water and produce significantly lower carbon emissions than traditional cotton. Colin believes that doing good doesn’t have to come at the expense of growth. In fact, it can be your growth engine.
How to Build a Business with No Plan B
Colin’s entrepreneurial journey is rooted in resilience. He talked about the emotional rollercoaster of running a startup and why having “no plan B” pushed him to make Sheets & Giggles a success. His advice? Be uncomfortably honest with yourself, stay lean, and don’t be afraid to do things differently—even if people don’t get it at first.
Insights for Aspiring Founders
Getting Started:Colin encourages would-be founders to stop waiting for perfect conditions. You don’t need a huge team or funding to start. He launched Sheets & Giggles with a crowdfunding campaign and a strong brand voice. The result? $284K in pre-orders in just 30 days.
Raising Capital:When it comes to raising money, Colin emphasized building genuine relationships with investors and not being afraid to walk away if the fit isn’t right. He also touched on why being a profitable business shouldn’t be a revolutionary concept—and why chasing venture capital shouldn’t always be the end goal.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit
Debunking Fitness Myths, with Jodi Barrett - HS#42
Saturday, May 31, 2025 • Duration 25:27
Welcome to Episode 42 of The Hockey Stick Show! I'm Miko Pawlikowski, and today, I'm excited to share my conversation with Jodi Barrett of KB Stronger. We talked about fitness, the myths surrounding it, and how to make exercise a consistent part of our lives without feeling overwhelmed.
Debunking Fitness Myths
I started our chat by asking Jodi about the common misconception that weightlifting makes women too muscular. Jodi, who is quite the expert in myth-busting, assured us that women fear gaining muscle too easily, but in reality, it takes significant time and effort to bulk up. So, ladies, if you lift weights, you're not going to turn into Arnold Schwarzenegger overnight!
The Importance of Mindset
Jodi emphasized that mindset is key to fitness success. She shared how launching KB Stronger in 2023 was a turning point for her. The pandemic pushed her to move online, which she initially saw as a challenge but later realized was an opportunity to reach more people. Jodi's key takeaway: Look for the positive in every situation.
Actionable Advice for Different Fitness Levels
We discussed how to motivate different people based on their fitness levels:
For Beginners: If you're unmotivated, start small. Place a kettlebell or a small weight near your desk. This keeps fitness on your mind. Try basic movements like a squat or swing just to get moving.
For Intermediate Folk: If you're somewhat active but need more structure, consider joining a program. Stacking habits is essential. Start by moving a bit more and build your schedule from there.
For the Fitness Enthusiasts: If you're already into fitness, continue challenging yourself. Yet, remember to not overcomplicate things. Simplicity can lead to sustained success.
Staying Committed
One of the toughest challenges is sticking with a routine. Jodi suggests creating habits and setting obtainable goals. Consistency is key, even if it means starting with just walking. Yes, simple walking. People often underestimate the benefits of a regular walk outdoors but it can significantly improve your health.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit
From Hawaii to DNSimple, with Anthony Eden - HS#41
Saturday, May 17, 2025 • Duration 53:29
In Episode 41 of the Hockeystick Show, I had the pleasure of speaking with Anthony Eden, a seasoned veteran in the domain and DNS space, who shared his journey and provided invaluable insights into the industry. From his tales of moving his family to Hawaii to the intricate workings of the internet's backbone—the DNS system—Anthony offered both a deep dive into his personal story and practical knowledge for tech enthusiasts.
From Surfboards to DNS—Anthony's Unique Journey
Anthony's story begins quite uniquely; he received an intriguing email on New Year's Eve from a software developer in Hawaii who needed his help. What followed was an adventurous move for his entire family, including his three-year-old triplets, to the islands. Anthony combined his passions for surfing and software as they tried to make things work in the Aloha State. This bold move is a testament to taking calculated risks in pursuit of fulfilling both personal and professional ambitions.
Diving Into DNS
Many might ask, with hundreds of top-level domain extensions available, why does .com still hold the crown? Anthony explains that the operational side of DNS is layered and complex, starting from the root servers to the top-level domain registries and then to the registrars. Knowing who pays the bills behind these critical infrastructures was another revelation; it's a multi-stakeholder effort involving companies, nonprofits, and governments globally, ensuring the resilience and stability of the internet.
One actionable lesson here is understanding the significance of DNS. It's crucial for web operations, and there’s room for expertise in managing both operational and intellectual property aspects of domains.
Bootstrapping Success—The DNSimple Story
Listen to Anthony's experience of building DNsimple with his brother, starting from their operational focus, rather than just being a domain registrar. His commitment to keeping things simple has proven successful, illustrating a valuable lesson in niching down and mastering a specific area, rather than expanding too broadly without deep knowledge.
For entrepreneurs, his story encourages creating a company that aligns with your values and lifestyle. Anthony valued time over money, and his business model reflects that, focusing on steady, organic growth without outside investment pressures.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit
Building Checkly, with Hannes Lenke - HS#40
Saturday, May 3, 2025 • Duration 37:56
Welcome to Episode 40 of The Hockeystick Show! I recently had the pleasure of speaking with Hannes Lenke, CEO and co-founder of Checkly—a forward-thinking company bridging the gap in DevOps with innovative monitoring solutions. Hannes shared his journey from the spark of a side project to a full-fledged startup success. Here are some key takeaways from our insightful conversation.
The Journey from Idea to Startup
"If you're considering starting a venture, remember this: a startup is a long-term commitment," Hannes emphasizes. He began Checkly as a side project, which evolved into a thriving business when he noticed a market shift towards solutions for cross-functional DevOps teams. This significant transition wasn’t just a leap of faith; it was guided by observing early signals and a changing landscape in software development.
Actionable Lesson 1: Test Before You Leap
Before diving headfirst into the whirlwind of a startup, Hannes advises, "Test the waters—verify your idea." He speaks to those budding entrepreneurs who hesitate, inspired by big success stories but unsure of their grounded potential. For Hannes, an early signal was witnessing users excited to pay even a small fee for his service. This is your cue that the market is interested, making it wise to invest your time and resources.
Actionable Lesson 2: Patience and Commitment
Success does not happen overnight. "It's a marathon, not a sprint," Hannes shares. While tales of overnight success can be enticing, the reality is that most startups take years to mature and develop. It’s crucial to prepare for the long haul and maintain your enthusiasm and tenacity throughout the years of building and growing.
Remote Culture: Challenges and Advantages
With a fully remote team, Hannes has navigated the pros and cons of this modern work setup. Being remote offers the advantage of tapping into a global talent pool without geographical constraints. However, effective communication becomes paramount.
Actionable Lesson 3: Foster Transparency and Communication
Transparency is key in managing a remote team. Hannes discusses using weekly stand-ups and leveraging tools like Slack and Notion for open channels of communication. He insists that essential decisions be well-documented and accessible to ensure alignment within the team. It might be digital, but ensuring your team feels connected and well-informed is invaluable.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit
Mastering Stable Diffusion, with Will Kurt - HS#39
Monday, March 31, 2025 • Duration 01:11:52
Hi everyone, welcome to Episode 39 of the Hockeystick Show. Today, I had the pleasure of talking with Will Kurt, a talented writer and AI expert. This conversation was a deep dive into the world of AI, writing, and creative expression. Let me share some key points and lessons from the episode.
* 45% off A Damn Fine Stable Diffusion Book: HSSkurt2
Will started our chat by explaining why he writes books. For him, writing is a way to learn something really well and share it with others. He talked about how much energy and time go into writing a book, and how it helps him understand complex things. If you want to master a topic, try writing about it. It can really open up new ways of thinking.
Discovering AI and Art
We also talked about Will’s new book on stable diffusion, a tool used in generating art through AI. Will is very excited about how open-source AI allows anyone to create amazing things, not just tech experts. If you're curious about AI, don’t hesitate to jump in and explore. Experimenting can lead to wonderful and sometimes unexpected creations.
The Power of Community
A big part of our conversation was about community and how important it is in driving new ideas. Will believes the more diverse the community, the more creative the outcomes. He suggests not to overlook unconventional ideas, as they often lead to unique breakthroughs. Surround yourself with different thinkers and doers—it can be a big source of inspiration and development.
Understanding AI Tools
Will broke down different AI tools like Stable Diffusion and Flux. He shared how open-source tools provide more flexibility and control over projects. It’s crucial to understand the tech you're using, he says. If you’re interested in AI, stay updated and keep learning about the latest tools and models available.
Balancing AI in Art
Lastly, we talked about AI in the art world. Will reminded us that while AI can boost creativity, it’s important to think about how it affects originality. Use AI to enhance your work, but always be mindful of how it shapes your art and creativity.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit
Master your brain, with Eric Collett - HS#38
Monday, February 24, 2025 • Duration 56:48
This time I had the pleasure of welcoming Eric Collett, CEO of A Mind for All Seasons. Our conversation shifted my perspective on brain health, making me rethink how we should approach productivity and overall mental wellness.
Eric’s analogy of viewing the brain as hardware stuck with me and catalyzed an intense curiosity during our discussion. It was a reminder that no matter how much "software" or skills we try to load onto ourselves, if our "hardware" isn't functioning optimally, we’ll always hit a performance ceiling. Just like we upgrade our devices, it’s crucial to optimize our brain's functioning for better results in life and work.
The Role of Inflammation and Mitochondria
Eric talked about the importance of calming inflammation and boosting energy production in our brains. He made an intriguing comparison to fire; just as fire can be beneficial or destructive, inflammation in the body can play a crucial role in health or hinder it, depending on its presence or absence of control.
Eric highlighted the imbalance between omega 6 and omega 3 fatty acids in our diets, emphasizing how a significant portion of the Western world consumes far more omega 6, which can exacerbate inflammation. This imbalance parallels being better at starting fires rather than extinguishing them.
Lessons Learned
One of the key takeaways from this episode was understanding how modern life's lack of natural stressors can negatively impact our mitochondria and brain performance. Engaging in hormetic stressors, such as varying our environment through sunlight, temperature changes, or intermittent fasting, can stimulate mitochondria to improve our health.
Another crucial insight was the emphasis on starting small and acknowledging that long-term habit formation is more effective when we focus on one change at a time. Implementing exercise "snacks" or small physical activities throughout the day can significantly boost cognitive performance.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit
Why every CTO must play Sekiro - HS#37 solo
Monday, February 10, 2025 • Duration 12:51
Do you remember that amazing feeling of absolutely NAILING something REALLY hard?
Overcoming some TREMENDOUS odds?
Scientifically speaking, that’s dopamine, the “feel good chemical”.
And this video is about a rather unusual way of getting HEAPS of it.
And it’s 100% legal.
参る SEKIRO
Don’t worry, today I won’t be sending you to jump into an ice cold bath.
No, we'll be warm and cozy, and at the end of it you’ll have the perfect excuse for playing video games as a fully grown human.
More specifically, one particular game called: Sekiro.
But you can’t spell SEKIRO without DARK SOULS.
So the whole story starts last year when my wife and I went to Japan for the first time.
When we got back with more plushies than I’m ready to admit, some serious nostalgia kicked in.
The next thing I know, I’m playing all my favourite childhood games on Switch.
Life was good.
But then this weird thing happened.
I googled good games for Switch, and that one obscure title just kept coming up: Dark Souls.
It’s hard to describe what playing Dark Souls is like.
One one hand, the game clearly hates you. It doesn’t care if you die, and you will die a lot. There is no map, there are no reliable hints because the ones you find might be trolling you, and there is no “easy” difficulty setting for newcomers.
Every inch of progress you make is through blood, sweat, trial and error. You’re literally always one false step away from death.
Like seriously, one press of a button and YOU DIE
On the other hand, it also clearly wants you to keep trying, and it wants you to eventually overcome the difficulty and succeed.
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The reading list reflects his mental model. It gives insight into what he sees, what he values, and why he makes the decisions he makes.
The Sam Altman Firing: Living Doubts Gone Wrong
We spent significant time unpacking the OpenAI board saga. Richard’s take was fascinating: he traced it back to GPT-2 in 2019, when OpenAI deemed the model “too dangerous to release” and staged its rollout over nine months.
At the time, researchers were skeptical. It looked like hype-building. But Richard sees it differently now: it was a living doubt. Ilya and OpenAI acted on their safety concerns in a transparent, reversible way. They could always say “we were wrong” and release the full model, which they eventually did.
The Sam Altman firing was different. It was explosive, irreversible, and impossible to unwind once initiated. The lesson from a safety perspective: whatever your doubts are, structure them so you can reverse course if you’re wrong.
Bubble Economics and the Free Lunch Era
I asked the question everyone wants answered: are we in an AI bubble?
Richard’s response was nuanced. Yes, it’s bubbly. But bubbles aren’t inherently bad. Nothing important happens without bubbles. You don’t get this kind of capital, talent, and momentum from purely rational actors making measured bets.
The key difference from 2008: there’s real underlying technology here. It’s more like the dot-com bubble: bad ideas will get flushed out, valuations will correct, but the fundamental shift is genuine.
What’s remarkable isn’t the diminishing returns everyone’s complaining about. It’s that scaling worked at all. For 50-60 years, AI progress required genuine innovation: new architectures, new training tricks. For the last five years, we just made models bigger and threw more data at them. That free lunch was unprecedented.
Now the free lunch is ending. Ilya himself recently said the era of scaling is over. We’re going to need good ideas again.
AGI: Paper Hopes vs. Living Technology
Richard was refreshingly direct about AGI hype. He doesn’t find the concept appealing. It’s a paper hope: something people talk about but don’t actually build toward in meaningful ways.
The substrate we’re working with isn’t going to produce human-like intelligence. And we don’t need it to. The technology is already powerful and will continue improving linearly. But the exponential curves and S-curves are done. We’re hitting asymptotes.
The implication: a lot of the AI safety concerns about alignment and existential risk become less urgent. He doesn’t see an existential threat from his computer.
What’s Underrated and Overrated
I asked Richard what people are sleeping on and what’s empty hype.
Overrated: AGI and the entire AI safety research agenda focused on existential risk.
Underrated: The technology itself, at least among skeptics. Too many people dismiss these models as “stochastic parrots” or “just databases” without understanding what they actually are. The technology will be pervasive in five to ten years, and the skeptics are needlessly rounding down.
Working in Government AI
We also covered Richard’s day job: Director of AI for South Carolina. He evaluates use cases from 80+ state agencies, all interested in adopting AI. Some have clear ideas, others need help defining their approach.
About 80% is advisory: looking at use cases from technical, governance, privacy, and security perspectives. The remaining 20% is an informal accelerator developing strategic use cases in-house.
The scale is what attracts him. Even in a small state of 5 million people, the potential impact is enormous.
At its core, this episode was about understanding foundations in a field that rewards chasing novelty. How to build mental models that persist beyond the next model release. How to act on doubts without making irreversible mistakes. And what it takes to write a book that captures not just the papers, but the worldview behind them.
* Punishment: Applying an unpleasant consequence after bad behavior — like zapping a dog every time it crosses a line.
The best path forward? Use psychology to build habits, not fear. Like giving your employees treats (metaphorically speaking) instead of punishments.
Why Psychology Belongs in Cybersecurity
Craig’s background in psychology isn’t just a cool origin story — it’s a competitive edge. He’s used those skills to lead security programs for Fortune 500 companies, framing secure behaviors in a way that makes teams want to comply — not because they were forced to, but because they were convinced it's their own idea.
It’s not about “locking everything down” after a breach — it’s about getting involved early and collaboratively to prevent issues in the first place.
What’s Actually Causing Breaches?
You might imagine hackers furiously typing code like in the movies. But in reality?
* #1 cause of breaches for the last 20 years: Phishing.
* #2: Bad password hygiene.
From AI-driven phishing attacks to nation-state actors lurking inside U.S. telecom networks, the threats are evolving — but most of them still rely on human error. That’s why education and behavior change are more important than ever.
The Problem With Credit Monitoring (And the Better Alternative)
We also talked about breach fatigue — the idea that everyone’s data has already been leaked at this point, so why care?
Craig had a perfect analogy: credit monitoring is like living next to a fire station — it doesn’t stop your house from catching fire, it just means someone will be there after the damage is done.
Instead, he recommends freezing your credit at all major (and lesser-known) bureaus to prevent identity theft in the first place. In his words: “Don’t monitor the fire — fireproof your house.”
Cyber Literacy Is the Future
Craig coined a term I think we should all get behind: cyber literacy.
It’s not just knowing how to use a computer — it’s understanding phishing, password security, MFA, and how social engineering works. Most schools and workplaces teach computer literacy, but not cyber literacy — and that’s the gap we need to close.
Final Thoughts
This episode left me thinking about how much we could improve security if we just… stopped punishing people and started teaching them. And more importantly, started rewarding them for doing the right things.
Craig’s biggest takeaway? Security works better when it’s built on psychology and compassion.
Customer First, Always:A key part of their strategy is community engagement. From meme-filled newsletters to random acts of kindness, Sheets & Giggles is all about delighting customers in unexpected ways. Colin shared how this approach helped build a loyal fanbase and led to organic word-of-mouth growth.
Leadership with Empathy and Integrity
As a founder, Colin values empathy above all else. Whether it’s hiring, managing a team, or communicating with customers, he believes in treating people with respect. We talked about how this human-first approach shapes the culture at Sheets & Giggles and leads to better business outcomes.
Final Thoughts
This episode is packed with insights on how to run a company that’s fun, sustainable, and unapologetically different. Colin’s journey reminds us that you can be mission-driven and profitable, strategic and silly, serious about success without taking yourself too seriously.
You can learn more about Sheets & Giggles at sheetsgiggles.com and follow Colin on LinkedIn and Twitter for more wisdom (and plenty of laughs).
New parents might struggle with time and energy for fitness. Jodi's advice is to try smaller exercises and embrace the phases of life. A 10-minute workout can be just as valuable as an hour if that's what fits your lifestyle right now.
The Power of Being Your Own Cheerleader
Jodi believes in being your own biggest cheerleader. Set small goals and celebrate your victories. It's all about learning to rely on yourself and maintaining the integrity of your word. You're responsible for showing up for you.
Final Thoughts
Fitness is more than just physical. It’s about mindset, consistency, and finding what works for you. Jodi's approach of keeping things simple and attainable is a testament to achieving sustainable fitness.
If you're motivated to start or continue your fitness journey, remember to take it one step at a time and enjoy the process. You can find Jodi at kbstronger.com and follow her on Instagram, Facebook, and LinkedIn. Thanks for tuning in!
DNS, as Anthony discussed, is the cornerstone of the internet. He breaks down the roles of operational DNS and intellectual property, highlighting its misunderstood yet crucial place in the digital world. For technologists, understanding DNS's function as a protocol for converting domain names to IP addresses opens up opportunities to innovate and optimize web performance.
Advice for Aspiring Tech Entrepreneurs
* Know Your Domain: Anthony's career began by immersing himself in the domain industry. Understanding your niche deeply allows you to carve out unique opportunities, just as DNsimple has done by focusing on both DNS operations and domain registrations.
* Keep It Simple: By stripping away complexities and focusing on what truly matters, like DNsimple does with its DNS services, you can create a product that serves its core users well.
* Seize Opportunities: Anthony didn’t plan on moving to Hawaii based on an email, but sometimes the riskier path can lead to the most rewarding experiences. Be open to opportunities that align with your skills and passions.
* Build for Sustainability: Anthony’s emphasis on maintaining a sustainable and profitable company over hyper-growth is a key takeaway. It allows for a business model that supports both personal freedom and professional success.
My conversation with Anthony Eden was eye-opening. It served as a reminder of the fundamental protocols that keep the internet running seamlessly and the entrepreneurial spirit needed to navigate and capitalize on opportunities within the tech space. Whether you're managing your own digital product or simply a tech enthusiast wanting to learn more about the internet’s infrastructure, the world of DNS is one worth exploring.
Having built and sold a startup prior, Hannes was mindful of the need for international-minded investors when establishing Checkly. This alignment aids in scaling businesses globally, opening doors to new markets, like the U.S., which offered a larger playground for growth despite its challenges.
Actionable Lesson 4: Choose Investors Wisely
Hannes highlights the importance of selecting investors who embrace a global perspective. They should not only offer financial backing but also guide you toward expansion and sustainability internationally.
Embrace and Enjoy the Challenge
Above all, Hannes’s message is clear—enjoy what you do. As entrepreneurs, aligning your profession with your passion transforms challenges into thrilling opportunities. Startups demand dedication, yet they yield unparalleled satisfaction when you witness your vision helping the industry evolve.
As I glean from my own experiences in tech, the journey of entrepreneurship is peppered with ‘wantrepreneurs’—those hovering on the brink of pursuing their ideas. The takeaway is simple: validate your idea, take the leap, and be prepared to weather the storm with a clear view of where you want to be.
Thank you to Hannes Lenke for sharing his valuable insights on startup life, remote culture, and the intricacies of growth in the evolving tech landscape. Join us for more episodes on The Hockeystick Show as we continue to explore these critical conversations with industry leaders and innovators.
This episode was filled with great insights from Will Kurt. Whether you’re someone who loves writing, tech, or art, there’s something here for you. Use writing as a way to really learn and share knowledge, join and learn from creative communities, and keep up with new tech advances. These steps can help you grow your understanding and make unique contributions in your field.
Thanks for joining us on this journey. Keep exploring the exciting connections between creativity and technology. Stay curious and keep experimenting with new ideas and tools!
00:00 Introduction: Why Write the Book?00:21 Exploring Stable Diffusion and Creative Uses01:02 Meet the Author: Will Kurt01:31 Sneak Peek: Upcoming Projects and Collaborations02:23 The Journey of Writing a Book04:22 Target Audience and Community Impact06:33 Challenges and Rewards of Being an Author14:24 The Role of AI in Content Creation19:39 The Future of AI and Creative Expression37:27 The Genius of GANs38:08 Evolution of Stable Diffusion40:49 Open Source vs Proprietary Models41:55 The Future of AI and Local Models43:18 Challenges in AI Research and Development46:19 The Role of LLMs in Software Engineering58:21 Vibes-Driven Development01:06:10 The Philosophical Implications of AI01:10:28 Conclusion and Contact Information
A Mind for All Seasons: Coaching for Better Brain Health
Towards the end of our conversation, Eric described the personalized, data-driven approach his company employs to enhance brain health. Whether through membership in their extensive educational platform or personalized coaching and assessments, A Mind for All Seasons supports individuals in achieving optimal brain function.
Closing Thoughts
This episode is a treasure trove of actionable insights for anyone looking to optimize their brain health, break through performance plateaus, and uncover a clearer path towards longevity and productivity. I invite you to listen to the episode and consider integrating some of these lessons into your own life for a better brain and brighter future. Remember, the journey to optimal health is just one small action taken consistently over time.
Thank you for joining me in this exploration. If you want to dive deeper into these topics, check out A Mind for All Seasons for more resources. Let’s all strive to live better, healthier, and more fulfilled lives. Stay tuned for the next episode!
00:00 Understanding Brain Hardware and Productivity
00:33 The Importance of Omega 3s and Inflammation
01:22 Introduction to Eric Collette
01:56 Brain Health and Cognitive Optimization
07:32 The Role of Mitochondria in Brain Function
15:46 Inflammation and Brain Health
27:57 Mitochondria and Energy Production Issues
28:10 Fish Oil: Benefits and Potential Downsides
29:47 Concerns About Fish Consumption
30:49 Microplastics and Mercury in Fish
34:19 The Importance of Energy Production in Cells
40:59 Understanding Mitochondria and Cellular Health
41:56 Hormesis: Stressors That Boost Mitochondria
45:30 Exercise Snacking and Brain Training
49:50 Implementing Healthy Habits
53:31 A Mind For All Seasons: Membership and Coaching
And when you do, you know you achieved something meaningful.
The dopamine feels AMAZING. And you don’t need a medal, the achievement in itself is rewarding.
That feeling is now synonymous with a small Japanese company called FROM SOFTWARE.
FROM SOFTWARE
Dark Souls, and more broadly the Souls-like genre was created by a Japanese studio called From Software, under the lead of Hidetaka Miyazaki.
The story starts in 2009 with the release of Demon’s Souls, a dark fantasy game trying to recreate a challenging gameplay that Miyazaki felt was dying out. Ironically, Miyazaki was only able to take this - let’s be honest - rather risk of trying something new, because the project he took over was already failing, and his career wouldn’t take a hit.
When they released the demo, well… let’s just say it didn’t go so well. Some Japanese press called it “an unbelievably bad game”, mostly because of its unexpectedly challenging gameplay. Really, everyone expected it to flop, including Miyazaki himself.
And that’s because the game wasn’t like the others.
It wasn’t there to please you, or give you a nice time.
It EXPECTED you to fail. Over and over again.
And then it expected you to dust yourself off, learn a lesson, and try again, harder.
When the actual game launched, the feedback was different.
It turned out that gamers were a bunch of masochists and they FREAKING LOVED IT.
It even got the 2009 Overall Game of the Year award, and its Metacritic score sits at 89/100 today.
After Demon’s Souls, From Software released the Dark Souls trilogy (Dark Souls, BEEP & Dark Souls 3), Bloodborne, Sekiro and Elden Ring, all different takes on the same base recipe.
As for myself, I love SEKIRO.
SEKIRO
My favourite of the genre, and probably my favourite game of all times is Sekiro.
The game is set in the late Sengoku period of Japan, and you play as a shinobi (a japanese word for ninja).
I don’t really want to spoil the plot, so I’m not gonna tell you anything about prosthetics, giant apes, even more giant snakes, lightning dragons, and a whole lot of katana fights.
What I will tell you is why this game is a masterpiece: it’s perfectly balanced.
Yes. It’s punishing. Gruelling sometimes. A split second delay usually costs you your life.
You will throw the controller into the pillow pretty hard at times.
And no, it doesn’t exactly give you a helping hand.
But each time you die, you immediately learn what you did wrong. The game gives you just enough to have another thing to try at your next attempt.
It demands that you learn its way, and unlike other games in the genre, there is no walkaround.
If you want to finish the game, you have to become excellent at it.
And you become excellent by practicing.
You learn every opponent’s moves to anticipate and parry them just in time, within a few dozen milliseconds margin.
Many fans describe that feeling when you finally start getting it right as “clicking”.
The first few attempts, you are getting your ass handed to you.
But then you finally “click”, and it’s the opponent who suddenly becomes prey.
And the game wants you to play aggressively.
There is this mechanic to break the enemies’ posture for an instant kill.
Every time they attack, and you deliver a perfect parry, their posture bar takes a hit.
And when it gets to zero, you can kill them regardless of how much health they have left.
However, as soon as you stop attacking or parrying, their posture bar starts to recover.
So perfect defence is also an offensive mechanism in Sekiro.
And there is no time to waste.
That’s why…
HESITATION IS DEFEAT
Getting excellent at Sekiro takes anywhere between 20 and 100 hours of work for most people.
The same as that last series you binge-watched 5 seasons of, except that your heart rate monitor will think you’re working out with this one.
It’s a complete, miniature version of the mental training you need to achieve anything of value in life.
Going to the gym. Building a business. Getting good at any sport. Losing weight.
You can only really lose if you stop trying.
But it goes deeper.
If you want the game to respect you, you have to best it.
You have to be able to handle everything it throws at you.
You have to become the final boss.
And when you do, your only reward will be satisfaction.
SEKIRO IS ART
Sekiro reminded me why games can be a form of art.
Every CEO, CTO, startup founder, business owner, athlete, high level professional.
Everyone should try Sekiro.
It’s that perfect little sandbox for what struggling through a difficulty and eventually succeeding feels like.
And it’s balanced perfectly.
Everyone with a free weekend can start feeling the IMMENSE satisfaction from getting good at it.
But it’s hard enough to make you sweat for it.
Does it feel as good as learning a ridiculously hard musical piece on a violin?
A violin made from a rare wood you had to cut down yourself in the heart of Siberai?
A violin that you built yourself under the only remaining grand master of that obscure school no one knows about?
Well, actually, I have no idea. Leave a comment if you know.
Does it feel like microdosing dopamine to help you get better at other hard things in life?
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