How would you design an AI product differently for a hobbyist vs prosumer vs professional? Using MidJourney as a case study in the passion economy, they delve into how AI tools can help build communities and support semi-professional creators. They explore how these tools can democratize creativity, the role of art vs craft, the role of grit in skill building, cheating vs copiloting, the missing middle of the creative markets, and more. They also touch on the broader implications of AI in different creative fields from music, writing and podcasts. It's an exploration of how AI can help users maintain creative flow and the underserved opportunity for AI to help unleash the hobbyist.
- Nabeel also spoke on Midjourney's unique growth loops on Unsolicited Feedback
- Le Jin has great writing on the passion economy and wrote about the creative middle class
- Linus has an excellent article on Epistemic calibration that touches on taste, that we didn't get in the episode but worth seeing.
- Simply Drawing - ai feedback meets art
- Robert Morris' the Power Broker, which touches briefly on the rise of the professionalized class
- a little more on why bees wiggle outside of near-term evolutionary needs
00:00 Intro
00:52 AI in Creative Endeavors
01:58 Market Expansion
03:01 The underexplored customer in AI
08:23 Finding other AI hobbiest opportunities
11:31 If they AI made it, are we building skill?
13:36 Difference between art and craft