Growth Boss – Details, episodes & analysis

Growing a business fast takes more than just a good idea. It takes the right plan, clear messaging, and knowing where to focus your time. When you get those things right, signing up new clients becomes much easier.

In this episode, William Milliken shares how he signed up 487 new clients in just 30 days. He talks about the exact steps he took to grow Swoop Scoop, from running Meta ads to getting more referrals and keeping customers happy. We also get into when to grow your team, how to build a strong business community, and simple ways to lower churn.

William Milliken is the founder of Swoop Scoop, a dog waste removal business that now brings in millions every year. He’s started and scaled several home service businesses and now helps others do the same through his Poop Scoop Millionaire community. William is all about sharing real, tested strategies that work, even in industries most people wouldn’t expect.

Timestamp: 00:00 Intro 00:25 Background of William Milliken 01:58 Other Industries William Milliken Started In 03:15 Tactics That Helped Swoop Scoop Scale Quickly 04:21 Getting Customers with Meta Ads 05:19 Types of Ads That Actually Work 05:56 Ad Channels Used to Scale the Business 07:50 When to Expand the Business 08:49 The People Side of Business 10:30 How to Reduce Business Churn 11:19 Team Structure for Growth 12:04 What Growth and Scaling Look Like 12:40 Building a Community for Business Growth 14:30 Resource Platforms for the Community 15:17 How Affiliates Can Get Involved 16:41 Top Lessons from Growing a Business 17:24 Referral Strategy 18:25 Leadership Principles and Building Culture 19:29 Connect with William Milliken

Connect with William Milliken to learn more about growing a business from scratch 🔗 Blog: https://scoopstart.com/  🔗 YouTube: https://www.youtube.com/@Scoop-Start   🔗 Skool: https://www.skool.com/poop-scoop-millionaire/about  

#businessgrowth #growingabusiness #clientacquisition #scalingstrategies #businessgrowthtips

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🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     

Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/  

Signing up 487 new clients in 30 days sounds impossible.Until you see how William Milliken did it.

Growing a business fast isn’t about luck. It’s about the right plan, clear messaging, and knowing where to put your energy.

In this episode, William shares the exact steps he used to grow Swoop Scoop into a multi-million dollar business.

We talk about: → Running Meta ads that actually work → Getting more referrals with simple systems → When to grow your team (and when not to) → Building a strong community around your business → Easy ways to lower churn and keep customers happy

William Milliken is the founder of Swoop Scoop and the Poop Scoop Millionaire community. He’s scaled multiple home service businesses and now teaches others how to do the same, using strategies that work in the real world.

Teaser is live now. Full episode drops tomorrow.

#businessgrowth #growingabusiness #clientacquisition #scalingstrategies #businessgrowthtips

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🔔 Do you want to learn more about different growth marketing strategies? 

Increase Your Reach. Convert More. Grow Faster. 

Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/    

Stay connected.

🔗 Instagram: https://www.instagram.com/iamgerrid 

🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 

🔗 Website: https://gerrid.com/ 

🔗 Podcast Website: https://growthboss.tv/ 

🔗 Digital Marketing Website: https://fortressgrowth.com/ 

Customer loyalty isn’t just about points and discounts. It’s about making people feel seen. In a world flooded with emails and automated messages, a handwritten note can be the thing that sets your business apart.

In this episode, David Wachs shares how businesses are increasing retention by up to 45% using handwritten letters. He explains what works, what doesn’t, and how to decide if this strategy fits your brand. From cost to design choices and real-world case studies, David breaks down everything you need to know to get started.

David Wachs is the founder of Handwrytten, a company using robots to help businesses scale handwritten outreach. He’s on a mission to bring back real connection in customer communication and has helped top brands and nonprofits create more meaningful relationships through simple, thoughtful gestures.

Timestamp:

00:00 Intro

00:25 Background of David Wachs

00:44 Types of Businesses That Benefit from Handwritten Notes

02:13 What Handwritten Letters Look Like

04:05 How to Increase Customer Retention by 45%

06:39 Cost of Handwritten Letters

07:02 Case Study: Handwritten Letters for the Average Business Owner

08:06 Should Cards Be Branded or Not?

09:18 Key Considerations Before Testing Handwritten Letters

10:16 How Handwrytten Started and Found Success

15:48 Connect with David Wachs

Connect with David Wachs to learn more about personalized marketing

🔗 LinkedIn: https://www.linkedin.com/in/davidwachs/  

🔗 Company: https://www.handwrytten.com/ 

#customerloyalty #customerretention #customerexperience #personalizedmarketing #brandloyalty

=============================

🔔 Do you want to learn more about different growth marketing strategies? 

Increase Your Reach. Convert More. Grow Faster. 

Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/    

Stay connected.

🔗 Instagram: https://www.instagram.com/iamgerrid 

🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 

🔗 Website: https://gerrid.com/ 

🔗 Podcast Website: https://growthboss.tv/ 

🔗 Digital Marketing Website: https://fortressgrowth.com/

Most businesses send another email.

Smart businesses send this instead:

Handwritten notes.

Yes, real ones. Ink on paper.

In this episode, David Wachs shares how businesses are boosting retention by up to 45% using handwritten letters.

→ Why personalization beats automation → Which industries this works best in → What your note must include to get results → Whether branded cards help or hurt → And how to test this without wasting budget

David is the founder of Handwrytten, a company using robots to scale handwritten outreach (yep, robots with pens).

He’s helped brands and nonprofits create meaningful moments, without relying on discounts or loyalty programs.

This one’s for anyone trying to stand out in a world of noise.

Full episode drops tomorrow. Don’t miss it.

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Follow @iamgerrid for more real strategies on business growth, leadership, and marketing that works.

#customerloyalty #customerretention #customerexperience #personalizedmarketing #brandloyalty #growthboss #marketingpodcast #businesspodcast #florida #usa

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🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     

Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/  

Growing an agency to nine figures takes more than talent. It takes clarity, systems, and the ability to scale without losing your edge. From defining a clear value proposition to building a global team, success comes from doing the hard things right.

In this episode, Alex Melen shares how he and his brother built SmartSites into one of the top-rated digital marketing agencies in the US. He talks about early decisions that shaped the business, the mindset shifts that made growth possible, and how to maintain culture and accountability across six offices worldwide. He also shares his views on how AI is changing the agency landscape.

Alex Melen is an award-winning entrepreneur and co-founder of SmartSites, with over 400 employees worldwide. He’s been a leader in digital marketing for over two decades, spoken at nearly 100 conferences, and featured in top outlets like Forbes and NPR. His approach is practical, proven, and focused on long-term growth.

Timestamp:

00:00 Intro

00:25 Background of Alex Melen

01:17 Early Days of SmartSites

04:08 How to Figure Out the Unique Value Proposition

12:32 Deciding to Grow the Business

17:36 Keys to Success in Growing the Business

22:13 Marketing Tactics with Only 10% of the Budget

24:53 Scaling Challenges and Operational Keys to Success

30:43 How to Standardize Culture Across 6 Offices Worldwide

34:46 Percentage of American vs. International Employees

37:27 Creating Accountability Across a Diverse Team

39:34 Thoughts on How AI Is Changing the Business World

47:34 Connect with Alex Melen

Connect with Alex Melen to learn more about growing an agency

🔗 LinkedIn: https://www.linkedin.com/in/alexmelen/  

🔗 Website: https://www.alexmelen.com/ 

🔗 Company website: https://www.smartsites.com/ 

#businessgrowth #entrepreneurship #scalingbusiness #marketingagency #businessowner

=============================

🔔 Do you want to learn more about different growth marketing strategies? 

Increase Your Reach. Convert More. Grow Faster. 

Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/    

Stay connected.

🔗 Instagram: https://www.instagram.com/iamgerrid 

🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 

🔗 Website: https://gerrid.com/ 

🔗 Podcast Website: https://growthboss.tv/ 

🔗 Digital Marketing Website: https://fortressgrowth.com/ 

Growing a nine-figure agency takes more than hustle.

It takes clarity. Systems. And the ability to scale without losing your edge.

In this episode, Alex Melen shares how he and his brother built SmartSites into one of the top-rated digital agencies in the U.S., with over 400 employees across six global offices.

→ The early decisions that shaped their growth → How to define your unique value proposition → Why standardizing culture and accountability is a non-negotiable → What it takes to scale without breaking → And how AI is already transforming the agency model

Alex Melen has been leading in digital marketing for over 20 years. He’s spoken at nearly 100 conferences, been featured in Forbes and NPR, and has the numbers to back it all up.

If you’re running, or dreaming of running, a successful agency, this one’s for you.

Full episode drops tomorrow. Don't miss it!

. .

🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     

Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/  

Great SEO isn’t just about traffic. It’s about making sure your strategy supports the big picture. For billion-dollar brands, SEO needs to be smart, scalable, and fully aligned with business goals. That means testing across millions of pages, proving ROI, and navigating internal teams to get things done. 

In this episode, Nik Ranger shares the mindset shift that happens when going from small business to enterprise SEO. She breaks down how to align SEO with broader business goals, avoid common technical mistakes, and deal with internal challenges like politics and slow implementation. Nik also explains how to measure ROI at scale, how AI is changing the SEO landscape, and what it takes to win big proposals with major brands.

Nik Ranger is a Senior Technical SEO Consultant, Google Women Techmakers Ambassador, and Chair of SEO Collective Australia. She’s worked with brands of all sizes, helping them build strong strategies through data, content, and technical audits. Known for her work in competitive spaces, Nik is passionate about turning complex problems into clear wins for the businesses she works with.

Timestamp: 00:00 Intro 00:26 Nik Ranger’s Background 00:59 Biggest Mindset Shift When Moving from Small Business to Enterprise SEO 03:39 How to Align SEO Strategies with Broader Business Goals 09:19 Sampling Size for SEO Tests Across Millions of Pages 12:27 How to Approach ROI for SEO at the Enterprise Level 14:55 Content Strategy That Drives Long-Term Traffic 17:18 Common Technical SEO Mistakes in Large Enterprises 26:07 Barriers to Implementing SEO Best Practices 31:56 How to Navigate Internal Politics to Drive SEO Initiatives 36:16 How Technical SEO Will Evolve with AI 42:16 Winning an SEO Proposal for a Million-Dollar Brand 45:28 Connect with Nik Ranger

Connect with Nik Ranger to learn more about Technical SEO 🔗 LinkedIn: https://www.linkedin.com/in/nik-ranger/   🔗 Instagram: https://www.instagram.com/nikranger/   🔗 X: https://x.com/nikrangerseo/  

#technicalseo #technicalseostrategy #technicalseotips #seo #seostrategy

=============================

🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     

Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/  

SEO isn’t just about rankings.

For billion-dollar brands, it’s about proving ROI, and aligning every tactic with business goals.

That means testing across millions of pages. Navigating internal teams. And scaling what works, FAST.

In this episode, Nik Ranger shares what changes when you go from small business SEO to enterprise SEO.

→ How to align SEO with high-level business outcomes → The sampling method she uses for huge SEO tests → Where most large brands still get technical SEO wrong → How to win support even with politics and slow dev teams → The role of AI in technical SEO going forward

Nik is a Senior Technical SEO Consultant and Chair of SEO Collective Australia. She’s helped brands big and small win with smart strategy, clean site architecture, and data-driven audits.

If you're working on or dreaming of enterprise SEO wins, this one’s packed with insights.

🎧 Teaser is out now. Full episode drops soon.

Follow @iamgerrid for more SEO and business growth playbooks.

#technicalseo #technicalseostrategy #technicalseotips #seo #seostrategy #growthboss #businesspodcast #marketingpodcast #florida #usa

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🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     

Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/ 🔗 Digital Marketing Website: https://fortressgrowth.com/ 

Showing up in AI Overviews isn’t just about writing good content. It’s about building trust, staying consistent, and knowing what Google is really looking for. The fastest-growing brands are doing more than just SEO basics. They’re creating content that’s made to win.

In this episode, Jairo Guerrero shares how he helped a brand rank in AI Overviews in just 24 hours. He explains what changes made the biggest difference, how to use author pages and E-E-A-T the right way, and why your content plan after publishing is just as important as what you write. He also talks about brand building, black hat tactics, and the key things to focus on right now.

Jairo Guerrero helps businesses grow their traffic with clear, repeatable SEO systems. He focuses on expert content, interactive tools, and smart technical fixes that make a real difference. His approach is practical, effective, and built to get results in both traditional and AI-powered search.

Timestamp: 00:00 Intro 00:24 Background of Jairo Guerrero 01:06 Starting the Process of Ranking a Brand in AI Overviews 03:35 How to Move Up in the Ranking System 06:32 Tweaks That Helped Content Rank Higher 09:54 Assigning Authors to Establish E-E-A-T 11:20 Cadence in Publishing Content 12:43 Factors That Boosted the Page 13:45 Post-Launch Strategy 15:38 Writing Content That’s Authoritative for Both Users and Google 18:08 Brand Assets That Businesses Should Build 22:25 The Importance of Community Building 23:43 Black Hat Strategies in This Process 28:32 Other Considerations for Ranking in AI Overviews 30:40 Connect with Jairo Guerrero

Connect with Jairo Guerrero to learn more about SEO 🔗 LinkedIn: https://www.linkedin.com/in/jdguerrerovasquez/   🔗 Website: https://organichackers.com/  

#aiseo #llmseo #seo #seostrategy #seoexpert =============================

🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     

Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/  

Want to show up in Google’s AI Overviews?

It’s not just about writing helpful content. It’s about building trust and knowing what Google really wants.

In this episode, Jairo Guerrero shares how he helped a brand rank in AI Overviews in just 24 hours.

→ What changes made the biggest impact → How to use E-E-A-T and author pages the right way → Why content strategy after publishing matters more than you think → The role of community, brand assets, and black hat tactics → What to focus on right now to stay ahead in AI search

Jairo helps brands grow traffic through practical, repeatable SEO systems. He’s all about clear strategy, expert content, and smart technical fixes that actually move the needle.

This one’s full of insights for anyone trying to win in LLM-powered search.

Full episode drops tomorrow. Don't miss it!

Follow @iamgerrid for more SEO and business growth breakdowns.

#aiseo #llmseo #seo #seostrategy #seoexpert #growthboss #businesspodcast #marketingpodcast #usa

🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     

Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/