Growing a business fast takes more than just a good idea. It takes the right plan, clear messaging, and knowing where to focus your time. When you get those things right, signing up new clients becomes much easier.

In this episode, William Milliken shares how he signed up 487 new clients in just 30 days. He talks about the exact steps he took to grow Swoop Scoop, from running Meta ads to getting more referrals and keeping customers happy. We also get into when to grow your team, how to build a strong business community, and simple ways to lower churn.

William Milliken is the founder of Swoop Scoop, a dog waste removal business that now brings in millions every year. He’s started and scaled several home service businesses and now helps others do the same through his Poop Scoop Millionaire community. William is all about sharing real, tested strategies that work, even in industries most people wouldn’t expect.

Timestamp: 00:00 Intro 00:25 Background of William Milliken 01:58 Other Industries William Milliken Started In 03:15 Tactics That Helped Swoop Scoop Scale Quickly 04:21 Getting Customers with Meta Ads 05:19 Types of Ads That Actually Work 05:56 Ad Channels Used to Scale the Business 07:50 When to Expand the Business 08:49 The People Side of Business 10:30 How to Reduce Business Churn 11:19 Team Structure for Growth 12:04 What Growth and Scaling Look Like 12:40 Building a Community for Business Growth 14:30 Resource Platforms for the Community 15:17 How Affiliates Can Get Involved 16:41 Top Lessons from Growing a Business 17:24 Referral Strategy 18:25 Leadership Principles and Building Culture 19:29 Connect with William Milliken

Connect with William Milliken to learn more about growing a business from scratch 🔗 Blog: https://scoopstart.com/  🔗 YouTube: https://www.youtube.com/@Scoop-Start   🔗 Skool: https://www.skool.com/poop-scoop-millionaire/about  

#businessgrowth #growingabusiness #clientacquisition #scalingstrategies #businessgrowthtips

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🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     

Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/  

Signing up 487 new clients in 30 days sounds impossible.Until you see how William Milliken did it.

Growing a business fast isn’t about luck. It’s about the right plan, clear messaging, and knowing where to put your energy.

In this episode, William shares the exact steps he used to grow Swoop Scoop into a multi-million dollar business.

We talk about: → Running Meta ads that actually work → Getting more referrals with simple systems → When to grow your team (and when not to) → Building a strong community around your business → Easy ways to lower churn and keep customers happy

William Milliken is the founder of Swoop Scoop and the Poop Scoop Millionaire community. He’s scaled multiple home service businesses and now teaches others how to do the same, using strategies that work in the real world.

Teaser is live now. Full episode drops tomorrow.

#businessgrowth #growingabusiness #clientacquisition #scalingstrategies #businessgrowthtips

=============================

🔔 Do you want to learn more about different growth marketing strategies? 

Increase Your Reach. Convert More. Grow Faster. 

Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/    

Stay connected.

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🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 

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🔗 Podcast Website: https://growthboss.tv/ 

🔗 Digital Marketing Website: https://fortressgrowth.com/ 

Customer loyalty isn’t just about points and discounts. It’s about making people feel seen. In a world flooded with emails and automated messages, a handwritten note can be the thing that sets your business apart.

In this episode, David Wachs shares how businesses are increasing retention by up to 45% using handwritten letters. He explains what works, what doesn’t, and how to decide if this strategy fits your brand. From cost to design choices and real-world case studies, David breaks down everything you need to know to get started.

David Wachs is the founder of Handwrytten, a company using robots to help businesses scale handwritten outreach. He’s on a mission to bring back real connection in customer communication and has helped top brands and nonprofits create more meaningful relationships through simple, thoughtful gestures.

Timestamp:

00:00 Intro

00:25 Background of David Wachs

00:44 Types of Businesses That Benefit from Handwritten Notes

02:13 What Handwritten Letters Look Like

04:05 How to Increase Customer Retention by 45%

06:39 Cost of Handwritten Letters

07:02 Case Study: Handwritten Letters for the Average Business Owner

08:06 Should Cards Be Branded or Not?

09:18 Key Considerations Before Testing Handwritten Letters

10:16 How Handwrytten Started and Found Success

15:48 Connect with David Wachs

Connect with David Wachs to learn more about personalized marketing

🔗 LinkedIn: https://www.linkedin.com/in/davidwachs/  

🔗 Company: https://www.handwrytten.com/ 

#customerloyalty #customerretention #customerexperience #personalizedmarketing #brandloyalty

=============================

🔔 Do you want to learn more about different growth marketing strategies? 

Increase Your Reach. Convert More. Grow Faster. 

Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/    

Stay connected.

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🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 

🔗 Website: https://gerrid.com/ 

🔗 Podcast Website: https://growthboss.tv/ 

🔗 Digital Marketing Website: https://fortressgrowth.com/

Most businesses send another email.

Smart businesses send this instead:

Handwritten notes.

Yes, real ones. Ink on paper.

In this episode, David Wachs shares how businesses are boosting retention by up to 45% using handwritten letters.

→ Why personalization beats automation → Which industries this works best in → What your note must include to get results → Whether branded cards help or hurt → And how to test this without wasting budget

David is the founder of Handwrytten, a company using robots to scale handwritten outreach (yep, robots with pens).

He’s helped brands and nonprofits create meaningful moments, without relying on discounts or loyalty programs.

This one’s for anyone trying to stand out in a world of noise.

Full episode drops tomorrow. Don’t miss it.

. .

Follow @iamgerrid for more real strategies on business growth, leadership, and marketing that works.

#customerloyalty #customerretention #customerexperience #personalizedmarketing #brandloyalty #growthboss #marketingpodcast #businesspodcast #florida #usa

=============================

🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     

Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/  

Growing an agency to nine figures takes more than talent. It takes clarity, systems, and the ability to scale without losing your edge. From defining a clear value proposition to building a global team, success comes from doing the hard things right.

In this episode, Alex Melen shares how he and his brother built SmartSites into one of the top-rated digital marketing agencies in the US. He talks about early decisions that shaped the business, the mindset shifts that made growth possible, and how to maintain culture and accountability across six offices worldwide. He also shares his views on how AI is changing the agency landscape.

Alex Melen is an award-winning entrepreneur and co-founder of SmartSites, with over 400 employees worldwide. He’s been a leader in digital marketing for over two decades, spoken at nearly 100 conferences, and featured in top outlets like Forbes and NPR. His approach is practical, proven, and focused on long-term growth.

Timestamp:

00:00 Intro

00:25 Background of Alex Melen

01:17 Early Days of SmartSites

04:08 How to Figure Out the Unique Value Proposition

12:32 Deciding to Grow the Business

17:36 Keys to Success in Growing the Business

22:13 Marketing Tactics with Only 10% of the Budget

24:53 Scaling Challenges and Operational Keys to Success

30:43 How to Standardize Culture Across 6 Offices Worldwide

34:46 Percentage of American vs. International Employees

37:27 Creating Accountability Across a Diverse Team

39:34 Thoughts on How AI Is Changing the Business World

47:34 Connect with Alex Melen

Connect with Alex Melen to learn more about growing an agency

🔗 LinkedIn: https://www.linkedin.com/in/alexmelen/  

🔗 Website: https://www.alexmelen.com/ 

🔗 Company website: https://www.smartsites.com/ 

#businessgrowth #entrepreneurship #scalingbusiness #marketingagency #businessowner

=============================

🔔 Do you want to learn more about different growth marketing strategies? 

Increase Your Reach. Convert More. Grow Faster. 

Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/    

Stay connected.

🔗 Instagram: https://www.instagram.com/iamgerrid 

🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 

🔗 Website: https://gerrid.com/ 

🔗 Podcast Website: https://growthboss.tv/ 

🔗 Digital Marketing Website: https://fortressgrowth.com/ 

Growing a nine-figure agency takes more than hustle.

It takes clarity. Systems. And the ability to scale without losing your edge.

In this episode, Alex Melen shares how he and his brother built SmartSites into one of the top-rated digital agencies in the U.S., with over 400 employees across six global offices.

→ The early decisions that shaped their growth → How to define your unique value proposition → Why standardizing culture and accountability is a non-negotiable → What it takes to scale without breaking → And how AI is already transforming the agency model

Alex Melen has been leading in digital marketing for over 20 years. He’s spoken at nearly 100 conferences, been featured in Forbes and NPR, and has the numbers to back it all up.

If you’re running, or dreaming of running, a successful agency, this one’s for you.

Full episode drops tomorrow. Don't miss it!

. .

🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     

Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/  

Great SEO isn’t just about traffic. It’s about making sure your strategy supports the big picture. For billion-dollar brands, SEO needs to be smart, scalable, and fully aligned with business goals. That means testing across millions of pages, proving ROI, and navigating internal teams to get things done. 

In this episode, Nik Ranger shares the mindset shift that happens when going from small business to enterprise SEO. She breaks down how to align SEO with broader business goals, avoid common technical mistakes, and deal with internal challenges like politics and slow implementation. Nik also explains how to measure ROI at scale, how AI is changing the SEO landscape, and what it takes to win big proposals with major brands.

Nik Ranger is a Senior Technical SEO Consultant, Google Women Techmakers Ambassador, and Chair of SEO Collective Australia. She’s worked with brands of all sizes, helping them build strong strategies through data, content, and technical audits. Known for her work in competitive spaces, Nik is passionate about turning complex problems into clear wins for the businesses she works with.

Timestamp: 00:00 Intro 00:26 Nik Ranger’s Background 00:59 Biggest Mindset Shift When Moving from Small Business to Enterprise SEO 03:39 How to Align SEO Strategies with Broader Business Goals 09:19 Sampling Size for SEO Tests Across Millions of Pages 12:27 How to Approach ROI for SEO at the Enterprise Level 14:55 Content Strategy That Drives Long-Term Traffic 17:18 Common Technical SEO Mistakes in Large Enterprises 26:07 Barriers to Implementing SEO Best Practices 31:56 How to Navigate Internal Politics to Drive SEO Initiatives 36:16 How Technical SEO Will Evolve with AI 42:16 Winning an SEO Proposal for a Million-Dollar Brand 45:28 Connect with Nik Ranger

Connect with Nik Ranger to learn more about Technical SEO 🔗 LinkedIn: https://www.linkedin.com/in/nik-ranger/   🔗 Instagram: https://www.instagram.com/nikranger/   🔗 X: https://x.com/nikrangerseo/  

#technicalseo #technicalseostrategy #technicalseotips #seo #seostrategy

=============================

🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     

Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/  

SEO isn’t just about rankings.

For billion-dollar brands, it’s about proving ROI, and aligning every tactic with business goals.

That means testing across millions of pages. Navigating internal teams. And scaling what works, FAST.

In this episode, Nik Ranger shares what changes when you go from small business SEO to enterprise SEO.

→ How to align SEO with high-level business outcomes → The sampling method she uses for huge SEO tests → Where most large brands still get technical SEO wrong → How to win support even with politics and slow dev teams → The role of AI in technical SEO going forward

Nik is a Senior Technical SEO Consultant and Chair of SEO Collective Australia. She’s helped brands big and small win with smart strategy, clean site architecture, and data-driven audits.

If you're working on or dreaming of enterprise SEO wins, this one’s packed with insights.

🎧 Teaser is out now. Full episode drops soon.

Follow @iamgerrid for more SEO and business growth playbooks.

#technicalseo #technicalseostrategy #technicalseotips #seo #seostrategy #growthboss #businesspodcast #marketingpodcast #florida #usa

=============================

🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     

Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/ 🔗 Digital Marketing Website: https://fortressgrowth.com/ 

Showing up in AI Overviews isn’t just about writing good content. It’s about building trust, staying consistent, and knowing what Google is really looking for. The fastest-growing brands are doing more than just SEO basics. They’re creating content that’s made to win.

In this episode, Jairo Guerrero shares how he helped a brand rank in AI Overviews in just 24 hours. He explains what changes made the biggest difference, how to use author pages and E-E-A-T the right way, and why your content plan after publishing is just as important as what you write. He also talks about brand building, black hat tactics, and the key things to focus on right now.

Jairo Guerrero helps businesses grow their traffic with clear, repeatable SEO systems. He focuses on expert content, interactive tools, and smart technical fixes that make a real difference. His approach is practical, effective, and built to get results in both traditional and AI-powered search.

Timestamp: 00:00 Intro 00:24 Background of Jairo Guerrero 01:06 Starting the Process of Ranking a Brand in AI Overviews 03:35 How to Move Up in the Ranking System 06:32 Tweaks That Helped Content Rank Higher 09:54 Assigning Authors to Establish E-E-A-T 11:20 Cadence in Publishing Content 12:43 Factors That Boosted the Page 13:45 Post-Launch Strategy 15:38 Writing Content That’s Authoritative for Both Users and Google 18:08 Brand Assets That Businesses Should Build 22:25 The Importance of Community Building 23:43 Black Hat Strategies in This Process 28:32 Other Considerations for Ranking in AI Overviews 30:40 Connect with Jairo Guerrero

Connect with Jairo Guerrero to learn more about SEO 🔗 LinkedIn: https://www.linkedin.com/in/jdguerrerovasquez/   🔗 Website: https://organichackers.com/  

#aiseo #llmseo #seo #seostrategy #seoexpert =============================

🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     

Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/  

Want to show up in Google’s AI Overviews?

It’s not just about writing helpful content. It’s about building trust and knowing what Google really wants.

In this episode, Jairo Guerrero shares how he helped a brand rank in AI Overviews in just 24 hours.

→ What changes made the biggest impact → How to use E-E-A-T and author pages the right way → Why content strategy after publishing matters more than you think → The role of community, brand assets, and black hat tactics → What to focus on right now to stay ahead in AI search

Jairo helps brands grow traffic through practical, repeatable SEO systems. He’s all about clear strategy, expert content, and smart technical fixes that actually move the needle.

This one’s full of insights for anyone trying to win in LLM-powered search.

Full episode drops tomorrow. Don't miss it!

Follow @iamgerrid for more SEO and business growth breakdowns.

#aiseo #llmseo #seo #seostrategy #seoexpert #growthboss #businesspodcast #marketingpodcast #usa

🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     

Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/ 

Getting on page one of Google is not about tricks. It’s about doing the right things in the right order. If you want to rank fast, you need to pick the right keywords, build trust, and create helpful content that matches what people are looking for.

In this episode, Brandon Leibowitz shares how he helps businesses rank for their target keyword in under 30 days. He talks about where to start, how to find easy keyword wins, how to build trust on your site, and why topical relevance matters. Brandon also shares simple link-building tips and what to expect from SEO in 2025.

Brandon Leibowitz is the founder of SEO Optimizers. He’s been helping businesses grow through SEO for over 18 years. Brandon focuses on real results that lead to more traffic, more leads, and more sales. He’s worked with hundreds of companies and knows how to get websites in front of the right people.

Timestamp: 00:00 Intro 00:26 Background of Brandon Leibowitz 01:00 Where to Start When Ranking a Website on the First Page of Google 02:15 Low-Hanging Fruit Keywords in 2025 03:09 Optimization After Keyword Research 04:45 Favorite SEO Tools 06:07 How to Build Trust on Your Website 08:09 What Is Topical Relevance 09:36 How Much Content You Need to Be Seen as an Authority 12:55 Link Building Quick Wins 16:13 Other Key Strategies to Rank Your Website on Google 18:33 Where SEO Is Headed in 2025 20:48 Connect with Brandon Leibowitz

Mentioned Tools 05:21 Surfer SEO: https://surferseo.com/   06:56 Ahrefs: https://ahrefs.com/   06:57 Moz: https://moz.com/   06:59 Semrush: https://www.semrush.com/  

Connect with Brandon Leibowitz to learn more about SEO 🔗 LinkedIn: https://www.linkedin.com/in/brandonleibowitz/  🔗 X: https://x.com/BrandonLeibs/  🔗 YouTube: https://www.youtube.com/@BrandonLeibowitz/  🔗 Website: https://seooptimizers.com/   🔗 Gift: https://seooptimizers.com/gift/  

#seo #seostrategy #searchengineoptimization #topicalauthority #keywordresearch =============================

🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/    

Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/  

Want to rank on page one of Google in under 30 days?

It’s not about gaming the algorithm. It’s about doing the right things, in the right order.

In this episode, Brandon Leibowitz breaks down:

→ Where to start if you’re launching a new site → How to find low-hanging keyword wins in 2025 → The role of trust, topical authority, and smart link-building → Simple strategies to speed up your rankings without cutting corners → What’s changing in SEO next year (and how to stay ahead)

Brandon is the founder of SEO Optimizers. He’s helped hundreds of businesses grow through SEO over the past 18 years. His approach is simple: more traffic, more leads, more sales.

This episode is packed with tactical advice and real-world examples.

Teaser is live now. Full episode drops soon.

Follow @iamgerrid for more business and marketing breakdowns.

#seo #seostrategy #searchengineoptimization #topicalauthority #keywordresearch #growthboss #businesspodcast #marketingpodcast #florida #usa

=============================

🔔 Do you want to learn more about different growth marketing strategies? 

Increase Your Reach. Convert More. Grow Faster. 

Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/    

Stay connected.

🔗 Instagram: https://www.instagram.com/iamgerrid 

🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 

🔗 Website: https://gerrid.com/ 

🔗 Podcast Website: https://growthboss.tv/ 

🔗 Digital Marketing Website: https://fortressgrowth.com/ 

Growing your personal brand on LinkedIn doesn’t need to be complicated. With the right content and a clear plan, you can build trust, grow your audience, and open new doors for your career or business, all without spending money on ads.

In this episode, Alexis Scott shares how she helps people grow on LinkedIn using organic content. She explains where to start, how to set goals, and what kind of content actually works. We talk about building a content system, staying consistent, and how to write posts that feel real and connect with the right people. She also covers the best times to post, how to handle engagement, and the most common mistakes to avoid.

Alexis Rivera Scott is a LinkedIn™ Ghostwriter, Brand Marketing Consultant, and the creator of The Fairy Job Mom™. After getting laid off in 2020, she used LinkedIn to rebuild her career and now helps others do the same. Her writing has been seen by millions, and her advice has been featured in places like the Wall Street Journal and Medium. Today, she helps job seekers and business owners grow by sharing their stories in a simple, honest way.

Timestamp: 00:00 Intro   00:26 Alexis Scott’s Background   01:07 Where to Start When Increasing Organic Reach on LinkedIn   01:49 Setting Different Goals for LinkedIn Growth   04:02 LinkedIn as a Revenue Generator vs. Thought Leadership: Content Strategy Differences   07:47 How Alexis Expands Organic Reach for Her Own Brand   09:26 What to Do After Defining Your LinkedIn Goals   11:56 How to Build a Content Repository   14:58 Pillars of Success in Writing Great LinkedIn Content   17:50 Best Times to Publish on LinkedIn   19:09 How Important Personal Engagement Is on LinkedIn   21:32 Outsourcing LinkedIn Engagement: What to Know   23:09 Common Mistakes When Growing on LinkedIn   25:16 What the Top 1% of Successful Clients Have in Common   27:40 Setting the Right Expectations for LinkedIn Growth   29:33 How to Include Pitching in Your LinkedIn Strategy   31:18 Key Things to Know Before Starting LinkedIn Growth   34:28 Connect with Alexis Scott 

Connect with Alexis Scott to learn more about LinkedIn Growth 🔗 LinkedIn: https://www.linkedin.com/in/alexisjscott/  🔗 Website: https://www.heritagenarrative.com/  

#linkedingrowth #linkedincontent #linkedinmarketing #linkedinstrategy #linkedinwriting

=============================

🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     

Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/  

Getting leads isn’t just about more traffic. It’s about offering the right value at the right time. One of the most effective ways to do that? Build a tool your audience actually wants to use.

In this episode, Steven Schneider shares how a custom calculator helped one business generate 50+ qualified leads every month. He walks through how to create a calculator as a lead magnet, what to do after it’s live, and the follow-up strategies that turn traffic into real sales. Steven also gives other lead magnet ideas and explains what’s working best right now for B2B and SaaS.

Steven Schneider is the co-founder and CEO of TrioSEO. He helps SaaS and B2B companies create bottom-of-funnel content that drives conversions. With a background in managing 40+ blogs and publishing hundreds of articles monthly, Steven brings practical, proven strategies that help brands grow fast with SEO.

Timestamp: 00:00 Intro 00:25 Steven Schneider’s Background 01:10 How to Start Generating Leads with Lead Magnets 02:34 How to Create a Calculator as a Lead Magnet 04:41 What to Do After Creating the Calculator 07:18 Other Lead Magnet Examples 09:04 Digital Assets Businesses Should Consider 09:56 Post-Sequence Setup Process 10:54 Digital Asset Example for the Real Estate Industry 12:21 What’s Exciting in SEO in 2025 13:42 Connect with Steven Schneider

Connect with Steven Schneider to learn more about SEO 🔗 LinkedIn: https://www.linkedin.com/in/schneis/ 

#seo #seostrategy #leadmagnet #leadgeneration #searchengineoptimization =============================

🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     

Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/  

Want to generate 50+ qualified leads every month? Don’t just drive traffic. 

Give people something they actually want to use. Like a custom calculator.

In this episode, Steven Schneider breaks down:

→ How one business used a calculator to bring in 50+ leads per month → The step-by-step to create your own → What to do after it’s live to turn visitors into sales → Other lead magnet ideas that are working right now in B2B and SaaS

Steven is the co-founder of TrioSEO. He’s helped SaaS companies grow fast with bottom-of-funnel content and proven SEO strategies.

This episode is packed with real examples and practical advice.

Full episode drops tomorrow. Don't miss it!

Follow @iamgerrid for more episodes on business and marketing.

#seo #seostrategy #leadmagnet #leadgeneration #searchengineoptimization #growthboss #businesspodcast #marketingpodcast #sarasota #florida

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Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/  

Growing your business takes more than just hard work. It requires a clear, documented strategy that you can follow and adapt over time. By carefully documenting your marketing plan, you can set your business up for exponential growth.

In this episode, Saul Marquez explains how documenting your marketing strategy can help you 10x your business in just three years. He breaks down the key components of a successful brand guide, why documentation is critical, and the process to follow when building a marketing strategy from scratch. Saul also shares how to identify your target customer, their pain points, and what to do after defining these key insights.

Saul Marquez is the CEO of Outcomes Rocket, an agency that helps healthcare founders and leaders grow their businesses with smart, data-driven marketing strategies. With over 18 years of experience, Saul uses the latest tools like AI and automation to deliver real results. He’s passionate about improving healthcare while lowering costs and delivering better service.

Timestamp: 00:00 Intro 00:25 Background of Saul Marquez 01:08 Where to Start When Documenting a Marketing Strategy 02:45 Why It's Important to Document 06:28 The Process of Documenting a Marketing Strategy 13:18 Prompt for Creating a Brand Guide 15:04 Critical Components of a Strong Brand Guide 18:15 Next Steps After Identifying the Target Customer and Their Pain Points 23:15 Other Things to Consider 25:40 Connect with Saul Marquez

Connect with Saul Marquez to learn more about marketing strategy documentation 🔗LinkedIn: https://www.linkedin.com/in/saulmarquez1/   🔗Website: https://outcomesrocket.com/   🔗 Podcast: https://outcomesrocket.com/podcast/   

#marketingstrategy #marketingdocumentation #businessdocumentation #businessstrategy #brandguide

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🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     

Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/  

Want to 10x your business in three years?

Document your marketing strategy.

Yes. Write it down.

Step by step.

Who you're targeting. What they care about. Why they buy. What your brand actually stands for.

Most founders skip this. That’s why they stay stuck.

In this episode, Saul Marquez shares:

→ How to create a brand guide that actually drives results. → Why documentation is your secret growth weapon. → And the exact process to follow — even if you’re starting from scratch.

Saul is the CEO of Outcomes Rocket. He helps healthcare founders grow with strategy, data, and AI.

This episode is for any business owner who wants to grow on purpose, not by luck.

The teaser is live now, and the full episode drops tomorrow.

#marketingstrategy #marketingdocumentation #businessdocumentation #businessstrategy #brandguide #growthboss #businesspodcast #marketingpodcast #sarasota #florida

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🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     

Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/  

Parasite SEO is a clever way to boost your website’s rankings by using other high-authority sites. Instead of building your own authority, you create content on trusted websites that already rank well. This helps you get more visibility and drive traffic to your site faster.

In this episode, Charles Floate explains how Parasite SEO works, including how to find the best sites, create great content, and build links to improve your rankings. He also shares tips on using AI for content, making smart link-building investments, and what’s coming in SEO in 2025.

Charles Floate is an SEO expert with over 15 years of experience. He’s known for his black hat SEO strategies and has worked with big clients. Charles has spoken at more than 40 conferences and continues to grow his own websites and family business.

Timestamp: 00:00 Intro 00:25 Charles Floate’s Background 00:53 What is Parasite SEO? 04:11 How to Find Authority Websites 06:28 How to Create Content for the Site 08:47 Building Links to the Pages Created 12:16 Hacks for Publishing Articles on Parasite Sites 15:11 Link Building Investment 19:02 Link Building Tactics That Will Be Big in 2025 20:30 Other Link Building Strategies 25:02 How to Create Content with AI 28:08 Growing a Family Business 31:29 Scaling Strategies for a Family Business 33:11 How to Rank in ChatGPT 36:32 Top Mistakes in SEO and Business 40:20 Things to Look Forward to in SEO 41:30 Connect with Charles Floate

Connect with Charles Floate to learn more about Parasite SEO 🔗YouTube: https://www.youtube.com/@CharlesFloate   🔗 X: https://x.com/Charles_SEO   🔗 Website: https://www.charlesfloate.com/    🔗 LinkedIn: https://www.linkedin.com/charlesfloate  

#parasiteseo #linkbuilding #blackhatseo #seo #searchengineoptimization 

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🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     

Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/  

Want faster rankings without building a whole new website?

That’s the power of Parasite SEO, using high-authority sites to get your content ranking fast.

In EP 43 of Growth Boss, Parasite SEO expert Charles Floate breaks down how Parasite SEO works, how to find the right sites, and how to build links that actually move the needle. We also talk about how to use AI for content, what link-building investments are worth it, and where SEO is heading in 2025.

If you’re serious about search, this is one episode you can’t skip.

Full episode drops tomorrow. Don’t miss it.

#parasiteseo #linkbuilding #blackhatseo #seo #searchengineoptimization #growthboss #businesspodcast #marketingpodcast #florida #usa 

=============================

🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     

Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/  

Growing a successful Shopify brand takes more than just launching products. It’s about choosing the right niche, building trust with your audience, and creating content that builds authority in your space. When done right, eCommerce SEO can turn a brand from zero to six figures fast.

In this episode, Louis Smith breaks down how he helped a Shopify brand hit 6-figures in just six months. He shares practical tactics that worked early on, how to leverage social proof, what role product bundles play in SEO, and how topical authority beats domain authority in 2025. Louis also shares his top link building tips and lessons from working with high-performing eCommerce clients.

Louis Smith is an eCommerce SEO expert who helps DTC brands grow through smart SEO strategies, content marketing, and authority building. With years of experience working on Shopify stores, Louis focuses on scaling fast while keeping SEO fundamentals strong. He also shares insights regularly through content and training for eCommerce founders looking to grow through organic traffic.

Timestamp: 00:00 Intro 00:26 Louis Smith’s Background 01:01 Starting Point of Growing a Shopify Brand to 6 Figures 04:55 Key Considerations Before Targeting a Niche 06:31 Social Proof Strategy 08:36 Tactics That Helped Get Fast Results 10:42 Link Building Strategy 12:21 Other Channels That Performed Well Besides SEO 14:07 How to Build Topical Authority for an E-commerce Brand 16:14 Building Topical Authority for a New Brand 17:58 Does Google Treat Product Bundles as Unique SKUs? 19:31 How Many Keywords to Target per Page 20:37 Technical SEO Strategies and Hacks 23:10 Topical Authority vs. Domain Authority in 2025 23:41 Traits of the Top 1% of Successful Clients 25:09 Additional Lessons for Growing an E-commerce Brand 26:12 Connect with Louis Smith

Connect with Louis Smith to learn more about eCommerce SEO 🔗LinkedIn: https://www.linkedin.com/in/louis-smith-b968a5b5/   🔗X: https://x.com/Thenorthernboy1   🔗YouTube: https://www.youtube.com/@louisecommerceseosmith5828/  

#ecommerceseo #ecommercemarketing #seoforecommerce #seo #seostrategy

=============================

🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     

Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/ 

Trying to grow your Shopify store but stuck at low sales?

It’s not just about launching more products. It’s about picking the right niche, building trust fast, and creating content that actually ranks.

In EP 42 of Growth Boss, eCommerce SEO expert Louis Smith shares how he helped a Shopify brand hit 6-figures in just six months. We talk about social proof that converts, SEO strategies that drive traffic fast, and why topical authority is beating domain authority in 2025.

Full episode drops tomorrow. Don’t miss it.

#ecommerceseo #ecommercemarketing #seoforecommerce #seo #seostrategy #growthboss #businesspodcast #marketingpodcast 

=============================

🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     

Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/ 

Running LinkedIn ads shouldn’t mean burning through your budget. The key to cutting ad costs is understanding what truly drives performance: great creative, smart targeting, and the right strategy behind it all.

In this episode, AJ Wilcox shares how to cut your LinkedIn ad costs in half without sacrificing results. He breaks down the entire process: from campaign setup to choosing between static and video creatives, building stronger hooks, and leveraging AI for better targeting. AJ also reveals what the top 1% of LinkedIn advertisers do differently and the biggest lessons he's learned running the largest LinkedIn ad agency.

AJ Wilcox is the founder of B2Linked, a LinkedIn Ads agency that’s managed over $150M in ad spend for high-growth brands. He’s the host of the LinkedIn Ads Show and a trusted expert when it comes to getting real ROI from LinkedIn. With deep platform knowledge and battle-tested strategies, AJ helps businesses turn LinkedIn into a high-performing growth channel.

Timestamp: 00:00 Intro   00:26 AJ Wilcox’s Background   01:09 Starting the Process to Cut Ad Costs in Half   02:03 Setting Up a LinkedIn Ad Campaign   07:38 Tips and Hacks for Producing Great LinkedIn Ad Creatives   10:23 Cost per Lead: Static Creatives vs. Video Creatives   11:45 Creative Strategies for LinkedIn Ads   14:54 Strong Hooks and Creative Ideas for LinkedIn Ads   17:34 What to Look Forward to in LinkedIn Ads   18:46 Using AI in LinkedIn Ads   20:13 Traits of the Top 1% of Successful LinkedIn Ad Clients   23:12 Lessons from Growing the Largest LinkedIn Advertising Agency   25:00 Connect with AJ Wilcox 

Connect with AJ Wilcox to learn more about LinkedIn Ads 🔗LinkedIn: https://www.linkedin.com/in/wilcoxaj/   🔗 X: https://x.com/wilcoxaj/   🔗 Website: https://b2linked.com/   🔗 LinkedIn Ads Show: https://b2linked.com/podcast/  

#linkedinads #linkedinadvertising #linkedinadscampaign #linkedinmarketing #linkedin =============================

🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     

Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/  

Spending too much on LinkedIn ads?

It’s not about bidding harder, it’s about better targeting, stronger creative, and smarter strategy.

In EP 41 of Growth Boss, LinkedIn Ads expert AJ Wilcox shares how to cut your ad costs in half without losing results. We talk about how to set up your campaigns the right way, what kind of creatives work best, and how to use AI to target the right people. AJ also shares what the best LinkedIn advertisers do differently.

Full episode drops tomorrow. Don’t miss it.

#linkedinads #linkedinadvertising #linkedinadscampaign #linkedinmarketing #linkedin #growthboss #businesspodcast #marketingpodcast

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🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/ 

Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/ 

Building your personal brand on LinkedIn doesn’t have to be complicated.

No ads. No gimmicks. Just real content that connects.

In this episode, Alexis Scott breaks down how to grow on LinkedIn with organic content.

We talk about: → Where to start → How to build a content system → What kind of posts actually work → The best times to post → The biggest mistakes to avoid

If you’re a business owner, job seeker, or creative… And you want more visibility without burning out — This one's for you.

Teaser is live now. Full episode drops tomorrow.

. . Follow @iamgerrid for real strategies on business growth, leadership, and marketing that works.

#linkedingrowth #linkedincontent #linkedinmarketing #linkedinstrategy #linkedinwriting #growthboss #businesspodcast #marketingpodcast #florida #usa

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🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     

Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/ 

Affiliate marketing is one of the most powerful, low-risk ways to grow a business, but most programs barely scratch the surface of what’s possible. The best affiliate programs aren’t just about getting traffic; they’re about building long-term partnerships, aligning incentives, and creating systems that drive serious revenue. 

In this episode, Jamie I.F. breaks down what it really takes to scale an affiliate program. From setting the right commission structure and using ChatGPT-powered content to leveraging digital PR and forming meaningful sponsorships, this episode is packed with practical lessons SaaS and e-commerce businesses can apply today. We also cover overlooked tactics, common mistakes, and how to track what’s actually working.

Jamie I.F. is an expert in affiliate marketing and SEO who made over $1M from affiliate SEO by the age of 25. He now helps SaaS companies grow their MRR through high-leverage affiliate strategies. Jamie’s work is all about turning affiliate sales into sustainable business growth, and he’s built tools, systems, and a personal brand that reflect exactly that.

Timestamp: 00:00 Intro 00:26 Jamie I.F.’s Background 01:11 Client and Affiliate Program Overview 02:23 Strategies to Maximize Affiliate Revenue 06:58 How to Measure Affiliate Link Results 08:38 Using ChatGPT Listicles for Free Link Promotion 10:20 The Human Side of Affiliate Marketing 12:33 What to Do After Maximizing LTV and Setting the Right Commission 14:44 Using Digital PR to Grow Affiliate Programs 19:46 How to Scale with Affiliate Marketing 24:31 Building Relationships Through Sponsorships 27:01 An Overlooked Affiliate Marketing Strategy 31:33 Why Building Newsletters to Sell Info Can Backfire 33:19 Paying Affiliates for Newsletter Mentions 37:09 Key Ingredients of a Successful Affiliate Program 39:45 Connect with Jamie I.F.

Connect with Jamie I.F. to learn more about Affiliate Marketing 🔗X: https://x.com/jamie_if/  🔗 LinkedIn: https://www.linkedin.com/in/jamie-if/ 🔗 YouTube: https://www.youtube.com/@jamieif  🔗 Affiliate Marketing Program: https://endorsely.com/  🔗 Personal Blog: https://increasing.com/ 

#afilliatemarketing #affiliateprogram #affiliatemarketer #affiliateseo ##seo  =============================

🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     

Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/  🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/  🔗 Digital Marketing Website: https://fortressgrowth.com/ 

Want to grow your affiliate program without adding more risk?

It’s not just about adding links.  It’s about building the right systems, incentives, and partnerships.

In EP 40 of Growth Boss, affiliate marketing expert Jamie I.F. shares how one SaaS client 45X’d their affiliate revenue in just 10 months. We talk ChatGPT listicles, commission strategies, PR plays, and the most overlooked tactics that actually move the needle.

Full episode drops tomorrow. Don’t miss it.

#afilliatemarketing #affiliateprogram #affiliatemarketer #affiliateseo ##seo #businesspodcast #marketingpodcast #growthboss #sarasota #florida

=============================

🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     

Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/  

Designing for users means putting their needs, behaviors, and goals at the center of every decision you make. It’s not just about clean layouts or trendy visuals; it’s about creating experiences that feel intuitive, useful, and built for real people. When you design with empathy and clarity, you create stronger connections, build trust, and increase retention. In today’s digital world, user-focused design is no longer optional. It’s the foundation for lasting success.

In this episode, Goodness Adebayo shares how one of her campaigns led to a 70% increase in customer retention by focusing on data, user behavior, and thoughtful personalization. She walks through her design process, from data collection to image selection, and highlights the common traits she sees in the top 1% of successful client projects. Whether you're working on a full website revamp or just want to improve conversion rates, this conversation has practical takeaways you can use right away.

Goodness Adebayo is a UX Designer and founder of “Mentorship with Goodness,” where she helps aspiring designers build standout portfolios and launch their careers. She’s worked with global clients, spoken at events like Google IO, and is known for creating digital experiences that balance user needs with business goals.

Timestamp: 00:00 Intro 00:27 Goodness Adebayo’s Background 00:49 Starting Point for a New Campaign 01:40 Case Study: Boosting Customer Retention by 70% 04:29 How to Personalize the Customer Experience 05:20 Data Collection Before the Design Process 06:10 Key Data Points for Creating a Better Website Experience 07:36 Choosing the Right Images for Your Website 08:43 What the Top 1% of Clients Had in Common 09:34 Connect with Goodness Adebayo

Connect with Goodness Adebayo to learn more about UI/UX 🔗 LinkedIn: https://www.linkedin.com/in/adebayo-goodness-oyindamola/   🔗 YouTube: https://www.youtube.com/@goodnessoyidamola/videos   🔗 Instagram: https://www.instagram.com/goodnessoyindamola_/   🔗 Portfolio: https://goodnessadebayo.framer.website/  

#userdesign #ux #landingpagedesign #ui #uxui

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🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/    

Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/  🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/  🔗 Digital Marketing Website: https://fortressgrowth.com/ 

Want to increase customer retention on your site?

It starts with designing for real people, not just clean layouts or trendy visuals.

In EP 39 of Growth Boss, UX designer Goodness Adebayo shares how one of her client campaigns boosted customer retention by 70% using data, behavior insights, and thoughtful personalization. We break down how to collect the right data, choose the right images, and what the top 1% of clients are doing differently.

Full episode drops tomorrow. Don’t miss it.

#userdesign #ux #landingpagedesign #ui #uxui #marketingpodcast #businesspodcast #growthboss #sarasota #florida

=============================

🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/    

Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid 🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/  🔗 Digital Marketing Website: https://fortressgrowth.com/

Mastering SEO in today’s landscape takes more than just knowing keywords. It’s about understanding links, user behavior, and how AI is changing the game. Whether you're a seasoned SEO or just getting started, having the right mindset and strategy is key.

In this episode, Craig Campbell breaks down the core elements of a successful SEO campaign. He shares his approach to launching fast-moving projects, building links that actually move the needle, and using CTR and AI strategies to stay ahead. You’ll also learn how to avoid the top SEO mistakes he sees most often and how to use tools like Koala Writer, Surfer SEO, and Quillbot to streamline your process.

Craig Campbell is a Glasgow-based SEO expert with 22+ years of experience. He built his career by testing strategies, running agencies and affiliate sites, and sharing his results openly. Today, Craig teaches SEO through training, public speaking, and his popular YouTube channel. He’s spoken at global conferences like Chiang Mai SEO and BrightonSEO, and continues to help marketers and business owners get real results from search.

Timestamp:

00:00 Intro

00:23 Craig Campbell’s Background

01:01 Mindset of a Successful SEO

04:45 How Craig Quickly Launched His Own Project

06:49 Link Building Philosophy

11:04 Inner Page Link Building Strategy

12:23 Parasite SEO

14:18 Best CTR Strategies

20:12 Creative Ways to Use AI in SEO

24:22 How to Rank Better in AI Algorithms

27:43 Top SEO Mistakes

33:47 Favorite SEO Tools

37:33 Best SEO Conferences in 2025

43:00 Connect with Craig Campbell

Mentioned Tools:

24:47 Koala Writer - https://koala.sh/ 

25:06 Quillbot - https://quillbot.com/ 

25:13 Grammarly - https://app.grammarly.com/ 

33:47 Surfer SEO - https://surferseo.com/ 

33:49 Page Optimizer PRO - https://www.pageoptimizer.pro/ 

Connect with Craig Campbell to learn more about SEO

🔗 LinkedIn: https://uk.linkedin.com/in/craigcampbell0302 

🔗 Website: https://www.craigcampbellseo.com/about-me/ 

🔗 YouTube: https://www.youtube.com/@CraigcampbellseoUk 

🔗 Facebook: https://www.facebook.com/craigcampbellseo/ 

🔗 TikTok: https://www.tiktok.com/@craigcampbellseo/ 

#seo #seostrategy #searchengineoptimization #seotips #seo2025

=============================

🔔 Do you want to learn more about different growth marketing strategies? 

Increase Your Reach. Convert More. Grow Faster. 

Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/    

Stay connected.

🔗 Instagram: https://www.instagram.com/iamgerrid 

🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 

🔗 Website: https://gerrid.com/ 

🔗 Podcast Website: https://growthboss.tv/ 

🔗 Digital Marketing Website: https://fortressgrowth.com/ 

If your SEO campaigns aren’t getting results, you might be making one of the common mistakes Craig Campbell sees every day.

In EP 38 of Growth Boss, Craig Campbell shares how he starts fast SEO projects, builds links that actually help rankings, and uses tools like Koala Writer and Surfer SEO to save time. We also talk about how to improve click-through rates, how AI is changing search, and what most people still get wrong about SEO.

Full episode drops tomorrow. Don’t miss it!

. . . .

For simple, real-world SEO and business tips that work, follow @iamgerrid.

#seo #seostrategy #searchengineoptimization #seotips #seo2025 #marketingpodcast #businesspodcast #growthboss #sarasotapodcast #floridapodcast

=============================

🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     

Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/ 

Freeing up time as an entrepreneur isn’t just about delegation—it’s about setting up the right systems, hiring the right people, and knowing what truly moves the needle. If you’re feeling stuck in the day-to-day, this episode will help you reclaim your time and focus on what matters most.

In this episode, Kasim Aslam shares how to free up 40 hours a month by building accountability within the team, improving delegation, and hiring top talent. He breaks down the difference between tasks and projects, explains where to find A-players, and reveals what separates the top 1% of businesses from the rest. Kasim also talks about the biggest mistakes entrepreneurs make when trying to free up their time and how to avoid them.

Kasim Aslam is an entrepreneur, author, and founder of Solutions 8, one of the top-ranked Google Ads agencies, which he successfully exited in 2022. He has built multiple 7- and 8-figure businesses, co-authored You vs Google, and co-hosts the Perpetual Traffic podcast. He’s also the creator of ParetoTalent, a recruiting agency for executive assistants, and co-founder of The Driven Mastermind, a community for top entrepreneurs.

Timestamp: 00:00 Intro 00:25 Kasim Aslam’s Background 01:12 Common Misunderstandings Business Owners Have When They Start Freeing Up Their Time 08:06 Tasks vs. Projects 10:25 How To Improve Team Accountability 15:47 How To Find Top Talent 26:14 Where To Find Top Talent 30:22 Main Role as a CEO and Business Owner 33:54 What the Top 1% of Businesses Have in Common 36:33 What Prevented Kasim from Expanding His Business 41:29 How To Plan for the Year 44:25 Connect with Kasim Aslam

Mentioned Resources: 05:31 You vs. Google https://www.amazon.com/You-vs-Google-Unauthorized-Guide/dp/B0BW38DCKV   41:58 Habiting.com https://www.habiting.com/   43:29 The One Thing https://www.amazon.com/ONE-Thing-Surprisingly-Extraordinary-Results/dp/1885167776  

Connect with Kasim Aslam to learn more about Entrepreneurship 🔗 YouTube: https://www.youtube.com/@KasimAslam   🔗 All Links: https://kasim.me/  

#entrepreneurship #entrepreneur #entrepreneurtips #delegationtips #smartdelegation 

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🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     

Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/  

Trying to free up time as an entrepreneur? 

It’s not just about delegation. 

It’s about systems, team accountability, and hiring the right people.

In EP 37 of Growth Boss, Kasim Aslam shares how he frees up 40 hours a month by shifting from doing to leading. We talk about how to improve delegation, where to find A-players, and the big mistake most entrepreneurs make when trying to buy back their time.

Full episode drops tomorrow. Don’t miss it!

For simple, real-world SEO and business tips that work, follow @iamgerrid.

#entrepreneurship #entrepreneur #entrepreneurtips #delagationtips #smartdelegation #marketingpodcast #businesspodcast #sarasotapodcast #floridapodcast 

=============================

🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     

Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/ 

Building a successful SEO business in 2025 isn’t just about rankings—it’s about getting real results, attracting the right clients, and growing in a changing industry. Whether you're starting fresh or looking to scale, having the right systems in place is key.

In this episode, Nathan Gotch shares how he went from running an SEO agency to building a training business. He talks about what’s changed in SEO, why he shifted his business model, and the best ways to get clients today. Nathan also breaks down what makes a great agency owner and what it really takes to succeed.

Nathan Gotch is an SEO expert with over 10 years of experience helping businesses grow online. He’s the founder of Gotch SEO Academy, a leading SEO training program, and the CEO of Rankability, a tool that helps agencies improve their content. Nathan is also the author of The SEO Entrepreneur and has been featured on sites like Semrush and Ahrefs. His strategies have helped many businesses increase their website traffic and grow.

Timestamp: 00:00 Intro 00:26 Nathan Gotch’s Background 01:02 Life Before SEO 08:33 Transition from an SEO Agency to SEO Training 12:46 What Prompted Nathan Gotch to Explore Other Opportunities in SEO 18:49 Why He Switched from the Launch Model 30:10 How Starting an SEO Business Has Changed Over Time 39:39 The Best Client Acquisition Tactics in 2025 44:29 Core Attributes of a Successful Agency Owner 50:26 Connect with Nathan Gotch

Connect with Nathan Gotch to learn more about SEO 🔗 Website: https://nathangotch.com/   🔗 LinkedIn: https://www.linkedin.com/in/nathangotch/   🔗 YouTube: https://www.youtube.com/@nathangotch   🔗 X: https://x.com/nathangotch/ 

#seo #seoagency #seobusiness #seoagencyprocess #searchengineoptimization 

=============================

🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     

Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/  

Starting or scaling an SEO business in 2025? It’s not just about rankings anymore.

In EP 36 of Growth Boss, Nathan Gotch shares how he built a successful SEO training brand after running an agency. We talk about client acquisition, what makes a great agency owner, and how the game is changing.

Full episode drops Thursday. Don't miss it!

. . . .

For simple, real-world SEO and business tips that work, follow @iamgerrid.

#seo #seoagency #seobusiness #seoagencyprocess #searchengineoptimization #marketingpodcast #businesspodcast #sarasotapodcast #floridapodcast

=============================

🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     

Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/  

Getting to the top of Google isn’t enough anymore. What really matters is what people do after they click. That’s where Search Experience Optimization (SXO) comes in. SXO combines SEO, user experience, and conversion strategies to make sure your website is easy to use and gets real results. It's all about helping people find what they need and take action once they’re on your site.

In this episode, Georgia Tan explains why SEO doesn’t work well on its own anymore and how SXO helps turn traffic into leads or sales. She shares her step-by-step process, a case study with real numbers, and simple ways you can improve your website today. Georgia also talks about what every business owner should know before starting with SXO so you don’t waste time or money.

Georgia Tan is an SEO and SXO consultant with almost 10 years of experience helping brands grow through organic search. She’s the Co-founder and Head of Search at Switch Key Digital, where she helps businesses build websites that not only rank on Google but also feel easy to use and lead to real growth.

Timestamp: 00:00 Intro   00:27 Georgia Tan’s Background   01:00 What Is Search Experience Optimization (SXO)   04:37 Process in Search Experience Optimization   10:08 Benefits of Search Experience Optimization   11:15 Search Experience Optimization Case Study   14:03 Quick Wins to Improve Conversions   17:23 What Business Owners Should Know Before Starting SXO   19:48 Connect with Georgia Tan 

Connect with Georgia Tan to learn more about Search Experience Optimization 🔗 LinkedIn: https://www.linkedin.com/in/georgiaswtan/  🔗 Website: https://www.switchkeydigital.com/  

#sxo #searchexperienceoptimization #userexperience #sxostrategy #seo

=============================

🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     

Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/  

Winning in SEO in 2025 means keeping up with changes, using smart strategies, and focusing on what really helps your business grow. It’s not just about ranking high on Google but about building trust and authority that lasts.

In this episode, Jaume Ros talks about the biggest changes in SEO and how to stay ahead. We cover backlinks, digital PR, programmatic SEO, and how AI is shaping search. Jaume also shares tips on personal branding, link-building strategies that actually work, and why brand trust matters more than ever.

Jaume Ros is an SEO expert and software developer creating Clicks.so, a budget-friendly SEO tool. He has been in the industry for over eight years and has helped thousands of people through his YouTube channel. His goal is to make SEO easier and more accessible for everyone.

Timestamp: 00:00 Intro 00:27 Jaume Ros’ Background 00:57 The Most Enjoyable Aspect of SEO & the Best Path for Newcomers 02:21 How SEO Has Changed Today 04:39 Will Backlinks Become More Important as Mass-Generated Pages Increase? 05:18 Effective Link-Building Strategies 07:42 Is Digital PR Still Important? 08:25 Building a Personal Brand in SEO 10:02 Programmatic SEO Strategies 11:45 Are Links Necessary to Grow a Website? 12:45 How to Build Positive Brand Signals 14:45 LLM SEO Tactics 17:32 Rank & Rent Strategies 19:42 What Jaume Is Most Excited About in SEO This Year 20:35 Connect with Jaume Ros

Connect with Jaume Ros to learn more about SEO 🔗 YouTube: https://www.youtube.com/c/jaumeros   🔗X: https://x.com/jaumeros6/   🔗 Clicks.so: https://www.clicks.so/ 

#seo #seostrategy #seotips #searchengineoptimization #seo2025

=============================

🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     

Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/ 

SEO in 2025 isn’t just about ranking. It’s about building trust, staying ahead of AI, and creating strategies that actually grow your business.

In EP 35 of Growth Boss, Jaume Ros breaks down what’s working in SEO now and what to expect next. We talk backlinks, programmatic SEO, personal branding, and why brand signals matter more than ever.

The full episode drops Thursday. Don’t miss it.

For no-fluff SEO and business insights, follow @iamgerrid.

#seo #seostrategy #seotips #searchengineoptimization #seo2025 #businesspodcast #marketingpodcast =============================

🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/

Stay connected.

🔗 Instagram: https://www.instagram.com/iamgerrid

🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/

🔗 Website: https://gerrid.com/

🔗 Podcast Website: https://growthboss.tv/

🔗 Digital Marketing Website: https://fortressgrowth.com/ 

AI and LLMs are changing the way search engines work, and the next 1,000 users you need to reach are already using these tools. Are you ready?

In this episode, Apoorv Sharma breaks down how to rank in the world of AI and LLM SEO. He talks about what you need to do to improve your rankings, how to optimize content, and even how to use tools like Wikipedia and listicles to help you rank higher. Apoorv also explains why Search Experience Optimization is important and how to use it to your advantage.

Apoorv Sharma is the founder of Derivate X, where he helps SaaS companies boost their SEO and grow their revenue. He’s helped businesses grow from $5M to $50M in annual revenue by focusing on smart SEO strategies and content that converts.

Timestamp: 00:00 Intro 00:26 Background of Apoorv Sharma 01:17 Overview of AI and LLM SEO 03:23 Keys to Success in Ranking in AI and LLMs 07:56 Framework for Ranking in AI and LLMs 16:02 New Link Building Strategies 18:28 How to Improve Content for Ranking in AI and LLMs 22:38 Ranking in AI and LLMs with the Help of Wikipedia and Listicles 26:00 Can You Rank the Same Across Different LLMs? 28:12 Hiring an SEO for Everything vs. Hiring SEO for One Category 30:04 What is Search Experience Optimization? 33:03 Key Insights to Leverage AI and LLM SEO 36:32 Connect with Apoorv Sharma

Connect with Apoorv Sharma to learn more about LLM and AI SEO 🔗X: https://x.com/apoorvshrm  🔗LinkedIn: https://www.linkedin.com/in/apoorvshrm   🔗 YouTube: https://www.youtube.com/@apoorvshrm  

#llmseo #aiseo #chatgptseo #saasseo #seo  =============================

🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     

Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/  

AI is changing how we search, and your next 1,000 users are already using AI and LLMs. Are you ready to rank in this new world?

In EP 34 of Growth Boss, Apoorv Sharma shares how to rank in AI and LLM SEO, why Search Experience Optimization is key, and how to leverage tools like Wikipedia and listicles for better rankings.

Don’t miss the full episode dropping Thursday!

#llmseo #aiseo #chatgptseo #saasseo #seo #businesspodcast #marketingpodcast

=============================

🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster.

Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/ Stay connected.

🔗 Instagram: https://www.instagram.com/iamgerrid

🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/

🔗 Website: https://gerrid.com/

🔗 Podcast Website: https://growthboss.tv/

🔗 Digital Marketing Website: https://fortressgrowth.com/ 

Increasing your revenue through email marketing isn’t about sending more emails—it’s about sending the right ones. A strong email strategy focuses on building trust, personalizing content, and understanding what your audience actually wants. When done right, email marketing becomes one of the most powerful tools for driving consistent growth.

In this episode, Bridget Poston shares how e-commerce brands can increase revenue by 43% in just 60 days using Human First email marketing. She breaks down the key elements of high-converting email copy, how to segment audiences effectively, and the right balance between promotional and value-driven content. Bridget also reveals the biggest mistakes brands make in email marketing and the high-leverage activities that drive the best results.

Bridget Poston helps e-commerce brands and coaches get hidden revenue from their email lists with her Human First Sales Strategy. Her approach focuses on personalization, trust-building, and using zero-party data to craft emails that truly resonate. Through her Email Pulse Check and strategic game plans, she helps businesses optimize their email marketing for long-term growth and stronger customer relationships.

Timestamp:

00:00 Intro

00:34 Bridget Poston’s Background

03:13 First Steps in Human-First Email Marketing

07:08 Strategy for Targeting Different Audiences

09:47 What Human-First Copy Really Means

12:30 Understanding Community-Building Content

15:52 High-Leverage Activities in Email Marketing

18:16 The Right Number of Emails to Send

20:33 How Many Promotions to Send Per Month

22:49 Common Email Marketing Mistakes E-Commerce Brands Make

24:16 Key Traits of the Most Successful Clients

26:21 Other Factors for a Successful Email Marketing Campaign

27:45 Connect with Bridget Poston

Mentioned Tools

09:29 Klaviyo https://www.klaviyo.com/ 

Connect with Bridget Poston to learn more about Email Marketing

🔗 LinkedIn: https://www.linkedin.com/in/bridgetposton/ 

🔗 Instagram: https://www.instagram.com/bridgetcposton/ 

🔗 Website: https://beelinecopy.com/ 

#emailmarketing #emailmarketingstrategy #emailmarketingtips #humanfirstmarketing #humanfirstcopy

=============================

🔔 Do you want to learn more about different growth marketing strategies? 

Increase Your Reach. Convert More. Grow Faster. 

Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/    

Stay connected.

🔗 Instagram: https://www.instagram.com/iamgerrid 

🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 

🔗 Website: https://gerrid.com/ 

🔗 Podcast Website: https://growthboss.tv/ 

🔗 Digital Marketing Website: https://fortressgrowth.com/ 

Most brands think more emails = more revenue.  But that’s not the full story.

If your emails aren’t personal, trustworthy, or rooted in what your audience actually wants, you’re leaving money on the table.

In EP 33 of Growth Boss, Bridget Poston shares how e-commerce brands can grow revenue by 43% in just 60 days with Human First email marketing. She covers what Human First copy really means, how to send the right number of emails, and the high-leverage activities that actually move the needle.

The full episode drops Thursday. Don’t miss it.

#emailmarketing #emailstrategy #ecommercemarketing #humanfirstmarketing #businesspodcast #marketingpodcast #sarasotapodcast #floridapodcast

Going viral isn’t just luck—it’s a repeatable system. Brands that win on social media know how to engineer attention and turn it into growth.

In this episode, Logan Forsyth breaks down how his team helped clients generate over 5 billion organic views and 24 million followers. He shares how to structure your content for virality, build influencer networks that drive real results, and set the right expectations for ROI. Logan also dives into the Sub-Accounts strategy, how to price influencer deals, and why many campaigns fail to convert—even with millions of views.

Logan Forsyth is the founder of Media Scaling, an agency known for helping brands dominate their niche through smart social growth strategies. From personal brands to consumer companies, Logan’s team uses data, systems, and creative execution to turn attention into conversions and scale what works.

Timestamp:

00:00 Intro

00:25 Introduction of Logan Forsyth

01:07 Starting Point for Growing on Social Media

03:51 First Process with New Clients

10:33 Setting Client Expectations to Maximize Success

13:41 Core Principles of Going Viral

16:39 How to Build an Army of Influencers (Plus Case Study Success)

22:03 How to Determine the Right Price to Pay Influencers

24:20 The Problem: Lots of Views but No Results from Influencers

24:55 Average Conversion Rates and Click-Through Rates of Campaigns with Whop

26:33 A Good Starting Budget to Get Results

27:29 Bonuses and Incentives for Affiliate Influencers

28:32 Process for Managing Sub-accounts

34:30 Do Sub-accounts Help the Main Account Grow?

38:00 Naming Conventions for Sub-accounts

38:34 Secrets to Warming Up New Social Media Accounts

39:27 Is International Content Part of the Strategy?

40:47 Books and Resources to Build a Successful Brand

43:49 What the Top 1% of Clients Did to Become Successful

46:55 Connect with Logan Forsyth

Mentioned Tool:

15:15 Viewstats - https://www.viewstats.com/ 

17:01 Whop.com - https://whop.com/ 

Connect with Logan Forsyth to learn more about Social Media

🔗 LinkedIn: https://www.linkedin.com/in/loganforsyth/ 

🔗 X: https://x.com/loganforsyth  

🔗 YouTube: https://www.youtube.com/@loganforsyth 

🔗 Instagram: https://www.instagram.com/loganforsyth/ 

🔗 Newsletter: https://scalingedgenews.com/ 

🔗 Website: https://mediascaling.com/ 

#socialmedia #shortformvideos #socialmedia #socialmediamarketing #viralgrowth

=============================

🔔 Do you want to learn more about different growth marketing strategies? 

Increase Your Reach. Convert More. Grow Faster. 

Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/    

Stay connected.

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🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 

🔗 Website: https://gerrid.com/ 

🔗 Podcast Website: https://growthboss.tv/ 

🔗 Digital Marketing Website: https://fortressgrowth.com/ 

Going viral isn’t luck—it’s a strategy.

If your brand’s content isn’t converting, or you're tired of chasing views that don’t lead to growth, this episode is for you. Logan Forsyth shares how his team helped clients generate billions of views and millions of followers using systems that actually scale. From sub-accounts to influencer pricing and viral structures, he breaks down what separates brands that just post from those that dominate.

The new episode drops on Thursday. Don't miss it!

#socialmedia #shortformvideos #socialmediamarketing #viralgrowth #growthstrategy #influencermarketing #businesspodcast #marketingpodcast #sarasotapodcast #floridapodcast

=============================

🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/ 

Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/  

Getting more conversions from your B2B blog isn’t just about driving traffic—it’s about attracting the right audience, creating content that speaks to their needs, and optimizing every step of the journey.

A well-structured content strategy can turn your blog into a consistent source of leads and revenue. In this episode, Bill Gaule shares how to 3x conversions from your B2B blog in just 90 days. He walks through how to define your ideal customer profile (ICP), prioritize high-value keywords, and structure content that actually converts. Bill also dives into link-building strategies that drive authority, how to update existing content for better performance, and the key traits of brands that consistently win with content marketing.

Bill Gaule is an SEO and content marketing expert from Waterford, Ireland, with over 8 years of experience helping B2B and SaaS companies scale through tailored strategies. As the co-founder and SEO director of SERPsculpt, Bill has worked with over 100 clients, focusing on creating high-quality content that drives consistent leads and real business results.

Timestamp:

00:00 Intro

00:27 Bill Gaule’s Background

00:53 How to Prepare Before Starting a Campaign

02:28 What Is ICP (Ideal Customer Profile) and Why It Matters

04:11 How ICP Shapes Your Content Marketing Strategy

05:49 Traditional Keyword Research vs. Modern Approaches

08:26 Keyword Research When You Have No Competitors

10:32 How to Prioritize the Best Topics and Keywords

12:59 Using Intuition to Select High-Impact Keywords

14:26 Middle vs. Bottom-Funnel Keywords: What to Focus On

18:22 Writing Process After Keyword Research: What Works

21:44 How to Decide What Content to Include

24:26 Content Editing and Review Process for Better Results

25:49 The Best Tools for Editing and Reviewing Content

26:16 What to Do After Publishing for Maximum Impact

28:03 Link Building: How to Get the Right Backlinks

29:52 How Often Should You Update Your Articles?

31:24 What Top-Performing Clients Have in Common

32:55 Final Takeaways and Key Lessons

34:05 Connect with Bill Gaule Mentioned Tools

19:31 Microsoft Clarity - https://clarity.microsoft.com/

25:55 Grammarly - https://app.grammarly.com/

Connect with Bill Gaule to learn more about SEO

🔗 LinkedIn: https://www.linkedin.com/in/billgaule/

🔗 Website: https://serpsculpt.com/

#seo #b2bseo #seostrategy #seoconversions #contentstrategy =============================

🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/

Stay connected.

🔗 Instagram: https://www.instagram.com/iamgerrid

🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/

🔗 Website: https://gerrid.com/

🔗 Podcast Website: https://growthboss.tv/

🔗 Digital Marketing Website: https://fortressgrowth.com/ 

Most B2B blogs don’t have a traffic problem—they have a conversion problem.

If your blog isn’t turning readers into leads, it’s time to rethink your strategy.

In EP 31 of Growth Boss, Bill Gaule shares how to 3x conversions from your B2B blog in just 90 days. He covers how to define your ICP, find keywords that actually drive revenue, and structure content to convert—not just rank. Plus, he shares how his top clients use link building, content updates, and editing systems to win consistently.

The new episode drops this Thursday. You don’t want to miss it.

#seo #b2bseo #seostrategy #seoconversions #contentstrategy #growthboss #businesspodcast #seopodcast #marketingpodcast #sarasotapodcast #floridapodcast

=============================

Stay connected. 🔗  Instagram: https://www.instagram.com/iamgerrid  🔗  LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/  🔗 Digital Marketing Website: https://fortressgrowth.com/  

Ranking on Google isn’t enough anymore.

Not if no one takes action once they land on your site.

That’s where SXO comes in. Search Experience Optimization.

It’s the next evolution of SEO. Because traffic without conversions is just a vanity metric.

In this episode, Georgia Tan breaks down: → What SXO really means → How to turn traffic into sales → Simple fixes that boost conversions → A real case study with real results → What business owners need to know before they start

Georgia is the Co-founder and Head of Search at Switch Key Digital. With nearly 10 years in SEO and UX, she knows how to make your site rank and perform.

This one’s for business owners, marketers, and anyone tired of SEO that doesn’t move the needle.

Full episode drops tomorrow.

Follow @iamgerrid for real strategies on business growth, leadership, and marketing that works.

#sxo #searchexperienceoptimization #userexperience #sxostrategy #seo #growthboss #businesspodcast #marketingpodcast #florida #usa 

=============================

🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/     

Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/  

A website redesign can make or break your business. Without the right strategy, you could lose years of conversion optimization progress overnight. That’s where redesign insurance comes in—protecting your data, insights, and hard-earned improvements from getting wiped out in the process.

In this episode, Brian Massey shares how website redesign insurance saved four years of conversion optimization. He breaks down what redesign insurance is, how to keep data-driven improvements intact, and what every business should know before making big site changes. Brian also covers key insights on A/B testing, heatmaps, and the differences between real data and opinions when optimizing for conversions.

Brian Massey is the founder of Conversion Sciences LLC and author of Your Customer Creation Equation. With over a decade of experience helping businesses improve online performance, Brian has worked with hundreds of companies to turn traffic into customers. He’s a sought-after speaker at major conferences like IBM, Inbound, and Content Marketing World, and his insights have been featured in top publications like Search Engine Land and Marketing Land.

Timestamp:

00:00 Intro

00:26 Brian Massey’s Background

01:03 Defining Redesign Insurance

03:58 Example of Redesign Insurance

07:25 Key Advice Before a Redesign

11:26 Minimum Traffic Needed for Effective A/B Testing

12:23 Data Points to Consider in a Heatmap Report

15:10 Initial Requirements to Maximize A/B Tests

16:48 What the Best Clients Have in Common

18:03 Data vs. Opinion: Finding Real Insights

19:57 Final Lessons Before a Redesign

22:11 Connect with Brian Massey

Connect with Brian Massey to learn more about Conversion Optimization

🔗 LinkedIn: https://www.linkedin.com/in/bmassey/ 

🔗 Website: https://conversionsciences.com/ 

#conversionoptimization #conversionrateoptimization #redesigninsurance #conversions #cro

=============================

🔔 Do you want to learn more about different growth marketing strategies? 

Increase Your Reach. Convert More. Grow Faster. 

Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/    

Stay connected.

🔗 Instagram: https://www.instagram.com/iamgerrid 

🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 

🔗 Website: https://gerrid.com/ 

🔗 Podcast Website: https://growthboss.tv/ 

🔗 Digital Marketing Website: https://fortressgrowth.com/ 

A website redesign can make or break your conversion rate optimization efforts. Without the right plan, you could lose years of conversion optimization progress overnight.

In EP 30 of Growth Boss, Brian Massey shares how redesign insurance saved four years of conversion wins. He breaks down how to protect your data, avoid costly redesign mistakes, and ensure every change is backed by real insights—not just opinions. Plus, he dives into A/B testing, heatmaps, and the biggest pitfalls in website optimization.

The new episode drops on Thursday. Stay tuned!

#conversionoptimization #conversionrateoptimization #redesigninsurance #conversions #cro

Getting featured in the media isn’t just about luck. It’s about positioning yourself as an expert with a message that stands out. A strong media presence can boost your credibility, attract new opportunities, and even improve website conversion copywriting by making your brand more trustworthy.

In this episode, Kerry Barrett shares her step-by-step approach to landing media features without a PR team. She covers how to craft the right pitch, follow up effectively, and create an on-camera presence that commands attention. Kerry also talks about how business owners can develop an alter ego while staying true to themselves, handle public relations outreach, and use media exposure to drive real business growth.

Kerry Barrett is an Emmy award-winning news anchor turned media coach who helps business owners build visibility and credibility. She teaches professionals how to position themselves as industry leaders, get featured in the press, and communicate with confidence. Kerry’s strategies help businesses break through the noise and gain the recognition they deserve.

Timestamp:

00:00 Intro

00:41 Kerry Barrett’s Background

02:08 Preparing for Public Relations

05:28 Public Relations Tips for Business Owners

07:25 Building an Alter Ego on Stage

13:27 Public Relations Outreach Process

18:24 How Often to Follow Up During Outreach Process

23:20 Top 1% of Public Relations Clients

26:08 Key Public Relations Insights for Business Owners

Connect with Kerry Barrett to learn more about Public Relations

🔗 LinkedIn: https://www.linkedin.com/in/kerrybarrett/ 

🔗 Course: https://courses.kerrybarrett.com/the-pitch-perfect-framework  

#publicrelations #pr #prstrategy #publicrelationtips #earnedmedia

=============================

🔔 Do you want to learn more about different growth marketing strategies? 

Increase Your Reach. Convert More. Grow Faster. 

Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/    

Stay connected.

🔗 Instagram: https://www.instagram.com/iamgerrid 

🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 

🔗 Website: https://gerrid.com/ 

🔗 Podcast Website: https://growthboss.tv/ 

🔗 Digital Marketing Website: https://fortressgrowth.com/ 

Most business owners want media coverage, but few know how to get it.

In the EP 29 of Growth Boss, Emmy-winning news anchor Kerry Barrett reveals how to land your first media feature—without a PR team. She shares how to craft the perfect pitch, follow up effectively, and build an on-camera presence that gets noticed. Plus, she breaks down how media exposure can boost your credibility and drive real business growth.

The new episode drops on Thursday. Don’t miss it!

#publicrelations #pr #prstrategy #publicrelationtips #earnedmedia =============================

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