The podcast for ambitious filmmakers who want to build a thriving business—without burning out.
Hosted by Ryan Koral, a 20+ year video production vet and coach, this weekly show is your behind-the-scenes pass to what actually works in the world of commercial video.
Every episode is packed with real talk, tactical strategies, and candid conversations to help you:
+ Book better clients (at better rates)
+ Build systems that don't rely 100% on you
+ Charge what you're worth—with confidence
+ Create videos that make an impact and grow your bottom line
If you're ready to stop winging it and start running your business like a pro—you're in the right place.
🎙️ New episodes drop every week.
🔗 Learn more at https://studiosherpas.com
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464. The 80% Rule That Changes Everything with Dave Hunter
Season 1 · Episode 464
Monday, November 17, 2025 • Duration 51:25
Dave Hunter started GreenRoom Video after a career in theater, building it from side hustle to a $1.2 million company. Recently discovering he's an integrator (not a visionary) through reading Traction, Dave shares how he's learned to delegate, scale, and break through belief barriers that were limiting his growth. His team now handles projects from start to finish while he focuses on business development and strategy.
Key Takeaways
The 80% rule: If someone can do what you're doing at 80% of your ability, they should be doing it to enable growth
Belief barriers like "no one can do this as good as me" often limit business growth more than actual constraints
Start with contractors before full-time hires to test your management skills and their abilities
Learning whether you're a visionary or integrator fundamentally changes how you should approach running your business
About Dave Hunter
Dave Hunter is the Founder and Creative Director of GreenRoom Video, a Chicago-area production company that has produced over 1,000 videos for Fortune 500 companies, small businesses, schools, and nonprofits. With a background in theater and more than a decade of experience in performance and production, Dave brings a creative storyteller's eye to every project. Under his leadership, GreenRoom Video surpassed $1 million in annual sales and continues to grow with a focus on helping organizations communicate their messages with clarity, creativity, and impact.
In This Episode
[00:00] Welcome to the show!
[06:27] Meet David Hunter
[11:08] Having an Executive Assistant
[15:41] 20 Dollar An Hour Projects
[27:02] Belief Barriers
[29:56] When To Be On Set
[40:42] EOS Method
[48:51] Connect with David
[50:29] Outro
Quotes
"If somebody can do what you're doing at 80% of what you can do, they should be doing it." - Dave Hunter
"There's several belief barriers we have where we don't think that's possible, but it is, and the only difference is choosing to try it." - Dave Hunter
"Your prices are too low if everyone's saying yes to your proposals." - Dave Hunter's business coach
"Act your wage as a company—profit doesn't mean your salary, profit means after your salary, there's still profit." - Dave Hunter
463. The Psychology of Premium Pricing with John Bunn
Season 1 · Episode 463
Monday, November 10, 2025 • Duration 01:00:17
John Bunn recently launched his solo podcast "Shifting Focus" after years of co-hosting How to Film Weddings. Starting with over $400K in student debt, he's built a wedding business that now books $30K+ weddings and has his entire year's expenses covered by the first month. John shares the psychology behind premium pricing, why cash flow equals creative freedom, and how getting specific about your ideal client changes everything about your business.
Key Takeaways
When you don't need the money, you come across completely different in sales calls—clients can sense desperation vs. abundance
Getting laser-focused on your ideal client (not just any client with money) is what allows you to charge premium rates
Cash is oxygen for your business—sometimes picking up part-time work is the smartest move to take pressure off while you build
Consistency in the right activities (not just any activities) is what creates long-term success in creative businesses
About John Bunn
John Bunn is a wedding industry educator and mentor who has dedicated his career to elevating professionals through practical, results-driven education. After starting his own wedding video business in 2007, Bunn went on to film and photograph over 550 weddings, gaining deep insights into what truly drives success in the industry.
Since transitioning to education in 2018, Bunn has mentored and worked with tens of thousands of wedding professionals, focusing on what he calls "the things that nobody wants to talk about" — the fundamental business practices that create lasting success beyond fleeting trends.
Bunn's approach is rooted in real-world experience and a belief that sustainable success comes from shifting focus to what actually matters. His passion for teaching stems from the countless success stories he's witnessed, from working mothers who've transitioned to full-time wedding businesses to professionals finally booking their dream clients.
Known for his straightforward, no-nonsense approach, Bunn emphasizes that "trends come, and trends go, but those who shift their focus and put in the work are the true success stories." His mission is to help wedding professionals cut through industry noise and concentrate on the strategies that will genuinely impact their businesses and families.
In This Episode Quotes Guest Links Links
454. The Video Testimonial Strategy That Works 99% of the Time with Ben Albert
Season 1 · Episode 454
Monday, September 8, 2025 • Duration 41:08
Ben Albert, founder of Balbert Marketing and host of Real Business Connections podcast, shares his belief that there's no single key to success - instead, every business has its own unique combination lock. He reveals his nearly 100% effective strategy for getting video testimonials by asking during emotional high moments, and explains how childhood experiences between ages 8-13 often shape the core values that drive our businesses. Ben also shares practical exercises for identifying what makes you "better versus bitter" and how to shift your time and energy accordingly.
Key Takeaways
Success is a unique combination, not a universal key - Every business has different skills, clients, locations, and team members, requiring their own specific combination of strategies and approaches
Ask for testimonials during emotional highs - The best time to request video testimonials is when clients are already feeling positive and engaged, not during random outreach
Use the Better vs. Bitter exercise - Draw a line on paper and list what makes you better versus what makes you bitter, then systematically shift time from the bitter column to the better column
Your origin story shapes your business values - The experiences and relationships from ages 8-13 often determine the core values and mission that drive your entrepreneurial journey
About Ben Albert
When Covid hit, Ben was furloughed and feeling lost. He hesitantly opened his MacBook, began reaching out to strangers on LinkedIn, and that one step launched his entrepreneurial journey.
Today, Ben hosts the internationally recognized podcast Real Business Connections, runs the thriving firm Balbert Marketing, and in just over a year, replaced his previous income—all while keeping it real and authentic. Ben has collaborated with industry giants like Chris Do, James Altucher, and Jordan Harbinger.
Through demand from his network, Real Business Connections has expanded to offer podcast production and growth services for top thought leaders. Once an underdog himself, Ben founded GrowGetters ONLY Collective, a community for growth-minded leaders to access mentorship, accountability, and meaningful connections.
He's on a mission to impact one million lives, one conversation at a time.
In This Episode Quotes Guest Links
363. Mastering Confidence: The Key to Thriving in Video Production with Josh Emerick
Season 1 · Episode 363
Monday, December 11, 2023 • Duration 44:40
In this episode of "Grow Your Video Business," we dive deep into the world of video production with special guest Josh Emerick, an Ohio-based filmmaker and DP. Together, we explore the crucial role of confidence in pricing video services effectively and ensuring you're valued appropriately in the industry.
Discover actionable strategies for attracting and collaborating with high-value clients who share your vision, as Josh shares his wealth of experiences in client relationship building. Furthermore, we delve into the mindset shift needed to cultivate unwavering confidence in your video business, offering tips on thinking differently and embracing your unique journey.
Plus, we address listener questions about overcoming challenges and maintaining confidence in the competitive realm of video production. Tune in to gain valuable insights and actionable takeaways to elevate your video business to new heights.
Key Takeaways
Discover the key to pricing your video services effectively and charging what you're worth.
Learn actionable strategies for working with better clients and making a greater impact in the production industry.
Gain insights into building confidence in your video business and thinking differently to achieve success.
About Josh Emerick
Josh is an Ohio-based video producer and DP who intensely loves organizing. He loves to demystify the video production process so art and teams can thrive and make it a fun, low-stress setting.
He runs a handful of video production companies and coach creatives. Their music video company is JECP, Corporate is Myelin, weddings are PRSRVE, and coaching is housed under Theal. Their core values and process unify all three, serving a consistent experience across the board.
In This Episode
[00:00] Welcome to the show!
[03:31] Meet Josh Emerick
[06:33] You have value to share
[13:02] Navigating the year
[15:10] Mastering proposals
[21:40] Why music videos?
[26:29] Marketing yourself
[38:41] Growth through curiosity
Quotes Guest Links Links
362. From Humble Beginnings to Multi-Figure Success: Marissa Nielsen's Remarkable Journey
Season 1 · Episode 362
Monday, December 4, 2023 • Duration 38:02
In this empowering episode, Ryan converses with Marissa Nielsen, a successful money and business strategist. Marissa shares her journey from humble beginnings to establishing seven multi-figure organizations. The episode dives deep into the mindset of creative filmmakers and entrepreneurs, discussing strategies to enhance their financial and personal growth. Listeners will gain invaluable insights on self-belief, overcoming challenges, and the power of positive thinking in business and life.
Key Takeaways
Learn the power of mindset in shaping your financial and creative journey as a filmmaker.
Discover strategies to build wealth and establish successful, multi-figure organizations.
Gain insights into overcoming personal and professional challenges for growth and success.
About Marissa Nehlsen
Since 1993 she has helped thousands of business owners and entrepreneurs worldwide, learn the systems, structures and strategies that teach, not just the "what and why", but the "how to", to minimize their taxes and maximize their profits. She specializes in helping agriculture families and businesses master 5 key areas. Tax, Legal, Risk, Wealth and Communication.
As certified speaker and coach she teaches how to build a plan and execute that plan for the results they want. As a money and business strategist, Marissa has been recognized as one of the nation's leading experts on building wealth, minimizing taxes and repositioning profits. She has built multiple multi-million dollar companies for herself and thousands of her clients.
In This Episode
[00:00] Welcome to the show!
[02:59] Meet Marissa Nehlsen
[04:46] The mindset of a creative filmmaker
[18:24] Developing a strategy
[21:16] Serving over selling
[24:15] Building a freedom plan
[27:52] Belief is the foundation
[34:39] Connect with Marissa
[36:55] Outro
Quotes
"Your mindset shapes your financial journey - change it, change your game."
"From a trailer to a multi-figure CEO - my story is proof that anything is possible."
Guest Links Links
361. The Artrepreneur's Guide to Filmmaking Success with Ethan de Aguiar
Season 1 · Episode 361
Monday, November 27, 2023 • Duration 41:46
In this episode of the podcast, we delve into the fascinating world of blending artistry and entrepreneurship. Ethan de Aguiar explains the concept of being an "artrepreneur," where artistic passion meets the entrepreneurial spirit, and gain insights into the complex dynamics of business relationships within the creative industry. Ethan shares his personal journey in the film industry, operating as a one-man film crew, and emphasizes the significance of mentorship and giving back to the community through initiatives like film festivals. Join us for a deep dive into the intersection of creativity and business with Ethan de Aguiar.
Key Takeaways
Discover the art of 'artrepreneurship' and how to balance creative passion with business savvy.
Learn the secrets of managing a successful one-man film crew.
Explore the power of mentorship in the filmmaking community.
About Ethan de Aguiar
A self-proclaimed "artrepreneur" & New Bedford, MA native, Ethan de Aguiar is an experienced filmmaker, focusing on the art of storytelling. Ethan brings the essence of the subject matter to life with cinematic visuals that create an immersive experience for audiences. Ethan has built long-term working relationships with notable local organizations such as New Bedford Creative, Destination NB, DATMA (Design Art & Technology Massachusetts), the Southcoast Community Foundation, YMCA Southcoast, Viva! Fall River and Fabric Festival just to name a few.
His short documentary "Love Letters for New Bedford" is a film that highlights the arts & culture scene in his beloved hometown of New Bedford, Massachusetts. The film has gone on to be selected into 13 film festivals (and counting!) and has also received 2 international awards for Best Documentary. He is currently working as a Director of Photography on a Pickleball "mockumentary" comedy pilot episode that he hopes will find investors that will take it to series. He is also working with a team of creative individuals to bring a permanent film festival to his hometown.
In This Episode
[00:00] Welcome to the show!
[05:53] Meet Ethan de Aguiar
[14:17] Future for Ethan's business
[21:21] Partnership vs Employee
[26:06] Clearly defining partnership roles
Quotes Guest Links Links
360. Mastering the Business Behind Your Videos: Strategies for Success with Alyssa Houseknecht
Season 1 · Episode 360
Monday, November 20, 2023 • Duration 47:34
In this episode, we talk with Alyssa Houseknecht, a seasoned commercial filmmaker, to explore the delicate balance between creativity and business acumen in the world of commercial filmmaking. Join us as we delve into effective strategies for pricing, client acquisition, and enhancing your business's overall impact.
Key Takeaways
You'll learn effective strategies for appropriately pricing your work, ensuring you're compensated for your skills and effort.
Discover the secrets to attracting and securing better clients, elevating the quality of your portfolio.
Gain insights on broadening the impact of your video business, making a mark in the industry, and fostering meaningful connections.
About Alyssa Houseknecht
Lyss is CEO and Creative Director of her boutique agency, Confidante Co. where she specializes in brand strategy. She helps influential entrepreneurs design Confident Brands–because design is more than things just looking "pretty." Using her 7-step framework, Alyssa has proven that a Confident Brand will create impact and income. Lyss is used to being on stage or in front of a microphone as she is a trained vocalist and actress. These days, she uses those skills to present practical information dynamically.
She has been featured on global summits like Monetize Your Genius, top-rated podcasts like Real Personal Branding Podcast, and featured as a guest masterclass teacher for Pinegate Road, Forever Friday, among others.
For years, Lyss was a brand designer at a successful multi-million dollar company in New York. Feeling stifled, she left the corporate agency world in pursuit of freedom. Nowadays you'll find her consulting with top entrepreneurs, speaking at summits, and looking for the next great place to travel. As she enjoys living and working nomadically... and trying out a negroni in every new place she visits.
In This Episode
[00:00] Welcome to the show!
[05:35] Meet Alyssa Houseknecht
[08:04] Working with agencies
[11:46] Conquering cold outreach
[21:40] Staying consistent
359. Understanding Your Worth: A Guide for Filmmakers with Andrew Mason
Season 1 · Episode 359
Monday, November 13, 2023 • Duration 40:33
In this episode, we're joined by Andrew Mason and discuss the art of understanding your value as a filmmaker. As we chat, we'll get real about why it's so important to set those boundaries with your clients and how to do it like a pro. You won't want to miss the practical advice Andrew shares on confidently approaching clients.
Key Takeaways
You'll discover the importance of truly understanding your worth in the filmmaking industry.
You'll gain insights into setting clear boundaries with clients, ensuring mutual respect.
You'll learn how to approach potential clients with confidence, professionalism, and clarity.
About Andrew Mason
Andrew has over 14 years in producing podcasts and hosting 100s of conversations. He has hosted/produced the GTD Podcast for 5 years (to iTunes Biz #5).
Everyone has a voice and a message to share, and Andrew is passionate about "Amplifying Messages that Matter."
In This Episode
[00:00] Welcome to the show!
[03:05] Meet Andrew Mason
[07:12] Joining the Studio Sherpas Masterclass
[13:05] Hosting a successful interview
[18:20] Staying mentally present in an interview
[21:27] Finding the perfect interview question
[24:08] Why host a podcast
[25:41] Starting a podcast
[32:08] What's next?
[34:21] Facing imposter syndrome
[36:17] It doesn't hurt to ask
[38:50] Connect with Andrew
[39:34] Outro
Quotes
"It's not just about the camera; it's about understanding your value."
"When you set boundaries, you set the stage for success."
"Every filmmaker has a unique voice; find yours and let it shine."
"Confidence isn't arrogance; it's understanding your worth."
"The right client will respect your boundaries and value your work."
357. Navigating the World of Video and Photo with Joel Cordero
Season 1 · Episode 357
Monday, October 30, 2023 • Duration 32:42
In this episode, Ryan and Joel Cordero delve into the world of video and photography, tracing Joel's journey from his early days with mentor Ben to his specialization in real estate, the marine industry, and cannabis photography. Joel shares insights into his team dynamics and the importance of clear client expectations and structured processes in creative work. This conversation provides valuable insights for aspiring visual artists and offers a glimpse into the intricacies of visual storytelling.
Key Takeaways
Discover the importance of specialization in the video and photo industry.
Learn the value of setting clear boundaries and expectations with clients.
Understand the dynamics of a successful video and photo team.
About Joel Cordero
Joel Cordero is a Video Producer and Photographer with a Federal Drone Pilot License. He works closely with clientele to develop advertising concepts and content distribution strategies. He produces engaging videos designed to enhance brand awareness and messaging. His ability to capture Hi-Res images of products, food, corporate events, marine vessels and real estate serve to amplify his clients' advertising and marketing.
In This Episode
[00:00] Welcome to the show!
[03:38] Meet Joel
[10:06] Joel's team
[12:38] Striving for growth
[15:51] Balancing work and family
[17:04] Landing your dream clients
[20:37] Learning to say "No"
[23:38] Creating clear expectations for your clients
[26:05] Cut out what you don't want to do
[30:03] Connect with Joel
[31:43] Outro
Quotes
"I've always been a creative, grew drawing, painting, just naturally had a knack for it."
"I shoot some products too, like their vape product, vape lines and things that have to be done in the studio with controlled lighting."
"It's one thing to be creative. It's one thing to actually live off of it."
"I'm creating a lot of social media content, primarily marketing and advertising video and photography for the real estate industry, the marine industry, and cannabis."
356. Embracing Community and Growth: Lessons from the Onward Summit
Season 1 · Episode 356
Monday, October 23, 2023 • Duration 21:16
In this episode of the podcast, Ryan reflects on his recent in-person event, the Onward Summit. He shares insights on the importance of community for filmmakers and entrepreneurs, especially during challenging times. Ryan encourages listeners to assess their business goals, seek out supportive communities, and embrace personal and professional growth.
Key Takeaways
Discover the value of building a supportive community in the filmmaking and entrepreneurial world.
Learn how to adapt and thrive in challenging times by reflecting on your business goals.
Gain insights into the importance of personal growth and embracing change in your creative journey.
In This Episode
[00:00] Welcome to the show!
[01:24] The importance of community
[04:02] The roller coaster of business
[05:59] Pushing forward
[08:11] The most important aspect of the Onward Summit
[09:59] Change in order to grow
[14:28] Staying balanced in life
[17:56] Outro
Quotes
"Having a healthy marriage is incredibly important in running a successful business."
"Your success in what you can do on your own is limited; seek out and build a supportive community."
"In challenging times, it's crucial to reflect on your business goals and adapt to changing circumstances."
FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week"
As both mentor and coach, Bunn brings over 15 years of hands-on wedding industry experience combined with a track record of transforming careers through focused, practical education.
[00:00] Welcome to the show!
[05:09] Meet John Bunn
[09:08] Shifting Focus
[20:32] Healthy Mindset with Money
[28:10] Importance of Being Profitable
[40:56] When Cash Is Tight
[56:24] Connect with John
[59:20] Outro
"You come across completely different in your sales calls when you don't need the money." - John Bunn
"Cash is oxygen in your business. It's hard to make good decisions when you don't have oxygen." - John Bunn
"If you're not being intentional about where you want to go, you're going to be running someone else's race." - John Bunn
"There's nothing wrong with saying, I need to go pick up a part-time job. Stop by on your way to where you're heading." - John Bunn
"What does your business look like if you didn't need to make the sale today? That's the secret to selling." - John Bunn
"There is no key to success. There is no one magic pill to solve everyone's problems. There is no key to success, resilience, success in your video business. It's a combination lock." - Ben Albert
"When's the best time to ask for a review or a video testimonial? It's during that emotional high." - Ben Albert
"I felt disconnected. So I didn't realize this. I was developing a deep, almost necessity for connection." - Ben Albert
"All you got to do is take something from the bitter column, do a little bit less of that, and then take the same amount of time in the better column and allocate that time to the better column." - Ben Albert
"Each business, each person has their own little combination. So part one, I find, is find someone who's already done what you tried, wanted, want to do, because they've built a playbook." - Ben Albert
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