Grow Your Local Business – Details, episodes & analysis

There’s been a lot of buzz about Instagram Trial Reels lately. Creators are calling them “the new cheat code,” “the best feature Instagram has ever released” and “the fastest way to reach new people.”

But… do they actually work for local business owners?

Leslie is breaking down exactly how Trial Reels work, what makes them so powerful and (most importantly) how to use them to grow your local audience (not just rack up views from random people across the country).

In this episode you’ll learn:

• The biggest mistake local business owners make with Trial Reels and why their content is getting shown to non-local audiences
• How to optimize your Trial Reels for local discovery using keywords, location cues, messaging and clear city-specific hooks
• A simple script you can use to call out your city inside a Trial Reel to attract the exact people you want following you

Mentioned in this episode:

• Work with me inside The Localpreneur Academy
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

After auditing hundreds of local Instagram accounts, Leslie discovered a simple buyer psychology principle that changes everything: comfort and familiarity create sales.

In this episode, you'll learn how “zooming out” in your marketing (literally and figuratively) helps new potential clients see themselves in your space and working with you, feel at ease and take action faster.

In this episode you’ll learn:

• Why close-up content isn’t enough and how it may actually be keeping new local clients from buying.
• The psychology behind comfort-based marketing and how helping people visualize your full experience increases conversions.
• Simple ways to “zoom out” and show your space, process, and personality in a way that builds trust and gets people excited to work with you.

Mentioned in this episode:

• Work with me inside The Localpreneur Academy
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Do you ever feel like marketing or "create social media post" just keeps getting added to the bottom of your to-do list? You want to be consistent, you know it’s important, but between working with clients, working in your business and everything else, it never seems to get done.

Here’s the truth: you’re not going to “find” extra time. You have to make it.

And when you learn how to think about your time differently, marketing stops feeling like an afterthought and starts becoming one of the most important things you do to grow your business.

Tune into this episode to learn:

• Why marketing is one of the two most important things to focus on in your business
• The power of using open client spots to market yourself, get visible and book more clients
• The simple time-management shifts that help you stay consistent, stop overthinking, and finally get your marketing done
  
  

Mentioned in this episode:

• Work with me inside The Localpreneur Academy
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following
• Ep 91 - How Long Your Marketing Takes

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

In this episode, I'm sharing 3 super simple ways to thank your best, most loyal or most recent local clients -- with a personal touch.

Tune into today's episode to learn:

• Why customer appreciation doesn't have to be complicated or take a ton of your time
• How to implement simple strategies for customer retention and loyalty
• Sure ways to make your customers feel appreciated with a more personal approach from you as the business owner

Mentioned in this episode:

• Work with me inside The Localpreneur Academy
  Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

How often do you remind yourself of your "lurkers" on social media?

Your lurkers consume your content without actively engaging... but don't underestimate their potential impact on your mindset and your business.

I'm sharing the secret to staying motivated and consistent in your local marketing by focusing on those invisible fans who may just become your next clients.

Want to increase local visibility and brand awareness for your business? Discover the secrets to creating shareable content on social media that will have people resharing your posts and boosting your online presence. 

I'm breaking down the timeless principles of what makes your content shareable, plus we're looking at your audience's sharing habits like sending direct messages, resharing to Instagram Stories or clicking the Share button on Facebook.

Do you ever find yourself paralyzed by the fear of receiving negative feedback or criticism in your local business?

Or you may be familiar with the sting of one negative comment and letting it overshadow all the positive feedback you receive.

I'm sharing the tools to help you break this habit and the step-by-step process to help you overcome your fear of negative feedback from clients or online followers, so you can continue to show up bigger and become that local go-to person in your industry.


Tune into today's episode to learn:

• How to neutralize feedback
• How to redirect your focus to the 99%
• How to build a stronger belief in yourself, your business, your services and your social media presence

Mentioned in this episode:

• Work with me inside The Localpreneur Bootcamp
  Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following
  
  

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Social media sharing queen and top social seller in her state - Jennifer Gomez is on the podcast today to discuss what it takes to become that local go-to person in your industry. Jennifer's story is one of determination and the power of belief in oneself. She went from being a scared newbie to being the top salesperson and recruiter in her state, even representing Louisiana in Washington D.C.  So tune in and learn from Jennifer's wisdom as she shares how she overcame challenges and became a powerhouse in the Beautycounter industry.

Tune into today's episode to learn:

• How to authentically bring your audience on your journey
• How to think from your customer's perspective to increase desirability
• How to share more of what you love while growing your network

Mentioned in this episode:

• Work with me inside The Localpreneur Bootcamp
  Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following
• Follow Jennifer on Instagram @eventful_jen
• Find her on Facebook
• Jennifer's Website

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

What are the 3 time management skills to master that would make all your other time issues easier to deal with or make them disappear completely?

That's what we're diving into in this episode.