Genuine Humans – Details, episodes & analysis

Tamara and Wendy are joined by experienced Chief Marketing Officer, Gareth Abel. Gareth honed his marketing expertise working for Orange, Samsung & Etisalat, and he works with organisations to deliver sustainable profit growth through highly effective marketing. Gareth talks about the importance of understanding market dynamics when working internationally and continuous education. We also hear about his framework for sustainable profit growth.

Senior brand marketing specialist, Mays Elansari, joins Tamara and Wendy this week to discuss her fantastic career in marketing, which includes roles at McCann Erickson, MasterCard, and Tiffany & Co as well as strategic roles at Penhaligon’s and Subway.

Mays talks about her experience working in B2C and B2B brands and the differences in working for agency and client-side marketing.

She emphasises the importance of flexibility, agility, and resilience in her career and shares her passion for problem-solving and advocacy for gender equality.

Today, Tamara and Wendy are joined by Salesforce’s client director of media, Caroline Mastoras. Caroline has a vast array of experience working in-house, for brands like Microsoft, and agencies such as Condé Nast and OMD in account management and sales.

Caroline is passionate about closing the pay gap. She founded DAWN and now works with WACL and the 93% club to drive forward equality in the advertising industry.

This week, Tamara and Wendy are joined by senior manager of social intelligence and Operations at Keurig Dr Pepper, Rob Hanson.

Rob shares his career journey from sports marketing internships at the University of New Hampshire and the Boston Celtics to roles at marketing agencies like Octagon and startups such as DraftKings, Starry, and Tel Tech. Rob talks about his experience in social media and discusses the importance of blending human skills and tech in the future of brand building. 

Catherine Jensen is vice president of consumer experience and creative services at Sony Interactive Entertainment. Catherine oversees the after-sales relationship with PlayStation customers, ensuring they have a great and memorable experience.

After starting her career at Siemens Medical, Catherine eventually became vice president of global support services at PeopleSoft, VP of support operations at Oracle, VP of service delivery at Intuit and VP of business operations at Symantec before joining Sony.

Catherine joins Tamara and Wendy to discuss online safety and moderation in gaming.

Jane Loring has had a fantastically successful career across a variety of leadership roles, such as sales director at Handbag.com, COO at Influencer and director of sales at Spotify. Jane is now the Director of Sales – Media and Communications at Microsoft.

This week, Jane talks to Tamara and Wendy about her pathway to leadership and the essential role that resilience played in her success. We also hear about her empathetic leadership style and what it meant to be a female leader in an industry where women are still underrepresented at higher levels.

Crawford Hollingworth, founder of The Behavioural Architects and author of ‘How Your Brain Is Wired’, joins Tamara and Wendy this week to discuss his career in behavioural science.

Crawford has worked with global brands like Disney, Diageo and Nike – helping them understand consumer behaviour.

One of the major themes in Crawford’s career has been his constant drive to push outside of his comfort zone and explore his full potential.

Working on brands such as Britvic, Hartley’s, Sarsons and Burger King has given Abby Dixon a deep understanding of the challenges facing modern marketers.

Her considerable experience as a trainer and mentor led her to set up The Whole Marketer podcast, which has evolved into an online community and support programme for marketers. Abby is also the founder and director of Labyrinth Marketing.

Much of Abby’s current focus is on supporting the holistic development of marketers so that they can do their best and most fulfilling work for their clients.

Series 12 kicks off in style with Atlyn Forde, founder of Communicate Inclusively, talking to Tamara and Wendy about her passion for helping organisations create thriving, inclusive cultures.

Atlyn discusses her career path, from becoming the director of marketing (UK and Europe) for the Saint Lucia Tourist Board to today, when she works as the head of engagement and inclusion at Pepper Money UK and manages her own business.

Atlyn tells us about how her childhood helped her become the determined and independent leader she is today. 

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This week, Tamara and Wendy are joined by the incredible Chloe Davies. She shares the inspirational story of how she came to found It Takes a Village and walks us through the work she’s doing now to help Black women’s voices be heard.

Before founding It Takes a Village, Chloe’s roles included Head of Social Impact at Lucky Generals and was an Ambassador for MHFA England.

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