43% and Rising – Details, episodes & analysis

How do you build a successful ‘squiggly’ career?

Shane Redding, B2B Digital, Data, and Marketing Consultant at Think Direct, and Strategy Expert at Propolis, sped through the ranks to become a board director at age 28, before founding her own consulting business.

She talks with us about the importance of developing a strong sense of self, finding what makes you happy, and recognising when an opportunity isn’t right for you.

Shane is a big believer in adopting a growth mindset, saying yes to opportunities that might feel intimidating, and embracing a squiggly career path.

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Find out more about Shane: https://www.linkedin.com/in/shaneredding/ 

And her business: http://www.thinkdirect.biz/

How do you put the ‘good’ back into marketing?

Helen Banyard, Co-Founder of the Good Stuff Group, founded her consultancy business to put the good back into brand and marketing.

She talks with us about why you don’t need a traditional career path to succeed, and how marketing needs to move beyond rigid job titles.

Our highlight: Helen talking to us about "Dopamine working" – actively making work enjoyable – and her ‘how to’ tips for this. 

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Find out more about Helen: https://www.linkedin.com/in/hbanyard/ 

And her business: https://www.thegoodstuffgroup.co.uk/

Charlotte Parks-Taylor, Co-owner and Chief Strategy Officer at Cream, started out as a media assistant.

She talks with us about the power of a people-centric hiring policy, being selective about the clients she works with, and how sustainable media and creative choices can give employees a greater sense of purpose.

How do you get everything you want from life and work? 

Larissa Vince, CEO of TBWA\London, started her career in the hectic world of journalism before finding her feet in advertising.

She talks with us about why choosing to work part-time or having children doesn’t mean sacrificing a successful career.

Our working lives will naturally have slow moments, and by realising you’ve got plenty of time, you can focus more on the present.

How do women succeed in a working world designed by men?

There are more than three wise women in the Earnest strategy department, so for a seasonal treat, we invited our ‘Strategals’ to do what they do best and share their strategy for being women in marketing.

Whether it’s overcoming imposter syndrome, asserting yourself at work, or being a successful leader, these gals have got your back. 

How do you find your marketing niche? Juliet Purcell, an experienced B2B tech marketer, has worked at the top of some of the  world’s biggest technology and digital transformation companies. She talked with us about all things B2B marketing – from attracting more diverse talent, to management as a trained skill and breaking the workplace menopause taboo.

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Find out more about Juliet: https://www.linkedin.com/in/julietpurcell/ 

How do you guide young hires to greatness? Olivia Mae Hanlon, Founder and CEO of Girls in Marketing, had her passion for marketing sucked out of her by a corporate role – it inspired her to launch a community for like-minded young women. She talked with us about the often monotonous and unhelpful nature of marketing training, and why employers should open their minds to younger hires.

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Find out more about Olivia: https://www.linkedin.com/in/olivia-mae-hanlon/

Join the Girls in Marketing community: https://girlsinmarketing.com 

Check out the books discussed in this episode:

https://www.waterstones.com/book/work-like-a-woman/mary-portas/9781784163624

https://www.waterstones.com/book/how-women-rise/sally-helgesen/marshall-goldsmith/9781847942258 

How do you become comfortable with discomfort at work? 

Raina Roberts, Sales Director at StackAdapt, took a windy path through nannying, hospitality and the charity sector to get to sales and advertising. She talked with us about the stresses of getting your first job, getting therapy to overcome imposter syndrome and how important it is to normalise mental health conversations at work.

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Learn more about Raina: https://www.linkedin.com/in/raina-roberts-2ba541108/ 

Get involved with Bloody Good Period: https://www.bloodygoodperiod.com 

Or take a look at StackAdapt: https://www.stackadapt.com 

How do you create a culture for creativity? 

Clair Heaviside, Founder of a Manchester-based digital and creative agency, learned how to engage with the toughest of crowds by starting her career in prisons. She talked with us about the post-pandemic shift agencies outside of London, and how to create a culture that lets creativity flourish.

Please note: due to some technical issues on our end, the audio quality is a little rough when our host Beatrice speaks. But Clair sounds perfect, and she's the person you'll want to hear from anyway!

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Find out more about Clair's agency Serotonin here: https://www.serotonin.co.uk

Learn more about Clair via LinkedIn: https://www.linkedin.com/in/clairheaviside/

Or check out Freshwalks: https://www.freshwalks.co.uk 

How do you ‘fake it til you make it’?

Olivia Day, SEO Lead at Digitaloft, was whacked with imposter syndrome after flying through promotions in her early 20s. She talked to us about rejecting ‘hustle culture’, toxic productivity and the power of adopting a work persona. 

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Find out more about Olivia: https://www.linkedin.com/in/olivia-day-798447157/ 

Or check out Digitaloft: https://digitaloft.co.uk