Fuse - The PR, Marketing and Communications Podcast – Details, episodes & analysis

 In this episode, host Farzana Baduel chats with Mark Lowe, co-founder of Third City, one of the UK’s leading independent PR agencies.

Mark’s impressive 25+ year career spans a diverse range of sectors, including tech, healthcare, and FMCG. As a trusted advisor to senior clients and a regular commentator on brand reputation and sustainability, Mark has helped shape the PR industry’s approach to ESG and creativity. Under his leadership, Third City has been recognised as the ESG Consultancy of the Year by PR Moment and achieved B Corp status, highlighting the agency’s commitment to ethical practices and social impact.

In This Episode, We Explore:

• Mark’s journey from a background in acting, music, and politics to founding Third City.

• The ethos of Third City and its unique support for creative side hustles.

• Achieving B Corp status and what it means for Third City as a leader in ESG.

• The evolution of the PR industry since 2011 and the trends shaping the future of PR and communications.

• Mark’s approach to adapting PR strategies in response to changing consumer behaviour in tech.

Connect with Mark:

LinkedIn: Mark Lowe

Twitter: @ThirdCityPR

Follow Farzana on Social Media:

Twitter & Instagram: @FarzanaBaduel

For questions and inquiries, please contact:

Executive Producer:David Olajidedavid@curzonpr.com

Podcast Manager and Editor:Ikechukwu Mgbenweluike.mgbenwelu@org.uk

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

In this episode, host Farzana Baduel engages in an inspiring conversation with Julietta Dexter, a trailblazer in the world of communications and a champion of female empowerment in business. 

Julietta Dexter is the co-founder and former CEO of The Communications Store (TCS), a leading strategic brand development and communications partner for the world’s most iconic brands. Under her leadership, TCS became synonymous with integrity, values-driven business, and female empowerment. With over 25 years of experience, Julietta has expanded her influence across industries and continents, including launching TCS into the US market. 

In This Episode, We Delve Into:

• The origin story of TCS, starting a communications agency at 26.

• Julietta’s passion for supporting women in business through organisations like Smart Works Charity

• Julietta’s book “Good Company: How to Build a Business Without Losing Your Values”

• Julietta’s latest ventures with ScienceMagic and her advisory roles

• The evolution of the PR and communications industry over the past two decades, 

• Future trends shaping brand communications.

Connect with Julietta:

LinkedIn - Julietta Dexter

Follow Dan & Farzana on Social Media:

Twitter & Instagram: @Dangoldmedia | @FarzanaBaduel

Executive Producer: David Olajide - david@curzonpr.com

Podcast Manager and Editor: Ikechukwu Mgbenwelu- ike.mgbenwelu@prca.org.uk

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.

Join us on an insightful episode of Fuse as host Farzana Baduel engages in a compelling conversation with Crispin Manners, CEO of Onva Consulting, as they delve into the world of PR, leadership, purpose and the blueprint for agency growth.

With a remarkable career spanning three decades, Crispin brings a wealth of experience to the table. From his pioneering days at Kaizo to his current role at Onva Consulting, he has left an indelible mark on the PR industry.

In this episode, we explore:

• Strategies for managing growth within agencies and creating a conducive work environment. 

• Innovations in client servicing, including the introduction of a value proposition during times of crisis. 

• Reflections on the pitfalls of growth-driven agency models and the importance of aligning business strategies with a clear purpose.

• Insights into energy management for agency leaders and the role of purpose in energising teams.

Connect with Crispin

Twitter: @crispinluke

Check out Crispin’s Books: 

• Grow, Build, Sell, Live: A Practical Guide to Running and Building an Agency and Enjoying It (PRCA Practice Guides)

• How to Sell Value – Demystified: A Practical Guide for Communications Agencies (PRCA Professional) 

Follow Dan & Farzana on Social media:

Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel

Executive Producer: David Olajide -david@curzonpr.com

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.

Tune in to an engaging episode of Fuse as host Dan Gold sits down with Mark MacGregor, Managing Director of Public Affairs at Penta, to explore the intricate world of power, politics, and public affairs.

With 3 decades of experience, Mark has advised a wide range of organisations on tackling reputational, political, and regulatory issues. From his early days as CEO of the Conservative Party to his current role at Penta, Mark's journey is filled with insights and lessons learned.

In this episode, we delve into:

Mark's career beginnings and scaling a company in the 1990s.

The evolving landscape of PR and public affairs.

Memorable communications moments during his tenure at the Conservative Party.

The power of measurement in PR and leveraging AI for media scanning.

Strategies for proving benefits to clients and using research for future planning.

Connect with Mark

Twitter: @Mark_Macgregor.

Follow Dan & Farzana on Social media:

Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel

Executive Producer: David Olajide -david@curzonpr.com

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.

Join us on this insightful episode of Fuse, as Dan meets the influential PR power couple, Stephen and Sarah Waddington.  

Stephen, a seasoned business advisor and Visiting Professor at Newcastle University, brings over two decades of experience, having founded and led agencies like Ketchum, Metia, Rainier PR, and Speed. As a former President of the CIPR and a prolific author, his contributions to public relations theory and practice are widely acknowledged. 

Sarah, with 20+ years in PR, is a trailblazer in helping organisations articulate purpose and achieve social impact, earning her a CBE in 2021 and the CIPR’s Sir Stephen Tallents Medal for exceptional PR achievements. Together, they epitomise a power couple driving excellence, innovation and elevating social mobility in the PR sphere.

In this episode, we explore:

• The PR Power Couple's individual career journeys and the dynamics of working together.

• Social Mobility and the birth of Socially Mobile.

•  Addressing diversity and inclusivity issues in PR.

• The intersection of AI and social mobility: 

• The pivotal role of PRCA and CIPR in advancing the PR industry and fostering social mobility.

Connect with the Waddington’s

Twitter: @wadds | @Mrs_Wadds

Website: www.wadds.co.uk | www.sociallymobile.org.uk/ 

Follow Dan & Farzana on Social media:

Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel

Executive Producer: David Olajide -david@curzonpr.com

Podcast Manager and Editor: Ikechukwu Mgbenwelu- ike.mgbenwelu@prca.org.uk

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.

Join host Farzana Baduel as she engages in an insightful conversation with Tom Mayne, a leading academic, who has worked with leading think tanks such as Chatham House and Foreign Policy Centre.  His research focuses on anti-money laundering legislation, especially in regards to grand corruption and kleptocracy.  Tom examines how professional service firms can act as enablers. 

In this episode, we explore:

• The Chatham House Kleptocracy Report

• PR industry Report with the Foreign Policy Institute

• The role of PRs in combating dirty money.

• SLAPPs and their impact on freedom of speech

• Reputation laundering

• Case study - Bell Pottinger

• The role of PR Industry bodies.

Connect with Tom Mayne

Twitter: @TomMayne16

Follow Dan & Farzana on Social media:

Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel

Executive Producer: David Olajide

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.

Join host Farzana Baduel as she engages in an insightful conversation with Paul Gerrard, the Campaigns, Public Affairs & Board Secretariat Director at Co-op. With a background spanning nearly two decades in the UK Civil Service, Paul shares his journey, experiences, and the impactful campaigns he leads at the world's oldest co-operative business. In this episode, we explore: The dynamics of public affairs and public relations Lobbying as a tool for good The success and strategy behind Co-op's modern slavery and shoplifting campaigns Paul's involvement in Marcus Rashford's initiative to feed school children How to maintain mental health and well-being in a demanding professional landscape Connect with Paul Gerrard Twitter: @paulgerrard1971 LinkedIn: Paul Gerrard Follow Dan & Farzana on Social media: Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel Executive Producer: David Olajide Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.

Join us for an electrifying interview with Srin Madipalli as he shares his incredible journey, from founding the groundbreaking startup Accomable to advising startups, VCs, and established companies on the forefront of technology.

Discover his passion for angel investing, where he seeks out tenacious founders tackling society's toughest challenges, regardless of sector or geography. But that's not all! Srin's impactful advocacy work for disability inclusion in the workplace and his powerful insights as an entrepreneur with a severe physical disability will captivate and inspire you.

In a riveting conversation hosted by Dan Gold, delve into intriguing topics like Open AI, the quest against boredom, and uncovering pathways to innovation.

Connect with Srin Madipalli

Website: https://srinmadipalli.com/

Twitter: @SrinMadipalli

LinkedIn: Srin Madipalli

Follow Dan & Farzana on Social media:

Twitter& Instagram: @Dangoldmedia | @FarzanaBaduelExecutive

Producer: David OlajideDisclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.

Join host Dan Gold in this riveting episode of Fuse as he engages in a thought-provoking conversation with the visionary Shayoni Lynn, CEO and Founder of the multi-award-winning behavioural science communications consultancy, Lynn Group.

Shayoni, a PRCA and CIPR Fellow, is recognised as a PR industry luminary, listed in the top 5 PR leaders outside of London in the PRWeek Power Book. In 2023, she earned a spot on the Innovator 25 EMEA and Global 15 to Watch list by PRovoke Media, along with receiving the prestigious Mark Mellor Award for Outstanding Contribution to the Industry.

In this conversation, discover:

• The influence of behavioural science on PR. 

• Building and scaling the Lynn team

• The Three-Part Lynn Framework for Measurement.

• Exploring the impact of AI in combating misinformation and disinformation through Lynn's Disinformation Cell.

Connect with Shayoni Lynn

Website: https://lynn.global/ 

Twitter: @shayonislynn

LinkedIn: Shayoni Lynn

Follow Dan & Farzana on Social media:

Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.

Join our host Farzana Baduel on this episode of PRCA Fuse, as she delves into the world of marketing and strategy with the illustrious Nirmalya Kumar. As a Professor of Marketing at the Lee Kong Chian School of Business, Singapore Management University, and a renowned polymath, Nirmalya Kumar's insights redefine the landscape of strategic thinking.

In this compelling conversation, Farzana and Nirmalya unravel the unique career journey that propelled him to the forefront of marketing innovation, starting with his transformative experiences in the US. From scaling the heights of success to navigating the challenges along the way, discover the remarkable trajectory that shaped Nirmalya's groundbreaking approach.

Explore the evolution of strategic thinking in marketing and learn how global giants leverage modern techniques to achieve unparalleled success.

Connect with Nirmalya Kumar:

nirmalyakumar.com  - website

@ProfKumar - Twitter 

Google Scholar

Follow Dan & Farzana on Social media:

Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.