Funnel Visionaries: Real talk on perfecting the customer journey – Details, episodes & analysis

Welcome to Funnel Visionaries: Real Talk on Perfecting the Customer Journey – where marketing meets mastery.

Hosted by the one and only Konrad Sanders, this podcast takes you through every stage of the customer funnel, from TOFU (top-funnel) to AFFU (after-funnel).

In each episode, Konrad sits down with some of the brightest marketing minds to explore how to master the customer journey – and maybe crack a joke or two along the way.

In our debut episode, Konrad chats with Shelby Blitz, Content Director at HiBob, about people-first content and balancing buyer needs, business goals, and stakeholder demands.

In this episode, you’ll discover:

• Why the best content is “people-first”

• Why relying solely on SEO isn’t enough

• How to connect ToFu, MoFu, and BoFu content

• HiBob’s recipe for creating content customers crave

  
  

Tune in for real insights, expert strategies, and tips to elevate your marketing game.

https://youtu.be/GHSXrs877GM

NOT JUST ANOTHER PODCAST

Funnel Visionaries: Real talk on perfecting the customer journey, the podcast where marketing meets mastery. Hosted by the one and only, Konrad Sanders, this show journeys through the entire customer funnel, from the wide reaches of TOFU (top-funnel) to the unique aftercare territory of AFFU (after-funnel). 

In each episode, Konrad gets up close and personal with some of the brightest minds in the marketing game to master the customer journey. This podcast isn’t just your run-of-the-mill marketing show. We’re here to shake things up, drop the mic with some heavy-hitting truth bombs, and maybe crack a joke or two along the way.

Check out our first trailer to get a sneak peek into the next couple of episodes!

Welcome to Funnel Visionaries: Real Talk on Perfecting the Customer Journey – where marketing meets mastery.

This week, Konrad’s chatting with Liza Mischel, VP of Marketing at a major HR tech scale-up. They’re asking the question that sends a shiver down many a marketer’s spine: how much are we really driving sales? 

They’ll tackle how to track down your real attribution stats and how to make sure you’re actually helping close sales (not just delivering MQLs). 

In this episode, you’ll discover: 

• Why your job doesn’t end when you hand over the MQLs

  
  

• What real attribution looks like (hint: not just first or last touch)

  
  

• Why AI shouldn’t be writing your sales emails (but should be helping you identify the best ones) 

  
  

• How to build relationships between marketing and sales

  
  

Don’t miss this one – Liza’s one of the sharpest voices in the game, and she’s changing the face of B2B tech marketing.

Welcome to Funnel Visionaries: Real Talk on Perfecting the Customer Journey — where marketing meets mastery.

Hosted by the one and only Konrad Sanders, this podcast takes you through every stage of the customer funnel, from TOFU (top-funnel) to AFFU (after-funnel).

In each episode, Konrad sits down with some of the brightest marketing minds to explore how to master the customer journey — and maybe crack a joke or two along the way.

This week, Konrad chats with Melissa Catelli, Head of Content at AECOM, about how they’re using client insights to shape their successful AFFU content strategy – and why ‘thought leadership as a service’ is the future of B2B marketing.

In this episode, you’ll discover:

• How to transform client listening into content gold
  

• Why good content is all about value over volume (no shouting necessary)
  

• How to perfect cross-selling, upselling, and retention (even with a lean-but-keen marketing team)
  

• A peek behind the ‘hat ‘do more with less’ curtain within global organisations
  

• How AI has evolved into a stellar sparring partner for human-led thought leadership
  

Tune in to get real insights, expert strategies, and insider tips that bewitch, beguile, and bowl over your audience… and most importantly, make them come back for more.

Welcome to Funnel Visionaries: Real Talk on Perfecting the Customer Journey – where marketing meets mastery.

Hosted by Konrad Sanders, this podcast takes you through every stage of the customer journey, from TOFU all the way to AFFU.

This week, Louise Hamer-Brown joins Konrad to reveal why the traditional funnel is outdated and how B2B brands should rethink marketing for long-term growth.

In this episode, you’ll discover:

• Why the traditional funnel is dead

• How the Pirate Funnel (AAARRR) aligns with customer growth

• Why referral marketing is a goldmine for B2B

• How Tesla, Airbnb & Dropbox built legendary referral programs

• How retention, advocacy & customer lifetime value fuel real business success

  
  

Tune in for expert insights, real-world strategies, and a fresh approach to marketing that actually drives revenue.

Welcome to Funnel Visionaries: Real Talk on Perfecting the Customer Journey – where marketing meets mastery.

Hosted by the one and only Konrad Sanders, this podcast takes you through every stage of the customer funnel, from TOFU (top-funnel) to AFFU (after-funnel).

In each episode, Konrad sits down with some of the brightest marketing minds to explore how to master the customer journey – and maybe crack a joke or two along the way.

This week, Konrad chats with Morgan Pierce about funnel marketing that actually works – and how to avoid the lazy, scattergun approach.

In this episode, you’ll discover:

✅ What are the biggest marketing mistakes brands make

✅ Why lazy marketing is killing your conversions

✅ The power of personalization in funnel marketing

✅ How to get your timing just right

✅ The secret to nurturing leads like a pro

Tune in to find out how to create content that actually converts and drives real engagement, and elevate your marketing game.

Welcome to Funnel Visionaries: Real Talk on Perfecting the Customer Journey – where marketing meets mastery.

Hosted by the one and only, Konrad Sanders, this podcast takes you through every stage of the customer funnel, from TOFU (top-funnel) to AFFU (after-funnel).

This week, Konrad chats with Peter Markey, Chief Marketing Officer at Boots UK, to discover how one of the UK’s most iconic brands is evolving its marketing approach to put customers first. 

In this episode you'll discover:

✅ The secret to balancing digital and in-store experiences

✅ How personalisation is shaping the future of retail marketing

✅ Why brand trust is the difference between sinking and swimming in today’s competitive landscape

✅ The next bold moves for Boots UK’s customer engagement strategy

Tune in for real insights, expert strategies, and tips to elevate your marketing game.

Who’s Konrad Sanders?

Konrad Sanders is the Founder & CEO of world-famous content strategy and copywriting agency, The Creative Copywriter. With over 50,000 followers across LinkedIn and Twitter (ahem, “X”), a LinkedIn ‘Top Content Marketing Voice’ badge, and dozens of talks, webinars, and podcast appearances under his belt, he is the definition of a thought leader in the content marketing space.

Follow Konrad Sanders on his socials:👉 LinkedIn:

https://www.linkedin.com/in/konradsanders👉 X (Twitter): https://twitter.com/KonradSanders

Who’s Peter Markey?

Peter is the Chief Marketing Officer at Boots UK, at the helm of one of the most iconic British retail brands. 

With a career spanning over two decades, he’s held a whole host of senior marketing roles at major companies like TSB Bank, Aviva, The Post Office, and MORE TH>N, shaping the strategies of some of the UK’s best-known brands.

Peppered with experience across financial services, retail, and insurance, Peter’s unique position gives him a wide-ranging perspective on both customer engagement and brand growth.

Peter isn’t just a marketing leader himself – he’s passionate about inspiring innovation and leadership as he mentors the next generation of big-thinking marketers.

Follow Peter Markey on LinkedIn:👉 LinkedIn: https://www.linkedin.com/in/petermarkey/

Welcome toFunnel Visionaries: Real Talk on Perfecting the Customer Journey, the podcast where marketing meets mastery.

Hosted byKonrad Sanders, this podcast takes you through every stage of the customer funnel, from TOFU (top-funnel) to AFFU (after-funnel).

This week, Konrad chats withMarcus Hemsley, Co-Founder of Fountain Partnership, about ethical marketing, data-led decision-making, and the psychology behind high-converting campaigns.

In this episode, you’ll discover: 

🎯 Why the best marketing strategies are built on psychology and data 

🎯 How to drive scalable growth without resorting to shady tactics 

🎯 The key to creating a marketing funnel that converts – and retains – customers

Tune in for expert insights, actionable strategies, and some hard-hitting marketing truth bombs.

Welcome to Funnel Visionaries: Real Talk on Perfecting the Customer Journey – where marketing meets mastery.

Hosted by the one and only Konrad Sanders, this podcast takes you through every stage of the customer funnel from TOFU to AFFU.

In each episode, Konrad sits down with some of the brightest marketing minds to explore how to master the customer journey… and maybe crack a joke or two along the way.

This week, Konrad chats with Alex Noble, Head of Digital at a leading UK bank, about why marketing should be treated as a growth-driving powerhouse, not just sales support.

• Why your brand is your biggest revenue lever (and how to use it like one)
  

• Foolproof ways to earn trust (and budget) from the C-suite
  

• The secret to B2B content that lands
  

• Why your best leads come from listening, not shouting
  

• Why “going viral” might be killing your strategy, not saving it
  

Tune in for bold truths, sharp strategies, and fresh thinking to power up your marketing game.

In this episode, you’ll discover:

Welcome to Funnel Visionaries: Real Talk on Perfecting the Customer Journey – where marketing meets mastery.

Hosted by the one and only Konrad Sanders, this podcast takes you through every stage of the customer funnel, from TOFU to AFFU.

This week, Konrad chats with Gareth Turner, founder of Big Black Door and ex Head of Marketing at Weetabix, about why strategy should always come before execution.

In this episode you’ll discover:

• What “measure twice, cut once” really means for marketing

• Why chasing tactics without strategy is a dangerous game

• How to build alignment between your plan and your outputs

• How to retrofit better thinking into BAU marketing
  

Tune in for real insights, expert strategies, and tips to elevate your marketing game.