From the Lab to the Web – Details, episodes & analysis

It was so inspiring to chat with Katie Bashant Day for this episode.

In this episode, you will learn:

1. Why posting twice a week beats posting five times if you focus on value

• 2. How introverted scientists can still thrive online

  
  

• 3. The kinds of LinkedIn content that actually move the needle in biotech

  
  

• 4. Real stories of unexpected wins from simply sharing what she’s learning

  
  

  Don't hesitate to follow her on LinkedIn.

  
  

  If you have more questions, send me an email at ssimoncelli@mywebtechcare.com

In this episode, you will discover:

1. What happens to X in 2025?

2. How are life sciences companies using it?

3. What are the Pros and the Cons?

4. The best practices to maximise your strategy on X.

These insights will help you to make the best decision for your life sciences company.

If you need more information, don't hesitate to message me at ssimoncelli@mywebtechcare.com

Your feedback and suggestions are always welcome. 😉

X still has visibility. Bluesky has depth. Which one is right for your biotech?

In just 10 minutes, learn how to:
✅ Audit your presence on X
✅ Evaluate Bluesky’s potential
✅ Build a smart multichannel strategy

Clear checklists. No fluff. Tactical insight for biotech leaders.

👉 Ask your questions and provide feedback in the comments. 😉

Contact me for help at ssimoncelli@mywebtechcare

Ian Wilkinson posts regularly on LinkedIn, and his content generates a lot of engagement and some opportunities.

Discover his secret in this episode. There is so much to learn from him.

Enjoy! 😉

In this second episode, you will learn everything about the algorithm, especially on LinkedIn:

1. How does it work?

2. What pitfalls should you avoid?

3. How could you stay updated about it?

Don't hesitate to ask more questions in the comments.

People and organization quoted in this episode:

- Richard van der Bloom (link: https://www.linkedin.com/in/richardvanderblom/)

- Just Connecting (link: http://www.justconnecting.nl/)

Don't hesitate to send your feedback to ssimoncelli@mywebtechcare.com

Stay tuned, more are coming. 😉

In this first episode:

1. Why do I create "From the Lab to the Web"?

2. Why do so many life sciences companies struggle with social media?

3. What are we going to talk about in this podcast?

Your suggestions and feedback are welcome.

Don't hesitate to send me an email at ssimoncelli@mywebtechcare.com

Shruti Bhide joins Sébastien to break down what ghostwriting really looks like for biotech founders and scientists.

She explains how to turn expertise into clear stories, why most leaders struggle to communicate their value, and how ghostwriters help them save time while standing out online.

If you want a sharper voice, better content, and a way to share your ideas without spending hours writing, this episode will help you get there.

In this episode of From the Lab to the Web, I sit down with Philipp Baaske, founder and CEO of Nanotemper Technologies and Vice President for Entrepreneurship at LMU Munich.

Philipp shares how he went from being a sceptical scientist to one of the most followed biotech founders on LinkedIn. He explains why storytelling is not marketing fluff, but a powerful way to make complex science understandable and relatable.

We discussed:

• How storytelling helped him grow Nanotemper and attract talent

• Why simplifying your science doesn’t make you less credible

• How to stay authentic without oversharing

• Using ChatGPT as a sparring partner, not a ghostwriter

• What every young biotech founder should know before posting online

A candid, practical conversation about science communication, leadership, and visibility in the life sciences world.

Can humour and science really mix?

In this episode, Martina Neuville joins Sébastien to talk about how she built a strong voice on LinkedIn by making people laugh, without losing credibility.

From her days in the lab to leading sales, Martina shares how humour helped her connect, grow her network, and make science more human.

If you’ve ever wondered how far you can go with humour in a serious industry, this one’s for you.

How can scientists cut through the noise of misinformation and make their work accessible to everyone?

In this episode of From the Lab to the Web, chemist and innovation leader Simon Maechling shares why he started posting during COVID, how he balances accuracy with attention on LinkedIn, and why he believes scientists have a responsibility to show up online.

If you’re a researcher, founder, or life science professional wondering how to build trust and share your expertise authentically, this conversation will give you the motivation and the practical tips to get started.

Follow Simon on LinkedIn and X.