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Fractional CMO Show

Fractional CMO Show

Casey Stanton

Business
Business

Frequency: 1 episode/12d. Total Eps: 144

Libsyn
Marketers of the world! Why do we work hard to solve small problems? Why do we reinvent ourselves and our clients over and over, and why are we giving away marketing strategy for free? With advancements in AI, we're all seeing the marketing department shrink from the bottom-up and companies need YOU to serve them as their Fractional Chief Marketing Officer. It's time to solve bigger problems and bring home bigger paychecks. It's time to create the lifestyle we deserve, and to make a greater impact. This is the Fractional CMO Show and I'm Casey Stanton. Join me as we explore this growing industry and learn to Solve Bigger Problems as marketing leaders The Fractional CMO Show is sponsored by CMOx, the number one company to teach you how to attract, convert and serve high-paying Fractional CMO clients on your terms.
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  • 🇺🇸 USA - marketing

    15/05/2026
    #94

  • 🇩🇪 Germany - marketing

    09/05/2026
    #78

  • 🇨🇦 Canada - marketing

    02/05/2026
    #83

  • 🇨🇦 Canada - marketing

    01/05/2026
    #46

  • 🇬🇧 Great Britain - marketing

    29/04/2026
    #76

  • 🇫🇷 France - marketing

    17/04/2026
    #89

  • 🇫🇷 France - marketing

    16/04/2026
    #62

  • 🇫🇷 France - marketing

    15/04/2026
    #41

  • 🇩🇪 Germany - marketing

    22/03/2026
    #79

  • 🇩🇪 Germany - marketing

    21/03/2026
    #47

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Your Job Is To Think Big, Here's How - Casey Stanton - Fractional CMO Show - Episode # 081

Episode 81

mercredi 18 octobre 2023 • Duration 18:28

Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. This week, Casey shares how you can start solving bigger problems by thinking bigger and eliminating the smaller things that keep you from thinking big. 

 

Takeaways:

- Thinking about your future requires you to break out of the mindset of linear growth. Strive to envision your future in more significant terms. Where do you want to be 25 years from now?

- Identify and solve big problems. Focusing on solving significant problems can lead to substantial progress. This includes not just identifying these issues but also determining the best ways to solve them.

- Find solutions for smaller problems that will either take care of them once and for all or can be outsourced so you keep your time and energy focused on solving bigger problems both in your life and as a Fractional CMO.

- To free up time for strategic thinking, delegate operational and routine tasks. It's essential to delegate tasks and not just responsibility, enabling you to focus on more high-impact work.

- By simplifying the ways that team members report to you, you can be more effective. Simplified reporting structures can also reduce the burden on leaders.

- A crucial role for Fractional CMOs is to predict the future using data. This involves staying ahead of trends, technology, and market shifts and being proactive in responding to them.

- Continuously monitor your market and industry. Be aware of changes and developments in your niche to stay ahead of competitors and adapt your marketing strategies.

 

Quote of the Show:

"Solving the problem isn't becoming an expert in every single piece of marketing technology; Solving the problem is identifying the problem and figuring out who can solve it." - Casey Stanton

 

Links:

- Twitter: https://twitter.com/CaseyStanton

- LinkedIn: https://www.linkedin.com/in/caseystanton/

- CMOx Website: https://cmox.co/call 

- The Fractional CMO Method: https://cmox.co/book/

 

Shoutouts: 

- 10X IS EASIER THAN 2X by Dan Sullivan and Dr. Benjamin Hardy

- Who Not How by Dan Sullivan and Dr. Benjamin Hardy

- Personality Isn't Permanent by Dr. Benjamin Hardy

 

Ways to Tune In:

Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show

Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671

Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec

Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC

YouTube: https://youtu.be/xPxMCFSCmA8 

Be A Marketing Leader - Casey Stanton - Fractional CMO Show - Episode # 080

Episode 80

mercredi 11 octobre 2023 • Duration 24:15

Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. This week, Casey shares what he learned while at Copy Chief Live about the value that Fractional Chief Marketing Officers provide to their clients. Casey also dives into why your fractional clients need to be the leader of their marketing team rather than just another person who can complete small marketing tasks.

 

Takeaways:

  • Great copywriters understand the buyer's pain points and they can craft copy that highlights those pain points in such an emotionally impactful way that the buyer then wants to buy that solution to their pain points.

  • Two things that aren't required for great copy are an amazing funnel and every copywriting trick in the book. Great copy should be able to stand on its own. For example, it could be part of a direct mailer, a long-form webpage, or a YouTube video. 

  • Fractional clients that are personally involved in delivering value for their customer needs their Factional CMO to come into their organization and be the leader of the marketing team. They need to lead the rest of the business, they don't have time to lead the marketing team.

  • While you might be able to do X marketing task, it's likely a better use of time to have someone on your team address X task, so you can give the rest of the marketing team their assignments so you can solve bigger problems. 

  • For example, a military general should spend most of their time at the frontline of the battle with a rifle in their hand, their job is to devise the best plan to accomplish their goal. Likewise, a marketing leader's primary responsibility is making smart decisions, and they should avoid getting involved in every detail of marketing.

  • Once you stop being the do-er of every marketing task and become the marketing leader that your fractional client needs you to be, you will become more valuable to them which will result in higher paychecks for you. 

 

Quote of the Show:

  • "Copywriters matched with a good product team can make beautiful things happen." - Casey Stanton

 

Links:

 

Shoutouts: 

 

Ways to Tune In:

How to Improve Your Thinking as a Fractional CMO - Casey Stanton - Fractional CMO Show - Episode # 071

Episode 71

mercredi 7 juin 2023 • Duration 20:05

You don't get ahead in business by copying what successful people do, you get ahead by copying how they think. Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. This week, Casey discusses how to develop a better way of thinking by using three specific mental models: The Map is Not The Territory, The Circle of Competence, and First Principles Thinking.

 

Takeaways:

  • If you want to achieve the same success that someone else has, don't copy what they've done or what they're doing, copy how they think. For example, a company could copy a great ad from a competitor, but without innovating, they're always going to follow, never lead.

  • Becoming a more innovative company at the forefront of the market requires a better way of thinking, rather than simply copying what already exists in the market.

  • The first mental model is "The Map is not the Territory".  A map does not perfectly reflect every detail of a landscape, nor does your best strategy account for every nuance with your client. The simple ideas you want to deploy are not simple.

  • The second mental model is the "Circle of Competence". You need to know where your knowledge of a particular topic ends and higher experts in that field to do the work. It's good to have a base-level understanding of many topics so you know what to look for.

  • The third mental model is "First Principles Thinking". While new ideas are extremely exciting, before engaging with them, you need to check if they align with the basic ways to grow a business. Does this new idea help you gain new customers, grow the transaction value, or increase the frequency of repeat purchases? If not, you need to focus on other ideas that will fulfill one of those outcomes. 

  • Add these models to your mindset alongside solving bigger problems and delegating everything but leadership. 

 

Quote of the Show:

  • "Improving your thinking will improve all areas of your life." - Casey Stanton

 

Shout Outs:

  • Charlie Munger

  • Jay Abraham

 

Links:

 

Ways to Tune In:

 

The Leadership Secret to Getting 80 Hours of Labor Done with 1 Hour of Your Time - Casey Stanton - Fractional CMO Show - Ep. # 070

Episode 70

mercredi 31 mai 2023 • Duration 20:25

Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. This week, Casey shares how to get more stuff done without working full-time for your client. You'll hear about the importance of setting milestones, what you need for holding your team accountable, and how to construct self-sufficient teams that you can leverage.

 

Takeaways:

  • As a Fractional CMO, you are responsible for a wide variety of outcomes. Within a given day, you might be in charge of 80 hours worth of work being accomplished for a client. That is the equivalent of having ten direct reports all working eight hours a day.

  • The two foundations to getting more done in less time are solving bigger problems and delegating everything except leadership. These two concepts are central to attaining success in both work and life as a Fractional CMO.

  • A key tactic for Fractional CMOs is setting weekly or bi-weekly milestones that track to the progress of a quarterly goal for your team. Build a culture of candidness around the milestones to hold people accountable and find when to help the team if they're behind. 

  • To be an effective Fractional CMO, you need to build self-managing teams that can get stuff done and handle most issues. Successful Fractional CMOs with multiple clients don't micro-manage their teams, they support them from a high level. 

  • If you hear that someone on your team is off-track of their milestones, you need to reach out to them and ask how you can help them. This team member will be likely to reciprocate this action the next time someone is falling behind their milestone. 

  • Think of milestones as photograph-able outcomes, such as a webpage being built and deployed, X amount of emails sent, all of the collateral for a live event. Create milestones by breaking down the larger outcome into more manageable pieces

  • As the CMO, it's not your job to think through every little detail of each campaign, live event, etc. Your job is to make sure that those details are thought through by someone, and you can then review their work afterward.

 

Quote of the Show:

  • "If you want to micro-manage people, you cannot be a Fractional CMO, have multiple clients, and be very successful." - Casey Stanton

 

Links:

 

Ways to Tune In:

 

Being a Leader When Things Go Wrong - Casey Stanton - Fractional CMO Show - Episode # 069

Episode 69

mercredi 24 mai 2023 • Duration 17:22

Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. This week, Casey dives into a component of executive coaching that you should use to develop both yourself and your team.

 

Takeaways:

  • When you come across a mistake, the employee who made it likely already feels bad about it, so it's not helpful to shame them for the mistake.

  • Once the issue has been discovered, your first step should be to "take a photograph of it". It's better to show your team what you saw than try to tell them a story about the problem. 

  • The next step is to ask your team what happened that led to this issue. You don't need an immediate answer to this, so give people a few minutes to think. The response you want to get is how this mistake happened rather than excuses for why it happened.

  • Even when you know what the right answer is for fixing the problem, it will make a greater impact on your team if you ask them and give them the space to share the correct answer. 

  • Every member of your team is not always going to be perfect and they will make mistakes. The people you want on your team are those that will own their mistakes and fix them. 

  • When something breaks down, you have the opportunity to show up as the kind of leader that builds up their team and uses this mistake as a learning moment. During weekly team meetings, encourage team members to share how they fixed a problem.

 

Quote of the Show:

  • "I don't tell someone what needs to change, I ask them what needs to change." - Casey Stanton

 

Links:

 

Shout Outs:

 

Ways to Tune In:

 

Net New vs. Debt - Casey Stanton - Fractional CMO Show - Episode # 068

Episode 68

jeudi 18 mai 2023 • Duration 17:00

Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. This week, Casey shares a helpful mental model to use when joining a new fractional client and needing to clean up their mismanaged data.

 

Takeaways:

  • There is a vast number of businesses that are trying to run all of their marketing through very basic tools. For example, some companies attempt to use Mailchimp, an effective email tool as their CRM. This results in poor reporting and missing crucial data.

  • Fractional CMOs entering such a company often create a new way to organize the company's data to make it usable. As soon as they create the new structure, they incur a "debt"; the "debt" being all of the pre-existing data that does not follow the new structure.

  • When implementing a new data structure, "net new" refers to the records created under the new format. For example, net new customer records could have tags related to their purchases, but if those tags are brand new then none of the older contacts have them.

  • While there is no one solution for paying off the debt in the prior example, it is still something that you as a marketing leader need to tackle. It's imperative that you spend time thinking about how to balance the net new and debt. 

  • When you deploy something too early without considering the potential long-term implications that can come from the half-baked rollout. 

  • For example, if you wanted to use OAuth credentialling for customers across both Shopify and the company forum, but only rolled out the OAuth for the forum, customers would have to create a separate login for Shopify which creates friction.

 

Quote of the Show:

  • "You're the Fractional CMO, but the whole organization always looks at you as the CMO." - Casey Stanton

 

Links:

 

Ways to Tune In:

 

When to build a Data Warehouse as a CMO - Casey Stanton - Fractional CMO Show - Episode # 067

Episode 67

mercredi 19 avril 2023 • Duration 25:19

Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. This week, Casey is focused on discussing what CMOs need from their CRMs, the relationship between a company and technology, and how to build a strong marketing foundation in a company.

 

Takeaways:

  • When evaluating whether you should work with a client, it's important to examine their openness to using technology to help them improve what they do. It's much easier to work with a company that is open to adapting and using technology.

  • The baseline for any company's tech stack is a quality CRM (Customer Relationship Management) tool. While some companies will try to force a tool like Mailchimp into the role of a CRM, it's better to use purpose-made software.

  • At its core, data warehousing refers to storing all of the data that could matter to your client in an organized, searchable way. Examples of data to store include lead origination date, lead source, contact information, purchase history, etc.

  • The main criterion for a data warehousing solution that you need to consider as a CMO is whether you can easily access that data through queries. If you can't extract trends in the data or filter it, that solution has little practical value.

  • The right data storage tool for you depends on your company but at the very least you should be able to track a lead's journey through the funnel.

  • As the CMO, you don't have to be the one that handles every technical aspect of implementing a new MarTech tool. Delegate out the details so you can solve bigger problems.

 

Quote of the Show:

  • "I would much rather work with a company that was open to using middleware like Zapier to get stuff to happen than one who wasn't" - Casey Stanton

 

Links:

 

Ways to Tune In:

What does it mean to Solve Bigger Problems? - Casey Stanton - Fractional CMO Show - Episode # 066

Episode 66

mercredi 12 avril 2023 • Duration 20:20

Sharing insights from his own marketing journey is Casey Stanton, the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. Casey explores what you need to do in your day-to-day in order to solve bigger problems and get paid for the amazing work you do.

 

Takeaways:

  • The bigger and more impactful the problem that you're solving is for a client, the more you'll be able to charge for your services. Your compensation is tied to the size and severity of the problems you solve.

  • When companies like Deloitte are brought in to consult on how to fix a big problem, they're brought in because they are known for solving big problems. How do you position yourself to become known for solving big problems?

  • One way to gain notoriety for fixing large issues is to stop solving small problems. To do this you can hire someone or outsource the labor. For Fractional CMOs, you really need to have a marketing technician as a direct report to tackle the issues thrown at you. 

  • You should be able to give your direct report marketing technician 15 minutes of instruction and let that inform their next 40 hours of work. For example, you would ask them to set up an email tool and then they would choose the right one and implement it.

  • As a Fractional CMO, you need to make decisions that maintain a certain balance of speed and cost. While you never want to overpay, there are times when getting something done faster is worth paying extra for.

  • When you think about solving bigger problems, try to globalize the problem and think about how you can remove it completely so that it never rears its head again. Even if there are small exceptions that need to be made down the line, get a process in place.

  • When focused on the biggest problems, you provide the most value if you identify the critical KPIs to track, identify who owns those KPIs, and drive those people to deliver on those KPIs, every week, every month, and every quarter, that business will grow faster, with more predictability and less frustration. 

 

Quote of the Show:

  • "The bigger the problem that you solve, the bigger the impact and the bigger the paycheck" - Casey Stanton

 

Links:

 

Ways to Tune In:

 

Setting Outcome Goals and Celebrating - Casey Stanton - Fractional CMO Show - Episode # 065

Episode 65

mercredi 5 avril 2023 • Duration 25:09

Taking care of your mental health, along with your team's mental health, is critical to growing as a marketer, let alone a Fractional CMO. Sharing insights from his own marketing journey is Casey Stanton, the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. Casey dives into that ways to measure your own success, which type of goals will be most fulfilling for you once achieved, and why celebrating the micro-wins within your team is so important.

 

Takeaways:

  • Measuring yourself from where you are to how far you have to go to be successful will never get you there. Instead, create clear, tangible, and attainable goals and write them down. For example, instead of saying you want a half-million-dollar year Fractional CMO practice, write down specific income targets for hours worked.

  • When you try to measure your success by working toward getting something like a watch, once you get the watch, it feels like a hollow victory because your eyes will now be fixated on getting some greater prize which will be equally as hollow.

  • Don't think that because you don't have a case study as a Fractional CMO, you don't deserve a $10,000/month deal. If you're solving a problem that needs the focus of a $ 10,000-a-month Fractional CMO, you have to charge appropriately for your work. 

  • Your team should be looking to be responsible for more outcomes and increasingly challenging work. If you hire right and build a good culture, your team won't be reaming about taking a break after finishing a task, they'll be looking for what's next. 

  • It's important to celebrate your wins and create an environment where your team can do the same. Celebrate micro-wins and call out team members who contribute. Create a culture of support, respect, trust, and camaraderie within your team.

  • For example, create a Slack channel called "Wins" and use it to highlight team members for exhibiting a core value, going above and beyond, or coming up with a great idea. Once you kickstart this channel, your team will start to highlight each other. 

  • Encourage your team to take time off and enjoy themselves, provided that outcomes are being met. As the Fractional CMO, it's not your job to micromanage each team member and their entire lives.

 

Quote of the Show:

  • "If you measure yourself from where you are to how far you have to go to be successful, you will never get there" - Casey Stanton

 

Shout Outs:

  • Nibir Das

  • Charlie Munger

 

Links:

 

Ways to Tune In:

 

How To Send An Email To A Big List - Casey Stanton - Fractional CMO Show - Episode #064

Episode 63

jeudi 30 mars 2023 • Duration 42:32

Let's face it, successful email marketing is hard and there are a lot of nuances that go into doing it right. Here to demystify email marketing and guide you to peak conversion rates is Casey Stanton, the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. Casey shares great advice for anyone using email marketing as a channel including why they need a separate domain for emailing "Yellow Light contacts, what's required for a successful multi-part email campaign, and how marketers can improve their email delivery rates with one simple question.

 

Takeaways:

  • It's vital to protect the primary domain of your rational clients if you ever want to have any measure of success with using email as a channel. Spammy practices can get your domain blocklisted by your own email tool and by the recipient's email provider.

  • The two biggest email and spam-related regulations that senders need to be aware of are CAN-SPAM and GDPR. CAN-SPAM applies to emails sent from or to email addresses in the US. GDPR applies to those in the European Union.

  • For "Yellow Light" contacts with a higher risk of unsubscribing or reporting your email as spam, it's safer to send emails to them from a separate domain and email. This protects the reputation of your fractional client's company website and emails.

  • To set up a separate email for "Yellow Light" contacts, you'll want another domain that is at least a week old. For example adding company.co if you have company.com. Set up a 301 redirect so any traffic to that website is sent to your actual website and add UTMs.

  • The first email you send to a list is crucial. Know what outcome you want and build a multi-part email series to accomplish that. Multi-part email series should range from 3-5 emails with each successive email filtering out those that have taken the action.

  • Write emails as if it's to your mom. People are more likely to engage with casual emails that are entertaining and enjoyable to read, rather than boring and dry corporate emails loaded with logos, links, and images.

  • Consider timing and frequency when sending emails, ideally sending between 10am-3pm ET on Tuesdays-Thursdays for most businesses. This impacts email open rates, so it's important to choose the right time to send your emails for your niche.

  • By asking recipients to reply to your emails, you can improve inbox deliverability and avoid being marked as spam.

 

Quote of the Show:

  • "You never want to email someone multiple times to ask them to perform an action that they've already taken" - Casey Stanton

 

Shout Outs:

 

Links:

 

Ways to Tune In:

 

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