Female Founder World – Details, episodes & analysis

Deepa Gandhi is on the Female Founder World podcast with Jasmine Garnsworthy!

Deepa is the co-founder and COO of Dagne Dover, the iconic bag brand that’s grown a cult following. Before launching Dagne Dover, Deepa was smart about it and wanted to test the market. They had been telling friends about their bag idea, but opened it up for pre-sale and in 2013 brought in $40,000 of pre-sale orders. 

Four years into the business Dagne Dover launched a neoprene bag, which went totally viral and has been their best seller ever since. 

In this episode Deepa talks about how she gained that early market validation, Dagne Dover’s intentional fundraising strategy, and Deepa shares her tips for leveling up as a leader and what their first few hires looked like. 

LINKS

Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com

Female Founder World LA tickets are on sale now: https://www.femalefounderworld.com/content-camp-2024

Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp

Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Check out Deepa’s business: https://www.dagnedover.com

This is part two of Mayssa Chehata's conversation on the Female Founder World podcast with Jasmine Garnsworthy!

Mayssa is the founder of BEHAVE and has done a ton of personal and business development over the last few years. In this episode she shares the specific tools and resources that have helped her level up.

LINKS & RECOMMENDATIONS

Books: You Are A Badass by Jen Sincero

Course: To Be Magnetic

Apps: Superhuman

Influencer Gifting Agency: Diolouge NYC

Join the Female Founder World group chat to join community coaching calls: https://www.femalefounderworld.com/group-chat-application 

Female Founder World LA tickets are on sale now: https://www.femalefounderworld.com/content-camp-2024

Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com

Become a Business Bestie subscriber: bestie.femalefounderworld.com 

Check out Mayssa's business: https://www.eatbehave.com/

This is part two of SET Active founder Lindsey Carter on the Female Founder World podcast with Jasmine Garnsworthy!

Lindsey is the founder of SET Active, the celeb-loved and community-led activewear brand that’s blowing up on social media. In the show we talk through Lindsey's resource recommendations, morning routine, evening routine and her biggest regret about maternity leave. 

Links

Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com

Read the podcast transcript: https://bestie.femalefounderworld.com/podcasts/female-founder-world/episodes/2148745420 

Lindsey's recommendations: The Five Minute Journal and 'Why Has Nobody Told Me This Before?' by Dr Julie Smith

Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp

Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Check out Lindsey’s business: https://setactive.co/

Bala cofounder, Natalie Holloway, is today's guest on the Female Founder World podcast!

Tune in to learn how Bala turned a $10,000 investment into a brand hitting $20 million in revenue by its third year in business—through influencers, press and partnerships. We've got Natalie's biz tips and strategies in this episode of the Female Founder World podcast with Jasmine Garnsworthy.

Links

• Learn more about Bala: www.shopbala.com
• Become a Business Bestie subscriber: femalefounderworld.com/subscriber
• Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

Nathalie Walton built a career in tech before becoming an Expectful user and fan—at the time the app was solely focused on pregnancy meditation. Today, they're a leading tool for expectant mothers with over 500,000 users, and as of January 2023, Expectful’s been acquired by Babylist!

Nathalie was asked join as a late-stage co-founder and CEO. Her first task was raising over $4M to pivot the app to capture a bigger market including fertility, pregnancy and motherhood. She did it within 30 days.

Hear how Nathalie's been building Expectful on episode 113 of the Female Founder World podcast with Jasmine Garnsworthy.

Links

• Learn more about Expectful: https://expectful.com/ 
• Join the Female Founder World online community home: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd 
• Become a Business Bestie subscriber: femalefounderworld.com/subscriber
• Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

We have Kaylin Marcotte, founder of Jiggy Puzzles, on the Female Founder World podcast!

Kaylin was the first employee at successful media startup The Skimm, and started puzzling to unplug from work. It gave her the idea for Jiggy Puzzles: frameable, art-focused puzzles highlighting the designs of female artists. Three years later, she’s sold over 250,000 puzzles and hit $1 million in yearly sales.

Once Jiggy Puzzles launched, Kaylin DM’ed influencers and celebrities, and emailed editors to get traction. Then, Covid and lockdowns put a big spotlight on at-home hobbies and fuelled organic growth in 2020. Jiggy Puzzles first sold only through the brand's website, but in 2020 also landed its first retail partner: Anthropology, who found Jiggy Puzzles on Instagram.

In 2022, Kaylin focused on wholesale partnerships, corporate gifts, and launching a new membership program and artist marketplace. This helped Jiggy Puzzles generate $1 million in sales.

Links

• Learn more about Jiggy Puzzles: www.jiggypuzzles.com
• Join the Female Founder World online community home: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd 
• Become a Business Bestie subscriber: femalefounderworld.com/subscriber
• Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

Alicia Scott started Skinny Dip Cosmetics with a $150 investment and a dream of inclusive makeup for melanin-rich skin . Never heard of them? That because Alicia actually renamed her business baby to Range Beauty after hitting some legal trouble with a name and getting a tweet raving about her makeup that said, “Now this is range.” In that moment, Range Beauty was born.

The name stuck, with sales jumping from $30,000 in 2018, to $45,000 in 2019, and then skyrocketing to $330,000 in 2020, allowing Alicia to start working on the business on full-time.

Today, Range Beauty has fans like Beyonce, Issa Rae, Bobby Brown, and Gabrielle Union, and became the first Black woman-owned brand to get funding on Shark Tank, and is stocked in Target. 

Here's how she did it!

Links

• Learn more about Range Beauty: www.rangebeauty.com
• Join the Female Founder World online community home: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd 
• Become a Business Bestie subscriber: femalefounderworld.com/subscriber
• Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

Sandy Lin's a content creator with 500,000 TikTok followers, and the founder of Creobase, the Hubspot for creators. During this chat with Female Founder World host Jasmine Garnsworthy, Sandy shares her experiences and lessons launching and closing a consumer brand, building a tech company, and growing a huge following on social media. 

Links

• Find Sandy Lin on TikTok: @bysandylin
• Become a Business Bestie subscriber: femalefounderworld.com/subscriber
• Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
• Recommendation: The Lean Startup book

We’re answering a listener question on the Female Founder World pod today! It’s like an advice column for your ears. 

Let us know what you think about this new solo episode format by shooting over a DM on Instagram @jasminegarnsworthy or @femalefounderworld. And let us know how you would handle this over in the Female Founder World community on Geneva.com: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd 

We’ve got Jess Hatzis on the Female Founder World podcast! Jess is the cofounder of Frank Body, one of the OG Instagram-brands that grew into company on track to hit $100M in annual sales (!!).

Jess and her cofounders bootstrapped the body-care business after first pooling together $10,000, and launching with a very distinct, cheeky tone of voice. By the end of their third year in business Frank hit $20M in sales, landed in top retailers and had hundreds of thousands of IG-users sharing their product-shots under #letsbefrank and #thefrankeffect.

Here's how she did it!

Links

• Become a business bestie: femalefounderworld.com/subscriber
• Check out Jess’ business: https://www.frankbody.com
• Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy