Event Marketing: Redefined – Details, episodes & analysis

Event marketers often invest significant time and money into conferences and trade shows, only to see leads go cold because of delayed follow-up. How can you avoid losing these valuable opportunities?

With the average time to follow up on leads being over 11 days, many companies miss out on potential sales because the leads have already moved on. The longer you wait, the harder it becomes to convert those leads into sales, causing you to lose out on revenue and growth.

In this episode, Matt talks to Zach Barney, Co-founder and CEO of Mobly, about why immediate follow-up is crucial for success. Zach shares strategies for speeding up lead engagement, aligning marketing and sales teams, and using technology to improve follow-up processes—all of which lead to faster conversions.

Here’s what you’ll take away:

✅ How following up on leads within hours can dramatically increase conversions.

✅ What common mistakes companies make in post-event lead management.

✅ Practical advice on syncing marketing and sales efforts for better results.

Don’t let your event leads go cold—listen to this episode for proven strategies to accelerate follow-up and boost your sales.

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Connect with Zach

On his LinkedIn: https://www.linkedin.com/in/zachbarney/

Connect with Me

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ 
On my Company: https://rockwayexhibits.com/
 
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined 

Matt Kleinrock, CEO of Rockway Exhibits + Events, sits down with Pablo Gonzalez to tackle the big question: is discovery at trade shows dead, or have we just been doing it wrong?

In this episode, Matt shares an unexpected insight from a prospect who avoids vendors all year—except when she’s ready to explore solutions at trade shows. This simple idea flips the script on how and when discovery actually happens in person and points to a critical truth: some industries still rely on face-to-face interactions, but it’s all about how you set the stage.

They get into:

🔑 Recognizing which event formats foster real discovery (and which don’t).
🤝 Why in-person discovery works well in some industries, from physical products to complex supply chains.
💡 How to rethink sponsorships to leave a lasting impact (hint: it’s more than a logo on a tote bag).
🚫 The need for authenticity: no one wants another “pitch disguised as a session.”

Discovery at events is alive—but only if you bring intention to your setup and avoid the outdated playbook. If you’re ready to see real results from your next trade show, this episode is packed with ideas that actually work.

Connect with Pablo:

On his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/ 

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined 

Every event marketer knows the struggle of finding relevant, peer-driven education that truly addresses the challenges of today's landscape. Event Marketing Congress 2024 was born out of this very need.

We realized that as the value proposition of events evolves, so too must the opportunities to learn, grow, and connect with peers at a higher level. We didn’t just talk about it; we did it. And in doing so, we created a space where top minds could come together, share their insights, and redefine what event marketing can be.

But pulling off an event like this wasn’t without its challenges. However, these challenges became opportunities for innovation and success.

Join host Matt Kleinrock, Pablo Gonzalez, CEO of Be The Stage, and Mollie Stahl, Senior Account Executive at Rockway Exhibits + Events, as they unpack the most valuable lessons from the Event Marketing Congress 2024.

Here’s what you’ll learn:

✅How to align content and event strategy to minimize risks
✅Actionable tips on how to directly link your events to measurable results
✅Why peer-driven education is key to staying ahead

And more!

Don’t miss out—your next big idea could be one insight away.

Connect With Them

Pablo Gonzalez: https://www.linkedin.com/in/pablo-gonzalez-4333b42/ 
Mollie Stahl: https://www.linkedin.com/in/molliestahl/   

Connect With Me

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined  

Experiential marketing is one of the most dynamic fields in the world of marketing, but how can you stay ahead of the curve and make sure that you're taking advantage of new opportunities?

In this episode of “Event Marketing: Redefined,” Matt Kleinrock explores with Frank Moran some of the amazing opportunities for event marketers to push boundaries and create unique, out-of-the-box experiences.

Frank founded The Experiential Group (TXG), a full service experiential production agency that specializes in bringing brands to life through extraordinary experiences. His team has executed experiential programs for big names such as Sony, Samsung, L’Oreal, Nike, Burger King, Sprint, Unilever, ESPN, and Tesla just to name a few.

Three things to look forward to:

- A rundown of different experiential activations that sit far outside the box
- How to supercharge your event marketing with powerful, game-changing strategies
- Why creating unforgettable, unconventional experiences matter

From pop-up shops to mobile activations to technology-driven campaigns and robotics, we’re uncovering the revolutionary possibilities of experiential marketing in today's world.

Prepare to be empowered, inspired to think differently, and unleash your creativity like never before!

Connect with Frank:

On his LinkedIn: https://www.linkedin.com/in/moranfrank/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/   
On my Company: https://rockwayexhibits.com/ 

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Brands are increasingly opting for branded environments as a way of making their presence known in communities or locations frequented by their customers.

However, it requires a thorough understanding of the community and brand goals to accomplish this successfully.

This is exactly what our team did when we collaborated with Publix for yet another ambitious project. With multiple creative and strategy sessions that spanned the course of several months, we created an outdoor branded environment for Publix at the Amalie Arena in Tampa that was well-received by the locals.

Mollie Stahl, Senior Account Executive, is featured again on “Event Marketing: Redefined” to walk you through conceptually and strategically how the Rockway team went about this.

She and Matt Kleinrock revisit:

- How the Publix Plaza came about (from concept to completion)
- Why you need to understand a client's purpose, audience, branding, and goals before beginning any design work
- What kind of document we used as a reference point throughout the process

Definitely a project that’s one for the books!

Want to learn the importance of taking time to understand your customer and finding ways to engage them where they are? Then this episode is a must-listen for you.

Connect with Mollie:

On her LinkedIn: https://www.linkedin.com/in/molliestahl/   

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ 
On my Company: https://rockwayexhibits.com/ 

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Community is an integral part of our lives. We flourish when we have a supportive, engaged, and vibrant community around us. Having a strong community is advantageous, both on a personal and business level. But how do events contribute to building it?

Matt Kleinrock, CEO of Rockway Exhibits + Events, delves deeper into this subject alongside Sam Zelitch, a Community Manager at Squarespace.

As a staunch advocate of the vital role events play in cultivating community spirit, this approach has enabled Sam and his team to organize enjoyable and successful events.

Key points to look out for:

- Why community is important
- How events help build community and why community helps events
- What Circle Live is about and the process of creating it
- Why the metaverse can never replace real-life (hint: the value of face-to-face interpersonal relationships)

Press play on this episode of “Event Marketing: Redefined” as they explore the world of community building and discover how events can help facilitate stronger connections between individuals.

Connect with Sam:

On his LinkedIn: https://www.linkedin.com/in/szelitch/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/   
On my Company: https://rockwayexhibits.com/ 

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Have you ever wondered how to turn customers into brand advocates? The secret lies in creating immersive brand experiences—and no, this isn't just for tradeshows!

Crafting an effective and impactful immersive brand experience that leads to revenue can be a challenge. That’s why Matt Kleinrock, CEO of Rockway Exhibits + Events, joins Pablo Gonzalez on the B2B Community Builder Show to discuss the ways to make sure your brand stands out from the noise.

Matt revealed how companies have:

- Cut costs on tradeshow displays by crafting unique brand experiences
- Boosted their ROI at tradeshows with immersive tactics
- Kept clients and potential customers engaged throughout the year following their live events
- Plus, a whole lot more!

This episode has the tools you need to maximize your ROI and leave your customers with a lasting impression.

Get ready to transform your events into a powerful revenue-driving machine!

Connect with Pablo:

On his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Are you ready to take your tradeshow presence to the next level?

As the events sphere progresses and evolves, it’s easy to fall into the trap of practices that are out of date and unimaginative. Settling for this kind of conformity only leads to mediocrity, so it’s up to you to persistently strive for better outcomes if you want your event to reach its full potential.

To help you do that, we’ve prepared a special LIVE Q&A!

Hang out with Matt Kleinrock, CEO of Rockway Exhibits + Events, as he breaks down his framework on how to maximize your tradeshow experience and thrive in an increasingly competitive environment. This will be an interactive episode where everyone can share their insights and learn from each other.

Join the conversation on:

- Why brand messaging and differentiation matter
- How to bake messaging into every aspect of the tradeshow (pre, during and post)
- Putting thought and strategy into the booth design, layout, and experience
- And much more

It’s going to be an exciting hump day Q&A on “Event Marketing: Redefined” - show up, ask away, and get insider knowledge on how to crush your next tradeshow!

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/   
On my Company: https://rockwayexhibits.com/   

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined 

Tradeshows and podcasts share some things in common.

Both bridge the gap between businesses and audiences, create engagement, foster meaningful relationships, and build a personal connection through storytelling and conversation.

But have you ever thought of putting the two together?

Despite the misconception that tradeshows are no longer relevant, many companies are embracing them more than ever with a fresh, creative perspective. In addition, podcasts are becoming increasingly popular, presenting a unique opportunity to capitalize on both strategies to promote your business.

Matt Kleinrock, CEO of Rockway Exhibits + Events, recently featured on the Amazon Strategist Show. He joins Founder and CEO of Seller Candy, John Cavendish, as they talk about maximizing experience and results in light of the Prosper Show—a renowned conference and tradeshow for established Amazon sellers.

They cover the basics such as:

- Mapping with purpose and intention to achieve maximum impact
- How to strategize as a new exhibitor
- Keeping track of accurate booth metrics

This is a great example that you can leverage podcasts to enhance your presence at tradeshows. In fact, we're planning to do the same thing again as Matt and his good friend, Pablo Gonzalez of Be The Stage, are hosting special episodes of “Event Marketing: Redefined” at Exhibitor Live this coming April 24 to 26!

You don’t want to skip and miss out on all these!

Connect with John:

On his LinkedIn: https://www.linkedin.com/in/thejohncavendish/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ 
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

2023 is shaping up to be a groundbreaking year for the event industry, as strategies and technologies are evolving rapidly to meet the ever-changing needs of event marketers and attendees.

We’re now seeing limitless possibilities emerge—innovating the way people engage and experience. But this constant shift can be overwhelming for those who are striving to keep up, so wouldn't it be helpful to have a better understanding of the current state of events? Or a closer look into some of the biggest trends we should be aware of?

That’s why we’re bringing on Jonathan Kazarian, Founder and CEO of Accelevents, to shed light on where we stand and what to expect.

Both passionate about events, Jonathan joins Matt to talk about:

- How events are regaining a priority with the C-Suite (hint: the fall of paid search and paid social)
- Why the rise of AI-generated content will only drive people to seek out events
- Influencers becoming the #1 channel for event promotion
- The new norm of mobile event apps
- And much more!

This year is sure to bring an exciting wave of event trends, so we must be prepared to meet these demands. It's an episode of “Event Marketing: Redefined” brimming with knowledge and information you absolutely don't want to miss!

Connect with Jonathan:

On his LinkedIn: https://www.linkedin.com/in/jkazarian/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/   
On my Company: https://rockwayexhibits.com/ 

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined