Event Marketing: Redefined – Details, episodes & analysis

Every event marketer has a moment they’d go back and redo — a decision, a mindset, a chance to think bigger.

At EXHIBITORLIVE 2025, Coty Adams and Mollie Stahl hit the floor to ask one powerful question: “What advice would you give your younger event-marketing self?”

The answers were raw, funny, and surprisingly universal. From learning to breathe through chaos to embracing bold ideas, every story captured what it really takes to build a career in this industry and a life that thrives beyond it.

You’ll hear:

✅ Why thinking big-picture (not just event-by-event) turns survival mode into strategy

✅ How taking risks and asking questions early can fast-track your growth

✅ Why calm, connection, and community matter more than perfection

Tune in for real talk from pros who’ve been there… because sometimes the best education happens in the aisles between booths.

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Connect With Us

Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/  

Coty Adams: https://www.linkedin.com/in/cotykadams/ 

Mollie Stahl: https://www.linkedin.com/in/molliestahl/  

Our Company: https://rockwayexhibits.com/   

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined   

Every brand wants the next big experiential idea. But too often, what gets delivered is safe, predictable, and easy to forget.

Audiences are craving creativity. They want experiences that surprise them, move them, make them pause. And behind every “cool idea” that actually worked is a deeper story—why it mattered, how it connected, and what made it resonate long after the lights went down.

But what if you’ve never walked through SXSW or experienced Cannes in person? What if you don’t have easy access to the creative executions that make people stop and pay attention?

Matt Kleinrock brought the inspiration straight to you in this episode featuring Joe Rivers (Manager, Global Experiential Marketing at Dolby) and Eva Phelan (Senior Creative Producer at Heaps + Stacks).

They brought the examples. You get the insights: 

✅ The activations that grabbed their attention as consumers, not just marketers

✅ What big brands are doing to capture attention and connect face-to-face

✅ The stories and impact behind the ideas that actually worked

If you’re hungry for creative inspiration and want to know what’s actually working in experiential right now, this is your refresh.

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Connect with Them
Joe Rivers: https://www.linkedin.com/in/joe-rivers/ 
Eva Phelan: https://www.linkedin.com/in/eva-phelan/ 

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/ 

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined 

Events aren’t just about logistics anymore. They’re about results. And while event planners know how to deliver flawless execution, companies now need marketers who understand pipeline, customer journeys, and human connection.

But too many organizations still treat events as one-off experiences instead of demand engines. That gap costs opportunities, slows deals, and misses the chance to build loyalty.

So in this episode, Ghazwan Almoazen (Director, Global Experiential Marketing Demand & Communications at Docusign) shares how he blends digital marketing, demand gen, and experiential strategy to design events that accelerate deals, reduce churn, and keep attendees coming back.

Takeaways:

✅ Why every event pro needs to think like a marketer, not just a planner

✅ How attendee needs—learning, networking, and entertainment—shape engagement and retention

✅ Where data and content intersect to prove pipeline impact and secure buy-in

Tune in to learn how to make your events more than experiences. Make them growth engines.

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Connect with Ghazwan Almoazen
LinkedIn: https://www.linkedin.com/in/ghazwanalmoazen/

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

The value prop of the trade show used to be that they owned the list of ideal buyers you would love to meet, but that has changed. Thanks to technology, we now have the option to reach our buyers ourselves.

That leaves event marketers with a new question to ask themselves:

Should we attend someone's event, or host our own user conference?

That’s why it is crucial to understand how to create a successful user conference that delivers value to both the company and the attendees.

To help you understand how to do it, we're bringing Bethany Murphy, Senior Director of Events at 6sense, to our next LIVE show!

Recently named to Eventible's Top Event Marketers of 2022 list, Bethany will join us to talk about:

✅ How she executed a 1000-person US conference
✅ Handling tricky situations when things don’t go as planned
✅ The thought process and timelines behind every user conference
✅ Effective budget management
✅ And more

Planning or managing a user conference? Whether you're just starting, feeling stuck in the process, or simply curious - here’s your chance to learn the strategies for making your conference a success. Don't pass this up!

Connect with Bethany:

On her LinkedIn: https://www.linkedin.com/in/bethanyjmurphy/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined  

Have you ever felt overwhelmed by the chaos of managing an event and trade show program? The constant juggling of tasks and the pressure to deliver outstanding results can be daunting—especially for newcomers who have to pick up the pieces.

To bring order, streamline processes, and transform chaos into a systematic approach, we have invited Dia Kelly, a seasoned trade show expert and the Trade Show & Events Manager at Crawford & Company.

We're thrilled to have her on the show, bringing in her 30+ years of proven experience. She'll be sharing invaluable insights on:

✅ Coming in after COVID and gathering research to understand the foundation of each show
✅ How she managed to bring their trade show program all together
✅ How she organized and created a little system within
✅ Plus, much more!

If your goal is to make your event and trade show program a well-oiled machine, this is the episode for you. Press play today!

Connect with Dia:

On her LinkedIn: https://www.linkedin.com/in/dia-stokes-kelly/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined 

Corporate events offer great opportunities for B2B organizations to connect with their target audience, build relationships, and drive business growth. But organizing and executing these events successfully requires a strategic approach, combined with thoughtful design and immersive experiences.

That's why we've invited Amanda Ma to help you elevate your B2B event playbook.

Amanda is the Founder and CEO of Innovate Marketing Group, an award-winning event management agency.

Collaborating with renowned brands such as TikTok, Google, and East West Bank, Amanda and her team have established themselves as one of the most sought-after event firms in the industry.

She's here to share her wisdom on the following:

✅ Ideal timing for hosting a B2B corporate event
✅ Benefits of hosting company-owned events
✅ The critical role of feedback loops from event attendees
✅ The winning IMPACT process for successful events
✅ Integrating attendee journey and event experience into event design

Don't miss out on this insightful discussion! Tune in now.

Connect with Amanda:

On her LinkedIn: https://www.linkedin.com/in/amandamaimg/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined  

As the landscape of in-person, hybrid, and virtual events continues to evolve, understanding how to seamlessly integrate event software with your CRM is a game-changer for any business or organization—so much so that it’s not just an option but a strategic necessity.

In this latest offering from “Event Marketing: Redefined,” we step into the dynamic world of event technology with Becca Mazur. Becca has recently taken on the role of Senior Principal Consultant on the Cvent Consulting team at Cvent.

Boasting more than 15 years of experience in event leadership, she has successfully navigated both agency and client perspectives. Before her tenure at Cvent, Becca spearheaded Event Technology Strategy at Cognizant.

She and Matt talk about:

✅ How to integrate event software (and where to start)
✅ Using event software to demonstrate value of events to leadership
✅ Unpacking the effectiveness of event software
✅ And more

Don't miss this opportunity to stay ahead in the ever-evolving world of events. Tune in today!

Connect with Becca:

On her LinkedIn: https://www.linkedin.com/in/beccamazur/ 

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined  

The event industry is filled with shifts and changes. What may have been effective in 2019 may no longer be relevant today, and the solutions we use now may be outpaced by even better options in the future. Despite this, there are major trends emerging focused on community, AI, and partnerships.

When it comes to each trend's role, there's much to explore. What do they mean for those in the industry and how can they be incorporated for success?

That's why we're excited to introduce our next guest, Will Curran. As the Head of Klik at Bizzabo, he is at the forefront of revolutionizing wearable event technology. Will has been recognized as one of the most influential figures in the meetings and events sector, and has received honors such as being named one of the 40 under 40 event industry leaders and 35 entrepreneurs under 35.

Get ready to learn:

✅ The important role community plays in the event industry.
✅ Leveraging AI as a tool for community building, event marketing, planning, and more.
✅ Key steps to establishing and maintaining successful event partnerships

Show up, curious, to gain insights from an industry influencer!

Connect with Will

On his LinkedIn: https://www.linkedin.com/in/willcurran/   

Connect with Me

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined 

Event marketers are given a lot of responsibility (often >50% the marketing budget!), and expected to juggle multiple roles, but we've learned one thing they all wish to get more: mentorship.

That's why we're ECSTATIC to host this panel of global events management rock stars to share their wisdom with you (and amongst themselves) about:

✅ What they are trying to accomplish in 2024
✅ How they are currently working on their career
✅ What helped them get to where they are

When we thought of building a community from a podcast for and by event marketers, a panel like this was a big goal.

Matt is joined by Jon Wolff, the Global Events Manager (SSG) at Lenovo, and he's also reunited with Nancy Touhill, who serves as the Director of Global Event Marketing at LexisNexis Risk Solutions, and Tavar James, the Senior Director and Global Head of Field Marketing and Events at Riskified.

Don't miss out on this insightful conversation!

Connect With Them

Nancy Touhill: https://www.linkedin.com/in/nancy-touhill-2a419831/
Tavar James: https://www.linkedin.com/in/tavarjames/
Jon Wolff: https://www.linkedin.com/in/jondwolff/

Connect With Me

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/    
On my Company: https://rockwayexhibits.com/     

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined 

Event marketers often find themselves juggling multiple responsibilities and facing high expectations. It can sometimes feel like they have a target on their back, with so much demanded from them, including executing strategies and delivering measurable ROI.

But what if you were tasked with building a modern event marketing strategy from scratch? This daunting challenge requires a unique level of expertise, and we've brought in someone who knows it all too well.

Jon Wolff is a Global Events Manager at Lenovo. Lenovo, renowned for its hardware products, now seeks to expand its footprint in solutions and services. In order to achieve this, they have enlisted someone of Jon's caliber to develop a comprehensive plan, roadmap, and strategy.

In his second appearance on "Event Marketing: Redefined," he shares:

✅ How he approaches his role and how did he go from there
✅ How he strategically looks at events
✅ Why having just a booth sets them up for failure
✅ Effective engagement tactics
✅ Plus, much more!

Gain valuable insights, practical tips, and proven strategies that will empower you to excel in your role and deliver exceptional results.

Learn from Jon's experience and expertise - hit that play button now!

Connect with Jon

On his LinkedIn: https://www.linkedin.com/in/jondwolff/ 

Connect with Me

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined