Empire Secrets of Digital Marketing with Mariana Henninger – Details, episodes & analysis

Text me!

You’re gearing up for a launch, and the pressure is builing… But what if no one’s ready to buy? In this episode of Empire Secrets, Mariana talks with anticipation marketing expert Brenna McGowan, who believes the real magic happens way before the launch. Brenna shares how building buzz early not only reduces stress but also attracts the right clients—people who are excited and ready to say yes.

Mariana also reflects on her own experience as a student in Brenna’s program, sharing how it brought her clarity and confidence, making the launch feel smoother and more successful. If you’ve ever launched or plan to, this conversation will change how you approach it—focusing on the pre-launch for an easier and stress-free launch!

You can connect with Brenna at http://brennamcgowan.com

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Text me!

Ever wanted to know exactly what a Brand Video was and HOW to keep people engaged? Why does your audience care about your story? DO they care?
What is the role of visuals in a Brand Video and how can you use them MOST effectively to drive emotions?

I answer all of these questions in today’s episode!! I explain that a brand video is a 2-4 minute video that tells the story of who you are and emotionally connects with your audience. The purpose of a brand video is to create an instant personal and emotional connection with your audience. I discuss where brand videos should live, the key elements of a brand video, how to choose the right story, and how to make a brand video emotionally engaging and relatable. I also address common mistakes to avoid, the role of visuals in a brand video, and how often to update or refresh a brand video. Finally, I offer advice for those who are uncomfortable being on camera and discuss the ROI and metrics of a brand video.

Takeaways:

* A brand video is a 2-4 minute video that tells the story of who you are and emotionally connects with your audience.

*The purpose of a brand video is to create an instant personal and emotional connection with your audience.

* Brand videos should be placed in various top-of-funnel locations, such as social media profiles, email signatures, welcome sequences, and website homepages.

* The key elements of a brand video are making your audience feel understood and cared for.

* There are two types of stories for brand videos: overcome stories and passion stories.

* To make a brand video emotionally engaging and relatable, focus on your audience and make it about them.

* Visuals in a brand video should complement and add depth to the story, illustrating emotions rather than just illustrating what is being said.

* Updating or refreshing a brand video is not necessary unless your audience or business undergoes significant changes.

* Metrics for measuring the effectiveness of a brand video can include A/B testing funnels, gathering subjective data from viewers, and analyzing the customer journey.

* Being uncomfortable on camera is a common concern, but it is important to embrace being the face of your business. Alternatively, you can consider animating your brand video.

* A brand video provides long-lasting ROI and acts as a booster for all other content in your business.



If you haven’t yet, make sure to grab my cheat sheet for understanding WHICH story to tell and HOW to create an instant personal and emotional connection with your audience! >> http://brandmagnetic.com/cheatsheet


Keywords: brand video, FAQ, frequently asked questions, emotional connection, storytelling, visuals, ROI, metrics

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Text me!

On today’s episode, I talk about what’s been happening in Brandmagneticland lately:

- Pitching BIG STUFF and leaning into the work versus each specific result. If it takes 50 tries to get a big yes, we’re still doing it.
- My takeaways from @hormozi’s $100M Leads so far including my favorite quote: “It's amazing what you can accomplish if you don't stop once you start.” 
- It’s my favorite season and I’m taking intentional summer breaks (pool! beach! watermelon! reading! @emilypaulsen knows all about this) – still working but being present for this is the best kind of alignment there is!!! 🔥☀️
- Speaking of alignment: I’ve made the conscious decision that everything I hear from anyone goes through a filter. There’s not ONE path to success and no guru out there knows what works best for ME. Only I do, and I filter everything I hear through that. 
- I’m trying on calmness for size and oh man it feels SO DAMN GOOD. I’m in my calm era and have decided never to leave. 😌

I created a cheat sheet for writing a brand story that actually converts for you. If you haven’t yet, snag it here: http://brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Text me!

Ever dreamed about creating a business that doesn't basically force you to burn out?

This week, I chat with my friend & online business coach for the soulful entrepreneurs Masha Goins aka the "dream midwife" about the  importance of reconnecting with your purpose and aligning it with your business FIRST, above all.

The key? Focusing on what brings you JOY.

She also talks about her strategy called "Launch and Chill", which prioritizes self-care and simplicity above all. Masha shares her own experience of building a business around her lifestyle and offers insights on creating offers that nurture and support YOU first.

Big takeaways:
* Reconnect with your purpose and align it with your business.
* Focus on joy and fun in your work, rather than getting caught up in the hustle culture.
* Prioritize self-care and simplicity in your launch strategy.
* Create offers that nurture and support you as an entrepreneur.

Connect with Masha over at her newly-launched podcast Money Magnet Mama and on Instagram @moneymagnetmama. 

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Text me!

Sharing more BTS of my business this week, let's gooooo 💃🏼

* The pitch that could 10X my business (and how I did it)
* Teaching quick wins vs. shifting perspectives: which is stronger?
* Collecting more data: how to prove that a Brand Video is not just a "nice to have"
* I have a new website!
* How easy it is to write copy when you talk to your audience a LOT
* It's summer -- and I need to head to the beach ASAP! ☀️ 

Comment "44"  and I'll shoot you a link to this episode! 🎧

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Text me!

When Marisa @dirty.copy sends an email, I literally rush to open it.

The seratonin is already flowing (I’m THAT) addicted - it’s become Pavlovian.

This girl writes hands down the BEST EMAILS ON THE INTERNET STREETS (rivaling @jenolmstead from @tonicsiteshop).

So like two girlies who get SUPER excited about good copy, we talk about:

➡️Her secret to crafting emails that people rush to open 
➡️ The art of storytelling in email marketing 
➡️ How keeping it "short and snappy" can dramatically boost your read rates 
➡️ The unexpected backstory of Marisa's journey from music teacher to sought-after copywriting powerhouse

Marisa is also giving away an amazing freebie on "How to write a Homepage that makes you money".
Click on this link to sign up!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Text me!

Dropping today's episode of Empire Secrets, where I dive into my strategy this summer to 10x my exposure. You with me?

Here's a peek into the inner workings of my business as we embrace the summer vibes:

➡️ I’m celebrating being “Intentional”: It’s halfway through the year and I’m reflecting on my commitment to intentional actions that are growing my business. I’m taking daily walks, working out, eating 10000g of protein a day (I kid) – and holding myself TRULY accountable for every single hour of work.

➡️ BIG push for visibility: This summer is all about amplifying my presence. With plans to pitch to high-profile podcasts and invite impactful guests, it’s all systems go for increasing my brand's reach.

➡️ Learning from feedback – Had a jarring experience last week that reminded me why boundaries between personal feelings and business feedback are crucial. Sharing how this lesson is helping me grow really thick skin, exactly what an entrepreneur needs. I’m stronger and more resilient for it.

➡️ Prepping for a massive launch – September is just around the corner, and my Brand Video System is gearing up for its grand debut (insert proud mama sniffles). I'm using this summer for visibility, connection, and strategic growth.

What I’m obsessing about: Crafting content that resonates deeply with my audience.

What I desire: To seamlessly work on both personal growth and expansion in my business. Aiming for a balance that feels both ambitious and fulfilling.

What I’ve learned: That even well-intended advice needs to be filtered through the lens of my business vision and personal ethos.

What I’m working on: Boosting my visibility, refining my brand message, and preparing for a launch that feels like a celebration of all we've achieved so far.

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Text me!

In this week’s episode of Empire Secrets, author & business strategist Amy Traugh she breaks down her signature ‘CEO Method’ – which stands for Clarity, Establishing systems and automations, Organic marketing and sales. 

We talk about what it really takes to transition from entrepreneur to empowered CEO!

• Her transformation from mompreneur to CEO
• How clarity, systems, and organic growth form the pillars of the CEO Method
• The importance of quarterly reviews for business success and staying aligned with your goals

Snag a FREE copy of her bestselling book, The CEO Method: An Entrepreneur's Guide to Business Success at amytraugh.com/freebook

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Text me!

I recorded this episode yesterday – and you get the inner workings of my business: 

Thoughts on my mind:

1 - Summer is coming. Can I hit $1MM and still go to the beach everyday?

2 - Why is it that even on the most packed of days I still don’t feel like I do enough?

3 - On a related note: why do I constantly underestimate how long it takes to do things?

4 - How many VOC calls do I need? (I’ve done 25 1hr calls in the last month).

5 - Where is my quantum leap going to be? 👀

6 - Where are my middle-of-the-road people?

What I’m obsessing about: 

Marisa from Dirty Copy (as per my email from 2 weeks ago).

What I desire:

For time to slow down. For it to take less time to do great things. Impossible, I know.

My insight about getting into the right rooms.

What I’ve learned:

The Dip (Seth Godin) is the long hard slog between starting and mastery. Getting through is the only way. If it were easy everyone would do it! 

What I’m working on:

- Big launch prep in September (…but doing opening spots for a secret beta VIP group next month!)

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Text me!

In this episode, I chat with @bethnydick,the mastermind behind FameLab, about how to turn regular media exposure into a powerhouse tool for driving traffic and conversions.

What we unpack:

• How to strategically share your posts more than ONCE
• How to use media exposure for ACTUAL business growth (not just logos on your website)
• How to leverage exposure CONTINUOUSLY (to extend the impact of each thing you do)

Friend, don’t miss this episode as Beth reveals her secret sauce: not just getting media attention, but strategically driving traffic to monetize that exposure for sustained business growth.

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic