Wizz Selvey is a powerhouse with a constant stream of ideas and insight (that’s what her clients say!).

Wizz helps brands navigate the retail space in the UK, helping them standout, build brand awareness and grow through both DTC sales AND selling through retail partners. Wizz and I have been sharing tips on LinkedIn for AGES so it’s great to finally be able to chat – AND to bring that chat to all of you. 

Hit PLAY to hear: 

• The importance of understanding the retail landscape 
• Why you need to diversify your channels 
• Building strong relationships with your retailers 
• How adaptability can help sustain your growth 
• Integrating your retail and DTC strategies 
• And why patience and persistence are key 

Key timestamps to dive straight in: 

[05:26] Diversifying sales channels can boost profits.  

[08:48] Strategic approach to retail distribution takes time. 

[12:13] Proving customer demand is crucial for buyers. 

[15:42] Continual awareness building for successful sales process. 

[18:56] Plan launch strategies and drive consumer awareness. 

[21:56] Retail takes time, but offers opportunity. 

[23:18] Listen to Wizz’s Top Tips! 

Full episode notes here: https://ecmp.info/506

Doofinder - Start Your Free Trial >>> https://ecmp.info/doofinder

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

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Get all the links and resources we mention & join our email list at https://ecmp.info

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Stuart Davis is the co-founder, CEO, and everything else!! at Dubs – a footwear brand on a mission to disrupt the kids’ shoe industry.

They’re clearly having an impact as (at the time of recording) they’ve just been shortlisted for FOUR awards at the Drapers Footwear Awards!! Launched in 2022 they’re selling via their Shopify store and stockist network. 

Hit PLAY to hear: 

• Fixing a personal problem with a global solution 
• Sustainability as a journey 
• Providing education and making a cultural impact 
• Having big visions for the future 
• Embracing continuous improvement 

Key timestamps to dive straight in: 

[04:13] Friends cope with job loss, create sustainable sneakers. 

[08:58] Designing sustainable shoes with circularity in mind. 

[11:40] Sustainability professor's advice: focus on continuous improvement. 

[15:06] Wishing for more time to grow brand. 

[18:30] Listen to Stuart’s Top Tips! 

Full episode notes here: https://ecmp.info/505

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

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Janis Thomas is the Managing Director at Look Fabulous Forever, the innovative cosmetics and skincare brand designed to meet the needs of older women. They’re a UK DTC brand selling globally to a customer base often ignored by the DTC world, who they’re serving via a Magento site. Founded in 2013, Janis has been driving the growth strategy for just over 4 years, they’re currently doing millions a year, and working towards double figure millions. 

Hit PLAY to hear: 

• The importance of public speaking in business 
• Why you need to overcome your fear of public speaking 
• Where to start your speaking journey 
• Practical tips to prepare for your speaking gig 
• Crafting your message and practicing your delivery 

Key timestamps to dive straight in: 

[04:22] Public speaking requires practice and training. 

[07:06] Start with your passion, genuine enthusiasm, expertise not necessary. 

[11:49] Network at events, build LinkedIn profile. 

[15:15] Prepare, know your content, pitch confidently. 

[17:01] Structure helps, no script, rehearse after drafting. 

[21:23] Prepare for presentation with personal methods/questions. 

[22:50] Understanding what audience and organizer want is key. 

[34:13] Prepare answers, involve audience, prime for questions. 

[35:23] Listen to Janis’ Top Tips! 

Full episode notes here: https://ecmp.info/496

Contact SHOPLINE >>> https://ecmp.info/shopline

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

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Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Bert Beagley-Brown is the founder and Managing Director at TOG Knives a UK brand that designs & sells premium kitchen knives, batch-produced in the Samurai sword capital of Japan.

Selling via their WordPress store they’ve just run a second hugely successful crowdfunding campaign.

Founded in 2015 they now do £700,000 a year having grown 4.9x since 2019.

Learn more about Klaviyo >> https://ecmp.info/klaviyo

Yoast SEO, available on Shopify and WordPress for WooCommerce >> https://ecmp.info/yoast

Learn more about the Nibble AI negotiation chatbot >> https://ecmp.info/nibble

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

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Colin McIntosh is the founder and CEO at Sheets and Giggles, selling sheets, mattresses, comforters and covers via their Shopify store and Amazon, from the USA to the world.

It all started in 2018 with a crowdfunding launch, in the first 12 months they hit $1m in sales, and within 2 years hit $1m a month; AND they’ve just been named number 309 on the Inc 5000 list of the fastest growing companies in America.

We're discussing the marketing strategies he's using to double his sales every year.

And they are NOT what you expect...

Learn more about Klaviyo >> https://ecmp.info/klaviyo

Yoast SEO, available on Shopify and WordPress for WooCommerce >> https://ecmp.info/yoast

Learn more about the Nibble AI negotiation chatbot >> https://ecmp.info/nibble

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Giuseppe Baidoo is the founder and CEO at Gusto an award-winning DTC snack brand.

Based in the UK they sell their food-waste-fighting products via wholesale and their Shopify store, and recently secured a listing in Selfridges!

Founded in 2018 they soft-launched in 2021 to test the market and learn more about the customers, and this year are targeting sales of 58,000 units.

We're talking about

• slow startup launches,
• customer research,
• accelerating the growth plans,
• wholesaling.

Get all the links and resources we mention at eCommerceMasterPlan.com

We’re revisiting the story of a past guest. Yes I’ve been looking back through our past episodes to find a few guests I’d just LOVE to find out what’s been going on with.

Mark Liddington is the Chief Operating Officer at Needle & Thread, a fashion retailer selling via their own ShopifyPlus website from the UK to the world.

They also sell through outlets such as Selfridges, Harrods, Zalando and others.

Needle and Thread launched in 2013, eCommerce sales doubled during the pandemic, and they are on track for over £20 million in sales through all channels this year.

We first chatted to Mark from Needle and Thread Just before the pandemic hit in March 2020 (episode 262).

Listen for updates on:

• how they survived the pandemic, and lessons learnt
• their increased focus on sustainability
• team, marketing, 3PLs and more

Get all the links and resources we mention at eCommerceMasterPlan.com

Marc Bucci launched his Shopify store Social Socks this summer with a BIG goal… to improve sustainability globally and raise £1 million for charity.

Listen in to find out

• why socks!?
• how he's baked in sustainability from day one, into everything
• why F2F selling is key to his success
• some excellent plans for future growth

Get all the links and resources we mention at eCommerceMasterPlan.com

We’re doing something a little different this episode.

I was lucky enough to be invited to host a panel session at Brightpearl by Sage’s Peak Season Summit.

And it was so insightful I asked them if we could share with all of you too. And they said yes! Thanks Brightpearl!

The discussion is titled “Top 10 Holiday Season Setbacks (And How To Avoid Them)” and six panellists (including one of our past guests Dan from Lovepop) gave SO MUCH practical advice it was a real pleasure to chair the session.

Get all the links and resources we mention at eCommerceMasterPlan.com

Sarah Vilenskiy is the Founder and CEO at Blossom Essentials, a line of clean and non-toxic hydration products directly addressing chronic dry and irritated skin problems.

Founded in 2020 they sell on Shopify from the USA to the world. They are experiencing 300% growth and are on track to hit $1.4m this year.

Sarah explains how they're driving such growth in year 3 including

• team structure
• customer services and 3PLs
• finding the right subscription software
• ads - TikTok, Facebook, Instagram

A tip-packed episode!

Get all the links and resources we mention at eCommerceMasterPlan.com

Janis Thomas is ex-Birchbox and the eCommerce and Marketing Director at Look Fabulous Forever, the innovative cosmetics and skincare brand designed to meet the needs of older women. They’re a UK DTC brand selling globally to customer base often ignored by the DTC world, who they’re serving via a Magento site. Founded in 2013, Janis has been driving the growth strategy for just over 2 years, they’re currently doing millions a year, and working towards double figure millions.

We talk through her 5 part Growth Strategy, including tips on getting the team culture right, growing Life Time Value, You Tube marketing, listening to your customers effectively AND CRO!

Get all the links and resources we mention at eCommerceMasterPlan.com

Samuel Leroux is co-founder at SOLIOS Watches a disruptive DTC brand selling high quality, elegant and eco-friendly solar powered watches. Founded in 2018 they were the first watch company to become a B Corp, and have been at least doubling every year which is super impressive when you consider they’re bootstrapping, that means they now have over 10,000 customers and this year should hit over $2million via their Shopify store.

Listen to be inspired by:

- The SOLIOS watches founder story

- How SOLIOS have built their team

- The important of sustainability at SOLIOS

- How SOLIOS have doubled sales each year

Lots of great tips too

Get all the links and resources we mention at eCommerceMasterPlan.com

Lucy Jeffrey is the Founder and CEO at Bare Kind – seller of bamboo socks that save endangered animals. Bare Kind are based in the UK and sell globally via Shopify and wholesale platform Faire. Founded in 2018, last year they hit £200,000.

Lucy is sharing a heap of in-depth advice, including:

- how she's grown their wholesale channel to 6 figures using Faire

- how she's built her remote team, and makes it work really well

- how she's overcome lots of accounting hurdles

- how to recognise an eCommerce store needs to be shut down

Get all the links and resources we mention at eCommerceMasterPlan.com

Marianne Morrison is the Investment Director at Baaj Capital, a fund who turnaround and grow a portfolio of eCommerce brands.

The portfolio currently includes about 30 eCommerce brands including 365 Games, In The Style, and Roov. 

Hit PLAY to hear: 

• Why you need to focus on key initiatives 
• The importance of diversifying your paid traffic strategies 
• Optimising tech stack as a key part of a brand’s strategy 
• Creating high-quality and authentic content 
• How AB testing helps in decision-making 

Key timestamps to dive straight in: 

[04:44] Different businesses require unique strategies for success. 

[08:22] Tech landscape has changed in the last decade. 

[10:38] Optimize tech strategy, understand market to succeed. 

[13:37] Varied strategies needed for diverse paid ad platforms. 

[16:41] Knowing when to stop, learn, and test. 

[18:44] Don’t try and do everything at once. 

[20:06] Listen to Marianne’s Top Tips! 

Full episode notes here: https://ecmp.info/495

Contact SHOPLINE >>> https://ecmp.info/shopline

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Kristina Smith is the Head of DTC at Big Island Coffee Roasters. A multi award-winning coffee business with sustainability at its core, founded seven years ago they launched a DTC Shopify site 3 years ago and are aiming to double sales both this year and next.

We're chatting about

- how to hit the ground running in a new job

- subscriptions for success

- selling luxury coffee

and a lot more (of course!)

Checkout AppSumo >> https://ecmp.info/appsumo

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Well.. not quite!

But for our 400th episode, we're squeezing the best advice on how to deal with this hugely frustrating issue.

Thanks to our expert guests for their tips on how to minimise the impact of the supply chain crisis on your eCommerce store.

Hear tips from:

- Ian Hammersley, The Hammersley Brothers

- Kelly Barner, Dial P for Procurement Podcast

- Martin Heubel, Consulterce

- Gavin Warwick, SmartFreight

- Sara Arthrell, BrightPearl and Inventory Planner

PLUS host Chloe Thomas summarises it all into 7 key action points for you to follow.

Checkout AppSumo >> https://ecmp.info/appsumo

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Helen Lord is co-director and founder at family business Used Kitchen Exchange, the UK’s number one kitchen reseller, and proud recipients of the Queen’s Awards for Enterprise in Sustainable Development.

Founded in 2014 they now sell around £5.5m in product a year.

We're chatting about

• building a recommerce business (selling used goods),
• and how it opens doors in existing markets.
• How getting to know the customer has been crucial to their success,
• How and why they've decided to shift to eCommerce after 8 years in business.

LOTS of great tips and ideas and inspiration in this episode.

Checkout AppSumo >> https://ecmp.info/appsumo

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Olivier Momma is the creative director at Ekster Wallets. Olivier has recently been named as one of Forbes 30 under 30, and he’s taken Ekster from crowdfunding in 2016 to over $25million in sales. Throughout that time sustainability has been a big part of their mission, in 2021 they became climate neutral, and they are working on that again in 2022.

Listen for lots of tips on team, marketing, net zero, growth and more.

Get all the links and resources we mention at eCommerceMasterPlan.com

I’m really excited to bring you today’s guest because they’re really shifting consumer behaviour on the sustainability front.

It’s not a retailer as such, it’s a travel company – inspiring us all to ditch the flights, and enjoy the journey!

Cat Jones is the founder and CEO at Byway, a travel company that creates flight-free “Slow travel” holidays for its customers. Founded in 2020 they have grown so fast they’re having to turn off their marketing, and over 200 people a month are enjoying their trips.

We're discussing how she's grown the business so far, juggling marketing vs service capacity, and (of course) how to re-educate consumers to make better, more low carbon buying decisions.

Get all the links and resources we mention at eCommerceMasterPlan.com

Guy Blaskey is the founder and CEO at Pooch and Mutt, creators and suppliers of health food for dogs selling single orders and subscriptions via their Shopify store. Founded in 2007 they now do £ 12 million just over 1/3 DTC, 1/3 Amazon, 1/3 Retail.

We're discussing how he got the business there, plus lots of founder tips, marketing tips, and sustainable packaging advice.

Get all the links and resources we mention at eCommerceMasterPlan.com

Doug Heifetz is the artist, owner & metal smith at Lost & Forged, an upcycled jewellery business selling on Shopify, Etsy and at in person shows. Founded in 2016 they now do six figures a year.

As well as sharing the story of how he came up with his upcycled jewellery designs, Doug is also sharing lots of tips around blogging, SEO, in person events, email capture and more.

Get all the links and resources we mention at eCommerceMasterPlan.com

Frank Laws is the director and owner of Frankly Delicious, artisan chocolate makers on a mission to change the world with Chocolate! Founded in 2018, re-launched in 2020 they sell on Shopify, run kickstarters, and last year hit £50k.

Yes, we're covering Chocolate 2 weeks running! Why - because these businesses demonstrate just how differently businesses can tackle similar problems.

In this episode learn about the ups and downs of startup life, solving cashflow and manufacturing problems AND get some awesome tips on driving sales through organic social media - including TikTok and Reels.

Get all the links and resources we mention at eCommerceMasterPlan.com

James Le Compte is the CEO at To'ak Chocolate. A luxury chocolate brand, where sharing the origin story is everything.

Founded in 2013, with their first product available in 2014 they are a Shopify merchant, and are growing DTC at 50% year on year.

Get all the links and resources we mention at eCommerceMasterPlan.com

This is a must-listen-twice episode.

Kresse Wesling CBE is the co-founder at Elvis and Kresse, the designers, manufacturers, and sellers of their range of sustainable and ethically produced luxury accessories and homewares. Founded in 2005 they now sell via Shopify.

They donate 50% of their profits to charity – and last year they donated over £100,000 AND saved over 14 tonnes of materials from landfill.

Kresse shares the inspiring story of how she has founded and grown Elvis and Kresse to be a successful business, that has inspired many other businesses to do better too.

Get all the links and resources we mention at eCommerceMasterPlan.com

Sam Wright is the Managing Director at specialist eCommerce SEO agency Blink SEO, and at Macaroni Software the new Shopify-specific SEO tool he’s building to solve problems that they’ve found with SEO at Blink SEO, especially productivity-wise. Sam’s been in SEO since 2007, and in eCommerce since 2002. 

Hit PLAY to hear: 

• Why you should prioritize your category pages 
• How to do on-page optimization 
• Why it’s no longer about backlinks 
• The different SEO strategies for high and low SKU count businesses 

Key timestamps to dive straight in: 

[04:11] Customers' desire critical for SEO and marketing. 

[08:57] Analysis reveals 60% organic revenue from Shopify. 

[11:18] Rule of thumb for collection pages. 

[12:25] Macaroni analyzes Shopify tags to optimize categories. 

[14:23] Listen to Sam’s Top Tips! 

Full episode notes here: https://ecmp.info/494

Contact SHOPLINE >>> https://ecmp.info/shopline

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Thomas Panton & Hugo Douglas-Deane are the co-founders at Canopey (which at the time of recording was called Greenr).

They’re building the UK’s most accessible and comprehensive sustainable shopping marketplace.

We're discussing how they're vetting their products, and LOTS about the best way to win new customers for a sustainable brand (or marketplace!)

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Mike Stevens is the author of the brand new book “The Direct to Consumer Playbook: The Stories and Strategies of the Brands that Wrote the DTC Rules”.

And one could say he was one of the DTC pioneers with 8 years at Innocent Drinks back in the 2000s, and then founding good-for-you confectionery brand Peppersmith which over 10 years he scaled all the way to exit in 2018.

Mike now helps start ups and challenger brands scale through various mentoring schemes, as a consultant via Stevens.Earth and via his brand new book!

Chloe and Mike discuss the lessons from the 16 case studies he shares, what's core to success in the DTC channel, and tips for success in 2022.

Get all the links and resources we mention at eCommerceMasterPlan.com

Charys Caldarella is the CEO and founder of Styelle Swim, a sustainable swimwear fashion brand.

Founded in 2016 they are now on track to hit €1 million this year.

The growth is coming from DTC sales AND their extensive global wholesale network - including marketplaces and retailers like Zalando.

We explore how she's achieving all this whilst also making the whole business carbon negative.

Get all the links and resources we mention at eCommerceMasterPlan.com

Check out Brightpearl https://ecmp.info/brightpearl

Helen Rankin is the founder and general dogsbody at Cheeky Wipes, a simple reusables brand who have been leading the charge since 2008.

Selling reusable baby wipes, period products, nappies and more.

They’re now a multi awarding winning business with 35 staff, and sales of over £5m a year.

We're discussing

• how she's grown the business,
• customer service and customer experience,
• the power of reviews,
• email marketing
• and much much more!

Get all the links and resources we mention at eCommerceMasterPlan.com

Check out Brightpearl https://ecmp.info/brightpearl

In this episode… we’re doing something a little different- I don’t have a retailer for you this week, instead my guest is sharing the lessons from the Brightpearl Lightning 50 list. Where they’ve not only identified the fastest growth eCommerce stores – they’ve also looked across them to find what they have in common.

So you can think of this as the episode where we share the recipe for fast eCommerce growth.

My guest is Sara Arthrell, the CMO at Brightpearl, and she’s joining us to share the insights from the Brightpearl Lightning 50 report that you can all use to fast track the growth in your eCommerce store.

Get all the links and resources we mention at eCommerceMasterPlan.com

Check out Brightpearl https://ecmp.info/brightpearl

Rob Harrison-Plastow is the Chief Marketing Officer of eCommerce store The Moon Phase Studio.

The studio exists to empower its customers to become more attuned to the moon through art, books, and rituals.

It was founded in November 2020 and they went from zero to £200k sales in just 8 weeks!

Listen to hear tips on

• how constraint creates creativity
• Facebook Ads
• SEO,
• CRO,
• and customer research!

Get all the links and resources we mention at eCommerceMasterPlan.com

Check out Brightpearl https://ecmp.info/brightpearl

Mentioned in this episode:

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Krisha Kotak is the founder at Tula + Tye, a Shopify loungewear brand responsibly made from recycled and organic materials, hand-dyed with eco-friendly dyes, and packaged in recycled and reusable bags.

Founded in 2020 they attracted over 600 customers in the first year.

Krisha has achieved remarkable things in her first year - and shares some of the amazing plans she has for 2022 and beyond.

Get all the links and resources we mention at eCommerceMasterPlan.com

Check out Brightpearl https://ecmp.info/brightpearl

I got VERY excited when I saw some consumer research by Klaviyo that gets into consumers buying choices, and identifies the big opportunities we can take advantage of with our marketing.

There is a HUGE marketing opportunity in sustainability – the customers want it. But it’s our job to help them work out how to BE more sustainable.

In this episode… we're discussing that research and what it means for your business with the author of the research, Aubrey Harper.

Aubrey is a Content Strategist at Klaviyo, and you REALLY need to know about her remarkable customer research.

Get all the links and resources we mention at eCommerceMasterPlan.com

Check out Brightpearl https://ecmp.info/brightpearl

Our brand new eCommerce MasterPlan Virtual Summit is live NOW.

Catch ALL the replays for FREE now at eCMP.info/summit

---

In this episode, Chloe gives us a rundown of one top tip from each of the 10 expert sessions within the summit.

So get ready for the perfect Email, Facebook Ads, SMS, etc marketing advice to help you ride the wave of eCommerce success this year.

Including tips from:

• Neil Forrest, Gorgias
• Ben Parr, Octane AI
• Derric Haynie, eCommerce Tech
• Rob Harrison-Plastow, Time Agency
• Steve Clift, GoodCarts
• Gemma Banks, Klaviyo
• Ivana Radojevic, Stream Commerce ShopifyPlus agency
• Becky Hopkin, Digital Gearbox
• Oliver Spark, Sweet Analytics

Get all the links and resources we mention at eCommerceMasterPlan.com

Leslie Fong has been in eCommerce since 2009, and in 2018 took the leap into founding her own fashion brand.

VENIM launched with a super successful kickstarter in 2019, has been awarded grants by Spanx, SIA Scotch, and Facebook, AND been nominated in FGI’s Rising Star Awards.

Get all the links and resources we mention at eCommerceMasterPlan.com

Will Martin is co-founder and financial director at Littledart Fulfilment, a 3PL providing bespoke eCommerce fulfilment that’s as unique as your business. 

Hit PLAY to hear: 

• The role of personalization in fulfilment 
• How efficient systems and tech help in fulfilment operations 
• Why having a motivated team pays off 
• The importance of early and accurate forecasting 
• Balancing cost and quality in fulfilment 

Key timestamps to dive straight in: 

[06:33] Fulfilment helps in brand loyalty and customer retention. 

[09:34] Balancing cost and team importance in fulfillment. 

[11:13] Models based on time and space, great working environment for the team. 

[14:34] Managing peak seasons. 

[16:38] Early planning, be realistic, aim high. Avoid stress. 

[18:21] Will’s Top Tips! 

Full episode notes here: https://ecmp.info/493

Contact SHOPLINE >>> https://ecmp.info/shopline

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Cally Russell is a Forbes 30 under 30, a Drapers 30 under 30, has been on Dragons Den (that’s the UK’s shark tank). 

Since 2013 Cally has been changing the fashion industry, and since 2020 that change has been highly focused on using data to remove waste and change lives. His current project is This is Unfolded, a fashion brand doing amazing things on many fronts! 

Get all the links and resources we mention at eCommerceMasterPlan.com

Joe Darwen is the founder of Veo – Europe’s most sustainable online shopping destination.

It’s a marketplace with over 200 independent brands selling over 50,000 unique products across Fashion, Beauty, Food, Drink and Home!

Started in 2019 they’ve been perfecting their model and the technology that powers it, and re-launched the ‘final’ version in September 2021 and are growing 30% month on month.

Get all the links and resources we mention at eCommerceMasterPlan.com

Chloe's been busy researching how to make an eCommerce business more sustainable, including reducing carbon usage and offsetting.

During her research, she's found a LOT of ways you can very easily take the first step on the path to net-zero.

AND found a lot of tools that will also improve your marketing AND help your customers make better buying decisions.

So.... she's pulled the best 10 of them together in this episode for you.

Listen to find 10 easy ways to quickly make your business more sustainable.

We've got tips, process changes, and several Shopify Apps! (which also work with other platforms!!).

Get all the links and resources we mention at eCommerceMasterPlan.com

Neil Park is the Head of eCommerce at Jarrold’s Department Store. The store was founded in 1770 and is a shopping, beauty and dining destination in its home town of Norwich.

They’ve had an eCommerce store for 10 years, that really came into its own during the last 2 pandemic years pushing sales up 250%, and leading to 3.8 million visitors a year online.

As well as discussing what it's like to balance the needs of a historic, regionally famous store with an eCommerce store, we're focusing in on key recent developments around their local artisan marketplace, and a brilliant gift finder.

Get all the links and resources we mention at eCommerceMasterPlan.com

This bonus episode is our response to what’s happening in Ukraine.

It’s VERY low-fi – no jingles, no ads, and edited by Chloe!!! Because I wanted to get it out fast (this is hitting the airwaves a mere 2 hours after we recorded it), because we’re putting it out on multiple podcasts AND because it just feels totally wrong to put ads in an episode like this.

So what’s this episode about?

Earlier this week Matteo reached out to see if I’d be up for sharing what he and his team are doing to help in Ukraine – in his words “to help the professional network to fight this war”.

So we’re going to talk about how those eCommerce skills are being leveraged to help

And we’re also going to share how you can help Matteo and his team, AND I’ll share a couple of other clever ways to help that I’ve come across recently.

Yes, we are doing an episode on a war.

BUT if you’re a regular listener you’ll know my way of coping with big scary things is to get practical – so this is not going to be a ‘guilt-trip you into donating’ infomercial – more a celebration of some of the amazing people and things that are happening in response to the awfulness.

My aim is for this to be an inspiring and hopeful episode, not one that will make you sad. None of us needs more sadness.

In fact - I felt more positive after recording this than I did before!

My guest Matteo Grassi is ex-ShopifyPlus, the CEO and Co-Founder of Popup, a no-code eCommerce platform, AND co-founder and advisor to Viceroy Group a “humble and happy umbrella company of DTC brands” (great description from their LinkedIn profile!).

Between the two companies, they have team members from all over the world, including… Ukraine. So Matteo and the team have been quick to work out how they can help their own team members, AND leverage their skill sets to help the Ukrainian people cope with the day to day challenges of this war.

Here are the links to how you can help:

- Support Matteo’s work via Commerce4good at chloelink.com/commerce4good

- Get your Ukrainian designed Tshirt (and add a helpful tip!) at www.artists4good.store

- Hire Ukrainian talent at https://remoteukraine.org/

- Find real ways to help Ukraine from wherever you are in the world - chloelink.com/ukrainehelp

- What to do as a business guide – chloelink.com/ukrainebusiness

- And one last one… Simon Wharton is running 100k this month for the Disasters Emergency Committee so you could just sponsor him on his just giving page – chloelink.com/simon

Jennie Perry is the Chief Marketing Officer at Grove Collaborative, an eCommerce store that crafts and curates earth-changing products for the home with over 2 million customers. Jennie’s been marketing products and retailer stores (on and offline) for over 25 years including Old Navy, Stride Rite, Amazon Fashion & Amazon Prime.

Wow!

We're chatting about how they run their marketing to recruit new customers, and every tactic she shares is something even the smallest eCommerce brand can do...

Get all the links and resources we mention at eCommerceMasterPlan.com

Aisling Byrne is the founder and CEO at Nuw, a fashion exchange app for preloved highstreet, vintage, and designer fashion labels. Founded in 2018, the app went live in 2020 already has a 4.5 star rating and in 2021 they facilitated 20,000 item exchanges!

As you know we’re now on a mission to help you embrace the path to net zero, make your business and your products more sustainable AND help educate consumers to make better buying decisions.

One of the worst industries – one that contributes more to the climate emergency than the flying and shipping industries combined is…. FASHION.

So it was BRILLIANT to see lots of sustainability focused brands in this year’s Drapers 30 under 30 – for our international listeners Drapers magazine is the beating heart of the UK fashion industry.

So we’re going to be showcasing a handful of these brilliant brands over the next few months, because I believe the ways they’re approaching creating a successful business that also does a LOT of good for the planet is the sort of inspiring stories we all need to hear!

Get all the links and resources we mention at eCommerceMasterPlan.com

The word “sustainable” gets used LOADS at the moment, we use it a lot on this podcast – BUT what does it actually mean? What does it take to really be sustainable?

Today’s guest unveiled software as CES in January that rapidly and cost-effectively evaluates the environmental impact of consumer products at global scale. So I figured he’d be a good person to discuss what “sustainable” really means for all of us.

And what the benefits of shouting about your sustainability credentials really are.

Austin Simms is the co-founder & COO at Dayrize, a business which exists to help business and consumers bring consumption within planetary boundaries, and whose software is already being used by over 500 businesses – including Foot Locker. Before co-founding Dayrize Austin has held senior marketing positions at multiple big brand consumer businesses like Nike, Philips and Brooks Running.

Please do listen to the end where you’ll find out just how easy and low-cost it can be to have the sustainability score of all your products researched, and provided back to you BOTH as a format you can use across your website and marketing AND with an indepth report to help you become even MORE sustainable.

Get all the links and resources we mention at eCommerceMasterPlan.com

Elaine Pofeldt is a journalist who has contributed to Forbes.com, CNBC, INC, and Money Magazine among others.

Elaine is the author of the brilliant book “Tiny Business, Big Money: Strategies for Creating a High-Revenue Microbusiness”

It’s brand new, and in it, Elaine shares her blueprint for going high revenue without building a huge team.

Get all the links and resources we mention at eCommerceMasterPlan.com

Sign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them.

Katie McCourt is the co-founder of Shopify Fashion store Pantee, a range of sustainable underwear made from deadstock.

Launched with a very successful Kickstarter in Nov 2020 they’ve had a phenomenal start with a growing tribe of happy customers, amazing press coverage including being named one of the ‘9 best sustainable lingerie brands you need to know about’ AND being one of this year’s Drapers 30 under 30!

(for non-UK listeners, Drapers Magazine is the beating heart of the UK fashion industry).

Katie's chatting with eCommerce MasterPlan Host Chloe Thomas about

• how she's built a strong community based on the core values of her business - a community that enabled them to fund and successfully launch the business,
• opting out of Black Friday last year,
• their most powerful marketing channel.

Get all the links and resources we mention at eCommerceMasterPlan.com

Sign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them.

Sarah Jordan is the founder & CEO of Y.O.U Underwear sellers of beautifully designed, ethically manufactured and eco-friendly underwear making the world a better place one pair of pants at a time.

They’re also the UK’s top scoring B Corp, and the top fashion brand in the world. Founded in 2016 and launched in 2018, last year Y.O.U Underwear sold £250,000 via their Shopify store and physical store in Oxford. 

Hit PLAY to hear: 

• Shifting from charity work to eCommerce 
• The challenges of making products ethically 
• Sustainability as the foundation of the business 
• Scaling the business and how this affects building the team 
• How personalization makes for better customer service 

Key timestamps to dive straight in: 

[03:29] Life-changing pivot driven by underwear necessity discovery. 

[10:03] Creating a strategic fashion business with inclusivity. 

[13:05] Advantage in sustainability without greenwashing or retrofitting. 

[15:15] Anticipating future trends with unique selling proposition. 

[20:55] Transitioning from freelancing to employing full-time staff. 

[24:01] Managing business operations and customer relationships efficiently. 

[25:38] Sarah’s Top Tips! 

Full episode notes here: https://ecmp.info/492

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Kalkidan Legesse is the Managing Director of Sancho’s an ethical and sustainable fashion and lifestyle bricks and clicks boutique. Founded in 2015 they now do 8-1500 orders a month.

AND she’s also the founder of Owni (called Shwap when we recorded), an easy way for brands to add a resale marketplace to their business.

Drapers (the UK’s fashion industry magazine) named Kalkidan in their 30 under 30 list for 2021.

We're discussing:

• how she keeps Sancho's focused on their values
• and leverages that to grow the sales.
• Plus we explore the huge opportunity that her second hand clothing app Owni provides to all retailers.

Get all the links and resources we mention at eCommerceMasterPlan.com

Sign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them.

David Schomer & Ken Wilson are the hosts of the Firing the Man podcast, and founders of multiple 6 and 7 figure eCommerce businesses.

Over the last year they've had great success launching their products on the Walmart marketplace.

We're discussing BOTH

• why you should be considering selling on Walmart
• and HOW to do it well.

Get all the links and resources we mention at eCommerceMasterPlan.com

Sign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them.

Mentioned in this episode:

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Yes, we're getting DEEP into eCommerce sustainability.

Adam Bastock is the founder of Small99 who provide practical guidance to Net Zero for small business owners. He’s on a mission to guide 1 million micro businesses to net zero by 2025.

He's chatting with Chloe about

• WHY to go net zero
• HOW to do it
• AND how to shout about it for maximum impact

Get all the links and resources we mention at eCommerceMasterPlan.com

Sign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them.