eCommerce Marketing Podcast – Details, episodes & analysis

Scott Bradley, founder and CEO of Shopper Approved, discusses the importance of online reviews and reputation management. He shares his journey in the e-commerce industry and highlights the need for strategic partnerships with review platforms. Bradley explains how positive reviews can be leveraged to increase conversions and offers strategies for placing reviews strategically on websites. He also emphasizes the impact of reviews on search engine rankings and consumer behavior. In this conversation, Scott Brandley discusses the importance of online reviews and reputation management for businesses. He explains how businesses can leverage customer reviews to improve their reputation and attract more customers. Scott also shares strategies for incorporating user-generated content into marketing efforts and turning negative reviews into opportunities for growth. He emphasizes the value of empathetic responses to negative reviews and the impact they can have on consumer perception. Overall, the conversation highlights the significance of online reputation in building trust and credibility with customers.

Key Episode Takeaways:

• Strategic partnerships with review platforms are crucial for leveraging the power of online reviews.
• Placing reviews strategically on websites, such as on the homepage, landing pages, and product pages, can significantly increase conversion rates.
• Positive reviews and a high reputation can influence search engine rankings and consumer behavior.
• Customers often search for reviews on Google to assess a brand's reputation before making a purchase.
• Redirecting customers to different review platforms after a purchase can help improve overall ratings and reputation. Online reviews and reputation management are crucial for businesses to build trust and credibility with customers.
• Businesses can leverage customer reviews to improve their reputation and attract more customers.
• Incorporating user-generated content, such as customer quotes and testimonials, into marketing efforts can enhance social proof.
• Negative reviews can be turned into opportunities for growth by responding empathetically and resolving customer issues.
• Empathetic responses to negative reviews can have a significant impact on consumer perception and trust in the brand.

If you feel Scott and his team at Shopper Approved can help your business, you may visit:
https://www.shopperapproved.com/ 

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen  

Facebook: https://www.facebook.com/arlen.robinson.7  

Instagram: https://www.instagram.com/arlenyohance/  

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Jennifer Sutton, a marketing and advertising expert, discusses the challenges businesses face in navigating the fragmented marketing industry. She emphasizes the importance of choosing the right marketing partner and aligning marketing strategies with business objectives. Sutton also advises businesses to focus on their brand's why and what, and to be intentional in their marketing efforts. She suggests planning marketing strategies based on the target audience and choosing the right platforms to convey the brand's message. In this conversation, Jennifer Sutton discusses the importance of strategic planning in marketing and business growth. She emphasizes the need for businesses to reach their target audience multiple times with clear and aligned messaging. Sutton also provides advice for business owners who are looking to scale their operations, suggesting that they join accelerators and utilize free resources such as small business development councils. She highlights the significance of hiring individuals who complement the business owner's strengths and values. Sutton shares a marketing success story where her team was able to sell high-ticket items within a short timeframe through a strategic digital plan. She concludes by mentioning her passion for DC comics and the influence of media in shaping culture and storytelling.

Key Episode Takeaways:

• The marketing industry has become fragmented, making it difficult for businesses to navigate and find the right marketing partner.
• Businesses should focus on their brand's why and what, and align their messaging with their target audience's pain points and needs.
• Choosing the right marketing platforms and being intentional in marketing efforts is crucial for success.
• Businesses should plan their marketing strategies based on their objectives and the platforms where their target audience consumes information. Strategic planning is crucial in marketing and business growth.
• Businesses need to reach their target audience multiple times with clear and aligned messaging.
• Joining accelerators and utilizing free resources can help business owners scale their operations.
• Hire individuals who complement the business owner's strengths and values.
• A strategic digital plan can lead to successful marketing campaigns.
• Media has a significant influence on culture and storytelling.

If you feel Jennifer and her team at Bright Marketing can help your business, you may visit:
https://www.brightcomarketers.com 

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Lucas Robinson, founder and CEO of Weblife, shares insights on leveraging CRM data in e-commerce marketing. He emphasizes the importance of clean and organized CRM data and recommends hiring a subject matter expert to set up the CRM correctly. Robinson highlights the power of AI in analyzing CRM data and creating personalized marketing campaigns. He discusses the role of customer segmentation and avatars in tailoring marketing efforts. Robinson predicts that AI will play a significant role in CRM data analysis and marketing strategies in the future.

Key Episode Takeaways:

• Clean and organize your CRM data and hire a subject matter expert to set it up correctly.
• Use AI to analyze CRM data and create personalized marketing campaigns.
• Customer segmentation and avatars help tailor marketing efforts to specific customer segments.
• AI will play a significant role in CRM data analysis and marketing strategies in the future.

If you feel Lucas and his team at WebLife can help you, you may visit:
https://weblifestores.com 

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen  

Facebook: https://www.facebook.com/arlen.robinson.7  

Instagram: https://www.instagram.com/arlenyohance/  

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Matt is best known in the world of eCommerce. His own eCommerce businesses have generated over $50m in world-wide-sales, and he has coached companies with a combined turnover in excess of $100m. Matt is the CEO of Aurion (pronounced Or-rion) - a group of companies dedicated to helping those who sell online deliver eCommerce WOW. Aurion offers eCommerce coaching as well as a range of done-for-you eCommerce services, which include worldwide fulfillment and eCommerce marketing. His media company can also help those interested in live streaming and podcasting. When not working on digital things, you'll find Matt hanging out with his family or in his workshop, as he is a passionate woodworker.

In this episode, you will learn

• How should an ecommerce brand determine a topic for a podcast
• What are some ways to structure the show to be informative and not overly salesy
• What technologies and equipment need to be in place to launch a podcast with minimal upfront expenses
• Examples of some ecommerce brands that have successful podcasts and the keys to their success

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Initially published in September 2018, this episode is part of our "Best of Series." We have handpicked some of our best episodes, where our guests have enlightened us with some powerful eCommerce marketing gems!

Nemo Chu is a part-time marketing mentor at 500 Startups. Full-time CEO of a digital products company and host of the FBA Allstars eCommerce podcast. 

In this episode, you will learn

• What multi-channel ecommerce is
• What are the initial steps a business should take to start going multi-channel
• What are the advantages and disadvantages in multi-channel ecommerce
• Specific management tools that are required when doing multi-channel selling
• Multi-channel selling strategies that can maximize profit

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Initially published in January 2022, this episode is part of our "Best of Series." We have handpicked some of our best episodes, where our guests have enlightened us with some powerful eCommerce marketing gems! 

Luke Lintz has been in the digital marketing space for 6 years, and has made a massive impact in that short period of time. He has done collaborations with celebrities like Kevin Hart, Logan Paul, Jake Paul, Snoop Dogg, Lil Baby and so many others. It's my pleasure to introduce the co-founder of HighKey Enterprises, Luke Lintz.

In this episode, you will learn 

• How does an ecommerce business get started with Influencer marketing
• How does an ecommerce business select the right influencer for them
• How do you determine the correct incentive to offer influencers to promote your brand
• Businesses that have launched successful influencer marketing campaigns and their keys to success

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com 

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen: 

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7  

Instagram: https://www.instagram.com/arlenyohance/  

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. 

Thanks for listening. Be sure to subscribe and leave a review.

This episode was originally published in 2021.

Neil Patel is a New York Times Bestselling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

In this episode, you will learn

• What is back linking and why is it so important in the eyes of Google?
• Link building strategies that any ecommerce business can get started with
• The changing need for building links
• Do’s and Don'ts when it comes to link building

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Reinis Krumins is the co-founder of agencyJR, an eCommerce email marketing agency working with your favorite 7 & 8 figure brands. His team has generated over $30,000,000 in email sales in the past 3 years. 

In this episode, you will learn 

• What are the most effective ways that a new brand should build or acquire an email list to announce a product launch
• Once a list is obtained, the initial things that need to be done to warm up the list before sending a product launch email
• Some email marketing tools that a brand should use to manage the entire email marketing process
• Examples of some ecommerce brands that had success with announcing product launches via email and the specific things they did to achieve success

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen: 

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. 

Thanks for listening. Be sure to subscribe and leave a review.

Scott Brown is an entrepreneur in the toy and game space with several successful exits between the two of them. Their latest product, PaddleSmash, is best described as a lovechild of Pickleball and Spikeball and will be launching in September 2022.

In this episode, you will learn

• The things that a brand should have in place before doing any initial marketing to get their first customers
• How a new brand determines what marketing channels are right for them
• If your brand is in a super competitive category, what are some things you can do to get any type of traction
• Do’s and don'ts when it comes to launching and marketing a brand

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com 

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Angeley Mullins is the CMO & CGO at Latana, an AI-Powered brand tracking solution, designed to help businesses. Angeley has worked with companies from all over the world. Her experience spans between High Growth Start-Ups, Large Scale Corporations, and NGOs. She has been successful in partnering with CEOs, Founders, & Investors to grow their companies as well as established corporate leaders to expand their organizations into international markets. 

In this episode, you will learn

• Why are brands' knowledge of what their audience thinks of them so important
• Reliable ways for a brand to gather data regarding their online reputation
• Once data is gathered regarding a brand reputation with the online audience what can be done to improve their reputation especially if they have a poor one
• Examples of businesses that have successfully tracked and measured the reputation online and what ways did they use the data to make internal changes

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.