eCommerce Brand Builders – Details, episodes & analysis

In today’s episode, we will be talking about how to build trust on social media. One of the biggest things you need from your audience and customers as an eCommerce brand is trust. Without trust, people won't want to buy from you. There are so many different brands competing for your customer's attention on social media, so without trusting you and your brand and your products, you won't cut through the noise and actually convert your audience. 

In this episode, we will cover how to build trust by: 

• Getting customers to share your brand 
• Increasing your engagement 
• Posting photos of other people with your product  
• Creating a personal brand 
• Reviews  

Join the eCommerce Brand Builders course here 

Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.  

Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au 

Connect with Blossom Media on all of your favourite platforms! 
Website: www.blossommedia.com.au  
Instagram: @blossommedia_ 
Facebook: @blossommediasocial 
Check out our eCommerce Course here. 

Emily from The eCommerce Dropout joins us on the podcast today! Emily brings her knowledge of how to start and scale an eCommerce business online after building, operating, and profitably selling multiple successful eCommerce businesses by the age of 24. Emily now spends her time coaching women throughout all stages of the e-commerce journey, from launching a brand from scratch to scaling the business to $10K+ months.   

In this episode we will cover: 

• How she got started in the eCommerce world at a young age 
• An insight into her repeatable eCommerce formula  
• Tips for identifying a winning product  
• Mistakes you should avoid making when starting an eCommerce business 
• Launch strategy tips  
• Recommendations on how to scale  
• The eCommerce programs Emily offers 

Join the eCommerce Brand Builders course here 

Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.  

Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au 

Connect with Blossom Media on all of your favourite platforms! 
Website: www.blossommedia.com.au  
Instagram: @blossommedia_ 
Facebook: @blossommediasocial 
Check out our eCommerce Course here. 

Connect with Emily on her platforms: 
Website: https://theecommercedropout.com/  
Instagram: https://www.instagram.com/theecommercedropout/  

A Commercial Product Photographer, Course Creator, and YouTuber, Amanda Campeanu from Timber Media House joins us on the podcast this week to talk about her journey into becoming a photographer. Amanda and I break down why e-commerce businesses need a balance between UGC and professional photo/video content and more! 

In this episode we cover: 

• Why you need great photo and video content for your e-commerce business 
• How professional photography fits in with organic and UGC 
• How Amanda teaches people how to create their own professional photos 
• The different types of photo content that e-commerce businesses need  
• Discuss strategy on how to use your professional photos and create a visual content strategy 

Join the eCommerce Brand Builders course here 

Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.  

Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au 

Connect with Blossom Media on all of your favourite platforms! 
Website: www.blossommedia.com.au  
Instagram: @blossommedia_ 
Facebook: @blossommediasocial 
Check out our eCommerce Course here. 

Connect with Amanda Campeanu on her platforms: 
Website: https://timbremediahouse.com/  
Courses: https://courses.amandacampeanu.com/  
YouTube: https://www.youtube.com/amandacampeanu  
Instagram: https://www.instagram.com/amandacampeanu/  

User-generated content has been a large topic of conversion for the last year and is a topic that isn’t leaving the digital marketing landscape anytime soon. Also known as UGC, it is unpolished content created by your customers rather than you, your team, or a professional photographer/videographer.  

A study I came across said that 90% of consumers say that UGC holds more influence over their buying decision than promotional emails and even search engines - that’s huge and definitely worth considering with your e-commerce content! 

The episode User-Generated Content (UGC) 101 is a great introduction for anyone that is starting to explore UGC and wants to know how to adapt it to their online marketing strategy.  

In this episode we cover: 

• What is UGC 
• How do you get UGC and adapt this to your marketing funnel  
• How can you use UGC across all platforms 
• What are the best types of UGC  

Join the eCommerce Brand Builders course here 

Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.  

Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au 

Connect with Blossom Media on all of your favourite platforms! 
Website: www.blossommedia.com.au  
Instagram: @blossommedia_ 
Facebook: @blossommediasocial 
Check out our eCommerce Course here. 

Arielle Thomas is an award-winning Video Director for some of the biggest brands in the country, including Vogue, Mecca, Ford, Adidas, Kmart, and many more.

Starting her career as an actor and studying acting in New York, Arielle now runs her own production company called Cinema Thom. In this podcast episode, Arielle goes into detail on her career history and how she has pivoted her way to her career success in 2023.  

In this episode we will cover: 

• Arielle’s career progression and growth  
• How eCommerce brands can use video to advance their online presence  
• What the benefits are of using and creating video content
• Where to start when it comes to video strategy as a small business 
• Top tips when it comes to DIY-ing your video content  
• How eCommerce brands can come up with more engaging video content  
• TikTok trends and content ideas for eCommerce brands 
• Arielle’s podcast called ‘Process’  

Join the eCommerce Brand Builders course here 

Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.  

Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au 

Connect with Blossom Media on all of your favourite platforms! 
Website: www.blossommedia.com.au  
Instagram: @blossommedia_ 
Facebook: @blossommediasocial 
Check out our eCommerce Course here. 

Connect with Arielle Thomas on her platforms:  
Podcast Link: @processthepodcast 
Website: cinemathom.com  
Email: arielle@cinemathom.com 
Instagram:  
@arielle.thomas 
@cinema_thom - Insta  
@processthepodcast 

Answer the Public - https://answerthepublic.com/ 

A new year is a great time to set some goals and start fresh. Hopefully, you have had some time away and have a new energy to start the new year with. Bring this new energy into your social content and start mixing things up! 

Social media changes all the time, and 2023 will be an interesting year in the social media/e-commerce space. It is more important than ever to stand out and be unique. In this episode “New Year, New You” I will go through some key trends we should expect in 2023 for the social and e-commerce space.  

In this episode we cover: 

• My personal life update  
• 2023 social and e-commerce trends to expect  
• How I am growing my brand presence online with the 2023 social and e-commerce trends 
• The importance of diversifying your marketing on different social media platforms  
• Planning your year out and thinking about your goals 
• Introduction to my course, eCommerce Brand Builders 

Join eCommerce Brand Builders course here 

Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.  

Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au 

Connect with Blossom Media on all of your favourite platforms! 
Website: www.blossommedia.com.au  
Instagram: @blossommedia_ 
Facebook: @blossommediasocial 
Check out our eCommerce Course here. 

Sarah Forrai, the Founder and Creator of Contour Cube the world’s first ice facial tool. Contour Cube harnesses the power of cryotherapy in the palm of your hand and in the comfort of your home mess and fuss-free. Loved by Kendall Jenner for her morning ice facials, this skincare hack adds mere seconds to your skincare routine and is the answer to lifting your skin and de-puffing eye-bags.

In this episode we cover:

• How TikTok success has translated into sales
• Sarah's experience with paid advertising, what platforms she runs paid ads on and other marketing strategies
• The impact Kendall Jenner posting about Contour Cube had on the business
• Her experience moving from selling solely online to wholesaling

Check out Contour Cube here:

Follow Contour Cube on Instagram @contourcube

Follow Contour Cube on TikTok @contourcube

Follow Contour Cube on Facebook @contourcube

Join eCommerce Brand Builders course here

Thank you for listening! If you enjoyed this episode, we'd love for you to share a screenshot on your socials while you're listening and tag us @blossommedia_

Don't forget to 'subscribe' on Apple Podcasts or 'follow' on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au

Contact Blossom Media on all of your favourite platforms!

Website: www.blossommedia.com.au

Instagram: @blossommedia_

Facebook: @blossommediasocial

Welcome to the last solo episode for 2022! We have one more interview episode next week then we are taking a break for the rest of the year. This episode is a reflection of what I’ve learnt this year in business which can hopefully help you as well, no matter what type of business you have. 

Sign up to the eCommerce Brand Builders course here. 

Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.  

Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au 

Connect with Blossom Media on all of your favourite platforms! 
Website: www.blossommedia.com.au  
Instagram: @blossommedia_ 
TikTok: @blossommedia_ 
Facebook: @blossommediasocial 
Check out our eCommerce Brand Builders Course here. 

Today's guest has been on my wish list for the podcast before I even started it and that is the wonderful Clare from Bon Maxie. She is the designer and CEO of the accessories label which has grown into a multi-million-dollar brand with really unique products. She is an amazing marketer with a marketing background and has created an incredible community with her product-based business. 

In this episode we cover: 

• How Bon Maxie pivoted to be what it is today 
• Whether she always intended to integrate herself into her social media 
• If she has faced any challenges being the face of the brand 
• Ways that paid advertising has helped the growth of the business 

Check out Bon Maxie here 
Follow Bon Maxie on Instagram @bonmaxie 
Follow Bon Maxie on TikTok @bonmaxie 
Follow Bon Maxie on Facebook @bonmaxie 

Join eCommerce Brand Builders the course here 

Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.  

Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au 

Connect with Blossom Media on all of your favourite platforms! 
Website: www.blossommedia.com.au  
Instagram: @blossommedia_ 
Facebook: @blossommediasocial 
Check out our eCommerce Course here. 

Today I wanted to discuss marketing funnels across both your organic and paid social media. There are so many different social media platforms now and it’s hard to know where each one fits and what kind of campaigns to run across each of them. 

In this episode I cover: 

• What a marketing funnel is 
• The breakdown of the funnel 
• How you can utilise the funnel across your organic socials 
• Ways you can apply the funnel to your paid campaigns 

Sign up to the eCommerce Brand Builders course here. 

Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.  

Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au 

Connect with Blossom Media on all of your favourite platforms! 
Website: www.blossommedia.com.au  
Instagram: @blossommedia_ 
TikTok: @blossommedia_ 
Facebook: @blossommediasocial 
Check out our eCommerce Courses here.