Explore every episode of the podcast eCommerce Brand Builders
| Title | Pub. Date | Duration | |
|---|---|---|---|
| How To Build Trust On Your Social Media | 26 Apr 2023 | 00:07:55 | |
In today’s episode, we will be talking about how to build trust on social media. One of the biggest things you need from your audience and customers as an eCommerce brand is trust. Without trust, people won't want to buy from you. There are so many different brands competing for your customer's attention on social media, so without trusting you and your brand and your products, you won't cut through the noise and actually convert your audience. In this episode, we will cover how to build trust by:
Join the eCommerce Brand Builders course here Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_. Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms!
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| Starting and Scaling an eCommerce Business with Emily from The eCommerce Dropout | 19 Apr 2023 | 00:36:15 | |
Emily from The eCommerce Dropout joins us on the podcast today! Emily brings her knowledge of how to start and scale an eCommerce business online after building, operating, and profitably selling multiple successful eCommerce businesses by the age of 24. Emily now spends her time coaching women throughout all stages of the e-commerce journey, from launching a brand from scratch to scaling the business to $10K+ months. In this episode we will cover:
Join the eCommerce Brand Builders course here Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_. Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! Connect with Emily on her platforms: | |||
| Why You Need Professional Visual Content With Amanda Campeanu | 15 Feb 2023 | 00:24:29 | |
A Commercial Product Photographer, Course Creator, and YouTuber, Amanda Campeanu from Timber Media House joins us on the podcast this week to talk about her journey into becoming a photographer. Amanda and I break down why e-commerce businesses need a balance between UGC and professional photo/video content and more! In this episode we cover:
Join the eCommerce Brand Builders course here Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_. Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! Connect with Amanda Campeanu on her platforms: | |||
| User Generated Content (UGC) 101! | 08 Feb 2023 | 00:14:07 | |
User-generated content has been a large topic of conversion for the last year and is a topic that isn’t leaving the digital marketing landscape anytime soon. Also known as UGC, it is unpolished content created by your customers rather than you, your team, or a professional photographer/videographer. A study I came across said that 90% of consumers say that UGC holds more influence over their buying decision than promotional emails and even search engines - that’s huge and definitely worth considering with your e-commerce content! The episode User-Generated Content (UGC) 101 is a great introduction for anyone that is starting to explore UGC and wants to know how to adapt it to their online marketing strategy. In this episode we cover:
Join the eCommerce Brand Builders course here Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_. Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! | |||
| Creating engaging video content with Arielle Thomas | 01 Feb 2023 | 00:34:40 | |
Arielle Thomas is an award-winning Video Director for some of the biggest brands in the country, including Vogue, Mecca, Ford, Adidas, Kmart, and many more. Starting her career as an actor and studying acting in New York, Arielle now runs her own production company called Cinema Thom. In this podcast episode, Arielle goes into detail on her career history and how she has pivoted her way to her career success in 2023. In this episode we will cover:
Join the eCommerce Brand Builders course here Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_. Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! Connect with Arielle Thomas on her platforms: Answer the Public - https://answerthepublic.com/ | |||
| New Year, New You! | 25 Jan 2023 | 00:14:38 | |
A new year is a great time to set some goals and start fresh. Hopefully, you have had some time away and have a new energy to start the new year with. Bring this new energy into your social content and start mixing things up! Social media changes all the time, and 2023 will be an interesting year in the social media/e-commerce space. It is more important than ever to stand out and be unique. In this episode “New Year, New You” I will go through some key trends we should expect in 2023 for the social and e-commerce space. In this episode we cover:
Join eCommerce Brand Builders course here Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_. Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! | |||
| What happens when Kendall Jenner posts about your product with Sarah from Contour Cube | 26 Oct 2022 | 00:23:21 | |
Sarah Forrai, the Founder and Creator of Contour Cube the world’s first ice facial tool. Contour Cube harnesses the power of cryotherapy in the palm of your hand and in the comfort of your home mess and fuss-free. Loved by Kendall Jenner for her morning ice facials, this skincare hack adds mere seconds to your skincare routine and is the answer to lifting your skin and de-puffing eye-bags. In this episode we cover:
Check out Contour Cube here: Follow Contour Cube on Instagram @contourcube Follow Contour Cube on TikTok @contourcube Follow Contour Cube on Facebook @contourcube Join eCommerce Brand Builders course here Thank you for listening! If you enjoyed this episode, we'd love for you to share a screenshot on your socials while you're listening and tag us @blossommedia_ Don't forget to 'subscribe' on Apple Podcasts or 'follow' on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Contact Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au Instagram: @blossommedia_ Facebook: @blossommediasocial | |||
| What I've learnt this year in business | 19 Oct 2022 | 00:16:19 | |
Welcome to the last solo episode for 2022! We have one more interview episode next week then we are taking a break for the rest of the year. This episode is a reflection of what I’ve learnt this year in business which can hopefully help you as well, no matter what type of business you have. Sign up to the eCommerce Brand Builders course here. Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_. Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! | |||
| Creating a community with Clare from Bon Maxie | 12 Oct 2022 | 00:23:12 | |
Today's guest has been on my wish list for the podcast before I even started it and that is the wonderful Clare from Bon Maxie. She is the designer and CEO of the accessories label which has grown into a multi-million-dollar brand with really unique products. She is an amazing marketer with a marketing background and has created an incredible community with her product-based business. In this episode we cover:
Check out Bon Maxie here Join eCommerce Brand Builders the course here Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_. Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! | |||
| Your organic and paid social media marketing funnel | 05 Oct 2022 | 00:13:41 | |
Today I wanted to discuss marketing funnels across both your organic and paid social media. There are so many different social media platforms now and it’s hard to know where each one fits and what kind of campaigns to run across each of them. In this episode I cover:
Sign up to the eCommerce Brand Builders course here. Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_. Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! | |||
| Growing a global brand with ECO. Modern Essentials | 28 Sep 2022 | 00:23:51 | |
Today I have an exciting guest, Clare Mitchell from ECO. Modern Essentials a wellness brand specialising in 100% pure essential oils and blends to support health and wellbeing. Clare founded ECO back in 2009 on the Gold Coast and has since launched the brand into 16 countries including United States, U.K, Denmark, Canada and Sweden. In this episode we cover:
Check out ECO. Modern Essentials here Join eCommerce Brand Builders the course here Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_. Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! | |||
| Creating social media captions that convert | 21 Sep 2022 | 00:10:40 | |
Captions are super important on social media so today I’m talking how some easy fixes you can make to your captions to improve your conversions through social media. After all, it’s important to stop someone’s scroll and grab their attention. In this episode I cover:
Sign up to the eCommerce Brand Builders course here. Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_. Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! | |||
| Buying And Growing A Business With Anna From Lunch Box Mini | 12 Apr 2023 | 00:28:33 | |
Anna Van Dijk from Lunchbox Mini joins us on the podcast today to speak about her experience buying and growing a business. A mum of 2 and a business owner, Anna turned her passion for cooking, baking, and experimenting in the kitchen into a business she could run at home around her family. Lunchbox Mini now has a combined social media following of 100,000+, over 12,000 lunchbox packing mums in a Facebook community, and has launched her own brand and product range called Krumbsco. In this episode we will cover:
Join the eCommerce Brand Builders course here Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_. Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! Connect with Anna on her platforms: | |||
| Learnings from 10 years in eCommerce marketing with Olivia Jenkins | 14 Sep 2022 | 00:28:14 | |
Today I am speaking to Olivia Jenkins, a 9x award-winning authority in eCommerce, who empowers female entrepreneurs in the health, beauty, fashion and lifestyle industries to become household names. Holding an MBA in Marketing, 4 digital accreditations and 10+ years of corporate experience working hands-on with top global brands, Olivia combines her wealth of education and experience to help purpose-driven brands take aligned action towards their ambitious goals. In this episode we cover:
Check out Olivia Jenkins Consulting here Join eCommerce Brand Builders the course here Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_. Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! | |||
| Are there 'rules' to follow on social media? | 07 Sep 2022 | 00:12:46 | |
Today I’m talking about content centred around social media ‘rules’ that many social media marketers are often posting about and my perspective on it all. In this episode I cover:
Sign up to the eCommerce Brand Builders course here. Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_. Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! | |||
| Creating a personal brand with Anaita from Hero Packaging | 31 Aug 2022 | 00:29:13 | |
In this episode I have the wonderful Anaita who is the co-founder of Hero Packaging and the author of Sell Anything Online. Her and her husband co-founded Hero Packaging in 2018, an online sustainable packaging company. It first started as a solution for her previous business, which was an eCommerce business and it's now a global company that has sold over 20 million compostable mailers to businesses. In 2020, she also wrote a digital marketing and eCommerce book called Sell Anything Online which has become a business in itself. In this chat we cover:
Check out Hero Packaging here Join eCommerce Brand Builders the course here Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_. Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! | |||
| Being creative on social media | 24 Aug 2022 | 00:11:47 | |
Today I’m back with another solo episode and talking about ways to stay creative and unique on social media because it is super hard yet so important to stay in your own lane. It can be hard not to copy or take inspiration from successful businesses in your niche, but being unique is the best thing you can do for social media success. In this episode I cover:
Sign up to the eCommerce Brand Builders course here. Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_. Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! | |||
| Creating effective brand collaborations with Jess from Collabosaurus | 17 Aug 2022 | 00:23:06 | |
In this episode I am speaking to Jess who the founder of Collabosaurus, which is a marketing platform that match-makes brands for clever collaborations and partnerships. With a background in fashion publicity and marketing education, Jess was often frustrated while sourcing cool brand partnerships in events, products and social media. This lead her to launching Collabosaurus in 2015, which has now attracted over 8500+ brands including Porsche, ASOS, Bondi Sands & Marks & Spencer. In this chat we cover:
Check out Collabosaurus here Join eCommerce Brand Builders the course here Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_. Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! | |||
| Do Facebook ads still work? | 10 Aug 2022 | 00:13:22 | |
Today I’m talking about paid advertising and the importance of diversifying your marketing as an ecommerce brand. You want to make sure that you’re not putting all of your eggs into one basket! In this episode I cover:
Sign up to the eCommerce Brand Builders course here. Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_. Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! | |||
| Creating a subscription box with Michelle from Aussie Biz Chic | 03 Aug 2022 | 00:24:06 | |
In this episode I speak to Michelle who is the founder of Aussie Biz Chic, a monthly subscription box for entrepreneurs with tools and resources to help grow their business. She has also created a new course that helps aspiring subscription box entrepreneurs to launch their own box. In this chat we cover:
Check out Aussie Biz Chic here Join the eCommerce Brand Builders course here Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_. Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! | |||
| Building a community on your social media | 27 Jul 2022 | 00:14:22 | |
Today I’m talking all about building a community on your social media. I really believe in the power of building a community on social media for your ecommerce business so I'm here to give you some tips on how to do it. In this episode I cover:
Sign up to the eCommerce Brand Builders course here. Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_. Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! | |||
| Scheduling strategically on social media with Christy from Plann | 20 Jul 2022 | 00:22:35 | |
Today I am speaking to Christy Laurence who is the founder of Plann, a social media scheduler and suite with a real focus on social media strategy. Christy is a powerhouse and has self-funded Plann to over 3 million downloads in 220 countries with a team spread across the globe. In this episode we cover:
Check out Plann here and use BLOSSOMXPLANN20 for 20% off your first monthly OR annual payment Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_. Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! | |||
| Getting started with influencer marketing | 13 Jul 2022 | 00:17:32 | |
Today I am giving you a bit of an introduction to Influencer Marketing to help you if you haven’t tried it before or are looking into it but don’t know where to start. This topic will be covered at the eComm Growth Summit next week too which is super exciting! In this episode I cover:
Grab your ticket to the eComm Growth Summit here Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_. Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! | |||
| Your Introduction To TikTok Ads | 05 Apr 2023 | 00:09:51 | |
Following on from a previous episode where I broke down the difference between Facebook, Google, Pinterest, and TikTok; today I will be providing an introduction into TikTok Ads and the key items you need to know when testing out this platform for your e-commerce business. In this episode we will cover:
Join the eCommerce Brand Builders course here Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_. Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! | |||
| Marketing a sex toy with Viv from Girls Get Off | 06 Jul 2022 | 00:29:35 | |
Today I have Viv who is the co-founder of Girls Get Off on the podcast! Girls Get Off is on a mission to normalise female pleasure and in their first year of business they sold over 11,000 Missy Mini toys to happy customers. She’s previously built and sold two other businesses in the e-comm and social media space, and believes that there is no secret; anyone can do it. In this episode we cover:
Check out Girls Get Off here Grab your ticket to the eComm Growth Summit here Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_. Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! | |||
| The eComm Growth Summit is HERE! | 29 Jun 2022 | 00:11:34 | |
I’m so excited to finally be announcing the eComm Growth Summit! I have created Australia’s first virtual eCommerce conference that is focused on scaling your business to new heights. If you are ready to grow your eCommerce business, this is the conference for you. In this episode I cover:
To learn more and grab your ticket head to ecommgrowthsummit.com Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_. Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! | |||
| Scaling your eCommerce business with Lisa Jones | 22 Jun 2022 | 00:30:09 | |
Today I am chatting to Lisa from Lisa Jones + Co who is a mum of three, passionate e-commerce expert and builder of 3 multi-million dollar e-commerce brands. Lisa shares her uncomplicated approach to starting, growing and scaling up online brands through her high touch mentoring programs and retreats, as well as sharing her expertise on stages, inside her podcast and book, and all her social channels In this episode we cover:
Check out Lisa Jones + Co here Grab your ticket to the eComm Growth Summit here Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_. Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! | |||
| 3 Years of Blossom Media | 15 Jun 2022 | 00:22:45 | |
This is a very special episode because it is coming up to my 3 year birthday in business! I take you through each year of Blossom Media and talk about what’s happened, some of the lessons I’ve learnt and just reflect on everything because I don’t do that enough. Don’t forget to enter the giveaway and win Ecomm Guide To Social Media Success and Paid Ads To Product Sales by sharing a review! Entries close July 16. Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_. Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! | |||
| Building a multi-million dollar skincare brand with Kayla from Tribe Skincare | 08 Jun 2022 | 00:23:55 | |
Today I am speaking to Kayla from Tribe Skincare, a multi-million dollar skincare brand for sensitive skin. Kayla started the brand from her spare bedroom over 4 years ago and it is now loved by over 50,000 Australians. In this episode we cover:
Find the Tribe Skincare website here Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_. Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! | |||
| How to reach the next level in your eCommerce business | 01 Jun 2022 | 00:12:30 | |
It’s so common to feel stuck in your business, I know I have felt like that before. There are usually a few reasons why you do feel stuck, maybe you don’t know where you want to go and don’t really know what that next level looks like. In this episode I cover:
Learn more about my 1:1 social media coaching here. Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_. Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! | |||
| Creating a unique brand voice with Fete Creative | 25 May 2022 | 00:36:12 | |
In this episode I have a very special guest for you and that is Nell from Fete Creative. She is an eCommerce copywriter and works with online brands to help them blend web copy and product descriptions into really personality packed copy. She specialises in turning browsers into buyers, making you more sales, which is obviously what we want from our copy. In this episode we cover:
Check out the Fete Creative website here Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_. Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! | |||
| 3 steps to grow your eCommerce brand | 18 May 2022 | 00:10:47 | |
I’m back with another solo episode and today I’m talking about my social media framework called the Blossom On Social Blueprint. I created it about a year and a half ago and it is my exact process to grow eCommerce brands and allow them to make more sales from social media. It’s a three step process that I have helped many clients use and when followed it can really turn your brand into a household name. In this episode I cover:
Purchase my e-book The E-comm Guide To Social Media Success here. Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_. Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! | |||
| Why audience research is the key to social media marketing success with CAN DO! Content | 11 May 2022 | 00:26:27 | |
In this episode I have an awesome interview for you with Nadine from CAN DO! Content. She is an incredible strategic copywriter and really focuses on every single touchpoint of the customer journey (which is so so important in ecommerce). Over the past 5+ years she’s given women-led brands globally the words to nurture genuine connections with their ideal customers and drive sales. In this episode we cover:
Check out the CAN DO! Content website here Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_. Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! | |||
| It's time to get on TikTok | 04 May 2022 | 00:13:48 | |
Today I’m diving into a topic that I’ve never spoken about on the podcast before and that is TikTok. I do want to talk more about it because I think there is so much potential in it. I have some really good tips to give you so hopefully you can start to grow on TikTok and get that incredible reach, exposure and sales that it can bring. In this episode I cover:
Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_. Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! | |||
| Increasing Your Profit With Paul Waddy | 29 Mar 2023 | 00:22:26 | |
Paul Waddy is an E-Commerce Expert and Strategic Advisor who has worked with some of Australia’s most successful online retailers like Showpo, OZ Hair & beauty, Muscle Republic, and many more. On today’s episode Paul and I discuss his expertise in helping e-commerce businesses scale profitability. In today's episode we will cover:
Join the eCommerce Brand Builders course here Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_. Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! Connect with Paul Waddy on his platforms: | |||
| Create converting Facebook and Google Ads for your eCommerce business with JES Solution Marketing | 27 Apr 2022 | 00:47:40 | |
In this episode I am speaking to one of my wonderful business friends, Jess from JES Solution Marketing. She is a Facebook and Google Ads Queen and has so much knowledge. Over the last four years in her business she has helped over 100 service and product-based businesses to find the right people online through strategic paid ads that convert. In this episode we cover:
Check out JES Solution Marketing here Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_. Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! | |||
| Why you need funnels in your Facebook Ads | 20 Apr 2022 | 00:11:02 | |
Welcome to another solo episode where I talk all about funnels when it comes to Facebook Ads. I’m here to try and make it easier for you to understand as they are one of the most common problems I see people facing with their ad campaigns. In this episode I cover:
Watch our free masterclass on creating Facebook ad campaigns that sell your products here. Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_. Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! | |||
| Creating a stand out brand with Complete St | 13 Apr 2022 | 00:28:25 | |
In this episode I’m talking to branding expert Jess from Complete St. They are a complete creative agency specialising in branding, marketing, printing and packaging. Today we talk all things branding so we can learn more about what branding actually is, how to be consistent with it and how to be branded on social media. In this episode we cover:
Check out Complete St here Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_. Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! | |||
| Is it time to outsource? | 06 Apr 2022 | 00:11:41 | |
Today I am back with another solo episode! I see a lot of talk about outsourcing certain tasks to specialists such as marketing, but I don’t see enough people talking about outsourcing those day-to-day tasks in your business. Outsourcing those smaller tasks takes them off your plate so you have the time to do what you do best to grow your business. In this episode I cover:
Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_. Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! | |||
| How to Sell Out your Product Launches with Meant to Biz | 23 Mar 2022 | 00:37:15 | |
Today I am chatting to Kate from Meant to Biz who is a product launch strategist and business coach who helps eCommerce businesses turn their products into profit. Not only does she help eCommerce business launch their products, she has also launched and grown three of her own eCommerce brands so she knows what she’s talking about. In this episode we cover:
Check out Meant to Biz here Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_. Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! | |||
| WTF is the Facebook Pixel? | 09 Mar 2022 | 00:07:47 | |
Today I’m back with another solo episode to chat about WTF the Facebook Pixel is. It's basically what everyone thinks when someone mentions the Pixel because they have no idea what it is. They’ve officially changed the name to the Meta Pixel but I won’t be calling it that because that will just confuse everyone. In this episode I cover:
Join our course Blossoming Facebook Ads here Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_. Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! | |||
| Creating Instagram Reels that convert with The Socialista | 16 Feb 2022 | 00:40:37 | |
In this episode I am speaking to Monique from The Socialista who is the queen of Reels for service based businesses and I’m obsessed with how much energy she puts into every single Reel. Today I’m getting her top Reels and Instagram tips so that you can start feeling confident and skyrocket your engagement. In this episode we cover:
Check out The Socialista here Join the waitlist for The eCommerce Brand Builders Course here. Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_. Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! | |||
| Social media can be easy | 09 Feb 2022 | 00:14:04 | |
Today’s episode is all about making social media easy because yes, I’m a social media marketer but even I can find it hard when I don’t have the right foundations in place. When I don’t have the information I need, the strategy or the planning then social media is bloody hard! In this episode I cover:
Join the waitlist for The eCommerce Brand Builders Course here. Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_. Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! | |||
| How to market your startup with The Startup Sisterhood | 26 Jan 2022 | 00:34:33 | |
In this episode I sit down with Kristy from The Startup Sisterhood who is a brand and marketing strategist with over 10 years experience in the branding, advertising and marketing landscape. Kristy has corporate experience but also knows what it takes to build a successful eCommerce business from nothing. She founded The Startup Sisterhood which is a membership community for early-stage product-based businesses to learn the secrets to brand, market and grow their startup into a successful brand. Get ready to take some notes because there is so much value in this episode! In this episode we cover:
Check out The Startup Sisterhood here Join the waitlist for The eCommerce Brand Builders Course here. Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_. Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! | |||
| We need to talk about hashtags | 12 Jan 2022 | 00:11:10 | |
Happy 2022 everybody! Today’s episode is all about hashtags because in the last few months of 2021 there was a lot of talk about hashtags with some false and confusing information. In this episode I cover:
Purchase my e-book The E-comm Guide To Social Media Success here. Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_. Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! | |||
| Using Email Marketing To Make Money While You Sleep With Jessie Healy | 22 Mar 2023 | 00:26:52 | |
On today’s episode, we are joined by Jessie Healy, who, after years of running multi-million-pound digital marketing campaigns for companies like Etsy, Future Publishing, and Trinity Mirror, created her own ‘anti-agency’ called Webtopia. Today we break down the importance of email marketing and the ‘must-have’ email marketing flows you should set up for your e-commerce business. In this episode we will cover:
Join the eCommerce Brand Builders course here Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_. Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! Connect with Jessie Healy on her platforms: | |||
| How much does my boyfriend know about my business? | 15 Dec 2021 | 00:22:04 | |
Today is our last episode for the year and it’s a fun one! I sat down with by my boyfriend of six years Harrison to quiz him on all things Blossom Media and what we get up to every day. We'll find out how well he’s been listening to me in the last two years of running my business. We hope you have a good Christmas break everyone, and we’ll see you in 2022! Thank you so much for listening to the podcast this year. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_. Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! | |||
| Skyrocketing your business through the power of Instagram Reels with The Social Impact | 01 Dec 2021 | 00:32:55 | |
In this episode I am chatting to Alisha from The Social Impact who is a Reels Queen and helps product-based businesses turn into Instagram sensations. People talk a lot of shit about Reels and how pointless they are, but I've seen firsthand the impact that Reels have had, not only on Alisha's business, but also her many e-commerce clients. She's a bundle of joy and energy, and I'm so excited for you hear our chat about the world of Instagram and how you can grow your product-based business to new heights through Instagram Reels. In this episode we cover:
Check out The Social Impact here Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_. Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! | |||
| Balancing family and a rapidly growing business with The New Devine | 17 Nov 2021 | 00:37:06 | |
In this episode I’m talking to Claire Devine who is the artist behind The New Devine, a family run business that creates art that celebrates the wild, joyful spirit of Australia. She was working as a school teacher when family illness meant she had to take a break from her job. This break allowed the family to reprioritise, focus on each other and give energy to Claire's painting. As that popularity for her work grew, The New Devine quickly evolved from a painting pastime into a serious, full-time business. In this episode we cover:
Check out The New Devine here Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_. Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! | |||
| Why would someone buy from you? | 03 Nov 2021 | 00:12:45 | |
In today’s episode I’m talking about a topic that I feel like isn’t spoken about enough. I see people speaking about their products, launching new things and scaling with ads but I rarely see people going back to the basics and thinking about why someone would buy from you. In this episode I cover:
Join the waitlist for the next round of eCommerce Brand Builders here. Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_. Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! | |||